Eyelation
Eyelation is a U.S. corporate safety benefits management platform that provides prescription and non-prescription ANSI Z87+ safety eyewear, ASTM-rated safety footwear from 25+ brands, and on-site vision testing with same-day telehealth prescriptions for enterprise employers managing workforce PPE compliance.
- Company typePrivate
- Founded2009
- HeadquartersTinley Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eyelation does
Eyelation, Inc. is a privately held Illinois corporation headquartered in Tinley Park that operates a benefits-managed corporate safety and wellness platform primarily serving U.S. employers with workforce PPE requirements. The company integrates three functions in one product: PPE program administration, online product fulfillment, and on-site wellness services. Its core products are a Prescription Safety Eyewear Program (ANSI Z87+ rated frames with corrective lenses and coatings, eligibility managed by department), a Non-Rx Safety Eyewear Program, and a Safety Footwear Program offering 1,200+ ASTM-rated styles from 25+ brands. These programs are delivered through a centralized Benefits Management Platform that includes an Administrator dashboard for real-time program metrics, eligibility control, and roster management, plus an Online Marketplace accessible on desktop, mobile, and free-standing on-site kiosks.
Supporting the marketplace are a nationwide Telehealth Network of licensed optometrists and ophthalmologists (licensed in every U.S. state) that issues same-day prescriptions, free on-site vision testing events conducted by traveling technicians, and on-site product-fitting and footwear trunk-show events that drive program adoption and utilization. Revenue is generated through benefits-managed corporate programs in which employers pre-load employee benefit amounts (dollar amounts or coverage percentages) per term period; employees then order through the marketplace, with out-of-pocket payments accepted via HSA, FSA, or major credit cards. Eyelation also operates a distributor-and-manufacturer-partner channel in which its platform is used by third-party PPE distributors for fulfillment. Key disclosed scale metrics include 800,000+ employees served across 3,000+ U.S. worksites, with PepsiCo cited as a named enterprise customer. The company was founded in 2009, is led by CEO and founder Brad Kirschner, and has 11-50 employees.
The company monetizes through a mix of subscription-style, benefits-managed corporate contracts (typically annual cycles) plus direct product sales of safety eyewear and footwear, on-site professional services, and distributor-channel fulfillment. Go-to-market is enterprise field sales combined with direct-to-employee self-service through the Online Marketplace, supplemented by Trustpilot-driven social proof. Pricing is opaque and benefits-defined: individual employees never see list prices, and employer contract values are not publicly disclosed. The company is not venture-backed at scale; the only disclosed funding event is a $1.3M round from IrishAngels in January 2014, and no public listing, institutional investor, or parent company is indicated.
Eyelation firmographics
Firmographics- Name
- Eyelation
- Legal name
- Eyelation, Inc.
- Website
- https://eyelation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyelation is a U.S. corporate safety benefits management platform that provides prescription and non-prescription ANSI Z87+ safety eyewear, ASTM-rated safety footwear from 25+ brands, and on-site vision testing with same-day telehealth prescriptions for enterprise employers managing workforce PPE compliance.
- Ownership category
- akta.pro rank
Eyelation industry classification
Industry- Product category
- Workplace Safety PPE Benefits Management
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Safety & Industrial Protective Eyewear (CRAAAKAF)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Eyelation is headquartered
LocationHeadquarters
- HQ city
- Tinley Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eyelation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Corporate PPE Program Sales: Companies pay for safety eyewear and footwear through benefits-managed programs. Employers specify benefit amounts (dollar amount or percentage coverage) provided to employees every eligible term period (usually every 1-2 years). Products are purchased using these preloaded benefits on the Online Marketplace.
- Product Sales - Safety Eyewear: Direct product sales of ANSI Z87+ rated prescription and non-prescription safety eyewear including frames, lenses, and coatings. Ships within 3-10 business days.
- Product Sales - Safety Footwear: Direct product sales of ASTM-rated safety footwear. Features 1200+ styles from 25+ brands. Ships within 3-5 business days.
- On-site Services: Free on-site vision testing and product fitting events for enrolled customers. No-cost on-site visit eligibility is limited and based on qualifying factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Benefits-managed corporate program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Eyelation product offering
Product offeringCore offering
Eyelation is a corporate safety and wellness platform that integrates benefits management, safety equipment fulfillment, and on-site wellness services. It offers benefits-managed prescription and non-prescription ANSI Z87+ safety eyewear programs, a corporate safety footwear program featuring 1,200+ ASTM-rated styles from 25+ brands, and free on-site vision testing with same-day telehealth prescriptions for employees of corporate clients.
Product overview
Eyelation is a corporate safety and wellness platform offering three integrated programs: Prescription Safety Eyewear (ANSI Z87+ rated frames and lenses with all prescription types), Non-Rx Safety Eyewear, and Safety Footwear (1200+ ASTM-rated styles from 25+ brands). These programs are powered by a centralized Benefits Management Platform with an Administrator Site for program management, eligibility control, and roster management, plus an Online Marketplace accessible via desktop, mobile, or on-site kiosks. Supporting services include Free On-site Vision Testing with a Telehealth Network for same-day prescriptions, On-site Ordering Assistance, and promotional events for both eyewear and footwear. The platform features 3D Virtual Try-on and 360° Product Viewer for enhanced online product visualization. Programs can be administered separately or bundled as a comprehensive 2-in-1 head-to-toe safety solution, with distributor partnerships handling product fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Safety Eyewear Program Benefits-managed corporate program offering ANSI Z87+ rated safety frames, Rx lenses, and coatings with eligibility management by department. Supports all corrective prescription types (single vision, bifocals, progressives, trifocals) and various lens materials for workforce safety and compliance.
