HYPHEN

What HYPHEN does

HYPHEN is a full-service creative marketing agency headquartered in Fresno, California, operating as a privately held professional services firm. Originally founded in 1994 as JP Marketing, the firm rebranded to HYPHEN in 2024 following the integration of Marketing Plus, creating a 26-person team combining decades of agricultural and food industry expertise with broader creative, digital, and public-sector capabilities.

The agency's service portfolio spans brand strategy and identity development, creative production, digital marketing and advertising (social, SEO/SEM, programmatic, streaming TV), traditional media planning and buying (TV, radio, outdoor), public relations, community outreach, and tradeshow and experiential marketing. Its proprietary MMAPS (Market Measurement and Analysis for Planning Services) research tool supports strategic campaign planning. HYPHEN operates without a modular SaaS or productized offering, delivering services through integrated Creative, Media, Account, and Operations departments.

HYPHEN generates revenue through project-based and retainer-based professional services engagements. Its customer base is concentrated in California and segmented across government agencies (California Highway Patrol, Fresno County Sheriff's Office, county behavioral health and public health departments), agriculture and food companies (Fowler Packing, Fresno Ag Hardware, Trinity Fruit Company), education (San Bernardino Community College District), and enterprise clients (FocusVision). The agency operates without disclosed external investment, PE, or VC backing.

Name

HYPHEN

Legal name

HYPHEN

Website

https://thehyphenteam.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Creative agency services
• Brand strategy development
• Digital marketing advertising
• Tradeshow marketing management
• Public relations campaigns

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing and Advertising Services: HYPHEN generates revenue through providing comprehensive marketing and advertising services including brand strategy, creative development, digital marketing, media planning and buying, public relations, and campaign management. Services are project-based or retainer-based depending on client engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

HYPHEN is a full-service creative agency that develops and executes integrated marketing campaigns for clients in agriculture, government, healthcare and education. Services span market research, strategic planning, brand development, creative design, digital marketing and advertising, media planning and buying, public relations, social media management, SEO/SEM, website design, packaging design, photography, tradeshow booth design and event management, delivered through project-based or retainer engagements.

Product overview

HYPHEN is a full-service creative agency offering comprehensive marketing and communications services. The agency operates as a unified creative consultancy providing branding, digital marketing, advertising, public relations, social media management, SEO/SEM, tradeshow management, special events, and creative development services. Services are delivered through specialized departments including Creative, Media, Account, and Operations teams, with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Development End-to-end branding service including naming, logo design, visual identity systems, messaging strategy and full brand refreshes for government, agriculture and food clients.
• Digital Marketing and Advertising Multi-platform digital advertising on Meta, TikTok, streaming TV, programmatic display, and paid search with behavioral and geographic targeting optimization, served through project-based or retainer engagements.
• Social Media Management and Content Creation Social media strategy and content creation across Facebook, Instagram, YouTube, LinkedIn and other platforms for top-of-funnel awareness and audience building.
• Search Engine Optimization and Marketing (SEO/SEM) SEO and SEM services provided as part of comprehensive digital marketing capabilities to improve organic visibility and paid search performance.
• Public Relations and Media Relations PR services including media relations, crisis communications, public affairs, and earned media strategy for government, healthcare and corporate clients.
• Traditional Media Buying (TV, Radio, Outdoor) Production and placement of television, radio, billboard, bus wraps and other outdoor advertising as part of integrated multi-channel campaigns.
• Tradeshow Booth Design and Event Management Tradeshow booth design, event planning and experiential marketing activations for produce, food and agriculture industry trade shows, delivered with CTSM-certified expertise.
• Website Design and Development Web design and development as part of brand or campaign launches, with project examples including corporate sites for agriculture and food clients such as Fowler Packing Company.
• Packaging Design Product packaging design for agriculture and food brands, exemplified by Peelz mandarin packaging development for Fowler Packing Company.
• Photography and Videography Photography services including product, brand and lifestyle shoots as part of integrated brand and packaging engagements.
• Market Research and Strategic Planning (MMAPS) Proprietary market measurement and analysis service using MMAPS, HYPHEN's in-house research tool developed by CEO Jeanna Antonino, for data-driven strategic planning across client engagements.
• Corporate Rebranding Services Corporate rebranding following mergers and acquisitions, including icon-based systems for acquired sub-brands and international media announcement strategy, exemplified by the FocusVision Worldwide project.
• Community Outreach and Engagement On-the-ground community engagement including presence in libraries, churches, community centers and local events as part of integrated public awareness and recruitment campaigns.

Quantifiable outcome

• Fresno County Sheriff's recruitment campaign generated nearly 5 million impressions and close to 1,900 qualified leads, nearly tripling original reach goals while lowering cost-per-lead benchmarks
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Fowler Packing CompanycoreStrategic or Co-development PartnerDeveloped Peelz mandarin brand including naming, logo, packaging design, website, and tradeshow booth. Worked closely with FPC's in-house marketing director and the Parnagian family. Peelz has since secured significant contracts with major grocers nationwide.
• County of Santa ClaracoreStrategic or Co-development PartnerDeveloped MedAssist program branding, messaging, and logo design. Created digital enrollment campaign that exceeded initial participant goals, bringing in 748 additional enrollees in under four months.
• FocusVision WorldwidecoreStrategic or Co-development PartnerExecuted corporate rebranding following mergers and acquisitions. Created icon-based system for acquired sub-brands and messaging strategy. Successful international media announcement within six weeks.
• Halos Brand (Wonderful Company)minorStrategic or Co-development PartnerFowler Packing Company was previously a prominent supplier to Halos brand before partnership ended, creating urgency for new Peelz brand development.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thehyphenteam
• Facebookfacebook.com/theHYPHENteam
• LinkedInlinkedin.com/company/thehyphenteam
• Instagraminstagram.com/THEHYPHENTEAM

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYPHEN