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OPTIMA Batteries

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Namestring
OPTIMA Batteries
Websiteurl
optimabatteries.com
Company typeenum
Private
Founded yearint
1972
Descriptiontext

OPTIMA Batteries is a private, for-profit manufacturer and distributor of automotive batteries, founded in 1972 and headquartered in Milwaukee, Wisconsin. The company operates in the U.S. automotive battery market through combined manufacturing and distribution operations, with a reported headcount band of 101–250 employees. Its public-facing presence is anchored at optimabatteries.com, and the company is described in source materials as a car battery manufacturer serving the automotive sector.

The available source corpus does not detail specific product lines, battery chemistries, proprietary technology, platform architecture, or channel structure. No API, SDK, AI capability, certification, patent, trademark, award, or partnership data was identified in the aggregated inputs. The source data confirms the firm's basic role as a producer and channel participant in automotive batteries but does not provide the granularity needed to characterize its technical differentiation, product portfolio, or go-to-market mechanics.

Revenue model, pricing structure, customer segmentation, distribution channel mix, ownership structure (including any parent or subsidiary relationships), leadership team composition, funding history, and M&A activity are all undisclosed in the source data. The only forward-looking market signal captured is a third-party projection to 2035 for the car battery charger market in Latin America and the Caribbean, which provides category context but is not attributable as a confirmed OPTIMA strategic initiative. Data quality for this company is thin; this description is limited to what the source corpus directly supports.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersGlendale, United States
HQ citystring
Glendale
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
automotive batteries, car batteries, battery manufacturing, lead-acid batteries, starting batteries
Industry4 codes
1Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing
CodeIMACAJAJPrimaryYes
2Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters)
CodeIMACANALPrimaryNo
3Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH)
CodeIMAGAHAAPrimaryNo
4Battery Modules & Packs (Industrial/Commercial pack assembly)
CodeIMAGAHABPrimaryNo
NAICS code2 codes
  • Battery Manufacturing33591
  • Battery Manufacturing335910
Product category
Automotive Batteries
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

OPTIMA Batteries is a manufacturer and distributor of automotive batteries, producing car batteries for the automotive aftermarket and OEM channels. The company supplies starting, deep-cycle, and high-performance battery products for consumer and commercial vehicle applications.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

OPTIMA Batteries is a car battery manufacturer. No detailed product portfolio information is available from the provided sources.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Interstate Batteries
TypeDirect peer
Description

One of the largest privately-held automotive and commercial battery distributors and marketers in North America. Directly comparable to OPTIMA as a branded 12V automotive battery competitor serving the aftermarket through dealer and distributor networks.

2Odyssey Battery (EnerSys)
TypeDirect peer
Description

Premium AGM battery brand owned by EnerSys, targeting automotive, marine, and powersports applications. Directly competes with OPTIMA in the high-performance 12V battery segment with similar spiral/AGM cell positioning.

3DieHard
TypeDirect peer
Description

Iconic American automotive battery brand historically sold through Sears and now distributed through Advance Auto Parts. Directly comparable as a mass-market and premium 12V automotive battery brand competing for the same shelf and consumer.

4ACDelco (General Motors)
TypeBroad incumbent
Description

GM's automotive battery brand, deeply embedded in OEM fitment and the independent service channel. Comparable as a broad 12V automotive battery incumbent with much larger scale and OEM leverage.

5Bosch Automotive Batteries
TypeBroad incumbent
Description

Robert Bosch's global automotive components division, which produces and markets 12V automotive batteries as part of a much broader automotive parts portfolio. Overlaps directly with OPTIMA in 12V battery category at significantly larger scale.

6Exide Technologies
TypeDirect peer
Description

Global manufacturer of lead-acid batteries for automotive, industrial, and motive power applications. Directly comparable as a competing 12V automotive battery manufacturer with similar product mix and aftermarket presence.

7East Penn Manufacturing
TypeBroad incumbent
Description

Privately-held major manufacturer of lead-acid batteries (Deka brand) supplying automotive, commercial, and industrial markets. Comparable as a larger-scale U.S. battery manufacturer operating in overlapping 12V automotive and commercial segments.

