FocusVision

What FocusVision does

FocusVision, operating under the Forsta brand since its repositioning, is an enterprise experience research and customer experience (CX) software provider founded in 1990 and headquartered in New York. The company's core offering is the AI-powered Human Experience (HX) Platform, which unifies customer experience, employee experience, brand experience, and market research capabilities into a single architecture, supported by specialized modules including Voice of Customer, omnichannel analytics, digital diaries, online focus groups, employee engagement, and 360/180 assessments. The platform is powered by Forsta AI, with claimed 99.6% predictive accuracy and a 75% reduction in analysis time, and was augmented by Agentic AI capabilities launched in October 2025 as a 'personal research assistant.' The company has built a multi-brand ecosystem through acquisitions, retaining InMoment (CX), ReviewTrackers (reputation management), and Rio SEO (local SEO) alongside its core Forsta platform and Forsta Plus tier.

Forsta serves 2,500+ brands across 11+ verticals including retail, insurance, financial services, technology, restaurants, hotels, automotive, entertainment, travel, utilities, and market research. Named enterprise customers include Walmart, Verizon, GM, Allianz, Microsoft, and Facebook, indicating penetration into Fortune-class accounts. The company employs 251-500 people and maintains a global operating footprint across the USA, UK, and Germany.

The business model is enterprise subscription-based with quote-based pricing; revenue mechanics are not publicly disclosed but rely on per-seat or enterprise-wide licensing of the HX Platform, supplemented by in-house consulting, data science, and strategic insights services. Go-to-market is a high-touch, consultative enterprise sales motion with 'Speak with an expert' and 'Book a project' CTAs, supported by strategic account management, content marketing (blogs, ebooks, webinars, podcasts), industry events, and case-study-led demand generation. Channel strategy combines direct enterprise field sales for large accounts with online self-service access for mid-market buyers, reinforced by in-house delivery and success teams that deepen account penetration.

Name

FocusVision

Legal name

Forsta

Website

https://focusvision.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

FocusVision (operating as Forsta) is an enterprise experience research software provider offering an AI-powered Human Experience (HX) Platform that unifies customer experience, employee experience, brand experience, and market research for 2,500+ brands across 11+ industries.

Ownership category

akta.pro rank

Product category

Experience Management Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Marketing Consulting Services (541613), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), VIP/White-Glove & Executive Support (BPAAABAL), Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Experience management software
• Customer experience platform
• Employee experience platform
• Market research software
• Survey research technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Platform: Subscription-based AI-powered human experience platform serving 2,500 brands across multiple industries including retail, insurance, financial services, technology, hospitality, automotive, entertainment, travel, and utilities. The platform offers comprehensive CX, EX, and market research solutions on a per-seat or enterprise-wide basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

FocusVision (doing business as Forsta) sells an AI-powered Human Experience (HX) Platform that unifies customer experience, employee experience, brand experience, and market research data into a single enterprise software suite. The offering is delivered as a subscription-based SaaS platform with integrated AI summaries, predictive analytics (99.6% claimed accuracy), digital diaries, online focus groups, voice of customer, reputation management, and employee engagement/assessment tools, supported by consulting, onboarding, and data science services. Customers are enterprise brands across 11+ verticals (retail, insurance, financial services, technology, hospitality, automotive, entertainment, travel, utilities, and market research).

Product overview

Forsta, a FocusVision company, offers an AI-powered Human Experience (HX) Platform — a unified platform architecture that connects experience data across customer, employee, and brand dimensions. The core HX Platform is powered by Forsta AI, which delivers 99.6% predictive accuracy and reduces analysis time by 75%. The platform integrates specialized modules for Market Research (including digital diaries, panel management, and focus groups), Brand Experience (reputation, listings, reviews, social), Customer Experience (voice of customer, omnichannel analytics, contact center), and Employee Experience (engagement, assessments, pulse). The ecosystem includes acquired brands: ReviewTrackers, Rio SEO, and InMoment, alongside consulting and data science services. The company serves 2,500+ brands across retail, insurance, financial services, technology, restaurants, hotels, automotive, entertainment, travel, and utilities industries.

