What ENow does

ENow Software Inc. is a privately held, California-based independent software vendor founded in 2004 that builds monitoring, governance, and license optimization software for Microsoft infrastructure environments. The company's platform unifies signals across Microsoft 365, Entra ID, Active Directory, Exchange, Teams, SharePoint, and OneDrive — including hybrid on-premises to cloud deployments — through products such as Mailscape, Mailscape 365, True Adoption Center, App Governance Accelerator, Copilot Center, and the consolidated ENow Management System (EMS). Core technical capabilities include synthetic transaction monitoring via remote probes, Microsoft 365 governance maturity scoring (AppGov Score, 365Gov Score), Microsoft 365 Copilot readiness and adoption measurement, Entra ID application lifecycle and risk remediation, and license optimization with documented customer outcomes averaging 22% cost savings on Microsoft 365 licensing.

ENow sells primarily through a sales-led enterprise motion targeting IT directors, CIOs, CISOs, and Modern Workplace Directors at mid-to-large organizations, supplemented by a channel partner network that includes an exclusive UK distributor (Essential Computing) and Microsoft Gold Partner and Silver ISV status. Revenue is generated through annual software subscriptions priced per-seat and per-workload, with Remote Probes as an add-on license and a separate professional services engagement for Microsoft EA renewal negotiation support. Pricing is not publicly disclosed; the company uses demo and consultation-based selling.

The company is founder-led, with Jay Gundotra as CEO and Paul Robichaux as CTO. It has operated continuously for more than 20 years, maintained SOC 2 Type II certification, recorded consistent Inc. 5000 placements (2014-2016) and a Deloitte Technology Fast 500 inclusion (2016), and was named a Representative Vendor in the Gartner Market Guide for Microsoft 365 Governance Tools in 2026. ENow has not disclosed external funding and appears to be bootstrapped.

Name

ENow

Legal name

ENow Software Inc.

Website

https://enowsoftware.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ENow Software is a Microsoft-focused ISV providing unified monitoring, governance, and license optimization software for Microsoft 365, Entra ID, Active Directory, and Exchange environments, serving enterprise IT, security, and procurement leaders at mid-to-large organizations globally.

Ownership category

akta.pro rank

Product category

Microsoft 365 Governance & Monitoring Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)

Keywords

• Microsoft 365 monitoring
• Entra ID governance
• License optimization
• Active Directory monitoring
• Microsoft Copilot readiness

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: ENow sells software licenses for its monitoring, reporting, and governance platform. The platform includes products for Microsoft 365 monitoring, license optimization, adoption measurement, and Entra ID governance. Pricing is typically per-seat or tiered based on organization size and workloads monitored. Remote Probes are an add-on requiring separate licenses. Revenue is subscription-based with annual billing.
2. Microsoft 365 License Agreement Negotiation Services: ENow offers a high-impact, short-duration consulting service to help organizations prepare for Microsoft EA renewals. Includes discovery, usage analysis, strategy development, and negotiation readiness support. This is a professional services add-on to the software platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ENow Software provides a unified governance, monitoring, and reporting platform purpose-built for Microsoft 365, Entra ID, Active Directory, Exchange, Teams, and SharePoint environments. The platform consolidates fragmented Microsoft admin-center signals into a single pane of glass covering collaboration and content governance, identity and app governance, operational and end-user experience monitoring, adoption and value realization, and Microsoft 365 license optimization. Customers deploy it to remediate oversharing, manage Copilot readiness, monitor Microsoft 365 outages, and reduce cloud license spend; consulting services for Microsoft Enterprise Agreement renewals are offered as an add-on.

Differentiator

Problem solved

Functional benefit

Brands

• Mailscape: Comprehensive Exchange monitoring and reporting solution for on-premises and hybrid deployments
• Mailscape 365
• True Adoption Center
• App Governance Accelerator
• Copilot Center
• ENow Management System (EMS)
• AppGov Score
• 365Gov Score

