What Cariloha does

Cariloha is a privately held specialty retailer headquartered in Sandy, Utah, founded in 2007, that designs, sources, and sells bedding, bath, and apparel products manufactured from bamboo-derived viscose fabric. The company's core technical asset is a proprietary bamboo-viscose fabric that leverages the natural bamboo kun bio-agent to deliver antibacterial, hypoallergenic, and temperature-regulating properties, alongside tiered product lines (Classic, Resort, Retreat) in sheets, pillows, mattresses, towels, robes, and men's/women's apparel. The portfolio also includes bundles (Bedding Suites, Student Bedding Suites, 3-Piece Starter Bundle), a baby bedding line, and the Bamboo Nation Rewards+ premium membership ($99/year), which adds a recurring revenue layer on top of one-time product sales. Cariloha's pricing is positioned at the premium end of the specialty bedding category (sheets $199-$339, mattresses $1,499-$3,199), with an average order value around $180 across channels.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce via cariloha.com with a 100-night trial and free shipping over $100, 70+ company-owned retail showrooms across 16 countries spanning Hawaii to the Caribbean, an exclusive #1 bedding supply relationship across all major cruise lines, and a wholesale program distributing to mattress and bedding retailers including Mattress USA, Jacksonville Bedding, Jonathan Stevens Mattress Co., and Mattress Home. Customer segments span individual sustainable-luxury consumers, college students served via dedicated bundle suites, mid-market retail partners, and enterprise cruise-line accounts. Marketing combines content (Bamboo Learning Center), an affiliate program (6% commission, 30-day cookie), email, earned media across major outlets (Good Morning America, CNN, Forbes, WSJ, New York Times), and showroom-based demonstrations. Cariloha is a Certified B Corporation and operates a One Tree Planted reforestation partnership in Mindanao, Philippines, alongside charitable partnerships with LDS Philanthropies, Mauli Ola Foundation, American Indian Services, Make-A-Wish, and the Tony Finau Foundation. In 2021 the company filed an SEC Form D for a $9,491,250 securities offering under Rule 506(b) that was fully subscribed; revenue is not publicly disclosed.

Name

Cariloha

Legal name

Cariloha, Inc.

Website

https://cariloha.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Cariloha is a Utah-based private retailer of bamboo-viscose bedding, bath, and apparel products, selling direct-to-consumer online, through 70+ company-owned showrooms in 16 countries, and via wholesale to mattress retailers and cruise lines.

Ownership category

akta.pro rank

Product category

Home Textiles (Bamboo Bedding, Bath, and Apparel)

NAICS

Curtain and Linen Mills (31412), Mattress Manufacturing (33791), Apparel Manufacturing (315)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Bamboo bedding products
• Sustainable home textiles
• Bamboo apparel retail
• Viscose fabric brand
• Showroom retailer

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales (E-commerce and Retail): Revenue from selling bamboo bedding, bath, and apparel products directly to consumers through cariloha.com e-commerce site and 70+ company-owned retail showrooms globally. Average order value approximately $180.
2. Wholesale Distribution: Revenue from selling products in bulk to retail partners including mattress stores and bedding retailers. Partners include Mattress USA, Jacksonville Bedding, Jonathan Stevens Mattress Co., and Mattress Home.
3. Bamboo Nation Rewards+ Membership: Premium subscription membership at $99/year offering 20% off all purchases, 2x reward points, free shipping on all orders, and free waffle knit robe ($109 value).
4. Affiliate Program: 6% commission on sales generated through affiliate partners with 30-day cookie duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cariloha manufactures and retails its own brand of bedding, bath, and apparel products made from sustainable viscose derived from bamboo. The assortment spans mattresses, sheets, pillows, duvets, blankets, towels, robes, and men's and women's clothing, sold through cariloha.com, 70+ company-owned showrooms in 16 countries, and a wholesale program serving mattress retailers and cruise lines.

Product overview

Cariloha is a multi-category sustainable lifestyle brand specializing in bamboo-viscose products across bedding, bath, and apparel. The company operates a platform-plus-modules architecture with three core product categories: Bedding (mattresses, sheets, pillows, blankets, duvets, and mattress protectors), Bath (towels, robes, bath mats, and fragrance products), and Apparel (men's and women's clothing including underwear, sleepwear, activewear, and casual wear). The flagship product lines include the Retreat, Resort, and Classic tiers across mattresses and sheets, differentiated by material quality and weave. Cariloha also offers curated bundles (Bedding Suites, Student Bedding Suites) and a premium loyalty program (Bamboo Nation Rewards+). The company positions itself as a sustainable luxury brand, with products made from viscose-from-bamboo that offer temperature regulation, odor resistance, and hypoallergenic properties. The product portfolio includes approximately 60+ retail showrooms across 16 countries, selling directly to consumers through e-commerce and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Retreat Bamboo Sheets Premium Natural Lyocell Sateen weave bamboo-viscose sheet set offering temperature-regulating, hypoallergenic sleep comfort for luxury home use.
• Resort Bamboo Bed Sheets Luxurious sateen sheet set made of bamboo-viscose fabric delivering hotel-quality comfort with sustainable materials.
• Classic Bamboo Bed Sheet Set Comfortable twill weave sheet set made of 100% viscose from bamboo, featuring Corner Active Bands on all four corners to prevent slipping.
• Retreat Hybrid Bamboo Mattress Premium hybrid mattress combining bamboo fabrics with traditional innerspring construction for enhanced comfort and support.
• Resort Bamboo Mattress Luxury mattress made with bamboo-viscose fabric and memory foam for a resort-like sleep experience.
• Classic Bamboo Mattress Entry-level bamboo mattress with removable plush quilted, machine-washable cover that delivers pressure relief and body adaptation.
• Retreat Bamboo Pillow Premium bamboo pillow engineered for optimal comfort and support.
• Resort Bamboo Pillow Luxurious pillow with bamboo-viscose cover delivering hotel-like comfort.
• Classic Bamboo Pillow Air pillow with strategically perforated bamboo charcoal memory foam for temperature regulation and airflow.
• Down Feather Pillow Pillow combining down feathers with a bamboo fabric cover.
• Gel Pillow Memory foam pillow with gel infusion for cooling support.
• Flex Pillow Adjustable pillow offering flexible support options.
• Bamboo Bath Towel Luxury bath towel made of 42% viscose from bamboo and 58% Turkish-combed cotton, 600 GSM weight, offering plush comfort, high absorbency, and natural odor resistance.
• Bamboo Bath Sheet Extra-large 40" x 70" bath sheet offering the same bamboo fabric benefits as the bath towel in a larger format.
• Bamboo Hand Towel Hand towel made of bamboo-viscose blend for bathroom use.
• Bamboo Washcloth Set Set of washcloths made of bamboo fabric offering softness and durability.
• Two-Tone Bamboo Bath Mats Bathroom mats featuring ultra-plush bamboo fabric with two-tone design.
• Waffle Knit Robe Lightweight bamboo robe with waffle knit texture for post-shower comfort.
• Cariloha Signature Fragrance Aera scent diffuser and capsule system providing a signature bamboo fragrance for the home.
• Women's Bamboo Apparel Collection Women's sleepwear, socks, underwear, activewear, shirts, loungewear, and hats made of soft, breathable, moisture-wicking, and antibacterial bamboo fabric.
• Men's Bamboo Apparel Collection Men's underwear, sleepwear, socks, activewear, crew tees, polos, hoodies, loungewear, and hats made of bamboo fabric with antibacterial properties.
• Bamboo Sateen Duvet Cover Set Sateen-finish duvet cover set made of bamboo-viscose for a luxurious resort-like feel.
• High-Loft Bamboo Duvet Comforter Plush bamboo comforter with high-loft construction for superior warmth and comfort.
• Quilted Mattress Protector Ultra-soft, waterproof, sleep-quiet mattress protector with deep pocket fit for all Cariloha mattresses.
• Classic Comfort Base (Adjustable Bed Base) Adjustable bed base with motors offering customizable sleeping positions, backed by 1-year full coverage, 2-year motor, and 10-year parts warranties.
• Cariloha Bamboo Bed Frame Upholstered bed frame made with sustainable bamboo materials.
• Baby Bedding Collection Bedding collection designed for infants featuring bamboo fabric softness and hypoallergenic properties.
• Bedding Suites Bundle Complete bedding bundle including sheets, pillows, and mattress protection for a coordinated bedroom setup.
• Mattress & Base Bundles Bundle combining Cariloha mattresses with compatible bases for a complete sleep system.
• Bedding Bundles Curated bundles of bedding essentials offered at discounted pricing.
• 3-Piece Starter Bundle Entry-level bundle providing essential bedding items at introductory pricing.
• Student Bedding Suite Complete twin XL bedding bundle for college students including mattress protector, classic sheet set, classic pillow, and towel set, designed for comfort and value.
• Student Bedding Suite Plus Enhanced student bundle including twin XL classic mattress plus mattress protector, sheet set, pillow, and towel set for a complete dorm room setup.
• Bamboo Nation Rewards+ Membership Premium annual loyalty membership ($99/year) offering 2x reward points, 20% off all purchases, free shipping on all orders, and a free waffle knit robe welcome gift ($109 value).
• Cariloha Gift Card Digital gift cards available for purchase for redemption on Cariloha.com.

