RPE

Name

RPE

Legal name

RPE, LLC

Website

https://rpespud.com

Company type

Private

Founded year

1958

Operating status

Operating

Short description

RPE, LLC is a family-owned US produce company that grows, processes, and distributes fresh potatoes and onions through retail grocery, foodservice, and private-label channels across multiple growing regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bancroft

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: RPE generates revenue through the sale of fresh potatoes and onions to retail grocery stores and foodservice operators. Products are sold under owned premium brands and private label arrangements.
2. Private Label/Contract Growing: The company provides private label products and works with partner growers to supply produce under customer brands alongside their own branded offerings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

RPE is a family-owned grower and packer that farms, processes, and distributes fresh potatoes (russet, red, yellow, sweet, and bite-size/fingerling varieties) and onions (yellow, red, white, and sweet) to retail grocery chains and foodservice operators across the United States. Products are delivered under owned premium brands—Farmer's Promise, Tasteful Selections, Oddballs, and Northwoods—as well as customer private-label programs, sourced from a multi-region grower network to enable year-round supply.

Product overview

RPE is a family-owned produce company specializing in fresh potatoes and onions. The company operates a unified product portfolio centered on six core produce categories (Yellow Potatoes, Sweet Potatoes, Red Potatoes, Russet Potatoes, Onions, and Bite-size Potatoes), complemented by several sub-brands including Farmer's Promise, Tasteful Selections, Oddballs, and Northwoods, as well as private label options. RPE markets its products primarily to retail and foodservice customers, with grower partnerships across the country providing year-round supply.

Differentiator

Problem solved

Functional benefit

Brands

• Farmer's Promise: Premium brand for potatoes and onions available under the company's product portfolio including russet, red, and yellow potatoes
• Tasteful Selections
• Oddballs
• Northwoods

Products and services

• Yellow Potatoes Yellow potatoes with a buttery flavor and creamy texture, suited for grilling, roasting, and mashing. Marketed by RPE for retail grocery and foodservice customers in a range of bag, box, and size formats.
• Sweet Potatoes Sweet potatoes with orange, copper-like skin and a mildly sweet, earthy flavor, highlighted as high in vitamins and antioxidants. Supplied by RPE in a full range of sizes and packaging types for retail and foodservice.
• Red Potatoes Red potatoes with a waxy texture that hold their shape during cooking, available with white or yellow flesh and targeted at side dishes, salads, and stews. RPE markets red potatoes under both the RPE portfolio and the Northwoods sub-brand.
• Russet Potatoes Russet potatoes with brown, hearty skin, earthy flavor, and a light, fluffy texture when baked. Supplied year-round by RPE in a full range of sizes and packaging types for retail and foodservice use.
• Onions Onions in yellow, red, white, and sweet varieties sold by RPE to add flavor, texture, and color to retail and foodservice offerings.
• Bite-size Potatoes (Tasteful Selections) Bite-size potatoes including Bite-size, Fingerlings, and Mini Sweets sub-varieties produced under the Tasteful Selections brand. RPE controls the entire process on owned farms from planting through harvesting, processing, and packaging; product is pre-washed and fast-cooking without peeling.
• Farmer's Promise Premium RPE-owned brand offering fresh potatoes and onions, marketed as high-quality produce for retail and foodservice.
• Oddballs RPE-owned brand offering specialty potatoes targeted at retail consumers.
• Private Label / Contract Growing Custom private-label packaging and contract growing under customer brand names, supplied by RPE's partner-grower network alongside its owned premium brands for retail and foodservice customers.

Quantifiable outcome

• 21-day on-shelf life for proper care of potatoes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Plover River Farms (Nick Somers)minorStrategic or Co-development PartnerLocal farming partnership established approximately 30 years after founding. Nick Somers of Plover River Farms partnered with Wysocki Farms as the operation expanded, contributing to the growth of Wysocki Farms into a premier potato and onion producer.
• Jeff SommersminorStrategic or Co-development PartnerFarming partner who joined the operation approximately 30 years after founding, working alongside the Wysocki brothers to expand potato and onion production capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walther Farms: Walther Farms is a multi-state potato grower producing chip-stock and table-stock potatoes with packing facilities. Comparable to RPE in scale, multi-region operations, and customer segments.
• Sterman Masser, Inc. Sterman Masser is a family-owned potato grower and packer operating across multiple regions with branded and private label offerings. Highly comparable to RPE in product mix, vertical integration, and customer base.
• Black Gold Farms: Black Gold Farms is a multi-generation potato grower with operations across multiple US regions, producing fresh potatoes and value-added products. Comparable to RPE in scale, geographic diversification, and farm-to-pack operations.
• CSS Farms: CSS Farms is a large potato grower operating across multiple states with both chip-processing and table-stock potato production. Comparable to RPE in multi-region operations and produce-focused business model.
• Heartland Farms: Heartland Farms is a Wisconsin-based potato grower with packing operations serving retail and foodservice customers. Comparable to RPE in geographic focus, customer base, and product category.
• R.D. Offutt Company: R.D. Offutt is one of the largest potato growers in North America with farming and processing operations across multiple states. Comparable to RPE in core product focus and vertically integrated operations.
• Wilcox Farms: Wilcox Farms is a multi-generation family-owned produce grower producing potatoes, onions, and other vegetables with both branded and private label products. Comparable to RPE in family ownership model, product mix, and customer channels.

Broad incumbents

• Grimmway Farms: Grimmway Farms is one of the largest produce growers in the US, specializing in carrots and other vegetables with vertically integrated farming and processing. Comparable to RPE as a large-scale produce grower with branded products; RPE's careers link points to Grimmway infrastructure.
• McCain Foods: McCain Foods is a global leader in frozen potato products serving retail and foodservice customers. Comparable to RPE as a major player in potato-based products with vertically integrated farming and processing.
• Lamb Weston: Lamb Weston is a leading global supplier of frozen potato products including french fries and formed potatoes to restaurants and retailers. Comparable to RPE in potato category focus and customer base, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rpe-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPE