adapa
adapa Group is a European flexible packaging manufacturer producing high-barrier recyclable films and paper-based packaging for food, hygiene, healthcare, and tobacco customers across 20 European sites, generating approximately EUR 620 million in annual sales under Apollo Global Management ownership.
- Company typePrivate
- Founded2012
- HeadquartersWiener Neudorf, Austria
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What adapa does
adapa Group is a European flexible packaging manufacturer headquartered in Wiener Neudorf, Austria, founded in 2012 (originally as Schur Flexibles, rebranded to adapa in 2022) and operating 20 specialized production sites across 11 countries including Austria, Germany, France, Italy, the Netherlands, the United Kingdom, Denmark, Sweden, Finland, Poland, Slovakia, and Greece. The company designs and produces high-barrier flexible films and packaging for the food (meat/fish/poultry, cheese/dairy, confectionery, cereals/snacks, tea/coffee), home and personal care, healthcare, and aroma-preservation (tobacco) industries, plus converter films sold to packaging manufacturers.
Its technology platform centers on Design for Recycling (D4R) and mono-material construction, anchored by proprietary MDO-PE (Machine Direction Oriented Polyethylene) films branded CrystalPE, recyclable mono-PE flowpack films (MonoFlow E-type and P-type), recyclable paper-based packaging (PaperFlow P-type, PaperTwister), and EVOH-barrier shrink bags (VACUshrink MEX 55). Films are engineered to run on customers' existing HFFS/VFFS lines at industrial speeds (up to 600 m/min printing, 120 cycles/min flowpacking, 2,300 pieces/minute twist wrapping). The company also operates a digital printing service (digiflex) for short-run customization, and has certifications including BRCGS, FSSC 22000, ISO 9001/14001/50001, RecyClass, FSC, PEFC, and ISCC PLUS.
adapa is a privately held, Apollo Global Management-backed B2B manufacturer generating approximately EUR 620 million in annual sales (FY2024 disclosure) with roughly 2,000 employees. The company makes money through direct sales of customized, quote-based packaging solutions to food processors, retailers and converters, typically on multi-year contracts. Go-to-market combines a regional direct sales force targeting both mid-sized customers and selected key accounts with industry trade show presence (CFIA, EMPACK, Hispack), content marketing, and thought leadership on sustainability and PPWR compliance. Apollo's Joerund Holterud sits on the Advisory Committee alongside new appointee Dagmar Schmidt, and the company announced a EUR 50 million capex program in February 2024 targeting printing and extrusion capacity.
adapa firmographics
Firmographics- Name
- adapa
- Legal name
- adapa Holding GesmbH
- Website
- https://adapa-group.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- adapa Group is a European flexible packaging manufacturer producing high-barrier recyclable films and paper-based packaging for food, hygiene, healthcare, and tobacco customers across 20 European sites, generating approximately EUR 620 million in annual sales under Apollo Global Management ownership.
- Ownership category
- akta.pro rank
adapa industry classification
Industry- Product category
- Flexible Packaging
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Plastics, Foil & Coated Paper Bags (2673), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)
- akta.pro secondary industries
- Industrial & Heavy-Duty Flexible Packaging (Construction, Chemicals, Liners) (IMALABAJ), Aseptic & Liquid Flexible Packaging (Bag-in-Box, Spouted Liquid Packs) (IMALABAI)
Keywords
Where adapa is headquartered
LocationHeadquarters
- HQ city
- Wiener Neudorf
- HQ country
- Austria
- HQ region
- Europe
Offices20 records
Markets served
adapa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Flexible Packaging Sales: B2B sales of high-barrier flexible packaging solutions for food, tobacco, hygiene, and pharmaceutical industries. The company operates with integrated value chain from raw material sourcing, extrusion, printing to converting. Revenue is generated from customized packaging solutions sold directly to manufacturers and converters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom packaging solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
adapa product offering
Product offeringCore offering
adapa manufactures and sells high-barrier flexible packaging solutions—including MDO-PE films, paper-based packaging, shrink bags, flowpack films, lids, pouches and converter films—for the food, aroma protection (tobacco), hygiene, personal care, healthcare, and pharmaceutical industries. The company operates an integrated value chain spanning raw material sourcing, extrusion, printing, and converting across 20 specialized European sites, with Design for Recycling (D4R) as a core technology and sustainability strategy.
Product overview
adapa Group is a leading European flexible packaging solutions provider headquartered in Wiener Neudorf, Austria, offering a comprehensive portfolio of high-barrier packaging for food, tobacco, healthcare, and personal care industries. The product portfolio includes core film products such as MonoFlow (E-type and P-type) recyclable flowpacks, CrystalPE MDO-PE films, BarrTec CPP films, and VACUshrink shrink bags; paper-based innovations including PaperFlow P-type and PaperTwister twist wraps; skin films and retort films for sterilization; and converter films for industrial customers. The company operates 20 specialized manufacturing sites across Europe with approximately 2,000 employees generating annual sales of approximately EUR 620 million. Sustainability is central to operations with Design for Recycling (D4R) as a core strategy.
Differentiator
Problem solved
Functional benefit
Brands
- PaperFlow: Recyclable paper packaging for confectionery and snacks
- MonoFlow
- VACUshrink
- PaperTwister
- CrystalPE
- MDO-PE
- digiflex
- EcoString
- FlexiClose
Products and services
- PaperFlowʳᵉ P-type Recyclable paper-based flowpack packaging with CEPI certification, designed for confectionery and snacks with minimal machine adaptation required.
- MonoFlowʳᵉ E-type Design for Recycling flowpack film optimized for efficiency and recyclability, running at up to 120 cycles on standard packaging lines.
- MonoFlowʳᵉ P-type Design for Recycling flowpack film with mono-material PE construction for circular economy compliance.
- CrystalPE Machine-direction oriented PE film (MDO-PE) enabling printed, mono-PE packaging designed for recycling with transparency and heat resistance.
- BarrTec CPP CPP (cast polypropylene) film with low sealing initiation temperature for improved heat seal performance.
- PaperTwisterʳᵉ Paper-based twist wrap with 90% paper content and plant-based coating, certified repulpable by CEPI and OPRL, suitable for confectionery at speeds up to 2,300 pieces/minute.
- VACUshrinkʳᵉ MEX 55 Fully recyclable shrink bag with EVOH high barrier, CEFLEX compliant at 55μm thickness, for fresh processed meat and non-gassing cheese.
- Shrink Films Vacuum packaging films for ripening, transport and point-of-sale with MAP packaging options.
- Top Webs Lidding films for MAP packaging with reclose, peel and antifog features.
- Flowpacks & Liners
- Bags, Pouches & Sachets Recloseable bags and pouches with zippers and convenience features.
- Skin Films PE-based skin films highly transparent and glossy, seals to PE, mono APET, PP, Alu and cartonboard.
- Retort Films High-performance laminates for pasteurisation and sterilisation applications, thickness range 67-185 μm, solvent-free and solvent-based options.
- Rigid & Flexible Bottom Webs
- Heat Sealable Lids & Cover Leafs Lids with exceptional clarity, seals through contamination and easy peel functionality.
- Cheese Wraps & IWS Cheese packaging films for processed and soft cheese with options for ripening and fast-running packaging machines.
- Wicketed Bags PE and PP wicketed bags including D4R versions with PCR content.
- Healthcare Packaging High-quality flexible packaging meeting highest quality standards and legal compliance for healthcare applications.
- Tobacco Pouches Premade pouches and pouches on reel with Design for Recycling versions for aroma preservation in tobacco products.
- CPP Converter Films Converter films for fast-running packaging machines or heat-treatment applications, with and without barrier.
- PE Converter Films Transparent and white PE converter films with reclose, peel, antifog and low SIT options.
- MDO-PE Converter Films
- digiflex Digital Printing Service
Quantifiable outcome
- Up to 80% plastic reduction compared to tray solutions
- +4 more outcomes
Companies that use adapa
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
adapa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
adapa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Futury (THE MISSION Waste Initiative)coreadapa participates in Futury's THE MISSION Waste initiative alongside major industry players including Procter & Gamble, Nestle, LIDL, Kaufland, and PreZero. The initiative focuses on collaborative innovation for packaging sustainability and circular economy solutions.
- Various European Certification BodiesminorPartnership with certification bodies for sustainability certifications including BRCGS, FSSC 22000, ISO standards, Ecovadis, FSC, PEFC, RecyClass, and ISCC Plus.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
adapa competitors and assessment
Company assessmentDirect peers
- Constantia Flexibles: Austrian-headquartered, European-focused flexible packaging manufacturer serving food, pharma, and consumer goods with comparable product categories (films, laminates, alu-based packaging). Operates at similar scale with multi-site European manufacturing and overlapping recyclable packaging strategy, making it adapa's closest direct competitor.