Quantifiable outcome

• 95% of customers sleep better with Cariloha bamboo bedding
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental partnership where Cariloha and One Tree Planted plant bamboo and native trees in deforested areas in Mindanao, Philippines. For every $1 donated at checkout, 1 bamboo tree is planted. Mindanao was dramatically deforested through legal and illegal logging over several decades. The program provides new jobs for bamboo collection, nursery resources, and planting. USAID-co-funded program with special attention to facilitating jobs for women. In 2020, One Tree Planted supported a pilot project planting 1,600 acres of bamboo.
• Mauli Ola FoundationminorStrategic or Co-development PartnerPartnership with Mauli Ola Foundation in their fight against Cystic Fibrosis. Cariloha organizes surfing opportunities that help reduce mucus in affected individuals' lungs through high saline levels in ocean waves and air. Cariloha provides monetary support and hundreds of custom bamboo shirts and polos for MOF Mana Tour volunteers, athletes, and surfers.
• LDS PhilanthropiescoreStrategic or Co-development PartnerPartnership with LDS Philanthropies for disaster and humanitarian relief efforts worldwide. Contributions provide immediate relief to help individuals and families survive, recover, and thrive. 100% of donations go to help those in need with no administrative costs deducted. Cariloha has participated in dozens of local, domestic, and international relief efforts via massive in-kind product donations and deliveries.
• American Indian Services (AIS)minorStrategic or Co-development PartnerPartnership with American Indian Services, a non-profit public charity headquartered in Salt Lake City, Utah. Each year AIS provides thousands of college scholarships to Native Americans from over 300 federally recognized tribes attending 400+ accredited colleges, universities, and trade schools throughout the United States. Cariloha has contributed via frequent in-kind and monetary donations over the past decade.
• Make-A-Wish FoundationminorStrategic or Co-development PartnerPartnership with Make-A-Wish Foundation to fulfill wishes of children with critical illnesses between ages 2.5 and 17. Cariloha provides regular in-kind product donations to make hundreds of wishes come true and supports various Make-A-Wish fundraising events.
• Tony Finau FoundationminorStrategic or Co-development PartnerMaui Relief partnership coordinated through Maui County and Tony Finau Foundation for Maui wildfire relief. Cariloha created custom Maui Relief shirts that sold out, donating over $150,000 in support to the local Maui community. Relief efforts distributed directly through Maui County, Tony Finau Foundation, and Maui Nui Strong (operated by GEM).

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Sheets & Giggles: DTC bedding brand using eucalyptus lyocell sheets and sustainable materials. Comparable on sustainable natural-fiber positioning targeting premium eco-conscious consumers.
• Tommy John: Premium DTC apparel brand specializing in underwear, socks, and loungewear with expansion into women's and activewear. Comparable on premium apparel positioning, multi-category men's and women's basics, and DTC-plus-wholesale omnichannel model.

Direct peers

• Luxome: DTC brand selling bamboo sheets, comforters, pillows, and mattress toppers. Directly comparable on bamboo-viscose fiber focus, premium bedding pricing, and Amazon-plus-DTC omnichannel strategy.
• Brooklinen: Premium DTC bedding and bath brand offering sheets, comforters, towels, and loungewear. Closely comparable on premium positioning, omnichannel DTC strategy, and target eco-conscious consumer, though not bamboo-based.
• Parachute Home: Premium DTC home textiles brand selling bedding, bath, and loungewear through direct channels and showrooms. Comparable on premium positioning, owned-retail strategy, and multi-category home goods expansion.
• Boll & Branch: Premium DTC bedding and bath brand built around sustainability and ethical sourcing of organic cotton. Comparable on premium positioning, sustainability-led branding, and wholesale into home goods retailers.
• Cozy Earth: Direct-to-consumer premium bamboo bedding, sleepwear, and bath brand. Closest comparable on bamboo-viscose fiber platform, premium AOV, and celebrity/influencer-driven demand.
• Ettitude: Sustainable DTC home textiles brand built around bamboo lyocell fabric for bedding, bath, and sleepwear. Directly comparable on bamboo-fiber technology platform and sustainability-led premium positioning.
• Buffy: Sustainable DTC bedding brand using eucalyptus lyocell and recycled materials. Comparable on natural-fiber sustainability positioning, premium DTC bedding category, and eco-conscious consumer targeting.

Broad incumbents

• Bedsure: Large-scale DTC bedding and home textiles brand offering bamboo, sherpa, and cotton products across price points. Comparable on product breadth and bamboo bedding focus but at lower AOV and broader mass-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cariloha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cariloha