8Clarios
TypeBroad incumbent
Description

World's largest manufacturer of automotive batteries, producing roughly one-third of all 12V batteries globally across multiple brands (including formerly the OPTIMA and Varta lines under Johnson Controls Power Solutions). Comparable as the dominant scale incumbent in the same product category.

9Antigravity Batteries
TypeEmerging player
Description

Specialty manufacturer of lithium-ion automotive and powersports batteries, including restart/built-in jump-start models. Comparable as an emerging specialty competitor attacking the premium 12V battery segment where OPTIMA is positioned.

10XS Power Batteries
TypeEmerging player
Description

Manufacturer of high-performance AGM and lithium batteries targeting car audio, racing, and specialty automotive applications. Comparable as a niche premium 12V battery competitor overlapping with OPTIMA's performance/powersports positioning.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

No data
Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

OPTIMA Batteries

Automotive Batteriesoptimabatteries.com

What OPTIMA Batteries does

OPTIMA Batteries is a private, for-profit manufacturer and distributor of automotive batteries, founded in 1972 and headquartered in Milwaukee, Wisconsin. The company operates in the U.S. automotive battery market through combined manufacturing and distribution operations, with a reported headcount band of 101–250 employees. Its public-facing presence is anchored at optimabatteries.com, and the company is described in source materials as a car battery manufacturer serving the automotive sector.

The available source corpus does not detail specific product lines, battery chemistries, proprietary technology, platform architecture, or channel structure. No API, SDK, AI capability, certification, patent, trademark, award, or partnership data was identified in the aggregated inputs. The source data confirms the firm's basic role as a producer and channel participant in automotive batteries but does not provide the granularity needed to characterize its technical differentiation, product portfolio, or go-to-market mechanics.

Revenue model, pricing structure, customer segmentation, distribution channel mix, ownership structure (including any parent or subsidiary relationships), leadership team composition, funding history, and M&A activity are all undisclosed in the source data. The only forward-looking market signal captured is a third-party projection to 2035 for the car battery charger market in Latin America and the Caribbean, which provides category context but is not attributable as a confirmed OPTIMA strategic initiative. Data quality for this company is thin; this description is limited to what the source corpus directly supports.

OPTIMA Batteries firmographics

Firmographics
Name
OPTIMA Batteries
Website
https://optimabatteries.com
Company type
Private
Founded year
1972
Headcount range
51–100 employees
Ownership category
akta.pro rank

OPTIMA Batteries industry classification

Industry
Product category
Automotive Batteries
NAICS
Battery Manufacturing (33591), Battery Manufacturing (335910)
akta.pro primary industry
Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)
akta.pro secondary industries
Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

  • Automotive batteries
  • Car batteries
  • Battery manufacturing
  • Lead-acid batteries
  • Starting batteries

Where OPTIMA Batteries is headquartered

Location

Headquarters

HQ city
Glendale
HQ country
United States
HQ region
North America

Markets served

OPTIMA Batteries business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing

OPTIMA Batteries product offering

Product offering

Core offering

OPTIMA Batteries is a manufacturer and distributor of automotive batteries, producing car batteries for the automotive aftermarket and OEM channels. The company supplies starting, deep-cycle, and high-performance battery products for consumer and commercial vehicle applications.

Product overview

OPTIMA Batteries is a car battery manufacturer. No detailed product portfolio information is available from the provided sources.

Differentiator

Problem solved

Functional benefit

OPTIMA Batteries technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

OPTIMA Batteries partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

OPTIMA Batteries competitors and assessment

Company assessment

Direct peers

  • Interstate Batteries: One of the largest privately-held automotive and commercial battery distributors and marketers in North America. Directly comparable to OPTIMA as a branded 12V automotive battery competitor serving the aftermarket through dealer and distributor networks.
  • Odyssey Battery (EnerSys): Premium AGM battery brand owned by EnerSys, targeting automotive, marine, and powersports applications. Directly competes with OPTIMA in the high-performance 12V battery segment with similar spiral/AGM cell positioning.
  • DieHard: Iconic American automotive battery brand historically sold through Sears and now distributed through Advance Auto Parts. Directly comparable as a mass-market and premium 12V automotive battery brand competing for the same shelf and consumer.
  • Exide Technologies: Global manufacturer of lead-acid batteries for automotive, industrial, and motive power applications. Directly comparable as a competing 12V automotive battery manufacturer with similar product mix and aftermarket presence.

