The Atelier
The Atelier LA is a solo-operated, direct-to-consumer e-commerce print shop founded in 2016 by Los Angeles photographer Kristen Schellenberg, selling made-to-order framed prints and giclee fine art prints of her proprietary surf and travel photography to individual art consumers.
- Company typePrivate
- Founded2016
- HeadquartersPacific Palisades, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Atelier does
The Atelier (also branded "The Atelier LA") is a direct-to-consumer e-commerce print shop founded in 2016 by Los Angeles-based photographer Kristen Schellenberg as a personal passion project. The business sells a single line of products — made-to-order framed prints and giclee fine art prints of Schellenberg's proprietary surf and travel photography — through its own website (theatelierla.com). All production is custom; prints are produced per individual order in standard sizes (8x10, 18x24, 20x30, 24x36), and all sales are final with no returns, refunds, or exchanges accepted.
Underlying technology is conventional rather than proprietary: giclee fine art printing with no disclosed proprietary platform, integrated e-commerce storefront, and built-in social sharing functionality for Twitter, LinkedIn, Reddit, and Tumblr. The commercial model is a pure one-time-transaction DTC e-commerce flow with unit pricing starting at $23 per print. Customer acquisition relies on organic social channels, primarily the Instagram account @theatelierla, with no paid acquisition, no partnerships, no wholesale, and no marketplace presence.
The business is a single-operator micro-enterprise with no disclosed employees beyond the founder, no external funding, no institutional shareholders, and no parent company. It serves a horizontal long-tail of individual art consumers purchasing for home decor and personal wall art. There is no evidence of B2B customers, commercial licensing, gallery representation, or any contractual revenue base.
The Atelier firmographics
Firmographics- Name
- The Atelier
- Website
- https://theatelierla.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Atelier LA is a solo-operated, direct-to-consumer e-commerce print shop founded in 2016 by Los Angeles photographer Kristen Schellenberg, selling made-to-order framed prints and giclee fine art prints of her proprietary surf and travel photography to individual art consumers.
- Ownership category
- akta.pro rank
Where The Atelier is headquartered
LocationHeadquarters
- HQ city
- Pacific Palisades
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Atelier business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Print Sales: Direct sales of made-to-order framed prints and giclee fine art prints through e-commerce storefront. Customers select product type, size, and purchase directly online. One-time transaction model per order with prices starting at $23.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Framed Prints and Giclee Fine Art Prints starting from $23.00 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Atelier product offering
Product offeringCore offering
The Atelier is a Los Angeles-based print shop that produces and sells made-to-order giclee fine art prints and framed prints featuring surf and travel photography by founder Kristen Schellenberg. Products are sold direct-to-consumer through the company's own e-commerce website (theatelierla.com) in standard sizes ranging from 8x10 to 24x36, with prices starting at $23.00.
Product overview
The Atelier LA is a single-product print shop offering photography-based art prints for sale. The offering consists of a print shop selling framed prints and giclee fine art prints, with products available in various sizes (8x10, 18x24, 20x30, 24x36). All prints are made to order and customized per customer, produced by Los Angeles-based photographer Kristen Schellenberg.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Shop Online print shop storefront offering photography-based art prints available as framed prints and giclee fine art prints in various standard sizes. Targets individual consumers seeking unique surf and travel photography for home decor.
- Mauna Kea Surf Rentals Print Specific surf photography artwork available as a framed print or giclee fine art print in multiple standard sizes, produced made-to-order for individual consumer home decor and wall art purchases.
Companies that use The Atelier
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Atelier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Atelier partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
The Atelier competitors and assessment
Company assessmentDirect peers
- Society6: Artist-led marketplace selling art prints and home decor. Comparable business model: independent creators selling prints via their own storefronts with on-demand production.
- Redbubble: Global print-on-demand marketplace for independent artists selling art prints and related products. Overlaps with The Atelier on solo-artist online print retail.
- Fine Art America: Large online marketplace for art prints and photography. Directly comparable as a DTC platform selling made-to-order photographic prints to home decor buyers.
- Bay Photo: Professional photography lab offering print fulfillment and storefronts for working photographers. Comparable on giclee print production and photographer-direct e-commerce.
- Saatchi Art: Online art gallery selling original works and limited-edition prints from independent artists. Comparable as a curated DTC channel for photography art to consumers.
- SmugMug: Photography platform offering portfolio hosting and integrated print sales for professional photographers. Comparable on photographer-led print commerce.
Broad incumbents
- Art.com: Large online art and wall decor retailer. Comparable as a mass-market DTC channel for framed prints competing for the same home decor buyer.
- Etsy: Mass-market handmade and vintage marketplace with a large photography print category. Comparable as a channel where many independent photographers sell prints to consumers.
Others
- 500px: Photography community and licensing platform with integrated print sales. Comparable on photography-first audience and monetizing imagery via prints.
- Printful: Print-on-demand fulfillment provider used by independent artists and creators. Comparable as enabling infrastructure that could be leveraged by The Atelier to expand SKU range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Atelier social profiles
Digital presenceThe Atelier financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Atelier leadership team
Management profileNumber of profiles
Profiles1 record
The Atelier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Atelier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Atelier
What does The Atelier do?
The Atelier is a Los Angeles-based print shop that produces and sells made-to-order giclee fine art prints and framed prints featuring surf and travel photography by founder Kristen Schellenberg. Products are sold direct-to-consumer through the company's own e-commerce website (theatelierla.com) in standard sizes ranging from 8x10 to 24x36, with prices starting at $23.00.
Is The Atelier a public or private company?
The Atelier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Atelier founded?
The Atelier was founded in 2016. It employs 1 to 10 people.
Where is The Atelier based?
The Atelier is headquartered in Pacific Palisades, United States, in the North America region.
How does The Atelier make money?
One revenue line is on record: print Sales.
Who are The Atelier's main competitors?
Direct peers on record are Society6, Redbubble, Fine Art America, Bay Photo, Saatchi Art and SmugMug. Broad incumbents are Art.com and Etsy. Others are 500px and Printful.
Does The Atelier have an API?
No public API is recorded for The Atelier.