- Coveris: European flexible packaging manufacturer with comparable product portfolio in films, pouches, and food packaging substrates. Recently restructured under Sun Capital, it competes head-to-head with adapa in protein, dairy, and confectionery segments across European markets.
- Huhtamaki: Finnish-listed global flexible and rigid packaging group with strong European food packaging presence, including films, laminates, and pouches for dairy, meat, and ready-meal applications. Direct overlap with adapa in high-barrier protein and dairy films under similar regulatory environment.
- ProAmpac: PE-backed flexible packaging specialist (Pritzker Private Capital / Apollo co-investment history) focused on sustainable films, pouches, and paper-based packaging. Closely comparable business model, customer base, and D4R positioning to adapa, though primarily North America-weighted.
Broad incumbents
- Amcor: Global flexible and rigid packaging giant (USD 13B+ revenue) with extensive European footprint in food, healthcare, and personal care packaging. Competes with adapa across most end markets but operates as a broad incumbent rather than a flexible-packaging specialist.
- Mondi: European-listed paper and packaging group with growing flexible packaging business (Functional Paper and Films), competing with adapa in paper-based recyclable packaging and high-barrier food films. Much larger scale and broader product mix make it a broad incumbent rather than a direct specialist.
- Berry Global (now part of Amcor): Global packaging major with significant European flexible packaging operations across food, healthcare, and personal care end markets. Overlaps with adapa in films and laminates but at materially larger scale and broader portfolio scope.
- Sealed Air: US-listed protective and food packaging major with European operations, particularly in shrink bags, vacuum packaging, and protein films. Directly comparable in VACUshrink's high-barrier protein packaging niche but with global scale and broader industrial portfolio.
Regional players
- Wipak (Mossi & Ghisolfi Group): European flexible packaging manufacturer owned by Italy's Mossi & Ghisolfi Group, producing high-barrier films for food, medical, and industrial applications. Comparable in product scope and EU regulatory exposure but smaller scale and more regional focus than adapa.
Emerging players
- Taghleef Industries: Global BOPP and CPP films producer with growing European presence in sustainable packaging substrates. Overlaps with adapa in converter films (CPP, MDO-PE) and recyclable mono-material solutions but is positioned as a film supplier rather than a finished packaging converter.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
adapa social profiles
Digital presenceadapa compliance and trust
Trust signalCompliance14 records
adapa financial estimates
Financial estimateRevenue estimate
Valuation estimate
adapa leadership team
Management profileNumber of profiles
Profiles8 records
adapa subsidiaries and ownership
Company hierarchySubsidiaries21 records
adapa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adapa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adapa
What does adapa do?
adapa manufactures and sells high-barrier flexible packaging solutions—including MDO-PE films, paper-based packaging, shrink bags, flowpack films, lids, pouches and converter films—for the food, aroma protection (tobacco), hygiene, personal care, healthcare, and pharmaceutical industries. The company operates an integrated value chain spanning raw material sourcing, extrusion, printing, and converting across 20 specialized European sites, with Design for Recycling (D4R) as a core technology and sustainability strategy.
Is adapa a public or private company?
adapa is a private company. It is classified as private equity controlled and is currently operating.
When was adapa founded?
adapa was founded in 2012. It employs 1,001 to 5,000 people.
Where is adapa based?
adapa is headquartered in Wiener Neudorf, Austria, in the Europe region.
How does adapa make money?
One revenue line is on record: flexible Packaging Sales.
Who are adapa's main competitors?
Direct peers on record are Constantia Flexibles, Coveris, Huhtamaki and ProAmpac. Broad incumbents are Amcor, Mondi, Berry Global (now part of Amcor) and Sealed Air. Wipak (Mossi & Ghisolfi Group) is listed as a regional player. Taghleef Industries is listed as an emerging player.
Does adapa have an API?
No public API is recorded for adapa.
What industry is adapa in?
adapa's product category is Flexible Packaging. Its primary akta.pro industry code is IMANAEAC, Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing, with a secondary code of IMALABAJ, Industrial & Heavy-Duty Flexible Packaging (Construction, Chemicals, Liners). Its NAICS code is 326111 and its SIC code is 2673.