DaySmart Software

What DaySmart Software does

DaySmart Software is a cloud-based, multi-vertical SaaS provider of business management software headquartered in Ann Arbor, Michigan, serving more than 30,000 small and mid-sized businesses across recreation & fitness, pet & animal care, beauty & personal care, and general appointment-based industries. The company operates through a portfolio of purpose-built sub-brands — Dash, TeamUp, BoxMate, and Sawyer in recreation & fitness; DaySmart Vet (VetManage), DaySmart Pet, and Time To Pet in pet & animal care; and Slick, DaySmart Salon, DaySmart Spa, and DaySmart Body Art in beauty & personal care — augmented by the horizontal DaySmart Appointments product used by enterprise customers in healthcare, automotive, government, and other sectors. Each product delivers vertical-specific workflows around scheduling, payments, client communication, staff management, and reporting.

The platform is SSAE16 SOC 2 Type 2 certified, hosted in the cloud with Transport Layer Security (TLS) data protection, and exposes a documented REST API for enterprise integrations. DaySmart integrates with QuickBooks Online, Google Calendar, Microsoft Outlook, Clover payment hardware, Facebook, and Instagram, and maintains channel relationships with Beresford (gift cards) and Glammatic (websites). Revenue is generated primarily through tiered monthly and annual subscription licensing (ranging from $29/month for solo pet groomers up to $199+/month for premium tiers, with enterprise pricing starting at $99/month for DaySmart Appointments), supplemented by integrated payment-processing transaction fees and the DaySmart Capital business financing product.

DaySmart is privately held and sponsored by Philadelphia-based lower-middle-market private equity firm LLR Partners. The company has pursued an aggressive roll-up strategy, completing at least nine acquisitions since 2019 (PupKeep, AppointmentPlus, Vetter Software, DASH Platform, TeamUp, ReCPro, Sawyer, Time To Pet, and Slick Software) to broaden vertical coverage and, most recently, to enter the UK market and seed its DaySmart AI initiative targeting salon management. Distribution combines self-serve web acquisition through product-specific websites for SMBs with an inside-sales motion for mid-market customers and a field-sales motion for enterprise and government deployments.

Name

DaySmart Software

Legal name

DaySmart Software, LLC

Website

https://daysmart.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

DaySmart Software is a cloud-based SaaS provider of vertical-specific business management software serving over 30,000 small and mid-sized businesses across recreation & fitness, pet & animal care, beauty & personal care, and enterprise scheduling, with PE backing from LLR Partners.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Reservation & Waitlist Management Services (HSACALAO)

Keywords

• Business management software
• Appointment scheduling software
• Cloud-based SaaS platform
• Pet care management software
• Salon spa software

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licensing: DaySmart generates recurring revenue through monthly and annual subscription plans for its various software products including DaySmart Appointments, Pet, Vet, Salon, Spa, Recreation & Fitness products. Pricing varies by product tier and number of users.
2. Enterprise Licensing: Custom enterprise pricing for large organizations including government agencies, healthcare systems, and automotive businesses. Enterprise contracts typically include dedicated support, API access, and custom integrations.
3. Payment Processing Fees: Integrated payment processing services for pet grooming, salon, and other service businesses with in-house payment solutions including card readers and online payment capabilities.
4. DaySmart Capital: Business financing solutions for small business customers, providing capital to help businesses manage growth and operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

DaySmart Software provides cloud-based, industry-specific business management SaaS solutions for over 30,000 businesses across recreation & fitness, pet & animal care, beauty & personal care, and enterprise appointment scheduling verticals. The platform offers purpose-built products for scheduling, payments, client communications, marketing, and business operations, delivered through tiered monthly and annual subscriptions with integrated payment processing. Core offerings include DaySmart Appointments (enterprise scheduling), DaySmart Pet, DaySmart Vet, DaySmart Salon, DaySmart Spa, DaySmart Body Art, and acquired brands Dash, TeamUp, BoxMate, Sawyer, Time To Pet, and Slick.

Product overview

DaySmart Software is a multi-product cloud-based business management platform serving recreation & fitness, pet & animal care, beauty & personal care, and enterprise scheduling industries. The platform operates as a unified ecosystem with industry-specific products including DaySmart Appointments (enterprise scheduling), Dash/TeamUp/BoxMate/Sawyer (recreation & fitness), DaySmart Vet/Time To Pet (pet care), and Slick/Salon/Spa/Body Art (beauty & wellness). Core capabilities span scheduling, payments, client communications, and marketing, with recent expansion into AI-powered business tools. Products are purpose-built for specific industries rather than generic one-size-fits-all solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Dash: Sports and recreation facility management software with registration, payment, and space management.
• TeamUp
• BoxMate
• Sawyer
• VetManage
• DaySmart Pet
• Time To Pet
• Slick
• DaySmart Salon
• DaySmart Spa
• Body Art
• DaySmart Appointments
• DaySmart Vet

Products and services

• DaySmart Appointments Customizable scheduling and payment software designed for small, medium, and enterprise businesses across industries including automotive, healthcare, and government. Features online self-scheduling, automated appointment reminders, enterprise API integrations, and robust reporting capabilities. Enterprise pricing starts at $99/month.
• Dash Sports and recreation facility management software that maximizes facility value through registration, payment processing, and space management tailored to sports and recreation businesses.
• TeamUp Group fitness studio management platform providing tools to help studios grow, build community, and manage business operations. Supports scheduling, member management, and payments for fitness studios.
• BoxMate Gym business management software that enables efficient gym operations and keeps members engaged, motivated, and on top of their training.
• Sawyer Activity, camp, and class registration and management tools specifically designed for children's educators to help families discover and enroll in programs and activities.
• DaySmart Vet Cloud-based veterinary practice management software for managing, operating, and growing veterinary practices with intuitive software, extensive integrations, simplified patient management, and client communication. No VPN required for access.
• DaySmart Pet Software for grooming shops and mobile vans that helps turn more pets and owners into happy repeat customers, with scheduling, communication, payments, two-way texting, mobile GPS navigation, and management tools. Tiered pricing from $29/month (Basic) to $199/month (Premium).
• Time To Pet All-in-one scheduling and management solution for pet sitting, dog walking, daycare, and boarding businesses. Streamlines scheduling, communication, billing, and customer management for pet service businesses.
• Slick Salon management software for hair salons and barbershops, built by people who have worked behind the chair, featuring intuitive modern software for the UK market.
• DaySmart Salon Customizable salon management solution handling everything from bookings to payments for salons and beauty businesses, including appointment, payment, and marketing tools.
• DaySmart Spa Spa scheduling and management solution designed to grow spa reputation and business with industry-specific features tailored for spa operations.
• DaySmart Body Art Scheduling and management solution for tattoo and piercing businesses, providing expert booking, client management, and payment processing tools backed by decades of industry experience.
• DaySmart AI AI-driven business tools designed to transform small business efficiency across DaySmart's platform, with initial focus on salon management applications including process automation for scheduling, client communication, and operations optimization.

Quantifiable outcome

• Over 30,000 businesses trust DaySmart software
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• QuickBookscoreTechnology or IntegrationDaySmart Pet offers QuickBooks integration for US-based customers with deluxe, premier, or platinum subscriptions, enabling automatic transaction tracking and simplified tax season preparation.
• BeresfordminorChannel Partner/ Reseller/ DistributorBeresford provides custom-designed gift cards for DaySmart Pet customers to sell at their dog boarding and grooming businesses, with cards reflecting the business's brand to boost revenue.
• Google CalendarcoreTechnology or IntegrationDaySmart scheduling software integrates with Google Calendar for seamless calendar synchronization, eliminating scheduling conflicts and helping customers maintain clear appointment visibility.
• Microsoft OutlookcoreTechnology or IntegrationDaySmart appointments sync with Microsoft Outlook to keep appointment reminders top of mind for customers and staff, ensuring smooth scheduling and communication.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boulevard: Boulevard offers salon and spa management software with online booking, client management, and payments — directly competing with DaySmart Salon, Spa, and Slick. Both target premium beauty and wellness SMBs.
• Vagaro: Vagaro is a cloud-based salon, spa, and fitness business management platform serving the same SMB verticals as DaySmart Salon, Spa, and TeamUp. It offers comparable booking, payment, and marketing features for beauty and wellness businesses.
• ezyVet: ezyVet is a cloud-based veterinary practice management software competing directly with DaySmart Vet (VetManage). Both serve veterinary clinics with patient records, scheduling, and integrations, and ezyVet is a known data-migration source for DaySmart Vet.
• PetDesk: PetDesk offers pet care business software including appointment reminders, client communication, and online booking — overlapping with DaySmart Pet and Time To Pet's communication and scheduling capabilities.
• Mindbody: Mindbody provides vertical SaaS for fitness studios, salons, and spas — directly competing with DaySmart's TeamUp, Dash, Salon, Spa, and Slick product lines. Both target appointment-based SMBs with scheduling, payments, and marketing tools.
• Calendly: Calendly is a leading scheduling automation platform for SMBs and enterprises. While more horizontal, it directly competes with DaySmart Appointments in the broader scheduling category and continues adding payment and routing features.
• ClubReady: ClubReady is a fitness studio management platform providing scheduling, billing, and member management for gyms and group fitness — directly comparable to DaySmart's TeamUp, Dash, and BoxMate product lines in the recreation and fitness vertical.
• Acuity Scheduling (Squarespace): Acuity Scheduling is a popular SMB-focused appointment scheduling product owned by Squarespace, directly competing with DaySmart Appointments. It offers self-service scheduling for service businesses across verticals.
• Gingr: Gingr provides pet care business management software for daycares, boarders, groomers, and trainers — directly competing with DaySmart Pet and Time To Pet. It is one of the most established vertical SaaS players in pet care.

Broad incumbents

• Square Appointments (Block): Square Appointments is a free/bundled scheduling product from Block (Square) that competes with DaySmart Appointments by leveraging Square's payments ecosystem. It's a broad incumbent using payments cross-sell to undercut standalone scheduling tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DaySmartSoftware
• Facebookfacebook.com/daysmartsoftware
• LinkedInlinkedin.com/company/daysmart-software
• Instagraminstagram.com/daysmart_software
• Xx.com/daysmartinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DaySmart Software