Broad incumbents

  • ACDelco (General Motors): GM's automotive battery brand, deeply embedded in OEM fitment and the independent service channel. Comparable as a broad 12V automotive battery incumbent with much larger scale and OEM leverage.
  • Bosch Automotive Batteries: Robert Bosch's global automotive components division, which produces and markets 12V automotive batteries as part of a much broader automotive parts portfolio. Overlaps directly with OPTIMA in 12V battery category at significantly larger scale.
  • East Penn Manufacturing: Privately-held major manufacturer of lead-acid batteries (Deka brand) supplying automotive, commercial, and industrial markets. Comparable as a larger-scale U.S. battery manufacturer operating in overlapping 12V automotive and commercial segments.
  • Clarios: World's largest manufacturer of automotive batteries, producing roughly one-third of all 12V batteries globally across multiple brands (including formerly the OPTIMA and Varta lines under Johnson Controls Power Solutions). Comparable as the dominant scale incumbent in the same product category.

Emerging players

  • Antigravity Batteries: Specialty manufacturer of lithium-ion automotive and powersports batteries, including restart/built-in jump-start models. Comparable as an emerging specialty competitor attacking the premium 12V battery segment where OPTIMA is positioned.
  • XS Power Batteries: Manufacturer of high-performance AGM and lithium batteries targeting car audio, racing, and specialty automotive applications. Comparable as a niche premium 12V battery competitor overlapping with OPTIMA's performance/powersports positioning.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

OPTIMA Batteries social profiles

Digital presence

OPTIMA Batteries financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OPTIMA Batteries leadership team

Management profile

Number of profiles

OPTIMA Batteries funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OPTIMA Batteries M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTIMA Batteries

What does OPTIMA Batteries do?

OPTIMA Batteries is a manufacturer and distributor of automotive batteries, producing car batteries for the automotive aftermarket and OEM channels. The company supplies starting, deep-cycle, and high-performance battery products for consumer and commercial vehicle applications.

When was OPTIMA Batteries founded?

OPTIMA Batteries was founded in 1972. It employs 51 to 100 people.

Where is OPTIMA Batteries based?

OPTIMA Batteries is headquartered in Glendale, United States, in the North America region.

Who are OPTIMA Batteries's main competitors?

Direct peers on record are Interstate Batteries, Odyssey Battery (EnerSys), DieHard and Exide Technologies. Broad incumbents are ACDelco (General Motors), Bosch Automotive Batteries, East Penn Manufacturing and Clarios. Emerging players are Antigravity Batteries and XS Power Batteries.

Does OPTIMA Batteries have an API?

No public API is recorded for OPTIMA Batteries.

What industry is OPTIMA Batteries in?

OPTIMA Batteries's product category is Automotive Batteries. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing, with a secondary code of IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 33591.

