The Wipak Group
The Wipak Group is a Finland-origin, family-owned manufacturer of premium flexible packaging films for food producers and healthcare/medical device customers, operating 11 plants across 9 countries with €560M revenue and sub-brands for sustainable (GreenChoice), digital (DigitalChoice), and medical (Wiicare, Steriking) packaging.
- Company typePrivate
- Founded1966
- HeadquartersBomlitz, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Wipak Group does
The Wipak Group is a Finland-origin, family-owned flexible packaging manufacturer operating 11 production plants across 9 European and Asian countries and generating €560M in annual turnover with 1,800+ employees. Founded in 1966 as part of the Wihuri Group, Wipak specializes in high-barrier multilayer films produced via blown and cast film coextrusion, BOPA (biaxially oriented polyamide) films from its Biaxis subsidiary, and downstream converting (lamination, flexo printing, slitting, laser-scoring, pouch-making). Its technology stack spans thermoforming, lidding, flow pack, pre-made and reel-fed pouches, and sachet films, plus specialty medical-grade sterile barrier systems under the Wiicare and Steriking sub-brands.
The company serves two principal verticals: Food Producers (meat, fish, poultry, cheese, dairy, bakery, baby food, ready meals, pet food, personal/home care) and Healthcare & Medical (medical device manufacturers, pharmaceutical companies, hospitals, CSSDs). Sub-brands — GreenChoice (renewable, recyclable, and recycled-content films with 85–96% recyclability per cyclos-HTP), DigitalChoice (Digimarc-powered digital watermarks and digital twins), N.E.X.T. Innovation Centre (design-to-prototype in under two days), Wiicare, Steriking, and Biaxis — extend the portfolio beyond film supply into consulting, prototyping, and digital traceability services. Revenue is generated via custom quote-based enterprise pricing on multi-year contracts, sold through a direct field-sales model supported by on-site technical field services and sustainability consulting (4,000+ hours completed). The Horizon 2030 strategy commits to a 50% reduction in product-related CO2 footprint, PPWR-aligned fully recyclable portfolio by 2028, and digital product passports for all films.
The Wipak Group firmographics
Firmographics- Name
- The Wipak Group
- Legal name
- Wipak Group
- Website
- https://wipak.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Wipak Group is a Finland-origin, family-owned manufacturer of premium flexible packaging films for food producers and healthcare/medical device customers, operating 11 plants across 9 countries with €560M revenue and sub-brands for sustainable (GreenChoice), digital (DigitalChoice), and medical (Wiicare, Steriking) packaging.
- Ownership category
- akta.pro rank
Where The Wipak Group is headquartered
LocationHeadquarters
- HQ city
- Bomlitz
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
The Wipak Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Flexible Packaging Films: Sale of high-performance flexible packaging films for food and healthcare applications. Includes thermoforming films, lidding films, flow pack films, pouches, and specialty films. Revenue is generated through direct sales to food producers, healthcare facilities, and medical device manufacturers.
- Sustainability Consulting Services: Expert consulting services helping customers navigate regulations, achieve sustainability goals, and transition to circular packaging. Includes design for recycling guidance, legislation advisory, and customized training sessions.
- N.E.X.T. Innovation Services: Innovation hub services including rapid prototyping, co-creation workshops, and sustainability-focused training. From design brief to physical prototype in under two days.
- Technical Field Services: On-site support including collaborative trials, machine optimization, troubleshooting, and process improvements. Engineers work directly with customer teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on specifications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Wipak Group product offering
Product offeringCore offering
The Wipak Group develops and manufactures premium flexible packaging films and pouches for food and healthcare applications, operating 11 production plants across 9 countries with annual turnover of approximately €560 million. The portfolio spans thermoforming films, tray lidding films, flow pack films, pouches, sachets, BOPA high-barrier films, and sterilization packaging under Wiicare and Steriking sub-brands. A sustainability portfolio (GreenChoice) and digital watermarking traceability offering (DigitalChoice) supplement the core manufacturing business.
Product overview
Wipak Group is a Finnish family-owned flexible packaging company with 60+ years of experience, operating as a platform offering both physical packaging products and added-value services. The core product portfolio includes food packaging films (cheese, meat, dairy, bakery, baby food, pet food, ready meals, and more), healthcare packaging under the Wiicare sub-brand, and sterilization packaging under the Steriking sub-brand. The GreenChoice sustainability sub-brand provides renewable, recyclable, and recycled packaging solutions. Supporting the product portfolio are services including DigitalChoice (digital watermarks and traceability), N.E.X.T. Innovation Centre (rapid prototyping and co-creation), Sustainability Consulting (regulatory compliance), and Technical Field Services (on-site support). The company operates 11 production plants across Europe and Asia with €560M turnover and 1,800+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- GreenChoice: Sustainable packaging portfolio offering recyclable, renewable, and recycled-content flexible packaging films. Includes solutions with 85-96% recyclability scores per cyclos-HTP methodology.
