Atlas RFID
Atlas RFID is a Birmingham, Alabama-based multi-vendor distributor and solutions provider of RFID, NFC, and barcode hardware and software, serving SMB and enterprise customers across 112+ countries with proprietary Avancir tracking software and professional deployment services.
- Company typePrivate
- Founded2007
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atlas RFID does
Atlas RFID, founded in 2007 and headquartered in Birmingham, Alabama, is a privately held multi-vendor distributor and solutions provider specializing in RFID (UHF, HF, LF), NFC, and barcode/AIDC technology. The company operates an e-commerce storefront at atlasrfidstore.com selling tags, readers (handheld, fixed, USB), antennas, printers, mobile computers, and accessories from major manufacturers including Impinj, Zebra Technologies, TSL, Honeywell, Avery Dennison, ThingMagic, Tageos, Vulcan RFID, and Keonn, and ships to 112+ countries. Its only proprietary software product, Avancir, provides RFID and IoT device management, data visualization, and program scaling, complemented by resold BarTender and Zebra Designer label-design software.
The business model combines hardware resale with attached professional services (Atlas Pro Services: configuration, on-site deployment, remote support) and software licensing. Go-to-market is hybrid: self-serve e-commerce for SMBs and individual buyers, paired with expert sales-engineer consultation, live chat, book-a-call scheduling, and custom 24-hour quote turnaround for enterprise buyers. A GSA Contract enables U.S. public-sector procurement. Customer segmentation is primarily SMB-driven across seven verticals (Retail, Automotive Manufacturing, Government, Aerospace & Defense, Healthcare, Race Timing, and general Manufacturing), with stated reach of 75,000+ customers and a claim that 60%+ of the Fortune 100 rely on Atlas RFID.
The company employs 51–100 people and raised $10,000,000 in growth funding from Kayne Anderson Growth Capital in January 2015. Leadership is headed by Robert Fuqua as President & CEO. Sub-brands include Atlas+ (free dedicated account-manager program), Avancir (software), and Atlas Pro Services. Revenue, profitability, and ownership structure beyond the cited funding round are not disclosed in the available data.
Atlas RFID firmographics
Firmographics- Name
- Atlas RFID
- Legal name
- Atlas RFID (legal name not explicitly stated on website)
- Website
- https://atlasrfid.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlas RFID is a Birmingham, Alabama-based multi-vendor distributor and solutions provider of RFID, NFC, and barcode hardware and software, serving SMB and enterprise customers across 112+ countries with proprietary Avancir tracking software and professional deployment services.
- Ownership category
- akta.pro rank
Atlas RFID industry classification
Industry- Product category
- RFID Solutions & Auto-Identification Hardware
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)
Keywords
Where Atlas RFID is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlas RFID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- RFID Hardware Sales: Sale of RFID tags, labels, readers (handheld, fixed, USB), antennas, printers, and accessories from manufacturer partners including Impinj, Zebra, TSL, Vulcan RFID, and others.
- Barcode Hardware Sales: Sale of barcode scanners, label printers, mobile computers, wearable devices, and printer media/supplies.
- RFID & Barcode Software: Sale of RFID software solutions including Avancir tracking platform, BarTender professional licensing, and Zebra Designer software.
- Professional Services: Configuration services, on-site deployment services, and remote support services for RFID system implementation and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual items |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Atlas RFID product offering
Product offeringCore offering
Atlas RFID distributes and integrates multi-brand RFID hardware (tags, readers, antennas, printers) and barcode equipment, complemented by its proprietary Avancir RFID/IoT tracking software. It provides end-to-end professional services including feasibility testing, system configuration, on-site deployment, and remote support. The company serves retail, manufacturing, healthcare, automotive, aerospace and defense, government, and race timing customers globally through both e-commerce self-serve and expert-led enterprise sales.
Product overview
Atlas RFID operates primarily as a multi-brand RFID solutions distributor and reseller, offering a comprehensive portfolio of RFID hardware, barcode equipment, and software products from multiple manufacturers including Impinj, Zebra, TSL, Vulcan RFID, Honeywell, Tageos, Avery Dennison, and ThingMagic. The company's core proprietary offering is Avancir software for RFID and IoT tracking, which serves as the primary software platform for device management and data visualization. This is complemented by add-on label design software (BarTender, Zebra Designer), smart vending solutions, and race timing systems. Professional services including configuration, on-site deployment, and remote support are offered to ensure successful implementation. The product portfolio spans RFID tags/labels, handheld/fixed/USB RFID readers, indoor/outdoor/proximity antennas, desktop/industrial/mobile RFID printers, barcode scanners, mobile computers (rugged, handheld, vehicle-mounted, wearable, tablets), and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas+: Free membership program offering dedicated account management and business account services.
- Avancir
- Atlas Pro Services
Products and services
- Avancir RFID Tracking Software Proprietary RFID and IoT tracking software platform for managing devices, visualizing data, and scaling RFID and IoT programs. Enables real-time asset and inventory tracking for enterprise customers.
- BarTender Software Professional barcoding software for designing and printing labels, barcodes, and RFID encodes. Licensed and resold by Atlas RFID.
- Zebra Designer Software Barcode and RFID label design software (version 3) for creating and printing labels, distributed as part of Atlas RFID's printer software portfolio.
- Smart Vending Solution Unattended smart vending solution for managing high-value items at enterprise scale, improving brand visibility, accountability, and streamlined replenishment.
- Race Timing Systems RFID-based race timing solution bundling tags, readers, antennas, and accessories for accurate timing and participant tracking from start to finish.
- Professional RFID Services Expert services including configuration services, on-site deployment, and remote support to ensure RFID system success from feasibility testing through launch.
- RFID Starter Kits Curated kits bundling readers, tags, software, and support to help customers get started with RFID deployment on day one.
Quantifiable outcome
- Over 60% of Fortune 100 companies rely on Atlas RFID for operations
- +1 more outcomes
Companies that use Atlas RFID
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles4 records
Atlas RFID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Atlas RFID partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ImpinjcoreImpinj is listed as a top brand carried by Atlas RFID, offering R700 UHF RFID Reader and other Impinj-based products. Atlas RFID serves as a distributor for Impinj RFID hardware components.
- Zebra TechnologiescoreZebra Technologies is a top brand partner, with Atlas RFID carrying Zebra RFID printers including ZT411, mobile computers like TC22, and barcode equipment.
- TSL (Technology Solutions Ltd)coreTSL is a featured brand carrying Bluetooth UHF RFID readers including the 3138 and 1153 wearable models, with exclusive product features on the site.
- TageoscoreTageos RFID tags and inlays are carried as a top brand, offering specialized RFID tag solutions for various applications.
- HoneywellcoreHoneywell RFID products are featured as a top brand, providing industrial-grade RFID hardware solutions.
- Avery DennisoncoreAvery Dennison RFID tags and inlays are distributed as a top brand, offering high-quality RFID label and tag solutions.
- ThingMagiccoreThingMagic RFID products are carried as a top brand, offering embedded RFID reader modules and fixed readers.
- Vulcan RFIDcoreVulcan RFID is a featured brand carrying antennas and related hardware products, including the C610 RFID Antenna.
- KeonncoreKeonn retail RFID solutions are featured, including inventory accuracy, loss prevention, self-checkout, and frictionless retail experience products.
- GSA (U.S. General Services Administration)coreAtlas RFID holds a GSA Contract for government customers, enabling public sector agencies to purchase RFID and barcoding solutions through government procurement channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Atlas RFID competitors and assessment
Company assessmentBroad incumbents
- Impinj: Impinj is a leading UHF RFID reader and tag silicon/inlay manufacturer whose hardware Atlas distributes. Both target enterprise RFID deployments with similar end customers, but Impinj operates upstream as a manufacturer while Atlas operates downstream as a value-added reseller.
- ThingMagic (a JADAK brand): ThingMagic produces embedded RFID reader modules and fixed readers sold through Atlas; both target OEMs and integrators deploying RFID systems, with overlap in industrial and retail environments.
- Zebra Technologies: Zebra is a major RFID and barcode hardware manufacturer (readers, printers, mobile computers) whose products Atlas resells; both serve overlapping enterprise customers in retail, healthcare, and manufacturing. Zebra is a broad incumbent with a full portfolio versus Atlas's distribution-led model.
- Honeywell Productivity Solutions: Honeywell manufactures rugged mobile computers, barcode scanners, and RFID readers, products Atlas carries alongside other brands. Both serve enterprise customers in warehousing, manufacturing, and logistics under overlapping use cases.
Direct peers
- RFID Global Solution: RFID Global Solution provides RFID hardware, software, and integration services for aerospace, defense, manufacturing, and healthcare, directly overlapping Atlas's vertical mix and professional services offering.
- Nedap Retail: Nedap provides RFID-based retail solutions including inventory accuracy, loss prevention, and RFID hardware, areas where Atlas also serves retail customers. Both target enterprise retailers rolling out RFID for omnichannel and inventory visibility.
- Convergence Systems Limited (CSL): CSL is a Hong Kong-based RFID reader and antenna manufacturer that competes with several of Atlas's other vendor partners for fixed and handheld reader deals. Both serve global integrators and end customers deploying RFID.
- Alien Technology: Alien Technology manufactures UHF RFID tags and readers, overlapping with Atlas's catalog of tags, fixed readers, and inlays from multiple brands. Both compete for the same enterprise RFID rollouts in retail and supply chain.
- TSL (Technology Solutions Ltd): TSL manufactures Bluetooth UHF RFID readers and wearables carried as a featured brand by Atlas. Both compete to reach the same enterprise integrators and end users needing portable RFID capture in retail, healthcare, and logistics.
Emerging players
- Bluebird (Bluebird Inc.): Bluebird is a Korean manufacturer of mobile computers, RFID readers, and payment devices competing with brands like Zebra and Honeywell that Atlas resells. Both serve enterprise mobility and retail customers deploying RFID-enabled devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Atlas RFID social profiles
Digital presenceAtlas RFID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlas RFID leadership team
Management profileNumber of profiles
Profiles1 record
Atlas RFID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlas RFID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlas RFID
What does Atlas RFID do?
Atlas RFID distributes and integrates multi-brand RFID hardware (tags, readers, antennas, printers) and barcode equipment, complemented by its proprietary Avancir RFID/IoT tracking software. It provides end-to-end professional services including feasibility testing, system configuration, on-site deployment, and remote support. The company serves retail, manufacturing, healthcare, automotive, aerospace and defense, government, and race timing customers globally through both e-commerce self-serve and expert-led enterprise sales.
Is Atlas RFID a public or private company?
Atlas RFID is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atlas RFID founded?
Atlas RFID was founded in 2007. It employs 11 to 50 people.
Where is Atlas RFID based?
Atlas RFID is headquartered in Birmingham, United States, in the North America region.
How does Atlas RFID make money?
Four revenue lines are on record. RFID Hardware Sales are the primary driver. The others are barcode Hardware Sales, RFID & Barcode Software and professional Services.
Who are Atlas RFID's main competitors?
Broad incumbents on record are Impinj, ThingMagic (a JADAK brand), Zebra Technologies and Honeywell Productivity Solutions. Direct peers are RFID Global Solution, Nedap Retail, Convergence Systems Limited (CSL), Alien Technology and TSL (Technology Solutions Ltd). Bluebird (Bluebird Inc.) is listed as an emerging player.
Does Atlas RFID have an API?
No public API is recorded for Atlas RFID.
What industry is Atlas RFID in?
Atlas RFID's product category is RFID Solutions & Auto-Identification Hardware. Its primary akta.pro industry code is CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail. Its NAICS code is 541511 and its SIC code is 7370.