Parliament
Parliament is a Portland, Oregon-based brand transformation agency founded in 2007 that helps leadership teams at Fortune 500 enterprises, PE-backed companies, and category-defining brands develop strategic positioning, identity systems, and messaging during moments of organizational change.
- Company typePrivate
- Founded2007
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parliament does
Parliament is a privately held, founder-led brand transformation agency headquartered in Portland, Oregon, founded in 2007 by Chris Erickson. The firm helps leadership teams at companies facing significant change — acquisitions, leadership transitions, market shifts, PE ownership, and category creation — develop clear, credible brand positioning, identity systems, and messaging frameworks. Its work is delivered through a structured 100-day engagement model spanning kickoff, alignment, positioning, and creative identity phases, supplemented by a proprietary Worldbuilding Methodology designed to build brand worlds with heritage, lore, and emergent storytelling.
The agency's core deliverables fall into four areas: brand strategy and positioning, visual identity systems, messaging and copywriting, and creative direction. These services are sold as custom, project-based engagements to enterprise leadership teams — including Fortune 500 companies (Adobe, Capital One, Nike, Uber), PE-backed firms (West Marine referenced), and category-defining challengers (Rivian, Wyld, Rainier Beer, Fox Factory). Pricing is not publicly disclosed; engagements are scoped per project around the 100-day framework.
Parliament's go-to-market is sales-led and content-driven. The agency acquires clients through direct outreach to senior leadership, thought-leadership publishing (articles on PE partnerships, first-100-days frameworks, culture during growth), and the "You're Not the Audience" weekly live video show hosted by Creative Director Calvin. The firm employs 11–50 people and operates from a single Portland studio, with work delivered globally through in-person kickoffs and remote collaboration.
Parliament firmographics
Firmographics- Name
- Parliament
- Legal name
- Parliament
- Website
- https://weareparliament.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parliament is a Portland, Oregon-based brand transformation agency founded in 2007 that helps leadership teams at Fortune 500 enterprises, PE-backed companies, and category-defining brands develop strategic positioning, identity systems, and messaging during moments of organizational change.
- Ownership category
- akta.pro rank
Where Parliament is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parliament business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Transformation Services: Parliament generates revenue through professional services engagements focused on brand strategy, positioning, identity development, and messaging. Engagements are structured as projects with defined phases (kick-off, alignment, positioning, creative identity), typically spanning approximately 100 days for foundational brand work. As a premium agency serving Fortune 500 enterprises, PE-backed companies, and category-defining brands, they work on custom scopes tailored to client complexity and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Parliament product offering
Product offeringCore offering
Parliament is a Portland-based brand transformation agency that helps leadership teams at complex businesses turn significant change into clear, credible positioning. The firm delivers custom professional services engagements spanning brand strategy and positioning, visual identity systems, messaging and copywriting, and creative direction, executed through a structured approximately 100-day framework covering kickoff, alignment, positioning, and creative identity phases.
Product overview
Parliament is a brand transformation agency based in Portland, Oregon, that helps leadership teams at companies facing significant change—including acquisitions, leadership transitions, market shifts, and PE partnerships—turn complex change into clear, credible positioning. The agency's offering encompasses strategic brand positioning, visual identity systems, messaging frameworks, and creative direction delivered through structured engagements. Key methodologies include their 100-Day Brand Transformation Framework (spanning kickoff, alignment, positioning, and creative identity phases) and their proprietary Worldbuilding Methodology for creating brand worlds with heritage, lore, and characters. The agency also produces the 'You're Not the Audience' video series as thought leadership content.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Positioning
Quantifiable outcome
- Clients report that work 'actually moved the brand forward' and delivers 'clarity and direction at a critical moment'
Companies that use Parliament
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Parliament technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parliament partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Parliament competitors and assessment
Company assessmentDirect peers
- Pentagram: Pentagram is a closely-held, partner-led design and branding firm that delivers brand identity, strategy, and messaging for major enterprises. It is the most direct structural analogue to Parliament — a senior-only boutique doing premium brand transformation work for large clients.
- Wolff Olins: Wolff Olins is a global brand consultancy offering brand strategy, identity, and experience design for Fortune 500 enterprises. It competes for the same category-defining brand transformation mandates Parliament targets.
- Lippincott: Lippincott is a brand strategy and design firm helping enterprises define positioning, identity, and culture. It is directly comparable to Parliament in delivering senior-led brand transformation engagements for large, complex clients.
- Instrument: Instrument is a Portland-based independent brand and creative agency offering branding, design, and content for challenger and enterprise brands. It is a same-city peer with overlapping client types and premium positioning.
- Siegel+Gale: Siegel+Gale is a global brand strategy and design firm focused on simplicity-led brand experiences. It pursues the same enterprise brand transformation engagements as Parliament, particularly for multi-stakeholder organizations.
- MetaDesign: MetaDesign is an international brand strategy and design agency helping companies articulate identity and positioning. It is comparable to Parliament in scope of strategic brand work for established enterprises.
- Anagrama: Anagrama is a brand identity and strategy studio serving growth-stage and category-defining companies. It is a smaller, founder-led boutique comparable to Parliament in senior-access model and brand-transformation scope.
Broad incumbents
- Landor: Landor is a large, established global branding and design consultancy serving multinational clients. It overlaps with Parliament on brand strategy and identity work but operates at significantly greater scale and geographic breadth.
- R/GA: R/GA is a large global creative agency offering brand, digital, and experience transformation for major enterprises. It competes with Parliament for brand transformation mandates at the high end, with broader digital and technology capabilities.
Regional players
- Wieden+Kennedy: Wieden+Kennedy is a Portland-headquartered independent creative agency known for iconic campaigns (Nike, etc.). While it shares Parliament's Portland base and premium creative ethos, it is significantly larger and primarily campaign-focused rather than brand-strategy-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Parliament social profiles
Digital presenceParliament financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parliament leadership team
Management profileNumber of profiles
Profiles2 records
Parliament funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parliament M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parliament
What does Parliament do?
Parliament is a Portland-based brand transformation agency that helps leadership teams at complex businesses turn significant change into clear, credible positioning. The firm delivers custom professional services engagements spanning brand strategy and positioning, visual identity systems, messaging and copywriting, and creative direction, executed through a structured approximately 100-day framework covering kickoff, alignment, positioning, and creative identity phases.
Is Parliament a public or private company?
Parliament is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parliament founded?
Parliament was founded in 2007. It employs 11 to 50 people.
Where is Parliament based?
Parliament is headquartered in Portland, United States, in the North America region.
How does Parliament make money?
One revenue line is on record: brand Transformation Services.
Who are Parliament's main competitors?
Direct peers on record are Pentagram, Wolff Olins, Lippincott, Instrument, Siegel+Gale, MetaDesign and Anagrama. Broad incumbents are Landor and R/GA. Wieden+Kennedy is listed as a regional player.
Does Parliament have an API?
No public API is recorded for Parliament.