EyeMed
EyeMed is a US vision insurance benefits administrator, founded 1988 and headquartered in Mason, Ohio, operating as a subsidiary of EssilorLuxottica. It administers vision plans through employer groups, brokers, carrier partners, and direct-to-consumer channels across America's largest network of independent eye doctors and retail optical locations.
- Company typePrivate
- Founded1988
- HeadquartersCincinnati, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What EyeMed does
EyeMed is a US vision insurance benefits administrator founded in 1988 and headquartered in Mason, Ohio (Greater Cincinnati area), operating as a wholly-owned subsidiary of EssilorLuxottica, the Franco-Italian eyewear conglomerate formed in 2018. The company administers vision benefit plans covering eye exams, prescription eyewear, contact lenses, and LASIK discounts, distributing its four-tier provider network (Access, Advantage, Insight, Select) through employer-sponsored groups, insurance brokers, lease arrangements with insurance carriers, and direct-to-consumer individual and family plans. EyeMed claims America's largest network of vision care providers per Network360 (2025), integrating independent optometrists alongside the parent's retail anchors LensCrafters, Pearle Vision, and Target Optical.
The company's underlying technology comprises a vision benefits administration platform with provider network management, supported by a member portal for benefits and claims access, a Provider Locator tool for finding in-network ODs and optical retailers, an EyeMed inFocus portal for providers, and an online claims processing system with eligibility verification. Distribution operates through multiple channels: direct enterprise employer sales, channel/reseller relationships with carriers (including Ameritas and Fidelity Security Life, both of which lease all four of EyeMed's networks), an appointed broker network for mid-market and individual placement, and a self-serve/PLG channel via eyemed.com for individual and family plans.
EyeMed generates revenue primarily through recurring vision insurance premiums paid by employers, individuals, and carrier partners, supplemented by network access and managed-care fees charged to carriers leasing its provider networks. Pricing for individual plans starts at approximately $19 per month. Members access LASIK discounts, hearing aid discounts, and online eyewear shopping through the EyeMed Perks add-on program. The company also operates the EyeMed Cares disaster relief program and the Donate for Good eyewear recycling initiative in partnership with the OneSight EssilorLuxottica Foundation. EyeMed maintains HIPAA compliance and adheres to CCPA/CPRA, VCDPA, and Washington MHMDA privacy regulations, operating exclusively in the US market with 501-1000 employees.
EyeMed firmographics
Firmographics- Name
- EyeMed
- Legal name
- EyeMed Vision Care LLC
- Website
- https://eyemed.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EyeMed is a US vision insurance benefits administrator, founded 1988 and headquartered in Mason, Ohio, operating as a subsidiary of EssilorLuxottica. It administers vision plans through employer groups, brokers, carrier partners, and direct-to-consumer channels across America's largest network of independent eye doctors and retail optical locations.
- Ownership category
- akta.pro rank
EyeMed industry classification
Industry- Product category
- Vision Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA)
- akta.pro secondary industries
- Individual & Family Vision Insurance Plans (HLAEAJAB), Vision Insurance (FSAIAHAB), Union / Association / Affinity Vision Plans (HLAEAJAK)
Keywords
Where EyeMed is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EyeMed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Vision Insurance Premiums: EyeMed generates revenue primarily through vision insurance premiums paid by employers, insurance carriers, and individual subscribers. The company administers vision benefit plans and processes claims for eye exams, eyewear, and related services.
- Network Access Fees: EyeMed provides access to its provider network to insurance carriers and health plans, generating fees for network access and utilization management.
- Individual Vision Plans: Direct-to-consumer vision insurance plans available for individuals and families, with monthly premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EyeMed Individual and Family Vision Plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
EyeMed product offering
Product offeringCore offering
EyeMed designs, administers and sells managed vision benefit plans covering eye exams, frames, lenses, contact lenses and LASIK discounts. Plans are delivered through four proprietary provider network tiers—Access, Advantage, Insight and Select—and are offered as employer-sponsored group benefits, via carrier partnerships, and as individual/family direct policies.
Product overview
EyeMed is a vision insurance benefits provider offering a comprehensive platform of vision care products and services. The core offering consists of EyeMed Vision Benefits, a vision insurance platform that provides coverage for eye exams, eyewear, and discounts on vision correction procedures. EyeMed offers Individual and Family Vision Plans for direct consumer purchase, alongside employer-sponsored group plans. The company operates four distinct provider network tiers (Access, Advantage, Insight, Select) that health plan partners can lease. Member benefits include LASIK discounts, online shopping options, and hearing benefits through the EyeMed Perks program. The company connects members to America's largest network of eye doctors including independent optometrists and major retail chains such as LensCrafters, Pearle Vision, and Target Optical. EyeMed also supports community initiatives through its OneSight EssilorLuxottica Foundation partnership, disaster relief via EyeMed Cares, and the Donate for Good glasses recycling program.
Differentiator
Problem solved
Functional benefit
Products and services
- EyeMed Vision Benefits Core eye care benefit plans covering exams, frames, lenses, contacts, and LASIK discounts, delivered through in-network providers for employer groups, carrier partners and individual members in the United States.
- Individual and Family Vision Plans Direct-bill vision benefit plans purchased online by individuals and households, providing access to EyeMed's network of eye doctors for exams, glasses, contacts and discounts.
- EyeMed Provider Networks (Access, Advantage, Insight, Select) Four national network tiers of optometrists, ophthalmologists and optical retailers that employers and members can use to access covered vision services; tier choice maps to plan design and price.
Quantifiable outcome
- Nearly 98% of EyeMed members stay in-network for their vision care
- +1 more outcomes
Companies that use EyeMed
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
EyeMed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EyeMed partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OneSight EssilorLuxottica FoundationcoreEyeMed is a proud, long-time sponsor of the OneSight EssilorLuxottica Foundation. Since 2013, the Foundation has provided access to sustainable vision care to over 1 billion people globally and helped correct/protect the vision of 94 million people. EyeMed participates in funding charitable clinics, eye screenings, and disaster relief programs through this partnership.
- EssilorLuxotticacoreEyeMed is a subsidiary of EssilorLuxottica, the Franco-Italian eyewear conglomerate. EssilorLuxottica holds approximately 20% of the global eyewear market with $131 billion market cap as of 2024. EyeMed is part of the company's vertically integrated business model spanning lens manufacturing, frame production, retail operations, and vision insurance.
- The Vision CouncilminorEyeMed has a partnership with The Vision Council, an organization supporting the optical industry through research, education, and advocacy.
- Fidelity Security Life Insurance CompanycoreFidelity Security Life Insurance Company (FSL) leases EyeMed's four provider networks (Access, Advantage, Insight, Select) for use in their managed care vision policies. FSL issues vision insurance products using EyeMed's provider network across multiple states including Colorado.
- AmeritascoreAmeritas, a health insurance carrier, partners with EyeMed to provide vision networks to their members. Ameritas leases EyeMed's Access, Advantage, Insight, and Select networks as part of their vision insurance offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EyeMed competitors and assessment
Company assessmentBroad incumbents
- Humana Vision: Humana offers employer-sponsored and individual vision plans, competing with EyeMed in the employer benefits market and increasingly in Medicare Advantage vision offerings where EyeMed is comparatively underweight.
- Anthem Blue Cross Blue Shield Vision: Anthem markets vision benefits under its Blue Cross Blue Shield plans, competing with EyeMed for employer-sponsored accounts by bundling vision into broader medical and ancillary benefits portfolios.
- UnitedHealthcare Vision (Spectera): UnitedHealthcare's vision division offers employer-sponsored vision plans that compete directly with EyeMed's group business, leveraging UnitedHealth's massive payer scale rather than specializing exclusively in vision benefits.
- Aetna Vision (CVS Health): Aetna, owned by CVS Health, sells group vision insurance products that overlap with EyeMed's employer-sponsored benefits, distributed through a national payer salesforce and tied to broader health benefits bundling.
Direct peers
- Superior Vision: Superior Vision is a mid-market vision benefits administrator selling group and individual plans through brokers — overlapping directly with EyeMed's broker channel and mid-tier employer segments.
- MetLife Vision: MetLife sells group and individual vision insurance products through employers and brokers, putting it in direct competition with EyeMed across both core distribution channels.
- VSP Vision Care: VSP is the largest US vision benefits company and EyeMed's primary competitor. Both administer employer-sponsored and individual vision plans, lease provider networks to carriers, and compete on the size and quality of in-network optometrist/retail footprints.
- Davis Vision: Davis Vision is a dedicated vision benefits administrator competing head-on with EyeMed for employer group accounts and broker placement, with a comparable model of leased networks and direct employer sales.
- Versant Health (formerly Clarispointe/AlwaysCare): Versant Health administers vision and dental benefits for insurers and employers, leasing provider networks and competing for the same group benefits accounts that drive EyeMed's core revenue.
Emerging players
- Warby Parker: Warby Parker sells prescription eyewear directly to consumers and accepts EyeMed/VSP-style vision insurance. While not a direct benefits competitor, it shapes consumer expectations around online eyewear purchasing that EyeMed's Online Options channel must keep pace with.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
EyeMed social profiles
Digital presenceEyeMed compliance and trust
Trust signalCompliance5 records
EyeMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeMed leadership team
Management profileNumber of profiles
Profiles4 records
EyeMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeMed
What does EyeMed do?
EyeMed designs, administers and sells managed vision benefit plans covering eye exams, frames, lenses, contact lenses and LASIK discounts. Plans are delivered through four proprietary provider network tiers—Access, Advantage, Insight and Select—and are offered as employer-sponsored group benefits, via carrier partnerships, and as individual/family direct policies.
Is EyeMed a public or private company?
EyeMed is a private company. It is classified as corporate owned and is currently operating.
When was EyeMed founded?
EyeMed was founded in 1988. It employs 501 to 1,000 people.
Where is EyeMed based?
EyeMed is headquartered in Cincinnati, United States, in the North America region.
How does EyeMed make money?
Three revenue lines are on record. Vision Insurance Premiums are the primary driver. The others are network Access Fees and individual Vision Plans.
Who are EyeMed's main competitors?
Broad incumbents on record are Humana Vision, Anthem Blue Cross Blue Shield Vision, UnitedHealthcare Vision (Spectera) and Aetna Vision (CVS Health). Direct peers are Superior Vision, MetLife Vision, VSP Vision Care, Davis Vision and Versant Health (formerly Clarispointe/AlwaysCare). Warby Parker is listed as an emerging player.
Does EyeMed have an API?
No public API is recorded for EyeMed.
What industry is EyeMed in?
EyeMed's product category is Vision Insurance. Its primary akta.pro industry code is HLAEAJAA, Commercial Vision Insurance Plans (Employer-Sponsored), with a secondary code of HLAEAJAB, Individual & Family Vision Insurance Plans. Its NAICS code is 524210 and its SIC code is 6411.