DEXIS
DEXIS is a dental imaging technology company that sells an integrated digital ecosystem combining 2D and 3D imaging, intraoral scanning, AI diagnostics, and treatment planning to general dental practices, specialists, DSOs, and labs across the Americas, EMEA, and Asia Pacific.
- Company typePrivate
- Founded1955
- HeadquartersQuakertown, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What DEXIS does
DEXIS is a dental imaging technology company that builds and sells an integrated digital ecosystem for dental practices. The company combines 2D and 3D imaging, intraoral scanning, AI-supported diagnostics, and treatment planning into one connected platform, anchored by DTX Studio Clinic as the central AI-powered hub. Its hardware portfolio spans digital intraoral sensors (DEXIS Ti2, IXS), handheld and wall-mounted intraoral X-ray units (NOMAD Pro 2, FOCUS, DIGORA Optime), a line of intraoral scanners (DEXIS Imprevo, IS 3800W, IS 3800, IS Voyager), and extraoral/CBCT imaging systems (ORTHOPANTOMOGRAPH OP 3D series, i-CAT FLX V-Series). Supporting software includes IS ScanFlow (AI-enabled scan flow), the DEXIS Imaging Suite, IS Model, IS Ortho, DTX Studio Go Sync, and the FDA-cleared AI diagnostic module DEXassist. DEXIS reports 1,300 global employees and more than 165,000 solutions in use across 17+ countries spanning the Americas, EMEA, and Asia Pacific.
DEXIS monetizes through three core revenue streams: (1) capital equipment sales of imaging hardware, (2) recurring software licensing for the DTX Studio and DEXIS imaging software stack, and (3) service and support contracts including the DEXIS Complete warranty program and remote assistance. The company reaches customers through direct enterprise field sales, dealer and reseller networks, inside sales (888.88.DEXIS phone line), regional offices, and an active presence at dental tradeshows, webinars, and educational events. Customer segments include general dental practices, dental specialists (oral surgeons, implantologists), Dental Support Organizations (DSOs), dental laboratories, and practitioners performing full-arch implant cases. The legal entity is Dental Imaging Technologies Corporation, and a privacy policy reference to envistaco.com (Envista Holdings Corporation) suggests a possible corporate parent relationship, though no explicit ownership confirmation appears in the inputs. Pricing is not publicly disclosed, but the company runs a 60-day satisfaction guarantee and a freemium DEXIS AI Month promotional program (free access to DEXassist through May 31, 2026). Strategic emphasis is on cross-sell between hardware, software, AI diagnostics, and the integrated workflow, supported by certified integrations such as the partnership with Nobel Biocare for DTX Studio Clinic in implant planning and guided surgery.
DEXIS firmographics
Firmographics- Name
- DEXIS
- Legal name
- Dental Imaging Technologies Corporation
- Website
- https://instrumentariumdental.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DEXIS is a dental imaging technology company that sells an integrated digital ecosystem combining 2D and 3D imaging, intraoral scanning, AI diagnostics, and treatment planning to general dental practices, specialists, DSOs, and labs across the Americas, EMEA, and Asia Pacific.
- Ownership category
- akta.pro rank
DEXIS industry classification
Industry- Product category
- Dental Imaging Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)
- akta.pro primary industry
- Mobile/On-Site Dental Imaging Services (HLABAIAJ)
- akta.pro secondary industries
- Implant Planning & Surgical Guide Imaging Centers (HLABAIAH), Dental Imaging Interpretation & Teleradiology Services (HLABAIAK)
Keywords
Where DEXIS is headquartered
LocationHeadquarters
- HQ city
- Quakertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DEXIS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Dental Imaging Hardware Sales: Sale of dental imaging equipment including intraoral sensors (DEXIS Ti2, DEXIS IXS), intraoral scanners (DEXIS Imprevo, IS 3800W, IS 3800), CBCT/extraoral imaging systems (OP 3D series, i-CAT), and handheld X-ray devices (NOMAD Pro 2, FOCUS)
- Imaging Software Licensing: Licensing of imaging software platforms including DTX Studio Clinic, DEXIS Imaging Suite, IS ScanFlow, IS Model, and IS Ortho
- Service and Support Contracts: Software updates, product support, remote assistance, and extended warranty programs such as DEXIS Complete
- DEXIS AI Month Program: Promotional program offering free access and discounts to AI diagnostic software and upgrades (DEXassist) through May 31, 2026
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | DEXIS AI Month promotional free access program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
DEXIS product offering
Product offeringCore offering
DEXIS manufactures and sells a full line of dental imaging hardware (intraoral sensors, intraoral scanners, handheld and wall-mounted X-ray units, and CBCT/extraoral imaging systems) along with an integrated AI-powered software ecosystem (DTX Studio Clinic, IS ScanFlow, DEXassist AI). The company delivers a complete digital workflow platform for dental practices spanning diagnosis, treatment planning, intraoral scanning, and surgical guide generation, with its products deployed in over 150,000 dental practices worldwide.