- Non-Rx Safety Eyewear Program Non-prescription safety eyewear program featuring ANSI Z87+ safety frames and polycarbonate lenses for workers who do not require vision correction. Can be offered standalone or alongside the prescription eyewear program.
- Safety Footwear Program Corporate safety footwear program offering 1,200+ ASTM F2413-rated styles from 25+ trusted brands, including lace-up boots, western boots, athletic sneakers, and casual dress styles with safety features such as steel toe, electrical hazard, waterproof, and insulated.
- Insoles Program Safety footwear insoles offered as a stand-alone program or as an add-on to any safety footwear program, featuring brands and models with wellness-enhancing benefits.
- On-site Vision Testing Free on-site vision testing service with 10-20 minute appointments conducted by traveling Eyelation technicians, including basic vision testing, vision history questionnaire, same-day prescriptions via telehealth network, and safety eyewear ordering assistance.
- Telehealth Network + Prescriptions Network of licensed optometrists and ophthalmologists (licensed in every state) who review vision test data and issue same-day prescriptions honored anywhere eyewear prescriptions are accepted, with no hidden fees.
- Safety Eyewear Product Fitting Events Walk-up style promotional events hosted on-site featuring sample safety frame displays for employee fittings, customized eyewear recommendations, and on-site ordering assistance to boost program participation.
- On-site Footwear Trunk Shows Walk-up style footwear trunk shows hosted on-site featuring branded booths with featured footwear vendors, sample display, expert recommendations, and hands-on ordering assistance from Eyelation sales associates.
Quantifiable outcome
- 800,000+ employees served across 3,000+ worksites
- +1 more outcomes
Companies that use Eyelation
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Eyelation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eyelation partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Eyelation competitors and assessment
Company assessmentBroad incumbents
- 3M Safety: 3M's Personal Safety Division sells ANSI-rated safety eyewear and protective footwear to enterprise buyers through distributors. It is a broad incumbent in the same industrial PPE category Eyelation serves, though it lacks Eyelation's benefits-management platform and telehealth integration.
- Honeywell Safety Products: Honeywell offers a broad industrial safety portfolio including Uvex-brand safety eyewear and protective footwear sold via distribution. It competes for the same enterprise safety budget as Eyelation but focuses on product manufacturing rather than benefits administration.
- MSA Safety: MSA manufactures and distributes a wide range of industrial safety products including protective eyewear and footwear. Comparable to Eyelation at the product category level, with significantly broader geographic reach but no equivalent online benefits-management marketplace.
- Grainger: Grainger is a major industrial MRO distributor selling safety eyewear, footwear, and PPE to enterprise customers with benefits/contract pricing. It competes for the same corporate safety wallet but offers an open catalog rather than a managed benefits program.
- Würth Industry: Würth supplies industrial safety products including PPE and footwear to enterprise customers via vendor-managed inventory and contract programs. Comparable to Eyelation's enterprise GTM, though at a much larger global scale and without the vision-testing/telehealth layer.
- EyeMed Vision Care: EyeMed is a large vision benefits insurer that administers employer-sponsored vision plans. It is a broad incumbent in adjacent vision benefits territory that could expand into industrial/safety vision programs that overlap with Eyelation.
- VSP Vision Care: VSP is the largest U.S. vision benefits provider, administering employer vision plans and frame/lens networks. It is comparable to Eyelation as an enterprise vision benefits administrator, though focused on general vision insurance rather than industrial safety eyewear.
Direct peers
- Wiley X: Wiley X sells ANSI Z87+ rated safety and prescription safety eyewear directly to enterprise and government buyers. It is one of the closest direct comparables to Eyelation's Rx safety eyewear program, though it focuses on product rather than the full benefits-management layer.
- Pyramex Safety: Pyramex is a safety eyewear and PPE manufacturer with strong distribution in industrial channels. It competes for the same prescription and non-prescription safety eyewear spend Eyelation serves, primarily through distributor relationships.
- Bollé Safety: Bollé Safety manufactures ANSI-rated safety eyewear and prescription safety glasses sold through industrial distribution. It competes directly for the same prescription safety eyewear spend Eyelation serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Eyelation social profiles
Digital presenceEyelation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyelation leadership team
Management profileNumber of profiles
Profiles1 record
Eyelation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyelation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyelation
What does Eyelation do?
Eyelation is a corporate safety and wellness platform that integrates benefits management, safety equipment fulfillment, and on-site wellness services. It offers benefits-managed prescription and non-prescription ANSI Z87+ safety eyewear programs, a corporate safety footwear program featuring 1,200+ ASTM-rated styles from 25+ brands, and free on-site vision testing with same-day telehealth prescriptions for employees of corporate clients.
Is Eyelation a public or private company?
Eyelation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eyelation founded?
Eyelation was founded in 2009. It employs 11 to 50 people.
Where is Eyelation based?
Eyelation is headquartered in Tinley Park, United States, in the North America region.
How does Eyelation make money?
Four revenue lines are on record. Corporate PPE Program Sales are the primary driver. The others are product Sales - Safety Eyewear, product Sales - Safety Footwear and on-site Services.
Who are Eyelation's main competitors?
Broad incumbents on record are 3M Safety, Honeywell Safety Products, MSA Safety, Grainger, Würth Industry, EyeMed Vision Care and VSP Vision Care. Direct peers are Wiley X, Pyramex Safety and Bollé Safety.
Does Eyelation have an API?
No public API is recorded for Eyelation.
What industry is Eyelation in?
Eyelation's product category is Workplace Safety PPE Benefits Management. Its primary akta.pro industry code is CRAAAKAF, Safety & Industrial Protective Eyewear, with a secondary code of HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 45613 and its SIC code is 3851.