What Gingr does

Gingr, founded in 2014 and headquartered at 2 Ravinia Drive in Atlanta, Georgia, operates an all-in-one, cloud-based SaaS platform that helps small and mid-sized pet-care businesses run their operations. The platform serves six service verticals — boarding/kennels, dog daycare, pet grooming, dog training, dog parks, and enterprise multi-location operators — and unifies scheduling, reservations, capacity management, customer communications, pet report cards, and business analytics in a single system. Notable technical components include Gingr PreCheck (mobile self-service intake), Pet Report Cards with SMS/email distribution, integrated payment processing with card-on-file and surcharging, real-time availability management, automated pricing rules, multi-location dashboards, and a pet-parent-facing mobile app for self-service booking and payments. The platform is SOC 2 Type II compliant and integrates with QuickBooks, abcKam, iDogCam, Broadly by Vendasta, and (forthcoming) Card Connect.

Gingr monetizes through three revenue streams: (1) quote-based SaaS subscriptions sized to business complexity and vertical, with tiered offerings including an Enterprise plan for multi-unit operators; (2) integrated payment processing via the proprietary Gingr Payments product, which earns transaction fees on deposits, balances, and retail purchases, and now supports a compliant surcharging add-on; and (3) hardware sales and rentals of payment terminals (WisePOS E, Clover Mini 2, Clover Flex, Ingenico) starting at $15-$25 per month on a monthly billing cadence. Distribution is primarily direct via gingrapp.com with a "Get a Demo" conversion motion, supplemented by self-service consumer adoption through the Pet Parent Mobile App and a broad digital marketing program spanning SEO, vertical landing pages, webinars, customer success stories, email, and an interactive ROI calculator.

The company operates as Gingr, LLC, a privately held Georgia LLC. No external funding rounds are disclosed in the input data; however, the appearance of [email protected] in privacy disclosures is consistent with affiliation to a private equity-backed vertical SaaS holding company, though this is not confirmed as a parent-subsidiary relationship. The platform supports 5,000+ pet-care facilities, with cumulative scale metrics of 10M+ pets served, 150M reservations, 9M users worldwide, and 50M report cards sent since inception, and holds a 4.5-star rating across 214 reviews on Capterra and Software Advice.

Name

Gingr

Legal name

Gingr, LLC

Website

https://gingrapp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Gingr provides cloud-based all-in-one management software for pet-care businesses, including boarding kennels, dog daycares, grooming salons, training facilities, and dog parks, serving over 5,000 facilities globally with integrated scheduling, payments, CRM, and analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Gingr operates primarily as a SaaS platform charging subscription fees for access to its pet-care business management software. Pricing tiers vary by business size and feature requirements, with plans designed to scale as services expand.
2. Integrated Payment Processing: Gingr Payments provides integrated payment processing with competitive transaction rates. The company generates revenue through transaction fees on payments processed through the platform.
3. Hardware Sales and Rentals: Gingr offers payment processing hardware options including WisePOS E, Clover Mini 2, Clover Flex, and Ingenico terminals. Devices can be purchased outright or rented monthly, with rental plans starting at $15-25 per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gingr provides an all-in-one cloud-based SaaS platform that combines scheduling, reservations, integrated payment processing, customer communication, and business analytics for pet-care businesses. The platform serves six service verticals—boarding/kennels, dog daycare, grooming, training, dog parks, and multi-location enterprise operations—and is sold via subscription with hardware and payment-processing add-ons.

Product overview

Gingr is an all-in-one pet business management platform that combines a unified core system with specialized modules. The core platform integrates six service verticals (Boarding/Kennel, Daycare, Grooming, Training, Dog Park, and Enterprise) alongside shared modules including Gingr Payments (integrated payment processing), Gingr PreCheck (automated pre-check-in), Pet Parent Mobile App, Business Analytics, Pet Scheduling Software, Pet Report Cards, and Reputation Management. The platform operates as a single unified product with these modules embedded, enabling pet-care businesses to manage scheduling, bookings, billing, customer communications, and analytics from one system.

