Bip&Go

What Bip&Go does

Bip&Go SAS is a French electronic toll collection service and wholly-owned subsidiary of highway concessionaire SANEF, founded in 2012 and headquartered in Issy-les-Moulineaux. The company distributes the Liber-t toll badge, a DSRC-based electronic device that enables automatic barrier-free payment at highway toll plazas and free-flow gantries across France, Spain, Portugal, and Italy. Bip&Go serves more than 2 million drivers, ranking third in the French market behind Ulys (Vinci, ~7M users) and Fulli (APRR, ~3.5M users) in a combined market exceeding 10 million users. Its customer base spans individual consumers and business fleets, distributed through a self-serve website, a mobile app (iOS/Android, 4.5 stars across 38,000+ reviews), 15 physical agencies across France, and an enterprise sales channel for fleets of 50+ badges.

The product platform has expanded from a single-function toll badge into a multi-service mobility credential. Beyond toll payment, the same badge and app integrate parking access at 1,000+ locations operated by Effia, Urbis, Indigo, Seames, and others, and EV charging access at 450,000–870,000 points across Europe. A distinctive feature is the free-flow detection notification service, which alerts subscribers within 24 hours of a non-detected passage on SANEF-operated corridors (A13, A14) to prevent €90–€375 fines, a capability competitors do not offer. The mobile app consolidates toll, parking, and charging expenses into a single monthly invoice and provides route planning, EV charger location, and parking reservation. Recent add-ons include the Option Premium roadside assistance package (mechanical breakdown, towing, puncture) covering all four service countries.

Bip&Go's revenue model is built on tiered subscriptions rather than transaction commissions. Individual plans include À la carte (€2.10/month, billed only for months used), Au forfait (€19.95/year), Liber-t Vacances (€0–€2.20/month funded by Chèques-Vacances Connect), and the EV-focused Électrique plan. Professional plans scale from FREE (1–4 badges, €2 HT/month) through FLEX (1–49 badges, from €1.60 HT/month) to FLEET (50+ badges, from €0.99 HT/month with custom contracts). One-time activation fees of €10–€14 per badge and international shipping fees of €6–€10 supplement recurring revenue. Toll and service charges are passed through to infrastructure operators (Bip&Drive in Spain/Portugal, Telepass in Italy, concessionaires in France), with Bip&Go retaining only the subscription and small embedded fees. Ownership rests entirely within the SANEF group under President Arnaud Quémard, who also serves as Director General of SANEF, with no external investors or listing referenced.

Name

Bip&Go

Legal name

Bip&Go SAS

Website

https://bipandgo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Bip&Go is a French electronic toll collection service and SANEF subsidiary providing Liber-t toll badges to over 2 million individual drivers and business fleets across France, Spain, Portugal, and Italy, with integrated parking, EV charging, and insurance add-ons delivered through a subscription mobile app.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Services

SIC

Transportation Services (4700)

akta.pro primary industry

Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC) (TLAJABAA)

akta.pro secondary industries

Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL), Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC)

Keywords

• Electronic toll collection
• Highway toll badges
• Mobility services
• Fleet management
• EV charging services

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Fees - Individuals: Bip&Go generates recurring subscription revenue from individual customers through tiered monthly or annual plans (À la carte at 2.10€/month, Au forfait at 19.95€/year, Liber-t Vacances at 0-2.20€/month), with ancillary revenue from toll passage fees, parking, and EV charging passed through at cost.
2. Subscription Fees - Professionals: Business customers pay tiered subscription fees per badge (FREE from 2€/month, FLEX from 1.60€/month, FLEET from 0.99€/month) with volume discounts. Additional revenue comes from Spain/Portugal monthly options (1.67€/month) and annual Europe option (10€/badge/year).
3. Toll and Service Transaction Pass-Through: While the core subscription fee is the primary revenue stream, toll charges, parking fees, and EV charging costs are billed through the Bip&Go platform and passed through to infrastructure operators, with potentially small margins or fees embedded in the service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bip&Go provides a DSRC-based Liber-t electronic toll badge and companion mobile application enabling automatic highway toll payment at toll barriers and free-flow gantries across France, Spain, Portugal, and Italy. The integrated platform combines toll collection with EV charging access (450,000+ points), parking at 1,000+ locations, and a fleet management dashboard for professional users. The service is offered through tiered subscription plans for individuals and businesses.

