Sharonview Federal Credit Union

What Sharonview Federal Credit Union does

Sharonview Federal Credit Union is a federally chartered, member-owned financial cooperative founded in 1955 and headquartered in Indian Land, South Carolina. It serves approximately 85,000 to 90,000 members across North and South Carolina through 15 branch locations, online and mobile banking platforms (with biometric login and 20-minute automatic session logoff), 24/7 phone banking (Magic One), and a centralized member experience center. The credit union offers a full suite of consumer and business products: multiple checking and savings tiers, money market and share certificates, HSA and IRA accounts, mortgages (originated via RocketPro partnership), home equity, auto and specialty vehicle loans, personal and student loans, credit cards (issued via Elan), business banking, investment and brokerage services (through LPL Financial), and TruStage insurance products. It also runs a member referral program paying up to $100 per eligible referral and a financial wellness / coaching program branded as Sharonview U.

Revenue is generated primarily through net interest margin on loans and deposits, supplemented by fee-based income (overdraft, wire, stop-payment, loan origination) and commissions from insurance, investment, and partner-driven services. The technology stack centers on a digital banking platform with mobile deposit and biometric security, an AI-powered CRM and workflow platform from Creatio (announced June 2026) consolidating member data, marketing, and lending workflows, and a 2025-launched EarlyPay feature for early direct deposit. Distribution is omnichannel: physical branches, self-serve digital, phone, and partner channels (RocketPro for mortgages, Elan for credit cards, LPL for investments, TruStage for insurance, Sallie Mae for student loans). Operating geographies are concentrated in the Carolinas, with member eligibility extended via community and employer-based field-of-membership rules and recent NC legislation covering low-income rural and banking-desert populations. The institution is NCUA-insured (NMLS ID 419727), holds Equal Housing Lender status, and conforms to WCAG 2.0 Level AA accessibility guidelines.

Name

Sharonview Federal Credit Union

Legal name

Sharonview Federal Credit Union

Website

https://sharonview.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Sharonview Federal Credit Union is a federally chartered, member-owned cooperative founded in 1955, serving approximately 85,000 to 90,000 members across North and South Carolina through 15 branches and digital banking. It provides consumer and business checking, savings, lending, mortgages, credit cards, investments, and insurance.

Ownership category

akta.pro rank

Product category

Retail Banking and Consumer Lending

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Federations/Centrals & Cooperative Banking Networks (2nd-Tier Co-ops) (FSABAEAL)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Credit union deposits
• Mortgage origination
• Business banking services

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income (Net Interest Margin): As a credit union, Sharonview's primary revenue is generated through the spread between interest earned on loans (mortgages, auto loans, personal loans, home equity, credit cards, business loans) and interest paid on deposits (checking, savings, money market, share certificates, IRAs, HSAs). This is the core financial cooperative revenue model.
2. Fee-Based Income: Revenue from various fee-based services including overdraft fees, wire transfer fees, stop payment fees, check reordering, loan origination fees, and other account service charges.
3. Financial Services and Insurance Products: Revenue from investment and brokerage services (Sharonview Financial Services via LPL Financial), TruStage insurance products (homeowners, auto, life, pet insurance), and Mechanical Breakdown Protection (MBP).
4. Technology and Service Fees: Revenue supported by digital banking services and partnership-based services such as RocketPro mortgage platform, Elan Credit Card partnerships, and indirect auto lending.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Sharonview Federal Credit Union is a federally chartered, member-owned financial cooperative that provides retail and business banking services to members across North Carolina, South Carolina, and nationwide. Its core offerings include deposit products (checking, savings, money market, share certificates, IRAs, HSAs), consumer and business lending products (mortgages, home equity, auto loans, personal loans, student loans, credit cards), investment and brokerage services through LPL Financial, and insurance products through TruStage, distributed via 15 physical branches and digital channels.

Product overview

Sharonview Federal Credit Union offers a comprehensive suite of financial products and services through a unified banking platform. The core offering includes multiple checking accounts (High-Yield Checking, Essential Checking, JumpStart Checking, SpendingPlus Checking) and savings products (Savings Accounts, High-Yield Savings, Money Market, Share Certificates, IRA, HSA) for personal banking. Lending products span mortgages through RocketPro partnership, home equity lines, auto loans for vehicles and recreational vehicles (boats, motorcycles, RVs), personal loans, and student loans via Sallie Mae. Business banking services include dedicated checking, savings, money market, certificates, lending solutions, and business credit cards. Planning services include investment/brokerage through LPL Financial (Sharonview Financial Services), insurance products (TruStage, pet insurance, debt protection), and financial wellness coaching. Digital access is provided through Online and Mobile Banking with features like mobile deposit, EarlyPay for early direct deposit, and 24/7 Phone Banking (Magic One). The credit union serves members across North and South Carolina through 15 branches and a full-service member experience center.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Multiple consumer checking account options (High-Yield, Essential, JumpStart, SpendingPlus) designed for personal banking members across NC and SC.
• Savings Accounts Personal savings accounts including regular savings, High-Yield Savings, and Special Savings Accounts for individual members.
• Money Market Accounts Money Market and Jumbo Money Market deposit accounts offering tiered interest rates for personal savers.
• Share Certificates (CDs) Share certificate (CD) deposit products with fixed terms for member savings.
• Health Savings Accounts (HSA) Tax-advantaged health savings accounts for members enrolled in high-deductible health plans.
• Individual Retirement Accounts (IRA) Retirement savings accounts including Traditional IRA, Roth IRA, Rollover IRA, and SEP IRA options for individual retirement planning.
• Mortgages Home purchase and refinance mortgage products offered through partnership with RocketPro/Rocket Mortgage for members across NC and SC.
• Home Equity Line of Credit Home equity line of credit allowing members to borrow against the equity in their homes for improvements or other financial needs.
• Home Improvement Loans Home improvement loan products for members financing residential upgrades or repairs.
• Auto Loans New and used auto loans for cars, trucks, and SUVs with competitive rates and extended terms.
• Auto Refinancing Auto loan refinancing enabling members to refinance existing vehicle loans for better terms.
• Boat, Motorcycle, RV Loans Specialty vehicle financing for boats, motorcycles, and recreational vehicles with competitive rates.
• Personal Loans Unsecured personal loans for debt consolidation, home improvements, and major purchases.
• Student Loans Student loan products offered through partnership with Sallie Mae for members attending degree-granting institutions.
• Credit Cards Credit card products including Visa debit cards and credit cards offered through partnership with Elan Credit Card.
• Business Checking Business checking account product tailored for small and medium-sized business members in NC and SC.
• Business Savings Business savings account for small and medium-sized business members.
• Business Money Market

Quantifiable outcome

• Funded over $13 million in mortgage loan volume from May to December 2024 via RocketPro partnership, earning RocketPro Newcomer 'Rookie' Partner of the Year.
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CreatiocoreTechnology or Integration · 19 June 2026Sharonview selected Creatio's AI-powered CRM and workflow platform for a digital transformation initiative to modernize member engagement across North and South Carolina. The platform replaces siloed processes with a centralized system integrating member data, marketing activities, and lending workflows. Initial phase focuses on system integration, data consolidation, and lead management capabilities.
• United Way of Cleveland CountycoreStrategic or Co-development Partner · 2 March 2026Sharonview partnered with United Way of Cleveland County for the My Home Library initiative, supporting early literacy efforts for children and families. In 2026, the program expanded to include all first- through third-grade students in Cleveland County Schools, serving approximately 3,500 students (59% increase from 2,200 in 2025). Sharonview team members participate in classroom reading events during Read Across America Week.
• Elan Credit CardcoreChannel Partner/ Reseller/ Distributor · 16 October 2025Partnership with Elan Credit Card for credit card issuance and co-branded charitable initiatives. On Credit Union Day 2025 (October 16), Elan Credit Card donated $75,000 to various local community organizations, with over $300,000 donated since 2022. Sharonview partnered with Elan for a $15,000 donation to Harvest Hope Food Bank.
• Harvest Hope Food BankcoreStrategic or Co-development Partner · 1 October 2025Sharonview partnered with Harvest Hope Food Bank (South Carolina's largest food bank) to donate $15,000 supporting the organization's mission to fight hunger across the Midlands, Pee Dee, and Upstate regions. The donation was presented at Harvest Hope's new Florence facility on October 1, 2025, in honor of International Credit Union Day.
• Carolinas Credit Union FoundationcoreGTM or Marketing Partner · 1 July 2025Annual scholarship partnership awarding over $30,000 to 15 students for the 2025-26 academic year. Sharonview and the foundation jointly award scholarships to eligible Sharonview members demonstrating academic achievement and community involvement. The foundation also offers additional $1,000 scholarships to applicants.
• Habitat for Humanity (Greenville)coreStrategic or Co-development Partner · 9 April 2025Sharonview partnered with Habitat for Humanity and nine other credit unions to support construction of an affordable home in Greenville, SC's historic Nicholtown community. All 10 credit unions collectively pledged $80,000 and contributed volunteer labor to the build. Sharonview's participation reflects commitment to alleviating homelessness in the communities it serves.
• Cleveland County Partners Aligned for Literacy (PALS)minorStrategic or Co-development Partner · 9 April 2025Community partner in the My Home Library Project alongside United Way of Cleveland County, supporting early literacy initiatives in Cleveland County Schools.
• National Alliance on Mental Illness (NAMI) Piedmont - Tri County ChapterminorOthers · 1 February 2025CEO Herb White was named a board member for NAMI Piedmont - Tri County Chapter. Mental health advocacy is one of Sharonview's community pillars, aligned with the company's strategic plan to improve communities through addressing mental health awareness and reducing stigma.
• Rocket Mortgage (RocketPro)coreChannel Partner/ Reseller/ Distributor · 1 May 2024Technology partnership with Rocket Mortgage's RocketPro platform for mortgage origination support. From May to December 2024, Sharonview funded over $13 million in mortgage loan volume, earning the RocketPro Newcomer 'Rookie' Partner of the Year award. The partnership provides competitive home purchase and refinance solutions to Sharonview members.
• TruStage InsuranceminorChannel Partner/ Reseller/ DistributorTruStage insurance products (homeowners, auto, life, pet insurance) are offered through Sharonview's planning and insurance services, providing members with access to insurance products integrated into their Sharonview relationship.
• LPL Financial (Sharonview Financial Services)minorChannel Partner/ Reseller/ DistributorInvestment and brokerage services are offered through Sharonview Financial Services, powered by LPL Financial. This partnership enables Sharonview to provide investment products, financial planning, and brokerage services to members.

Scale indicators10 records

Recent moves19 records

Expansion highlights6 records

Broad incumbents

• Alliant Credit Union: Large national credit union serving members in all 50 states with online-first banking, lending, and investment products. Represents the digital/direct-to-consumer scale that regional credit unions like Sharonview increasingly compete against.
• Ally Financial: Leading digital-first bank offering high-yield deposits, auto lending, mortgages, and personal loans nationally. Competes for the same member deposit and loan dollars that Sharonview targets, particularly in the digital channel.
• Discover Financial Services: Major direct-to-consumer bank and credit card issuer with comparable consumer lending, deposit, and personal loan products. A broad incumbent that competes for the same retail deposits and consumer credit relationships.
• Navy Federal Credit Union: World's largest credit union with 13M+ members and $170B+ in assets, serving military members and families. Sets the bar for digital banking capabilities and product breadth relevant to credit union sector benchmarking.
• State Employees' Credit Union (SECU): NC's largest credit union with 2.5M+ members and $50B+ in assets, providing full banking, lending, and investment services statewide. Operates as a broad incumbent in the same Carolinas market with significantly greater scale.

Direct peers

• Self-Help Federal Credit Union: Community-development focused credit union serving NC, SC, and CA with consumer banking, mortgages, and small business lending. Mission-aligned with Sharonview's community focus and overlapping Carolinas territory.
• Coastal Federal Credit Union: Large NC-based federally chartered credit union serving 370K+ members across the Southeast with checking, savings, lending, business banking, and investment services. A direct Carolinas-region competitor with broader scale than Sharonview.
• Truliant Federal Credit Union: Federally chartered credit union headquartered in Winston-Salem, NC, serving members across the Carolinas and Virginia with a similar full suite of consumer and business banking products, branches, and digital capabilities. Comparable in scale, geography, and product mix to Sharonview.
• Piedmont Advantage Credit Union: NC-based credit union serving the Winston-Salem/Greensboro region and beyond with consumer banking, mortgage, auto, and business products. Comparable mid-size community credit union profile in adjacent Carolinas geography.
• Founders Federal Credit Union: NC and SC-headquartered credit union serving the Charlotte and Lancaster region — directly overlapping with Sharonview's core footprint. Offers consumer banking, mortgages, and business services to similar member demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SharonviewFCU
• YouTubeyoutube.com/channel/UCClwOrPp97RAcPw8Y-FEllw
• Facebookfacebook.com/SharonviewFCU
• LinkedInlinkedin.com/company/sharonview-fcu
• Instagraminstagram.com/sharonviewFCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharonview Federal Credit Union