Differentiator

Problem solved

Functional benefit

Brands

• Forsta AI: AI-powered platform that turns data into insight into action—faster than ever before
• HX Platform
• Forsta Plus

Products and services

• HX Platform AI-powered core platform that connects customer, employee, brand, and market research experience data; enables organizations to collect, analyze, and act on insights across CX, EX, and brand experience dimensions; targeted at enterprise customers (2,500+ brands across retail, insurance, financial services, technology, hospitality, automotive, entertainment, travel, and utilities).
• Forsta AI (Agentic AI) AI engine that powers the HX Platform, turning experience data into insight and action with claimed 99.6% predictive accuracy; provides AI summaries, recommendations, and autonomous agent capabilities for enterprise research and experience teams.
• Market Research Platform Market research tooling covering advanced data collection, digital diaries, online and in-person focus groups, multi-mode research, panel management, and data visualization for market research agencies and corporate insights teams.
• Brand Experience Platform Brand management suite for reputation monitoring, local listings, review publishing and acquisition, social media management, competitive insights, and search insights; intended for multi-location and global brands.
• Customer Experience Platform VoC and CX tooling including omnichannel analytics, digital focus groups, crowdsourcing, digital feedback collection, and contact center solutions designed to surface friction points and improve customer experience across touchpoints.
• Employee Experience Platform Workplace culture and employee experience suite with engagement surveys, 360 and 180 assessments, employee pulse surveys, lifecycle tracking, and employee crowdsourcing for HR and people leaders.
• Forsta Plus Core operating subsidiary / premium component of the Forsta ecosystem focused on research and experience management.
• ReviewTrackers Reputation and review management tool within the Forsta ecosystem, supporting review monitoring, publishing, and requesting for multi-location brands.
• Rio SEO Local SEO and listings management solution for brand experience and local presence optimization across search engines and directories.
• InMoment Acquired experience management platform supporting customer and employee experience programs within the Forsta ecosystem.
• Consulting Services Strategic consulting, onboarding, training, participant management, and technical assistance services for clients implementing the Forsta platform.
• Strategic Insights Expert guidance and industry-specific consulting engagements to help organizations understand and act on experience data.
• Data Science Services Advanced data science capabilities and analytical expertise to extract deeper insights from experience data on behalf of clients.

Quantifiable outcome

• Reduce analysis time by 75% with AI summaries and recommendations
• +2 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zendesk: Zendesk is a large customer service and engagement platform with CX and voice-of-customer capabilities. Its customer experience solutions overlap with Forsta's CX and omnichannel analytics modules at the enterprise tier.
• Verint: Verint is a large customer engagement and workforce optimization vendor with CX analytics and voice of customer capabilities. It competes with Forsta's omnichannel analytics and contact center solutions as part of a broader enterprise portfolio.
• NICE (NICE inContact): NICE offers contact center, CX analytics, and workforce engagement solutions to large enterprises. Its CX analytics suite overlaps with Forsta's customer experience and contact center modules.

Direct peers

• Qualtrics: Qualtrics is the leading enterprise experience management platform covering CX, EX, and brand research. It is the closest direct competitor to Forsta's HX Platform, targeting the same enterprise buyers with a similar AI-augmented survey and analytics suite.
• Medallia: Medallia offers an enterprise experience platform for customer, employee, and brand feedback with strong text and speech analytics. It competes head-to-head with Forsta in CX and EX deployments at large enterprises.
• Sprinklr: Sprinklr provides a unified customer experience platform spanning social listening, reputation management, and care. It overlaps directly with Forsta's brand experience, reviews, and social modules.
• SurveyMonkey: SurveyMonkey is a survey and market research platform that has expanded into enterprise CX and EX. It competes with Forsta's Market Research Platform and online focus group capabilities.

Emerging players

• Clarabridge: Clarabridge (now part of Qualtrics) specialized in AI-driven text and voice analytics for CX. It is comparable as a focused text analytics capability that Forsta highlights in its Forrester Wave leadership claim.
• Typeform: Typeform is a modern survey and form builder expanding into market research and customer feedback. It is comparable to Forsta's data collection and online focus group capabilities, though it skews more SMB.
• Hotjar: Hotjar provides digital feedback, heatmaps, and user research tools. It is an emerging alternative for the qualitative and in-the-moment feedback components of Forsta's Market Research Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/focusvisioninfo
• Facebookfacebook.com/focusvisionww
• LinkedInlinkedin.com/company/focusvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FocusVision