Product overview

Bip&Go is a mobility services company (subsidiary of SANEF) offering a unified toll collection badge (Liber-t) and companion mobile application that together provide automatic highway toll payment, electric vehicle charging, and parking services across France, Spain, Portugal, and Italy. The core offering consists of the Liber-t badge (compatible with DSRC toll systems and free-flow gantries) and the Bip&Go mobile app (for account management, consumption tracking, route planning, and EV charging). The company serves both individual drivers and professional fleets through multiple subscription tiers: 'À la carte' (pay-per-use), 'Au forfait' (annual), and 'Liber-t Vacances' (cheque vacation payment) for individuals; and 'Free' (1–4 badges), 'Flex' (1–49 badges), and 'Fleet' (50+ badges) for professionals. Additional services include EV charging network access (870,000+ points), parking at 1,000+ locations, and a Premium assistance add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Badge Télépéage Liber-t A DSRC-based electronic toll collection badge enabling automatic payment at highway toll barriers and free-flow gantries across France, Spain, Portugal, and Italy, with subscription-based billing. For both individual and professional drivers.
• Bip&Go Mobile Application A companion mobile app (iOS/Android, 4.5 stars with 38,000+ reviews) providing real-time consumption tracking, route planning with GPS, EV charging station location, parking reservation, and account management for Bip&Go subscribers.
• Abonnement À la carte A pay-per-use toll subscription at €2.10/month for months the badge is used, with no commitment, free months with no usage, and valid in France, Spain, Portugal, and Italy. Targeted at individual occasional highway users.
• Abonnement Au Forfait An annual toll subscription at €19.95/year (€1.65/month), valid in France, Spain, Portugal, and Italy, offering free months with no usage. Targeted at individual regular highway users.
• Abonnement Liber-t Vacances A vacation-oriented toll subscription allowing payment with ANCV Chèques-Vacances Connect up to €250/year, with €0/month while credit remains, otherwise €2.20/month for months used. Valid in France, Spain, Portugal, and Italy.
• Abonnement Électrique A toll subscription tailored for electric vehicle drivers, combining toll payment with access to 450,000+ EV charging points across Europe via a single integrated badge and app.
• Abonnement Free (Professionnels) A professional fleet subscription for 1-4 badges at €2.00 HT/month per circulated month, with centralized billing, expense tracking, and fleet management tools. Includes Spain/Portugal coverage for €1.67/month.
• Abonnement Fleet (Professionnels) A tailored professional fleet solution for 50+ badges with custom pricing, personalized customer service, and comprehensive fleet management support. Valid in France, Spain, Portugal, and Italy.

Quantifiable outcome

• Over 2 million drivers use Bip&Go badges for toll-free highway passage
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SANEF (Société des Autoroutes du Nord et de l'Est de la France)coreStrategic or Co-development PartnerSANEF is the parent company of Bip&Go, operating major French highway networks including the Paris-Normandy axis (A13, A14). Bip&Go serves as the consumer-facing toll badge brand of SANEF, with Bip&Go Director Arnaud Quémard also serving as SANEF President. SANEF provides the highway infrastructure (A13, A14 free-flow toll gantries) where Bip&Go's unique detection notification service operates.
• SANEF / SAPN (Société des Autoroutes Paris-Normandie)coreStrategic or Co-development PartnerSANEF and SAPN operate the free-flow toll sections on the Paris-Normandy axis. They share vehicle license plate and badge detection data with Bip&Go for the 'Notification de passage non détecté en flux libre' service, enabling Bip&Go to alert customers when their badge is not detected at free-flow gantries.
• OVHminorOthersOVH provides web hosting services for the Bip&Go website, with servers located in Roubaix, France.
• Nirio BuralistesminorChannel Partner/ Reseller/ DistributorNirio is a network of French tobacco shops (buralistes) authorized to process free-flow toll payments. Drivers without badges can pay their A13/A14 tolls at Nirio locations within the 72-hour window, preventing fines.
• ANCV (Agence Nationale pour les Chèques-Vacances)minorStrategic or Co-development PartnerANCV issues Chèques-Vacances Connect vouchers used by French employees. Bip&Go's Liber-t Vacances subscription integrates with ANCV's system, allowing customers to load up to 250€ of Chèques-Vacances annually onto their Bip&Go account for toll payments in France.
• AccessiwayminorImplementation/ SI/ Consulting PartnerAccessiway conducted the accessibility audit of the Bip&Go website in August 2025, measuring compliance against RGAA 4.1.2 standards and identifying 30 non-conforming criteria for remediation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ulys (Vinci Autoroutes): Ulys is the dominant French toll badge brand run by Vinci Autoroutes, serving approximately 7M users across French highway networks. Ulys competes head-to-head with Bip&Go in the Liber-t electronic toll subscription market with similar tiered individual and professional plans and the same DSRC-based badge technology, making it Bip&Go's largest and most direct rival.
• Fulli (APRR / Eiffage): Fulli is the toll badge offer of APRR/Eiffage, the second-largest French highway concessionaire, with about 3.5M users. Fulli competes directly with Bip&Go on subscription tolling for individual drivers and professional fleets across French autoroutes, sharing identical DSRC technology and a similar multi-service mobility proposition.
• Telepass S.p.A. Telepass is Italy's leading electronic toll service provider, offering Liber-t compatible badges, parking, and motorway services across Italy and expanding across Europe. Bip&Go partners with Telepass for Italian toll coverage, and Telepass competes with Bip&Go in cross-border subscription tolling for the same European traveler base.
• Bip&Drive: Bip&Drive is the Spanish toll service provider that processes license plate and payment data for Bip&Go customers in Spain and Portugal. Operated by major Spanish concessionaire groups (Abertis/Berdevia-related entities), Bip&Drive is the direct local toll badge equivalent to Bip&Go in Iberia and competes for cross-border subscribers in the same trans-Pyrenean traffic flows.
• Axxès: Axxès is the European Electronic Toll Service (EETS) provider for trucks and commercial fleets, offering interoperable toll boxes and post-payment across multiple European countries. Axxès competes with Bip&Go's FLEX and FLEET tiers for cross-border commercial fleet customers and shares the same DSRC and GNSS toll technology stack.

Broad incumbents

• Télépéage Vinci Autoroutes: Vinci Autoroutes is the parent of Ulys and operates the largest French highway concession network. As the broad incumbent toll and highway operator, it offers electronic tolling as part of a much wider infrastructure and mobility portfolio and competes with Bip&Go's parent SANEF at both the infrastructure and consumer-facing badge levels.
• DKV Mobility: DKV Mobility is a large European mobility services provider offering tolling, fuel, charging, and fleet payment services across dozens of countries. While broader in scope than Bip&Go, DKV overlaps directly on professional fleet toll subscriptions and EV charging access for European truck and van operators.
• Emovis (Abertis mobility services): Emovis is the technology and operations arm of Abertis (a major European highway concessionaire) that operates toll back-office, free-flow, and interoperability services for multiple countries. As an infrastructure-level incumbent, Emovis supplies and competes with toll badge offers similar to Bip&Go in markets outside France and through Bip&Drive in Iberia.
• Shell Telematics / Shell Fleet Solutions: Shell offers toll payment, fuel cards, and EV charging bundles to professional fleet operators across Europe. Shell competes with Bip&Go's FLEET subscription via multi-country fuel-and-toll card products aimed at the same commercial fleet buyer purchasing mobility spend consolidation.
• TotalEnergies Mobility / AS 24: TotalEnergies and its AS 24 subsidiary provide European truck stop, fuel, and toll services for commercial fleets, including interoperable toll boxes and multi-country invoicing. The bundle overlaps with Bip&Go's professional mobility proposition for fleets operating across France, Spain, Portugal, and Italy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Bipandgo
• Facebookfacebook.com/bipandgo
• LinkedInfr.linkedin.com/company/bipandgo
• Instagraminstagram.com/bipandgo_telepeage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bip&Go