What Organic Foods and Cafe does

Organic Foods and Café, legally Al Accad Department Stores, is a family-run sole proprietorship founded in 2005 that operates a vertically integrated organic supermarket and café chain in the United Arab Emirates. The business runs seven owned retail outlets — anchored by its Sheikh Zayed Road headquarters near Oasis Center in Dubai — complemented by an e-commerce platform, iOS and Android mobile apps, and last-mile delivery across Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, and Al Ain. It offers more than 10,000 hormone- and chemical-free SKUs spanning fresh produce, dairy, bakery, meat and fish, beverages, baby and toddler products, frozen foods, household cleaners, toiletries, and pet care, with curated own-brand lines under the 'OFC' and 'Organic Larder' private labels. The company deliberately sources directly from personally vetted family-run organic farms worldwide rather than open markets or traders, with sub-brands covering prepared foods (Pizza) and butchery (N&R Butchery) via dedicated mobile apps.

The revenue model is a multi-stream retail and e-commerce transaction business, complemented by a tiered cashback loyalty program (Healthy Friend, Organic Friend, Bio Dynamic Friend) and reciprocal discount affiliations with UAE affinity programs including ESAAD, Emirates Platinum, FAZAA, Aviation Professionals Club, Japanese Business Council, and Chalhoub Group. Pricing is unit-based in AED, with delivery fees varying by emirate and free thresholds (AED 100 in Dubai, AED 250 in Abu Dhabi, AED 400 in Sharjah). Customer segments span health-conscious consumers, households with specialized dietary needs (gluten-free, vegan, dairy-free, sugar-free, non-GMO), and families seeking organic baby and children's products. The company employs 251-500 staff, is privately held under the Al Accad family with Nils El Accad as Group CEO & Co-Founder, and has no disclosed external institutional funding.

Name

Organic Foods and Cafe

Legal name

Al Accad Department Stores

Website

https://organicfoodsandcafe.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Organic Foods and Café is a family-run UAE retailer operating seven organic supermarket and café outlets plus an e-commerce platform, serving health-conscious, specialty-diet, and family shoppers across Dubai, Abu Dhabi, Sharjah, Ajman, RAK, and Al Ain with 10,000+ curated organic SKUs and private-label brands.

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Grocery and Convenience Retailers (4451), All Other Specialty Food Retailers (445298)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Organic food retail
• Organic groceries
• Natural products supermarket
• Organic cafe dining
• Online grocery delivery

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: In-store sales across 7 retail outlets in the UAE selling organic and biodynamic foods, groceries, supplements, meat, dairy, bread, and household products. Revenue generated through point-of-sale transactions with various payment methods including cash, credit card, and digital payments.
2. Online E-commerce Sales: Online ordering through website with delivery services to Dubai, Abu Dhabi, Sharjah, Ajman, RAK, and Al Ain. Customers must become members to place orders. Payment via secure online payment gateway (Mashreq bank) or cash/credit card on delivery.
3. Loyalty Program Revenue: Cashback-based loyalty program with three tiers: Healthy Friend, Organic Friend (AED 1,000 minimum spend in 30 days), and Bio Dynamic Friend (AED 2,000 minimum spend in 30 days). Cashback earned on purchases can be redeemed in stores.
4. Partner Discount Programs: Discount programs for ESAAD card holders (15%), Aviation Professionals Club (15%), Emirates Platinum Members (15%), Japanese Business Council (15%), FAZAA (15%), and Chalhoub Group (10%), generating revenue through increased customer traffic and volume sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Organic Foods and Café operates a family-run chain of 7 organic supermarkets and cafés across the UAE, selling over 10,000 certified organic and biodynamic products — including fresh produce, meat, dairy, bakery, beverages, baby and toddler items, supplements, household cleaners, toiletries, and pet food — sourced directly from personally vetted family-run farms worldwide. The company complements its physical retail with an e-commerce platform and iOS/Android mobile apps offering home delivery across six UAE emirates and a tiered cashback loyalty program.

Product overview

Organic Foods and Café operates as a family-run organic supermarket and café chain with 7 retail outlets across the UAE, founded in 2005. The company offers a unified retail platform combining physical stores with an e-commerce website and mobile apps. The core offering includes over 10,000 hormone and chemical-free organic products sourced from family-run farms worldwide, spanning fresh produce, meat, dairy, bakery, beverages, baby items, health supplements, household cleaners, and personal care. The product portfolio includes own-brand products (OFC and Organic Larder private labels), prepared foods (Ready To Eat, Pizza, N&R Butchery), and a loyalty program with tiered memberships. The company also provides online shopping with delivery across UAE and operates dedicated mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Organic Larder: Store brand/private label for organic food products including cleaners, juices, coffees, and pantry items.
• OFC

Products and services

• Organic Supermarket & Café Retail Operations Family-run physical supermarket and café chain across 7 UAE outlets selling over 10,000 fresh organic and biodynamic foods, groceries, supplements, meat, dairy, breads, and household cleaning products, with in-store cafe, sushi, pizza, and deli prepared foods.
• Online Shopping Platform (E-commerce + Home Delivery) E-commerce ordering platform providing home delivery of the full organic product range across six UAE emirates, with tiered delivery fees and minimum order thresholds by location.
• Organic Grocery Mobile App (iOS and Android) Native iOS and Android applications offering convenient mobile shopping, account management, and order placement for the organic grocery range.
• OFC Loyalty Program Tiered membership loyalty program with three levels (Healthy Friend, Organic Friend, Bio Dynamic Friend) offering cashback rewards on every purchase, redeemable across all 7 UAE retail outlets.
• Organic Larder (Private Label Brand) Own private-label product line of Organic Foods and Café covering cleaners, juices, coffees, breads, dairy, and pantry items, available across all retail channels.
• OFC Store Brand (Bakery & Pantry) Organic Foods and Café's own brand for bread and pantry items, including OFC Organic Scandinavian Multigrain Bread, OFC Organic White Toast Bread, OFC Organic 6 Seed Wheat Loaf (yeast free), and OFC Artisan Cheese Grissini.
• OFC Pizza (In-Store Café Concept) Made-to-order organic pizza offered for dine-in and takeaway at Organic Foods and Café locations.
• N&R Butchery (Organic Meat Counter) Organic meat and butchery sub-brand providing fresh organic meats (chicken, beef, lamb, seafood) sourced from certified organic farms, with a dedicated mobile app.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• ESAADminorGTM or Marketing PartnerESAAD card holders receive 15% discount on total bill in all 7 OFC Retail Outlets including meals at Cafes, Sushi, Pizza, and Deli Prepared Foods. Not eligible for in-store retail special promotions or loyalty program offers. Eligible for 20% OFF promotion on 3rd weekend.
• Aviation Professionals ClubminorGTM or Marketing PartnerAviation Professionals Club card holders receive 15% discount on total bill in all 7 OFC Retail Outlets including meals at Cafes, Sushi, Pizza, and Deli Prepared Foods. Not eligible for in-store retail special promotions or loyalty program offers. Eligible for 20% OFF promotion on 3rd weekend.
• Emirates Platinum MembersminorGTM or Marketing PartnerEmirates Platinum card holders receive 15% discount on total bill in all 7 OFC Retail Outlets including meals at Cafes, Sushi, Pizza, and Deli Prepared Foods. Not eligible for in-store retail special promotions or loyalty program offers. Eligible for 20% OFF promotion on 3rd weekend.
• Japanese Business CouncilminorGTM or Marketing PartnerJapanese Business Council card holders receive 15% discount on total bill in all 7 OFC Retail Outlets including meals at Cafes, Sushi, Pizza, and Deli Prepared Foods. Not eligible for in-store retail special promotions or loyalty program offers. Eligible for 20% OFF promotion on 3rd weekend.
• FAZAAminorGTM or Marketing PartnerFAZAA card holders receive 15% discount on total bill in all 7 OFC Retail Outlets including meals at Cafes, Sushi, Pizza, and Deli Prepared Foods. Not eligible for in-store retail special promotions or loyalty program offers. Eligible for 20% OFF promotion on 3rd weekend.
• Chalhoub GroupminorGTM or Marketing PartnerChalhoub Group card holders receive 10% discount on total bill in all 7 OFC Retail Outlets including meals at Cafes, Sushi, Pizza, and Deli Prepared Foods. Not eligible for in-store retail special promotions or loyalty program offers. Eligible for 20% OFF promotion on 3rd weekend.
• Family-Run Organic Farms (Global)coreStrategic or Co-development PartnerDirect sourcing partnerships with personally vetted family-run organic farms worldwide. The company has personally visited and maintains regular contact with farmers who share their organic values. Products sourced include organic produce from various countries without buying from open markets or traders.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kibsons: UAE-based online grocery retailer specializing in fresh produce, organic, and specialty food delivery. Directly comparable as a UAE multi-category specialty/online grocery operator with overlapping organic assortment and same-day delivery model across the Emirates.
• Sprouts Farmers Market: US specialty natural and organic grocery chain with strong private-label program and curated assortment. Closely comparable as a small-format specialty organic supermarket operator emphasizing fresh produce, supplements, and natural living.
• Natural Grocers: US specialty retailer focused exclusively on natural and organic groceries, vitamins, and supplements. Comparable as a pure-play natural/organic supermarket chain with comparable merchandising philosophy and educational content emphasis.

Broad incumbents

• Waitrose UAE (MAF): Premium supermarket operator in the UAE owned by Majid Al Futtaim, offering substantial organic and specialty ranges within a wider grocery portfolio. Comparable as a UAE premium-grocery incumbent competing for the same health-conscious consumer base.
• Carrefour UAE: Mass-market hypermarket and online grocery operator across the UAE (Majid Al Futtaim). Comparable as a broad-line grocery competitor that has been progressively expanding its organic, specialty, and online offerings against which Organic Foods and Café must differentiate.
• Whole Foods Market: Global benchmark in natural and organic specialty retail. Comparable as the category-defining organic supermarket chain model that informs OFC's positioning, assortment depth, and private-label strategy.

Emerging players

• InstaShop: UAE on-demand grocery and specialty delivery platform. Comparable as an overlapping online grocery delivery service in the UAE with a marketplace model that competes for the same delivery-driven organic basket.
• Bulk Market UAE: UAE online and physical store specializing in organic, natural, and zero-waste/eco-friendly groceries. Comparable as a UAE organic specialty retailer with overlapping sustainability and refill-based assortment.

Regional players

• Bayara: UAE-headquartered specialty food brand focused on nuts, dried fruits, dates, and superfoods. Comparable as a UAE specialty/organic food player with regional sourcing and branded assortment targeting health-conscious consumers.
• Union Coop: Large UAE cooperative supermarket operator with broad presence across Dubai and growing organic assortment. Comparable as a UAE grocery operator competing in the same physical-retail footprint and price-sensitive segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrganicFoodUAE
• Facebookfacebook.com/organicfoodsandcafegcc
• LinkedInlinkedin.com/in/organicfoodsandcafe
• Instagraminstagram.com/organicfoodsandcafegcc
• Pinterestpinterest.es/organicfooduae

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Foods and Cafe