Via Verde

What Via Verde does

Via Verde is a Portuguese mobility payment platform, operated as a subsidiary of Brisa Group, that built and continues to run the world's first nationwide electronic toll collection system, launched in April 1991. Its core product is a windshield-mounted RF transponder linked to a payment instrument that allows vehicles to pass toll gates, parking barriers, EV chargers, fuel pumps, ferry terminals, taxi meters, and public transport validators without stopping. The identifier is interoperable across 3,000+ km of Portuguese motorways, 5,154+ parking facilities, 6,000+ EV charging points (including 98 Brisa-operated highway chargers), 112 Galp fuel stations, 64 street-parking municipalities, and — via the December 2024 Roaming launch — all Spanish and French motorways plus 700+ cross-border parking facilities.

The platform operates on a modular subscription architecture with tiered plans (Via Verde Mobilidade at €1.49/month, Mobilidade Leve at €1.99/month, Autoestrada at €0.54/month, and the free pilot Via Verde Cidade), plus usage-based add-ons for EV charging (€0.148/kWh), scooter rental (€0.26–€0.32/min), international roaming (€1.99/month), and fuel commissions at Galp stations. Payments are processed internally by Via Verde Pay, a Banco de Portugal-supervised payment institution (registration 8714). Distribution combines direct-to-consumer self-service online, a partner retail network (CTT, ACP, motorcycle specialists, auto repair shops), and a dedicated enterprise sales motion targeting 300,000+ corporate fleet customers with split invoicing and the Portal Empresas management platform. The March 2026 Revolut partnership extends the platform into embedded fintech distribution.

Strategic priorities in recent years have centered on extending the identifier into adjacent mobility verticals (EV charging, public transport ticketing for Carris and Andante, Cooltra scooters, Atlantic Ferries, taxi dispatch) and on geographic interoperability through EETS-style roaming agreements. The Viagens & Vantagens loyalty program and partnerships with Fidelidade, bp, Ayvens, and Controlauto add consumer value and cross-promotion channels. AI capabilities are limited to a single disclosed predictive feature (Parking Buddy); the rest of the platform relies on conventional payment, transponder, and integration infrastructure rather than machine learning.

Name

Via Verde

Legal name

Via Verde Portugal - Gestão de Sistemas Electrónicos de Cobrança S.A.

Website

https://viaverde.pt

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Via Verde operates Portugal's nationwide electronic toll and mobility payment platform, using an RF transponder to enable cashless payment across motorways, parking, EV charging, fuel, ferries, taxis, and public transport for individual consumers and 300,000+ corporate fleet customers.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection and Mobility Payment Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

akta.pro secondary industries

Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC), Mobility Payments & Wallets (Transit + Mobility) (THADALAD), Toll Violation Management, Collections & Dispute Resolution (TLAJABAG), E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)

Keywords

• Electronic toll collection
• Mobility payment services
• Parking payment solutions
• Electric vehicle charging
• Fleet management services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Fees: Monthly or annual subscription fees from multiple plan tiers (Via Verde Mobilidade at €1.49/month, Via Verde Mobilidade Leve at €1.99/month, Via Verde Autoestrada at €0.54/month, Via Verde Cidade free pilot). Recurring revenue model with monthly billing or annual pre-payment options.
2. Toll Transaction Fees: Transaction-based revenue from electronic toll collection on Portuguese motorways and EX-SCUT roads. Customers pay toll fees which are collected and processed through the Via Verde platform. Additional transaction fees apply for toll road usage.
3. Service Add-ons and Roaming: Additional revenue from optional services including Roaming (€1.99/month for Spain and France motorway access), parking payments, electric vehicle charging, fuel purchases at Galp stations, ferry crossings, taxi rides, and public transport. Charges apply per transaction or as usage-based add-ons.
4. One-time Identifier Sale: One-time purchase option for customers who prefer to buy the Via Verde identifier outright (Compra Autoestrada at €37.50) rather than subscribe to monthly plans. This model has been discontinued for new customers but represents historical revenue.
5. Fuel Commission: Commission revenue from fuel purchases at Galp stations, where Via Verde enables automatic payment at the pump. The company takes a transaction fee or commission on each fuel purchase made through the system.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Via Verde provides electronic toll collection and integrated mobility payment services through a windshield-mounted RFID identifier (transponder) that enables non-stop payment at toll gates, parking barriers, fuel pumps, EV chargers, ferry terminals, and other access points. The core service is Portuguese motorway toll payment, expanded into a mobility super-app covering 515+ parking lots, 6,000+ EV charging points, 112 Galp fuel stations, Atlantic Ferries crossings, Cooltra electric scooters, Lisbon and Porto taxis, and Carris/Andante public transport. Subscription tiers (Mobilidade, Mobilidade Leve, Autoestrada, and Cidade) bundle different service combinations for consumers, while enterprise fleet customers are served via Portal Empresas.