Differentiator

Problem solved

Functional benefit

Products and services

• Kennel / Boarding Software Pet boarding and kennel management software for boarding facilities that handles reservation scheduling, capacity management, vaccination tracking, automated pricing, and customer communications for overnight and extended pet stays.
• Dog Daycare Software Dog daycare management solution for daycare operations featuring online booking, prepaid packages, digital agreements, check-in/check-out automation, and real-time capacity tracking.
• Pet Grooming Software Pet grooming salon management platform with appointment scheduling, groomer commission tracking, tip management, and before/after photo messaging for grooming businesses.
• Dog Training Software Dog training business management tool that streamlines class scheduling, group enrollments, instructor assignments, commission tracking, and recurring reservation management for training operations.
• Dog Park Software Private and membership-based dog park management solution for handling reservations, memberships, vaccination records, and customer communications for dog park facilities.
• Gingr Enterprise Multi-location enterprise pet business management solution with advanced capabilities for large-scale operations across multiple facilities, including centralized reporting and cross-location data visibility.
• Gingr Payments Proprietary integrated payment processing solution offering card-present and online transactions, card-on-file functionality, deposit collection, automated billing, and credit card surcharging up to 3% that reduces transaction time by 50%.

Quantifiable outcome

• Reduces transaction time by 50% with integrated payment processing
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• Broadly by VendastacoreTechnology or IntegrationBroadly is an AI-powered reputation management platform that automatically sends review requests to customers after reservations check out. Gingr users receive preferred partner pricing and support from Broadly's pet-industry experts. Integration requires no extra work for staff.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PetDesk: PetDesk is a pet-care client communication and engagement platform serving veterinary and pet-care businesses with appointment booking, reminders, and a pet parent app. Directly comparable as a vertical SaaS play in the pet-care services market with overlapping customer base of grooming, boarding, and daycare facilities.
• Revelation Pets (PetExec): PetExec by Revelation Pets is a kennel, daycare, and grooming management software offering scheduling, reservations, and customer communication. Directly competes with Gingr across boarding, daycare, and grooming verticals for the same SMB pet-care customer.
• ePetRecords: ePetRecords provides cloud-based software for pet-care facilities including boarding, daycare, grooming, and training with reservations, payments, and customer management. Directly competes in the same vertical SaaS niche as Gingr with comparable feature set and customer profile.
• Kennel Connection: Kennel Connection is a pet-care facility management software focused primarily on boarding, daycare, and grooming operations. It offers scheduling, billing, and reporting comparable to Gingr's core boarding/daycare modules and serves the same SMB market segment.
• DaySmart Pet: DaySmart Pet (formerly Pawfinity) is part of the DaySmart Software family and offers pet-care business management for grooming, daycare, and boarding. Backed by a larger software portfolio company, it directly competes with Gingr in vertical SaaS for pet services with similar payment and scheduling capabilities.
• ProPet Software: ProPet Software offers kennel, daycare, grooming, training, and veterinary management solutions for pet-care businesses. Directly competes with Gingr across the same verticals with comparable SMB customer base and feature set.

Broad incumbents

• Mindbody: Mindbody is a broad vertical SaaS platform for wellness, beauty, and fitness businesses with scheduling, payments, and customer management. While not focused on pet care, it serves as a comparable business model for service-business management and represents a potential horizontal competitor with much greater scale and resources.
• Vagaro: Vagaro is a SaaS platform for salons, spas, and fitness businesses offering booking, payments, and CRM. Operates the same integrated SaaS-plus-payments model as Gingr but in adjacent service verticals; relevant as a horizontal competitor that could expand into pet care given the similar SMB profile.
• Square Appointments: Square Appointments is Block's scheduling and payments platform for service-based SMBs. Comparable in offering integrated booking-plus-payments, and a major incumbent that could compress Gingr's position at the low end of the pet-care market through bundled payments hardware and software.

Emerging players

• 11pets: 11pets is a pet-care management platform primarily targeting veterinary clinics and pet service businesses in Europe and Latin America. Comparable in vertical focus on pet-care business software, but with a smaller geographic and feature footprint than Gingr.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gingr-pet-care-software
• Facebookfacebook.com/gingrapp
• LinkedInlinkedin.com/company/gingr-llc
• Instagraminstagram.com/gingrapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gingr