Boody
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Boody firmographics
Firmographics- Name
- Boody
- Legal name
- Boody
- Website
- https://boodywear.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Boody industry classification
Industry- Product category
- Sustainable Bamboo Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bras & Bralettes (CRAAAIAA)
- akta.pro secondary industries
- Panties & Briefs (CRAAAIAB), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)
Keywords
Where Boody is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Boody business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through owned DTC e-commerce websites across multiple regional markets. Customers purchase individual products with tiered pricing based on product category.
- Wholesale Distribution: B2B revenue through wholesale partnerships with third-party retailers via the 'Become a Stockist' program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bras starting at $13 |
| Unit Pricing | Pay-as-you-go | Underwear starting at $8 |
| Unit Pricing | Pay-as-you-go | Socks starting at $3 |
| Unit Pricing | Pay-as-you-go | Sleepwear starting at $23 |
| Unit Pricing | Pay-as-you-go | Clothing starting at $16 |
| Unit Pricing | Pay-as-you-go | Babywear starting at $10 |
| Unit Pricing | Pay-as-you-go | Value Packs available |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Boody product offering
Product offeringCore offering
Boody designs, produces, and sells bamboo viscose-based everyday clothing essentials — including bras, underwear, sleepwear, loungewear, clothing, socks, and babywear — through owned direct-to-consumer e-commerce sites in multiple regions and through a wholesale stockist program. Its product lines leverage proprietary fabric technologies such as FreeMesh™, Lyolyte®, and Bamboo Seamfree, with specialized offerings in period/leak protection and plus-size categories.
Product overview
Boody is a direct-to-consumer bamboo apparel brand offering a unified platform of comfortable everyday essentials. The core product portfolio centers on bamboo viscose-based basics spanning women's, men's, and baby categories, including bras, underwear, sleepwear, loungewear, clothing, and socks. Key differentiating technologies include proprietary FreeMesh™ mesh fabric, Lyolyte® performance fabric, and Bamboo Seamfree construction. The brand positions itself as a sustainable alternative to conventional cotton, emphasizing PFAS-free, OEKO-TEX® certified products made from organically grown bamboo. The offering architecture follows a single-brand, multi-category model where the Signatures Collection serves as the flagship line, supplemented by specialized sub-brands (FreeMesh™, Lyolyte®) and specialized collections (Period & Leak Proof, Plus Size, Baby). The company also operates a loyalty program (The Lounge) to drive customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Bras
Quantifiable outcome
- Bamboo fabric is 4 times softer than cotton
- +1 more outcomes
Companies that use Boody
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Boody technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Boody partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights5 records
Boody competitors and assessment
Company assessmentDirect peers
- ThirdLove: ThirdLove is a DTC bra and intimates brand emphasizing fit, comfort, and inclusive sizing. Direct overlap with Boody's core bra category and extended sizing proposition.
- Cariloha: Cariloha is a bamboo-based apparel, sleepwear, and bedding brand operating through DTC and retail. It is the closest direct analogue to Boody in terms of bamboo viscose raw material, multi-category essentials range, and sustainable positioning.
- Cozy Earth: Cozy Earth is a premium DTC brand built around bamboo-derived bedding and apparel. It overlaps with Boody on bamboo viscose fabric, basics category breadth (sleepwear, underwear, loungewear), and a sustainability-led value proposition.
- Ettitude: Ettitude produces bamboo lyocell-based sheets, towels, and apparel. Comparable to Boody on bamboo-derived fiber positioning, sustainability certifications, and a DTC channel strategy spanning apparel-adjacent categories.
- WAMA Underwear: WAMA is a hemp-and-bamboo underwear and basics brand with DTC and wholesale distribution. It is a direct competitor to Boody's underwear and bra SKUs, with a comparable eco-friendly essentials positioning.
- Parade: Parade is a digitally-native intimates and underwear brand with a strong sustainability and inclusivity narrative. Comparable to Boody on DTC intimates, inclusive sizing, and category extension into activewear and sleepwear.
- Knix: Knix is a DTC intimates brand with a major period/leak-proof underwear line. It overlaps with Boody on bras, underwear, and specifically the Period & Leak Proof category, as well as on inclusive sizing.
- MeUndies: MeUndies is a subscription-driven DTC basics brand spanning underwear, socks, loungewear, and apparel. Comparable to Boody on multi-category essentials, DTC-first model, and loyalty/membership mechanics.
- Pact: Pact is a sustainable DTC basics brand offering organic cotton underwear, socks, sleepwear, and baby clothing. Comparable to Boody on sustainability certifications, family/baby category, and multi-region DTC distribution.
- TomboyX: TomboyX is a DTC intimates and basics brand with an inclusive sizing and gender-neutral positioning. It overlaps with Boody on underwear, loungewear, and DTC essentials with a values-driven brand narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boody social profiles
Digital presenceBoody compliance and trust
Trust signalCompliance3 records
Boody financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boody leadership team
Management profileNumber of profiles
Profiles1 record
Boody funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boody M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boody
What does Boody do?
Boody designs, produces, and sells bamboo viscose-based everyday clothing essentials — including bras, underwear, sleepwear, loungewear, clothing, socks, and babywear — through owned direct-to-consumer e-commerce sites in multiple regions and through a wholesale stockist program. Its product lines leverage proprietary fabric technologies such as FreeMesh™, Lyolyte®, and Bamboo Seamfree, with specialized offerings in period/leak protection and plus-size categories.
Is Boody a public or private company?
Boody is a private company. It is classified as unknown and is currently operating.
When was Boody founded?
Boody was founded in 2014. It employs 11 to 50 people.
Where is Boody based?
Boody is headquartered in San Diego, United States, in the North America region.
How does Boody make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Boody's main competitors?
Direct peers on record are ThirdLove, Cariloha, Cozy Earth, Ettitude, WAMA Underwear, Parade, Knix, MeUndies, Pact and TomboyX.
Does Boody have an API?
No public API is recorded for Boody.
What industry is Boody in?
Boody's product category is Sustainable Bamboo Apparel. Its primary akta.pro industry code is CRAAAIAA, Bras & Bralettes, with a secondary code of CRAAAIAB, Panties & Briefs. Its NAICS code is 315 and its SIC code is 2300.