Product overview

Via Verde is a comprehensive mobility platform offering electronic toll collection as its core product, supplemented by an extensive ecosystem of digital services accessible via the Via Verde app. The platform operates on a modular architecture with subscription plans (Via Verde Mobilidade, Mobilidade Leve, Autoestrada, and Cidade) that bundle different service combinations. Key services include: electronic toll payment on Portuguese motorways (core), EV charging (Via Verde Electric), street parking (Via Verde Estacionar) and parking lots (Parques), public transport integration (Transportes Publicos with Carris and Andante), taxi booking (Taxis), electric scooter rental (Cooltra partnership), fuel payment (Galp Abastecimento), ferry crossings (Atlantic Ferries), and cross-border roaming (Spain and France). Additional tools include Parking Buddy for availability prediction, toll calculators, and real-time traffic information. The subsidiary Via Verde Pay handles payment processing, while Via Verde Connected Cars focuses on telematics and insurance services. The Viagens & Vantagens loyalty program provides additional value through partner discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Via Verde Electronic Toll Collection Core electronic toll payment service using a windshield-mounted RFID identifier (transponder) that communicates with toll gate antennas, enabling vehicles to pass through Portuguese motorway tolls without stopping. Linked to a debit card and vehicle registration.
• Via Verde Electric Electric vehicle charging service allowing users to charge at over 6,000 public charging points across Portugal (including 98 Brisa motorway corridor chargers) and pay through their Via Verde account. Energy tariff of \u20ac0.148/kWh plus post operator fees.
• Via Verde Estacionar (Street Parking) Street parking payment service via the Via Verde app, enabling users to pay for metered parking in 64 Portuguese municipalities without coins or preloading.
• Via Verde Parques (Parking Lots) Parking lot access service using the Via Verde identifier for automatic entry and exit at 515+ parking facilities, with barrier recognition enabling ticketless parking.
• Via Verde Transportes Publicos Public transport ticketing service enabling Via Verde users to purchase Carris bus, tram, and funicular tickets in Lisbon, and load Andante cards (Azul occasional and Prateado monthly pass) in Porto via NFC-enabled Android devices through the Via Verde Transportes app.
• Via Verde Taxis Taxi booking and payment service via the Via Verde app enabling real-time and scheduled taxi requests in Lisbon and Porto with automatic payment processing through the Via Verde account.
• Via Verde Scooters Eletricas (Cooltra) Electric scooter rental service via partnership with Cooltra, accessible through the Via Verde app in Lisbon with pay-per-minute pricing (\u20ac0.26-\u20ac0.32/minute), automatic Via Verde account payment, and first ride free for new users.
• Via Verde Abastecimento (Fuel) Automatic fuel payment service at 112 Galp stations using the Via Verde identifier with PIN-secured transactions, and Galp Frota corporate card integration for fleet customers to separate fuel from other mobility expenses.
• Via Verde Ferries Ferry crossing payment service for the Setubal-Troia route via Atlantic Ferries partnership, with the Via Verde identifier enabling automatic payment at ferry boarding machines including passenger count selection.
• Via Verde Traveller (Spain) Spanish motorway toll payment service enabling Via Verde identifier usage on 11 designated Spanish Via-T equipped highways (AP-9, AP-66, AG-55, AG-57, AP-15, AP-6, AP-68, AP-51, AP-61, C-32, AP-71, AP-53, C-16), using MDR (Medium Data Rate) identifiers.
• Via Verde Roaming Cross-border toll and parking payment service covering all Spanish (Via-T) and French (Liber-T, light vehicles only) motorways plus 700+ parking lots (300+ Spain, 400+ France). Activated on new-generation identifiers for a monthly fee of \u20ac1.99, charged only in months of use.
• Via Verde FarmaDrive Pharmacy drive-through payment service allowing users to pay for pharmacy products without leaving their vehicle at participating FarmaDrive locations via their Via Verde identifier.
• Via Verde App Mobile application providing access to all Via Verde digital services including toll payments, parking, EV charging, public transport, taxis, scooters, fuel, and account management, available on iOS and Android.
• Via Verde Pay Payment institution subsidiary supervised by Banco de Portugal that processes all debit transactions for Via Verde services, ensuring secure payment operations between end customers and mobility service operators.
• Portal Empresas Fleet Management Dedicated business fleet management platform offering bulk vehicle registration, Fatura\u00e7\u00e3o Repartida (split invoicing for personal vs. professional trips), D\u00e9bito Direto (direct debit), Desconto Transportes (up to 55% goods transport discounts), and centralized billing reporting for enterprise fleet customers.
• Viagens & Vantagens Loyalty Program Loyalty program offering points earned through toll and service usage, redeemable for experiences in tourism, leisure, service area discounts, and automotive sector benefits across categories including wellness, family, festivals, gastronomy, golf, culture, nature, romance, beach, and surf.

Quantifiable outcome

• 283 hours saved per company customer annually in toll transaction time
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• RevolutcoreGTM or Marketing Partner · 11 March 2026Revolut will integrate Via Verde payment capabilities into its banking app for Portuguese users, enabling Revolut customers to pay tolls and parking through the Revolut platform. This partnership expands Via Verde's distribution reach into the digital banking ecosystem and positions Via Verde as a backend mobility payment provider for fintech platforms.
• CooltracoreStrategic or Co-development PartnerElectric scooter rental partnership allowing Via Verde customers to rent Cooltra scooters through the Via Verde App in Lisbon. First ride is free, with tariffs between €0.26-€0.32/minute. Via Verde handles payment processing through its account system. Cooltra scooters are available in Lisbon with over 10,000 tonnes of CO₂ saved through the partnership.
• GalpcoreStrategic or Co-development PartnerFuel station partnership enabling automatic fuel payment at 112 Galp stations via Via Verde identifier. Customers select the fuel pump, enter their bank card PIN associated with Via Verde, and receive automatic payment processing. Galp Frota corporate card integration available for business customers to separate fuel from other Via Verde services.
• Atlantic FerriescoreChannel Partner/ Reseller/ DistributorFerry service partnership for Setúbal-Troia crossings. Via Verde identifier enables automatic payment at ferry boarding machines, with passenger count selection and automatic debit from Via Verde account. Simplifies ferry travel without separate ticket purchase at the dock.
• Ayvens (formerly LeasePlan)coreGTM or Marketing PartnerVehicle renting partnership offering Via Verde customers exclusive deals on new and used electric and conventional vehicles. Customers can receive up to €150 bonus credit on Via Verde account with renting campaigns. Via Verde serves as a customer acquisition channel for Ayvens vehicle sales.
• ControlautominorGTM or Marketing PartnerVehicle inspection partnership offering Via Verde customers preferential rates at 51 Controlauto inspection centers across Portugal. Via Verde App includes link to Controlauto booking for vehicle inspection services.
• Fidelidade InsurancecoreGTM or Marketing PartnerInsurance partnership offering Via Verde customers 10% discount on Fidelidade insurance premiums for car, motorcycle, or bicycle coverage. Discount amount credited as Via Verde balance. Both companies cross-promote to each other's customer bases.
• bp (British Petroleum)minorGTM or Marketing PartnerFuel discount partnership where bp premierplus or bp Poupa Mais card holders receive €1 Via Verde credit per 20 liters of standard fuel or €2 per 20 liters of bp Ultimate with ACTIVE technology. Discount is accumulable with other bp campaigns and credited as Via Verde balance.
• Taxi Operators (Lisbon and Porto)coreChannel Partner/ Reseller/ DistributorTaxi service integration in Via Verde App covering thousands of taxis in Lisbon and Porto municipalities. Via Verde handles payment processing for taxi rides booked through the app, with real-time dispatch and price transparency. Service expanding to other cities.
• Carris (Lisbon Public Transport)coreChannel Partner/ Reseller/ DistributorLisbon municipal bus, tram, and funicular ticketing integration in Via Verde App. Via Verde handles ticket purchase and validation for Carris services. Available for Android devices through Via Verde Transportes app.
• STCP/Andante (Porto Public Transport)coreChannel Partner/ Reseller/ DistributorPorto area public transport card (Andante) charging integration in Via Verde App. Supports Andante Azul (occasional trips) and Andante Prateado (monthly pass) for users with NFC-enabled Android devices. Via Verde handles payment and card loading.
• MOBI.E / EcochoicecoreTechnology or IntegrationElectric mobility operator partnership where Via Verde Electric uses Ecochoice as the electricity commercialization entity for EV charging. Via Verde provides the app interface while Ecochoice handles energy supply pricing. The partnership enables access to the national public charging network.
• Brisa Concessão RodoviáriacoreStrategic or Co-development PartnerParent company network partnership enabling Via Verde's core toll collection business across the Brisa motorway network. Brisa operates the physical infrastructure while Via Verde handles electronic payment processing. Brisa also provides 98 EV charging points at service areas along 7 motorway corridors.
• Spanish Motorway Operators (Audasa, Abertis, ACEGA, Autema)coreTechnology or IntegrationSpanish motorway interoperability partnerships enabling Via Verde identifier usage on Spanish Via-T equipped roads including AP-9, AP-66, AG-55, AG-57, AP-15, AP-6, AP-68, AP-51, AP-61, C-32, AP-71, AP-53, and C-16 motorways operated by multiple concession holders.
• French Motorway Operators (Liber-T)coreTechnology or IntegrationFrench motorway interoperability enabling Via Verde usage on all French motorways through the Liber-T system for light vehicles only. Covers toll payments across the French motorway network.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bip&Go: French/Spanish cross-border ETC service operated by ATMB that integrates Liber-T (France), Via-T (Spain), and Portuguese tolls. Direct interoperability counterpart to Via Verde in the southwestern European corridor with comparable use cases (cross-border fleet, light-vehicle transponder).
• Telepass: Italy's dominant electronic toll collection and mobility payment platform, operating the nationwide MIT-MO system across Italian motorways plus parking, fuel, EV charging, and train ticketing. Closely analogous business model to Via Verde — single account, transponder-based tolling, multi-service mobility wallet — and a primary model for potential pan-European expansion.
• Axxès: French EETS-compliant electronic toll service provider serving cross-border HGV and fleet customers across France, Spain, Portugal, Italy, and Germany. Direct B2B competitor for Via Verde's enterprise fleet segment and active in the same interoperability negotiations Via Verde uses for Roaming.
• EasyPark Group: Pan-European parking payment and mobility services platform (EasyPark, Parkster, RingGo brands) operating in 20+ countries. Competes with Via Verde in parking and is increasingly expanding into EV charging, in-car payments, and tolling. Most direct threat in Portuguese parking market.
• PayByPhone: Mobile parking payment app used across European and North American cities. Direct competitor to Via Verde Estacionar and Via Verde Parques on the parking payment component, providing a single-app payment experience for metered street parking and lots.
• PortAventura/CLIP&-GO (private note: local ETCs) — replaced with relevant peer: placeholder description

Regional players

• MOBI.E (Portugal): Portuguese public EV charging network operator serving as Via Verde Electric's underlying infrastructure. While a partnership rather than direct competitor, alternative EV charging apps (Mobie Networks, Prio, EDP) increasingly compete for the charging app interface that Via Verde Electric white-labels. Direct battleground for app-layer control of EV charging.

Broad incumbents

• Emovis (operated by Abertis): Abertis-owned toll technology operator running back-office systems for major European electronic toll schemes (UK Dart Charge, Mersey Gateway, Montreal bridges). They operate the technology layer rather than the consumer brand, but they are the closest infrastructure competitor in the European toll technology stack and a key partner/competitor for any Via Verde expansion.
• ParkMobile (EasyPark owned): Large North American parking payment app now part of EasyPark Group, with European expansion. Adjacent competitor in parking payment experience and digital wallet positioning against Via Verde Estacionar.

Emerging players

• European Electronic Toll Service (EETS) Providers: EU-mandated interoperable tolling framework that consolidates national ETC schemes under a single contract. EETS-compliant providers (Axxès, tolltickets, DKV) compete with Via Verde for cross-border fleet toll contracts. The regulatory mandate could both benefit Via Verde (compliance moat) and threaten it (broader competition).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/viaverdept
• Facebookfacebook.com/mundoviaverde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Verde