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Live signals
TexasdiamondgarageBest Replacement Car Battery Deals You Can’t Miss TodayThis article is a product review and buyer's guide evaluating ten replacement car batteries from brands including ACDelco, Mighty Max Battery, Weize, OPTIMA Batteries, and Interstate Batteries, covering specifications such as cold cranking amps, reserve capacity, warranty coverage, and AGM technology features.ClariosOptima Batteries Announces New Partnership With Mustang Challenge SeriesOptima Batteries announced a new partnership with the 2025 Ford Performance Mustang Challenge racing series, marking an expansion of its collaboration with Ford. As part of this deal, every Mustang in the series will be powered by an OPTIMA YELLOWTOP battery, and motorsport icon Tanner Foust will debut a new race car at the Le Mans Invitational. The sponsorship aims to leverage high-level motorsports testing to drive innovation in low-voltage energy storage for future vehicles.ClariosOptima Batteries Announces New Partnership With Mustang Challenge SeriesOptima Batteries announced a new partnership with the 2025 Ford Performance Mustang Challenge racing series, providing YELLOWTOP batteries for all participating vehicles. The collaboration includes motorsport icon Tanner Foust debuting an OPTIMA-branded Mustang Dark Horse R race car at the Le Mans Invitational. This agreement aims to leverage high-level motorsports testing to enhance battery technology for future automotive applications.THE SHOPSYLVANIA Off-Road Back as Lighting Partner of King of the HammersSYLVANIA Off-Road has returned as the official lighting partner for the 2025 King of the Hammers event powered by OPTIMA Batteries. The automotive lighting supplier will provide LED solutions for both competitors and spectators at the off-road racing event.PR NewswireHyundai IONIQ Electric And Veloster N Compete In OPTIMA's "2018 Search For The Ultimate Street Car"Hyundai Motor America is competing the IONIQ Electric and the 2019 Veloster N in the OPTIMA Batteries "2018 Search for the Ultimate Street Car" competition at Pikes Peak International Raceway, with the IONIQ Electric defending its 2017 National Championship in the new GTE class and the Veloster N competing in its first full season in the GTC class. Both vehicles have been modified with performance upgrades including gripper tires, suspension, and increased power, and the teams are aiming to qualify for the OPTIMA Ultimate Street Car Invitational in Las Vegas. The participation is framed as a grassroots effort to showcase Hyundai's expanding performance capabilities and introduce the N-brand to performance enthusiasts.PR NewswireOPTIMA® Batteries Unveils a New OPTIMA YELLOWTOP® with DIN FitmentOPTIMA Batteries, a Johnson Controls brand, introduced a new YELLOWTOP battery with DIN fitment at the 2017 SEMA Show in Las Vegas, expanding their product lineup to fit more vehicles including European models. The new battery features proprietary SPIRALCELL TECHNOLOGY and 99.99% pure lead construction, and has undergone rigorous testing including off-roading at King of the Hammers and racing at Germany's Nürburgring circuit. The product will launch in spring 2018 in DIN group sizes H6 and H7.Boating MagazineWhy I Choose AGM Batteries For My BoatThe author reports that Optima Blue Top AGM batteries installed in 2007 provided nine years of service in a marine environment, significantly outperforming conventional lead-acid batteries which typically lasted four years. This extended durability resulted in lower total cost of ownership, as three pairs of conventional batteries would have been required to match the lifespan of the single pair of Optima batteries.PR NewswireOPTIMA® Batteries Ultimate Film Festival Returns with More Events across the U.S. in 2016OPTIMA Batteries, a brand manufactured by Johnson Controls, announced details for its second-annual Ultimate Film Festival with an expanded 2016 schedule featuring three entry periods and corresponding live screening events at major automotive industry gatherings including Formula Drift in New Jersey, the Woodward Dream Cruise in Detroit, and the SEMA Show in November.OverdriveBig rig race series ChampTruck starts this week with inaugural race in New JerseyThe Meritor ChampTruck World Series launched its inaugural season with a race at New Jersey Motorsports Park from April 24-26, marking the return of big-rig racing in the United States after a 20-year hiatus. The series features real Class 8 trucks competing at ten premier U.S. tracks, with sponsorship from Minimizer and Optima Batteries. The season concludes with a finale in Las Vegas scheduled for October 30 and November 1.GlobeNewswireBCII Produces National TV Commercial Spots for Optima BatteriesBCII completed production and delivery of two national TV commercial spots for Optima Batteries, promoting the new Optima Chargers Digital 1200 Battery Charger. The spots will air on SPEED, ESPN, Velocity, and Fox Sports Network, using a 1970s Ronco-style format. BCII is also finishing two one-hour specials for the Optima Ultimate Street Car Invitational.