Product overview
DEXIS is a dental imaging technology company offering an integrated digital ecosystem platform (DEXIS digital ecosystem) that combines 2D and 3D imaging, intraoral scanning, diagnostics, and treatment planning into one connected workflow. The portfolio includes: DTX Studio Clinic as the central AI-powered hub for imaging and diagnostics; a comprehensive line of intraoral scanners (DEXIS Imprevo, IS 3800W, IS 3800, IS Voyager); intraoral X-ray solutions including NOMAD Pro 2 handheld device and wall-mounted units (FOCUS, DIGORA Optime); digital sensors (IXS, Ti2); extraoral imaging systems (ORTHOPANTOMOGRAPH OP 3D series, i-CAT FLX V-Series CBCT); and supporting software (IS ScanFlow, Imaging Suite, IS Model, IS Ortho). The ecosystem integrates DEXIS-branded hardware with AI-powered software to enable complete workflows from diagnosis to delivery, supporting over 165,000 solutions worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- DTX Studio: Intelligent hub platform for 2D & 3D imaging, diagnostics, treatment planning, and patient connection
- NOMAD
- ORTHOPANTOMOGRAPH OP 3D
- i-CAT
- DIGORA
- DEXIS Imprevo
- DEXIS IS 3800W
- DEXassist
- IS ScanFlow
Quantifiable outcome
- 7x less radiation leakage at the trigger compared to leading competitor (NOMAD Pro 2)
- +1 more outcomes
Companies that use DEXIS
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
DEXIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
DEXIS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nobel Biocare ABcoreNobel Biocare AB holds CE certification (CE 2797) for integration with DTX Studio Clinic, indicating a certified technology partnership. DTX Studio Clinic is validated to work with Nobel Biocare systems for dental implant planning and guided surgery workflows.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
DEXIS competitors and assessment
Company assessmentDirect peers
- Dentsply Sirona: The largest direct competitor in dental imaging and equipment, offering CEREC intraoral scanners, Galileos/Orthophos CBCT systems, and Schick sensors that directly compete with the DEXIS portfolio across nearly every product category.
- 3Shape: A leading direct competitor in intraoral scanning (TRIOS) and dental CAD software. Competes head-to-head with DEXIS Imprevo/IS 3800W and DTX Studio Clinic in digital impression and treatment planning workflows.
- Align Technology (iTero): iTero intraoral scanners are a primary competitor to DEXIS scanners, particularly within the orthodontic and Invisalign-integrated workflow. Align's large installed base in orthodontic practices is a direct overlap with DEXIS's IS Ortho software positioning.
- Carestream Dental: Direct competitor in dental imaging hardware (CS 3500/3600/3700 intraoral scanners, CS 8100/8200 CBCT) and imaging software, serving the same dental practice and DSO customer base as DEXIS.
- Planmeca: Finnish dental equipment manufacturer with a competing CBCT and intraoral imaging portfolio (ProMax, Emerald) plus Romexis software. Direct overlap with DEXIS's OP 3D and DTX Studio offerings.
- Vatech: Korean dental imaging specialist competing in CBCT (Green X, PaX-i) and intraoral sensors. Competes with DEXIS on price-sensitive CBCT deals and sensor installations.
- Acteon Group: French dental imaging and equipment company offering CBCT (X-Mind), intraoral scanners (CS 3700/CS 3800), and software. Competes with DEXIS across imaging modalities, particularly in EMEA markets.
Broad incumbents
- Envista Holdings: Likely parent or former parent of DEXIS based on the privacy policy link to envistaco.com. A broader dental products conglomerate (Nobel Biocare, Ormco, KaVo Kerr) that competes with and overlaps DEXIS's portfolio through its implant and equipment subsidiaries.
- Midmark: Broader dental equipment and practice solutions provider whose imaging line (Midmark Imaging) overlaps with DEXIS in dental operatory equipment and sensor sales, particularly for North American group practices and DSOs.
Emerging players
- Owandy Radiology: French intraoral imaging specialist competing with DEXIS in intraoral sensors and panoramic imaging. Smaller scale but offers comparable 2D imaging at lower price points in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DEXIS social profiles
Digital presenceDEXIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEXIS leadership team
Management profileNumber of profiles
Profiles1 record
DEXIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEXIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEXIS
What does DEXIS do?
DEXIS manufactures and sells a full line of dental imaging hardware (intraoral sensors, intraoral scanners, handheld and wall-mounted X-ray units, and CBCT/extraoral imaging systems) along with an integrated AI-powered software ecosystem (DTX Studio Clinic, IS ScanFlow, DEXassist AI). The company delivers a complete digital workflow platform for dental practices spanning diagnosis, treatment planning, intraoral scanning, and surgical guide generation, with its products deployed in over 150,000 dental practices worldwide.
Is DEXIS a public or private company?
DEXIS is a private company. It is classified as corporate owned and is currently operating.
When was DEXIS founded?
DEXIS was founded in 1955. It employs 1,001 to 5,000 people.
Where is DEXIS based?
DEXIS is headquartered in Quakertown, United States, in the North America region.
How does DEXIS make money?
Four revenue lines are on record. Dental Imaging Hardware Sales are the primary driver. The others are imaging Software Licensing, service and Support Contracts and DEXIS AI Month Program.
Who are DEXIS's main competitors?
Direct peers on record are Dentsply Sirona, 3Shape, Align Technology (iTero), Carestream Dental, Planmeca, Vatech and Acteon Group. Broad incumbents are Envista Holdings and Midmark. Owandy Radiology is listed as an emerging player.
Does DEXIS have an API?
No public API is recorded for DEXIS.
What industry is DEXIS in?
DEXIS's product category is Dental Imaging Equipment. Its primary akta.pro industry code is HLABAIAJ, Mobile/On-Site Dental Imaging Services, with a secondary code of HLABAIAH, Implant Planning & Surgical Guide Imaging Centers. Its NAICS code is 339114 and its SIC code is 3843.