Products and services

• ENow Management System (EMS) Unified monitoring, governance, and reporting platform for Microsoft 365, Exchange, Active Directory, Teams, SharePoint, OneDrive, and Entra ID environments. Provides single-pane-of-glass visibility across collaboration and content governance, identity and app governance, operational and end-user experience monitoring, adoption and value realization, and license optimization. Sold to enterprise IT leaders and Modern Workplace Directors.
• Mailscape Exchange Server and hybrid Exchange monitoring and reporting solution. Provides Managed Availability dashboards, PowerShell reporting wizard, end-user experience monitoring via remote probes, and 360-degree Exchange health visibility. Deployed at organizations such as Experian, Barclays, Wendy's, and DirecTV.
• Compass Active Directory monitoring and reporting solution, part of the ENow product family. Provides visibility into Active Directory health, replication, and authentication components supporting Microsoft 365 hybrid deployments.
• True Adoption Center Microsoft 365 and Copilot adoption measurement platform. Provides customizable user personas, workload-specific scoring, LMS integration, Copilot Readiness Score, and ROI Score calculated against employee costs. Includes Copilot Center dashboard, Organizational Readiness Reports, and License Readiness Reports. Targets IT leaders and adoption program managers.
• Microsoft 365 License Optimization Identifies overlapping, duplicate, inactive, and underutilized Microsoft 365 licenses; pinpoints users who can be downgraded to cheaper license types; generates license cost reports, consumption trends, and renewal-ready recommendations. Clients see average 22% cost savings. Includes consulting services for Microsoft Enterprise Agreement renewal negotiation.
• Microsoft 365 Governance Accelerator Collaboration and content governance module that reduces oversharing, eliminates ROT (Redundant, Obsolete, Trivial) data, closes ownership gaps in Teams and SharePoint, and prepares the collaboration environment for Microsoft 365 Copilot. Targets Modern Workplace Directors and security teams preparing for AI deployment.
• App Governance Accelerator Microsoft Entra ID application governance and risk remediation solution. Provides unified app visibility, ownership control enhancements, and intelligent workflow automation aligned with Zero Trust principles. Includes the free AppGov Score lead-generation tool. Targets identity and access managers and CISOs managing OAuth grants, service principals, and non-human identities.
• GALsync Global Address List synchronization solution for multi-forest Exchange environments. Synchronizes GAL objects across Exchange organizations to provide a unified directory experience.
• contactSync Mailbox contact synchronization solution that replicates contact information across Exchange environments to ensure consistent contact data.

Quantifiable outcome

• 22% average cost savings on Microsoft 365 licensing
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature11 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationENow is a Microsoft Gold Partner and Silver ISV, building software that integrates deeply with Microsoft 365, Entra ID, Active Directory, Teams, Exchange, SharePoint, and OneDrive. The partnership involves co-development, integration with Microsoft APIs and admin centers, and mutual go-to-market activities including conference sponsorship and referral within the Microsoft partner ecosystem.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AvePoint: AvePoint is the most direct Microsoft 365 governance, management, and migration platform, with a much larger product surface and global sales coverage. It competes head-to-head with ENow in M365 governance, SharePoint/Teams administration, and Copilot readiness tooling.
• CoreView (now part of Hornetsecurity): CoreView is a Microsoft 365 management and security platform that overlaps closely with ENow's monitoring, reporting, and governance capabilities, particularly for IT admins managing Exchange Online, Teams, SharePoint, and OneDrive.
• Quest Software / Quest On Demand: Quest is a long-established Microsoft platform management vendor covering Active Directory, Exchange, and Microsoft 365 with a much larger portfolio. It competes with ENow in AD/Exchange monitoring, M365 administration, and license/usage reporting.
• ShareGate: ShareGate focuses on Microsoft 365 migration, governance, and security for SharePoint, Teams, and OneDrive. Its governance and reporting capabilities are directly comparable to parts of ENow's M365 Governance Accelerator and True Adoption Center.
• Netwrix: Netwrix provides data security and governance for Active Directory, Microsoft 365, and Entra ID, with auditing, access governance, and change reporting that overlap directly with ENow's AD and Entra ID governance offerings.
• Lepide: Lepide is an Active Directory, Microsoft 365, and file server auditing/monitoring vendor that competes with ENow's Compass and Mailscape product lines for IT operations and compliance use cases.
• Cayosoft: Cayosoft specializes in Active Directory and Microsoft 365 management, monitoring, and recovery. It is a focused, Microsoft-only vendor comparable to ENow in domain specialization and target customer.

Broad incumbents

• ManageEngine (Zoho Corporation): ManageEngine offers a broad suite of IT management products including Active Directory and Exchange monitoring/auditing that overlap with ENow's Compass and Mailscape products, sold as part of a wider portfolio at scale.
• SailPoint: SailPoint is an enterprise identity governance leader that overlaps with ENow's Entra ID application governance and app lifecycle management capabilities, but addresses a broader identity governance buyer.

Emerging players

• Semperis: Semperis focuses on Active Directory security and recovery, with growing Microsoft Entra ID coverage. It is comparable to the security and resilience dimensions of ENow's AD and Entra ID offerings, with a narrower product surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enowconsulting
• YouTubeyoutube.com/channel/UCLcOfNMGb7Hy94OLu2nslbA
• Facebookfacebook.com/enowsoftware
• LinkedInlinkedin.com/company/enow-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENow