MarketCounsel
MarketCounsel is a private business and regulatory compliance consultancy serving independent investment advisors throughout their lifecycle. It offers startup consulting, tiered compliance management memberships, proprietary technology tools, and custom consulting for financial institutions.
- Company typePrivate
- Founded2000
- HeadquartersEnglewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MarketCounsel does
MarketCounsel is a private business and regulatory compliance consultancy founded in August 2000 by Brian Hamburger, headquartered in Englewood, New Jersey, and operated under the legal entity MarketCounsel, LLC. The firm serves independent investment advisors (RIAs) throughout their complete business lifecycle, from pre-launch transition planning and registration through ongoing regulatory compliance management to succession, M&A, and exit planning. Its core platform comprises the RIA Incubator (a fixed-fee startup consulting program for prospective advisors), three subscription tiers of ongoing compliance management (Core, Tactical, and Comprehensive), and Custom Consulting for larger financial institutions. The firm has built proprietary technology including MARK by MarketCounsel, an application designed to give advisors big-picture visibility and project control, and RIAglass, a platform that helps RIAs operate their firm and coordinate with third-party service providers. Supporting offerings include Member Academy (on-demand training), Member Initiation (orientation), Transition Intelligence (employment transition planning), and Intelligent Entity (entity formation services).
MarketCounsel monetizes primarily through recurring monthly subscription revenue from its compliance management memberships, supplemented by fixed-fee multi-year engagements for the RIA Incubator program and professional services revenue from Custom Consulting work for institutions. Delivery is provided by securities attorneys and seasoned compliance professionals operating under a stated fixed-fee or membership-based pricing model, with no publicly disclosed pricing. The business is founder-led, with no disclosed institutional investors, and is paired with the affiliated Hamburger Law Firm, LLC, which provides legally protected practice-of-law services under a separate written engagement. The firm operates without offices open to the public, using mail-only addresses in New York and Oregon (Beaverton) for inbound correspondence.
Distribution is anchored by consultative direct sales supplemented by thought leadership marketing. The annual MarketCounsel Summit, described as "The Davos of Wealth Management," serves as a flagship client acquisition and relationship-building event, while founder Brian Hamburger's media visibility — as a CNBC contributor and frequent source for The Wall Street Journal, New York Times, Bloomberg BusinessWeek, Barron's, Dow Jones, and Reuters — generates top-of-funnel awareness. The firm has been recognized with multiple WealthManagement Industry Awards (including Best Compliance/Law Firm recognition from 2016 through 2023), was named to the Inc. 5000 list of America's Fastest Growing Private Companies for six consecutive years (2007-2011), and operates a registered trademark portfolio including "The Adviser's Advisor," "RIA Incubator," "Tactical Compliance," and "Transition Intelligence."
MarketCounsel firmographics
Firmographics- Name
- MarketCounsel
- Legal name
- MarketCounsel, LLC
- Website
- https://marketcounsel.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketCounsel is a private business and regulatory compliance consultancy serving independent investment advisors throughout their lifecycle. It offers startup consulting, tiered compliance management memberships, proprietary technology tools, and custom consulting for financial institutions.
- Ownership category
- akta.pro rank
MarketCounsel industry classification
Industry- Product category
- Investment Advisor Compliance Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where MarketCounsel is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MarketCounsel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Compliance Management Membership: Tiered membership program (Core, Tactical, Comprehensive) providing ongoing regulatory compliance consulting and support for independent investment advisors. Higher tiers offer more comprehensive services with reduced incremental billing.
- RIA Incubator Program: Fixed-fee consulting engagement for prospective advisors pursuing independence. Covers registration obligations, initial compliance program installation, and regulatory compliance challenges. Price committed upfront for budget certainty.
- Custom Consulting Services: Custom consulting services for larger financial institutions including speaker's bureau, writer's bureau, verification services, and litigation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Membership - Baseline compliance support |
| Subscription | Monthly | Tactical Membership - Enhanced compliance with scheduled curriculum |
| Subscription | Monthly | Comprehensive Membership - Full-service with aligned business model |
| One time/ perpetual license | Multi-year contract | RIA Incubator Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MarketCounsel product offering
Product offeringCore offering
MarketCounsel provides business and regulatory compliance consulting services to independent investment advisors (RIAs) across their entire firm lifecycle, from startup through growth, succession, and exit. Core offerings include the RIA Incubator fixed-fee launch program, a tiered Compliance Management membership (Core, Tactical, Comprehensive), Custom Consulting for financial institutions, and proprietary technology tools (MARK by MarketCounsel and RIAglass).
Product overview
MarketCounsel offers a unified lifecycle solution platform for independent investment advisors, combining regulatory compliance consulting with proprietary technology tools. The core offering includes the RIA Incubator (startup consulting), Transition Intelligence (employment transition planning), and Intelligent Entity (entity formation), supported by a tiered Compliance Management membership program (Core, Tactical, Comprehensive). The company operates proprietary applications including MARK by MarketCounsel and RIAglass for business and compliance management. Additional services include Member Academy (ongoing training), Member Initiation (orientation), Custom Consulting for institutions, and the annual MarketCounsel Summit event. All services are delivered by a team of securities attorneys and compliance professionals within a fixed-fee or membership-based pricing model.
Differentiator
Problem solved
Functional benefit
Brands
- MARK by MarketCounsel: Proprietary application designed to take entrepreneurs out of the project manager role and align efforts on real business objectives while allowing entrepreneurs to maintain visibility of the big picture and control over its elements.
- RIAglass
- The Adviser's Advisor
Products and services
- RIA Incubator A comprehensive, fixed-fee consulting program for prospective Registered Investment Advisors pursuing independence, covering registration obligations, initial compliance program installation, and launch of their independent advisory firm.
- Compliance Management Membership (Core, Tactical, Comprehensive) Tiered monthly membership program providing ongoing regulatory compliance consulting, direction, and support for independent investment advisors. Three tiers (Core, Tactical, Comprehensive) offer progressively more comprehensive services, with the highest tier removing incremental billing impediments.
- MARK by MarketCounsel Proprietary application designed to help RIA entrepreneurs manage business objectives, maintain visibility of the big picture, and control over project elements, removing advisors from the project manager role.
- RIAglass Proprietary application enabling independent investment advisors to operate their firm in the manner they envision and leverage hand-picked service providers to amplify their effect.
- Transition Intelligence Employment transition planning service helping advisors navigate the process of leaving career employment with financial institutions to launch independent wealth management firms.
- Intelligent Entity Entity formation service supporting the startup phase of independent advisory firms within the lifecycle solution.
- Member Academy On-demand webcast series for members featuring trending and emerging regulatory compliance and risk management topics.
- Member Initiation Comprehensive orientation program for new members providing introduction to regulatory compliance fundamentals, immersive compliance manual tour, and operational assessment.
- Custom Consulting for Financial Institutions Custom consulting services for larger financial institutions including Speaker's Bureau, Writer's Bureau, Verification Services, and Litigation Support.
Quantifiable outcome
- Six consecutive years named to Inc. Magazine's Inc. 5000 list of America's Fastest Growing Private Companies
- +1 more outcomes
Companies that use MarketCounsel
Customer profileSegments3 records
Ideal customer profiles3 records
MarketCounsel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MarketCounsel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hamburger Law FirmcoreMarketCounsel's affiliated law firm, founded alongside MarketCounsel in August 2000. While certain attorneys at the Hamburger Law Firm are employed by MarketCounsel, those attorneys do not render legal advice through MarketCounsel - they serve as attorneys for members under a separate written agreement. The law firm handles the 'practice of law' services that are legally protected and cannot be provided by non-attorneys. Together, they provide the only true lifecycle solution for independent investment advisors.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MarketCounsel competitors and assessment
Company assessmentDirect peers
- RIA in a Box: RIA in a Box provides compliance software and consulting specifically to RIAs, including a compliance program, policies and procedures, and ongoing support. Directly competes with MarketCounsel on the technology-enabled compliance offering for newly forming and existing independent advisors.
- National Regulatory Services (NRS): NRS delivers regulatory compliance education, consulting, and designation programs (CRCP, CIPM) for broker-dealers and RIAs. It is the closest direct peer to MarketCounsel on the training, continuing education, and regulatory advisory side of the RIA compliance value chain.
- Cipperman & Company: Cipperman provides outsourced Chief Compliance Officer services, compliance consulting, and technology tools specifically for RIAs and hedge funds. It competes head-to-head with MarketCounsel's compliance management and CCO offering for the same independent advisor customer base.
- Ascendant Compliance Management: Ascendant provides outsourced compliance, CCO, and regulatory consulting services for RIAs and private fund managers. Comparable to MarketCounsel in serving the same advisor segments with subscription-based compliance offerings.
- Core Compliance & Legal Services: Core Compliance provides outsourced CCO services, compliance program development, and regulatory consulting tailored to investment advisers. Overlaps directly with MarketCounsel's ongoing compliance management membership and custom consulting services.
- Red Oak Compliance Solutions: Red Oak provides advertising compliance review software and services for investment advisers, directly overlapping with MarketCounsel's advertising compliance and review workflow within the membership offerings.
Broad incumbents
- ACA Compliance Group: ACA is a large, multi-product governance, risk, and compliance firm that includes an RIA-focused practice offering compliance, cyber, and technology solutions. Broader in scope than MarketCounsel but competes directly for large independent RIA and hybrid firm mandates.
- Smarsh: Smarsh provides archiving, supervision, and compliance technology for financial services firms including RIAs. It is a broader, technology-led incumbent whose compliance platform overlaps with MarketCounsel's technology and supervision use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketCounsel social profiles
Digital presenceMarketCounsel financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketCounsel leadership team
Management profileNumber of profiles
Profiles5 records
MarketCounsel subsidiaries and ownership
Company hierarchySubsidiaries3 records
MarketCounsel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketCounsel M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketCounsel
What does MarketCounsel do?
MarketCounsel provides business and regulatory compliance consulting services to independent investment advisors (RIAs) across their entire firm lifecycle, from startup through growth, succession, and exit. Core offerings include the RIA Incubator fixed-fee launch program, a tiered Compliance Management membership (Core, Tactical, Comprehensive), Custom Consulting for financial institutions, and proprietary technology tools (MARK by MarketCounsel and RIAglass).
Is MarketCounsel a public or private company?
MarketCounsel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketCounsel founded?
MarketCounsel was founded in 2000. It employs 11 to 50 people.
Where is MarketCounsel based?
MarketCounsel is headquartered in Englewood, United States, in the North America region.
How does MarketCounsel make money?
Three revenue lines are on record. Compliance Management Membership is the primary driver. The others are RIA Incubator Program and custom Consulting Services.
Who are MarketCounsel's main competitors?
Direct peers on record are RIA in a Box, National Regulatory Services (NRS), Cipperman & Company, Ascendant Compliance Management, Core Compliance & Legal Services and Red Oak Compliance Solutions. Broad incumbents are ACA Compliance Group and Smarsh.
Does MarketCounsel have an API?
No public API is recorded for MarketCounsel.
What industry is MarketCounsel in?
MarketCounsel's product category is Investment Advisor Compliance Consulting. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 54161 and its SIC code is 8742.