- DigitalChoice
- Wiicare
- Steriking
- Biaxis
Products and services
- Wipak Food Packaging Flexible packaging films and pouches designed for fresh, processed, and shelf-ready food products covering cheese, meat, fish, poultry, dairy, bakery, baby food, pet food, ready meals, soups, sauces, powders, sweets, and confectionery. Targeted at global food producers and brand owners requiring high-barrier, machine-compatible primary packaging.
- Wipak Films & Solutions Portfolio of flexible packaging film formats including thermoforming pack top and bottom films, tray lidding films, flow pack films, pre-made pouches, reel-fed pouches, sachets, and speciality films. Targeted at food and healthcare converters and brand owners needing format-specific primary packaging substrates.
- Wiicare Healthcare Packaging High-performance healthcare packaging sub-brand offering medical device packaging, pharmaceutical packaging films, and hospital sterilization packaging solutions, including sterile barrier systems for syringes, catheters, and surgical kits. Targeted at medical device manufacturers, pharmaceutical companies, and healthcare facilities globally.
- Steriking Sterilization Packaging Dedicated sterile barrier systems sub-brand under Wiicare for hospital and CSSD users, providing sterilization rolls and pouches, indicator tapes and labels, seal validation products, sealers and roll holders, and wrapping materials. Targeted at hospitals, sterile supply departments, and sterilization service providers requiring validated sterile barrier systems for reusable instruments.
- GreenChoice Sustainable Packaging Sustainability portfolio offering renewable packaging (bio-based materials, paper composites), recyclable packaging (mono-material PE/PP structures), and recycled packaging (PCR content), achieving 85–96% recyclability scores per cyclos-HTP methodology. Targeted at food, personal care, and healthcare customers needing to meet EU PPWR, SUP, and Plastic Tax requirements.
- DigitalChoice by Wipak Digital packaging services providing digital watermarks, smart identifiers, digital twins, and traceability solutions that enable sorting-for-recycling, consumer engagement, brand protection, and compliance support including digital product passports under EU PPWR. Targeted at brand owners and producers seeking traceability and circular-economy compliance.
- N.E.X.T. Innovation Centre Innovation hub service providing rapid packaging prototyping (design brief to physical prototype in under two days), co-creation workshops, sustainability-focused training, and access to Wipak's expert network for packaging development and scaling under real production conditions on packaging machines. Targeted at brand owners and packaging developers needing accelerated time-to-market.
- Sustainability Consulting Expert consulting services helping customers navigate EU regulations (PPWR, SUP, Green Claims, Plastic Taxes), achieve sustainability goals, design for recycling, and access tailored training sessions. Delivered by Wipak's sustainability experts with 4,000+ hours of completed consulting engagement.
- Technical Field Services On-site packaging support including collaborative trials with machine suppliers, performance optimization for GreenChoice products, technical consultancy on packaging machinery and materials, and troubleshooting to reduce downtime. Targeted at food and healthcare customers running their own packaging lines.
- Biaxis BOPA Films Biaxially oriented polyamide (BOPA) films produced by Biaxis Oy Ltd in Lahti, Finland, using sophisticated coextrusion techniques for high-barrier flexible packaging applications. Targeted at converters and brand owners requiring high-barrier multilayer substrates.
Quantifiable outcome
- 19% carbon footprint reduction since 2019
- +4 more outcomes
Companies that use The Wipak Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Wipak Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
The Wipak Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic, minor and core.
- RELEX SolutionsstrategicPartnership to strengthen end-to-end manufacturing planning. RELEX provides supply chain planning and optimization solutions to improve Wipak's manufacturing efficiency.
- GSTI (Global Sustainability Technology Initiative)strategicGlobal collaboration focused on sustainability technology initiatives for packaging solutions.
- Wihuri Group (Security of Supply Professorship)minorWihuri Group donated 750K EUR to support new professorship in security of supply at Tampere University, advancing research in supply chain resilience.
- HolyGrail 2.0coreCross-value-chain initiative led by AIM (European Brands Association) with 160+ companies. Objective is to prove viability of digital watermarking technologies for accurate sorting and business case on large scale. Digital watermarks enable better packaging identification and sorting, supporting EU targets on digital marking.
- CEFLEXcoreCircular Economy for Flexible Packaging initiative with 180+ companies representing entire value chain. Makes flexible packaging circular across Europe through Design for Circular Economy Guidelines, increased availability of recycled materials, and best economic/technical/environmental outcomes.
- R-CyclecoreAssociation promoting global standardisation of digital passports for sustainable plastics. Digital product passport provides material composition and recyclability information, enabling traceability across supply chain and supporting circularity.
- HPRC (Healthcare Plastics Recycling Council)corePrivate technical consortium of healthcare, recycling, and packaging companies enabling safe, practical recycling of healthcare plastics. Collaborative research, pilot projects in clinical settings, and design-for-recyclability guidance for medical-grade packaging and sterile barrier systems.
- UK Plastics PactcoreCollaborative initiative working to eliminate unnecessary plastic packaging and ensure all plastic packaging is reusable, recyclable, or compostable.
- WinpakcoreWipak and Winpak collaboration to offer global access to healthcare packaging. Winpak provides additional manufacturing capabilities and R&D for medical packaging solutions.
- DigimarcstrategicTechnology partnership for Digimarc Barcode implementation in packaging for enhanced digital watermarking and product identification capabilities.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
The Wipak Group competitors and assessment
Company assessmentDirect peers
- ProAmpac: US-headquartered flexible packaging and specialty films converter with a broad food and healthcare customer base. Comparable specialty/sustainability portfolio and is itself an active acquirer in flexible packaging.
- Winpak: Canada-based flexible and rigid packaging manufacturer with a strong healthcare/medical films franchise that has a documented co-development partnership with Wipak. Highly comparable specialty film and healthcare packaging model.
- Constantia Flexibles: Austrian-headquartered global flexible packaging manufacturer with a similar focus on plastic films for food and pharmaceutical customers. Highly comparable product mix, customer base, and sustainability positioning to Wipak.
- Coveris: European flexible and rigid packaging converter serving food, healthcare, and consumer goods customers. Privately held by Lone Star Funds; directly competes with Wipak in food-grade multilayer films and sustainability-led packaging.
- Glenroy: US-based flexible packaging converter specializing in multilayer films for food, beverage, personal care, and healthcare. Comparable specialty converter profile with comparable barrier film and pouch capabilities.
Broad incumbents
- Huhtamaki: Finnish-headquartered global packaging company with food service, flexible films, and consumer goods operations. Notable comparator due to shared Finnish origins and overlapping food packaging end markets.
- Amcor: Global packaging giant with a large flexible films business serving food, healthcare, and personal care. Significantly larger scale and broader geographic reach than Wipak, but overlapping product categories and customer types.
- Mondi: European-headquartered paper and flexible packaging group with substantial flexible films operations serving food and consumer goods customers. Overlaps with Wipak in multilayer barrier films and food packaging.
- Sealed Air: Global packaging company with a significant flexible films and protective packaging portfolio serving food producers and healthcare end markets. Direct overlap with Wipak's food and medical barrier film products.
- Berry Global: Global packaging major with substantial flexible films and healthcare packaging operations. Direct overlap in food and medical films; significantly larger scale and global footprint than Wipak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Wipak Group social profiles
Digital presenceThe Wipak Group compliance and trust
Trust signalCompliance11 records
The Wipak Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wipak Group leadership team
Management profileNumber of profiles
Profiles3 records
The Wipak Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
The Wipak Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wipak Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wipak Group
What does The Wipak Group do?
The Wipak Group develops and manufactures premium flexible packaging films and pouches for food and healthcare applications, operating 11 production plants across 9 countries with annual turnover of approximately €560 million. The portfolio spans thermoforming films, tray lidding films, flow pack films, pouches, sachets, BOPA high-barrier films, and sterilization packaging under Wiicare and Steriking sub-brands. A sustainability portfolio (GreenChoice) and digital watermarking traceability offering (DigitalChoice) supplement the core manufacturing business.
Is The Wipak Group a public or private company?
The Wipak Group is a private company. It is classified as family owned and is currently operating.
When was The Wipak Group founded?
The Wipak Group was founded in 1966. It employs 1,001 to 5,000 people.
Where is The Wipak Group based?
The Wipak Group is headquartered in Bomlitz, Germany, in the Europe region.
How does The Wipak Group make money?
Four revenue lines are on record. Flexible Packaging Films are the primary driver. The others are sustainability Consulting Services, N.E.X.T. Innovation Services and technical Field Services.
Who are The Wipak Group's main competitors?
Direct peers on record are ProAmpac, Winpak, Constantia Flexibles, Coveris and Glenroy. Broad incumbents are Huhtamaki, Amcor, Mondi, Sealed Air and Berry Global.
Does The Wipak Group have an API?
No public API is recorded for The Wipak Group.