Sterman Masser

What Sterman Masser does

Sterman Masser is a family-owned, vertically integrated potato producer operating as the Masser Family of Companies across multiple wholly owned subsidiaries in Pennsylvania. Its operations span the full potato value chain: Sterman Masser Potato Farms handles planting, growing, packing, and harvesting; Keystone Potato Products (established 2022) processes 100% of the potatoes grown by the farm arm; Masser Logistic Services & Brokerage operates in-house transportation and brokerage functions for nationwide delivery; Lykens Valley Grain (established 2022) stores wheat, corn, and soybeans from the group's operations; and Szawlowski Farms contributes additional potato farming capacity. Registered consumer brands Side Delights® and Flavorables® carry fresh and pre-seasoned potato SKUs into the produce sections of major grocery retailers nationwide, while private label packing serves wholesale retail buyers.

The business model is wholesale B2B potato distribution with transaction-based purchase orders from major grocery retailers, supplemented by branded consumer SKUs (Side Delights®, Flavorables®) and ancillary revenue from used farm and processing equipment sales. Revenue streams are not publicly disclosed and pricing is quote-based for retail and wholesale customers. The go-to-market is sales-led, with direct retail relationships and a national distribution footprint enabled by in-house logistics. Customer segments include major grocery retailers as the primary B2B channel and everyday families and consumers as downstream B2C purchasers through grocery shelves.

The company is privately held with no parent company, no institutional investors, and no public funding rounds disclosed. Ownership commentary indicates continued independent family ownership across eight generations, with operations headquartered in Sacramento, Pennsylvania (1 Spud Lane, Sacramento, PA 17968) and a workforce of 251-500 employees distributed across the subsidiary structure.

Name

Sterman Masser

Legal name

Masser Family of Companies

Website

https://stermanmasser.com

Company type

Private

Founded year

1776

Operating status

Operating

Headcount range

251–500 employees

Short description

Sterman Masser is a family-owned, vertically integrated potato producer (8 generations) operating through multiple subsidiaries that grow, pack, process, and distribute fresh potatoes and specialty products to major grocery retailers nationwide under the Side Delights® and Flavorables® brands.

Ownership category

akta.pro rank

Product category

Fresh Potato Production and Wholesale Distribution

NAICS

Potato Farming (111211), Other Food Manufacturing (3119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)

akta.pro secondary industry

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Fresh potato production
• Wholesale potato distribution
• Potato farming operations
• Specialty potato products
• Produce supply chain

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Potato Distribution: Revenue generated through wholesale distribution of fresh potatoes and potato products to major grocery retailers across the United States. Products sold under owned brands Side Delights® and Flavorables®, as well as private label arrangements. Transaction-based model through purchase orders from retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sterman Masser is a family-owned agricultural enterprise that grows, packs, distributes, and processes fresh potatoes and potato products for major grocery retailers and wholesale buyers across the United States. Products are sold under consumer brands Side Delights® and Flavorables® and through private label arrangements. The company also sells wholesale potato varieties (Russet, Red, Specialty) and used farm and processing equipment, completing a vertically integrated seed-to-store supply chain via its subsidiaries.

Product overview

Sterman Masser is a family-owned agricultural enterprise that operates as a vertically integrated potato company with multiple subsidiaries. The core offering centers on growing, packing, shipping, and processing potatoes through Sterman Masser Potato Farms, supplemented by processing operations at Keystone Potato Products, in-house logistics through Masser Logistic Services & Brokerage, and grain storage via Lykens Valley Grain. Consumer-facing products are sold under the Side Delights® and Flavorables® brands at major retailers nationwide, while B2B customers receive wholesale potatoes and specialty products. The company also offers used farm and processing equipment for sale.

Differentiator

Problem solved

Functional benefit

Brands

• Side Delights: Brand name under which potatoes are sold at major grocery retailers nationwide in the fresh produce section
• Flavorables

Products and services

• Side Delights® Consumer-facing potato brand sold at major grocery retailers nationwide in the fresh produce section, offering specialty and conventional potato varieties.
• Flavorables® Potato Kits Pre-seasoned, hassle-free potato kits designed for busy families seeking flavor-packed meal solutions.
• Russet Potatoes All-purpose potato variety, marketed as a classic option suited for various cooking styles. Distributed wholesale to retailers and used for fresh table-stock sales.
• Red Potatoes Potato variety marketed for salads and roasting, recognized for versatility in cooking applications.
• Specialty Potato Products Wide variety of specialty potatoes and potato products offered to suit multiple meal occasions and cooking styles.
• Used Farm and Processing Equipment Sales Sale of used farm equipment and potato packing, processing, and handling equipment in Pennsylvania.

Quantifiable outcome

• 100% utilization of potatoes grown and packed by Masser Potato Farms through Keystone Potato Products subsidiary

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lamb Weston Holdings: Lamb Weston is the largest North American frozen potato processor, producing branded and private-label frozen potato products sold through foodservice and retail channels. It is a direct peer given Sterman Masser's vertically integrated potato farming and processed potato operations through Keystone Potato Products, competing across the value chain from farm to finished potato goods.
• McCain Foods: McCain Foods is the world's largest manufacturer of frozen potato products, with operations spanning farming, processing, and global distribution to retail and foodservice customers. It is a direct peer because Sterman Masser competes in the same potato supply chain — farming, processing, and branded wholesale distribution to grocery retailers and foodservice operators.
• J.R. Simplot Company: Simplot is a privately held, vertically integrated agri-business with potato farming, processing, foodservice, and retail frozen potato brands. It is a direct peer because Sterman Masser mirrors its vertically integrated farm-to-shelf model in the fresh and processed potato categories, including in-house logistics and agricultural diversification.
• Cavendish Farms: Cavendish Farms is a North American producer of frozen french fries and other potato products, with integrated farming operations and customers in retail and foodservice. It is a direct peer given Sterman Masser's integrated farming-to-processing model and overlapping buyer base across grocery retail and foodservice channels.
• Tasteful Selections: Tasteful Selections is a specialty potato grower and packer focused on bite-size and medley potatoes sold to grocery retailers nationwide. It is a direct peer because Sterman Masser's Side Delights® brand targets the same premium specialty fresh potato shelf in major grocery retailers, competing head-to-head for differentiated potato SKUs.
• Little Potatoes Company: The Little Potatoes Company produces and markets The Little Potato Company's branded creamer, baby, and fingerling potatoes across North American grocery retail. It is a direct peer because Sterman Masser's specialty potato line and Side Delights® brand are competing offerings within the same premium fresh potato category in major grocery chains.
• Idahoan Foods: Idahoan Foods is a major U.S. producer of dehydrated potato products sold through retail and foodservice channels. It is a direct peer given Sterman Masser's processing subsidiary Keystone Potato Products, which utilizes 100% of farm output and operates in the broader value-added/processed potato category.
• RPE, Inc. RPE, Inc. is a vertically integrated fresh produce grower, packer, and shipper specializing in potatoes and onions with national retail distribution. It is a direct peer because Sterman Masser operates a parallel model of integrated growing, packing, and wholesale distribution to major grocery retailers across the U.S.
• Basic American Foods: Basic American Foods manufactures dehydrated and processed potato products for retail and foodservice, sourcing potatoes from contracted growers. It is a direct peer in the sense that Sterman Masser's Keystone Potato Products subsidiary competes for shelf space and foodservice share in the value-added/processed potato segment.
• Wada Farms Marketing Group: Wada Farms is a vertically integrated potato grower, packer, and shipper serving major retail and foodservice customers from Idaho operations. It is a direct peer because Sterman Masser's farm-to-retail model, in-house logistics, and wholesale distribution to grocery and foodservice operators mirror Wada's integrated structure and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@stermanmasser1604
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• LinkedInlinkedin.com/company/sterman-masser-inc-
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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterman Masser