Mullins Cheese

What Mullins Cheese does

Mullins Cheese, Inc. is a Wisconsin-based, fifth-generation family-owned cheese manufacturer founded in 1970 and headquartered in Mosinee, WI. The company produces traditional cheeses (Cheddar, Monterey Jack, Colby, Colby-Jack, Muenster, Havarti, Gouda) and value-added/specialty varieties (Parmesan, Romano, Asiago, Provolone, Mexican Styles, Reduced Fat) sold wholesale in 40 lb block or 640 formats, alongside a retail showroom at the Mosinee facility offering cheese curds, deep-fried cheese curds, whey protein isolate, local meats, soft-serve ice cream, take-n-bake pizzas, Wisconsin souvenirs, and eight curated gift-box SKUs priced $16–$60.

The underlying technology is conventional cheese manufacturing combined with an integrated whey processing line that captures the whey by-product and converts it into whey protein isolate sold under the Mullins Whey sub-brand through a separate e-commerce site. The company sources raw milk from approximately 500 Wisconsin dairy farms representing over 80,000 dairy cows and processes roughly 7 million pounds of milk per day, with dedicated manufacturing at a second facility in Marshfield, WI. It holds BRC Global Standards food-safety certification and participates in the FARM Program covering Animal Care, Environmental Stewardship, Antibiotic Stewardship, and Workforce Development.

The business model combines B2B wholesale sales (quote-based, multi-year contracts to corporate customers in food service, restaurants, grocery, and food manufacturing) with a single physical DTC retail storefront at Mosinee and a small e-commerce DTC line for whey protein and gift boxes. No cheese-shipping is currently offered. Mullins Cheese is a privately held, family-controlled entity with no disclosed external investors, parent company, or funding history, and operates as the largest family-owned cheese manufacturing and whey processing operation in Wisconsin.

Name

Mullins Cheese

Legal name

Mullins Cheese, Inc.

Website

https://mullinscheese.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Mullins Cheese is a fifth-generation, family-owned Wisconsin cheese manufacturer founded in 1970, producing traditional and value-added cheeses plus whey protein isolate for B2B wholesale, a Mosinee retail store, gift-box, and e-commerce customers, sourcing milk from ~500 Wisconsin dairy farms.

Ownership category

akta.pro rank

Product category

Cheese and Dairy Manufacturing

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF), Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Cheese Wholesale (AFAIAEAC)

Keywords

• Cheese manufacturing
• Whey protein processing
• Wholesale dairy distribution
• Specialty cheese varieties
• Retail cheese storefront

Headquarters

HQ city

Mosinee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Direct-to-consumer cheese sales through physical retail storefront in Mosinee, WI. Products include cheese curds, deep-fried cheese curds, select cheeses, whey protein isolate, local meats, soft-serve ice cream, take-n-bake pizzas, and Wisconsin souvenirs. Retail hours Monday-Saturday 8am-5pm, Sunday 9am-5pm.
2. Wholesale Cheese Sales: B2B wholesale cheese distribution to corporate customers. Products offered in 40 LB Block or 640 formats including traditional cheeses (Cheddar, Monterey Jack, Colby, Colby-Jack, Muenster, Havarti, Gouda) and value-added products (Parmesan, Romano, Asiago, Provolone, Mexican Styles, Reduced Fat). Custom-functional products tailored to customer specifications.
3. Gift Box Sales: Pre-curated gift boxes sold at retail for gifting occasions. Gift box options include: Pasture ($24), Holstein ($16), Betsy ($37), Watering Hole ($35), The Almanac ($60), Dinner Bell ($28), Parlor ($18), and Silo ($46). Bulk orders available with 2 weeks notice for orders of 10 or more.
4. Whey Protein Isolate: Whey protein isolate sold through separate e-commerce platform at mullinswhey.com. Available in Natural, Vanilla, Chocolate, Strawberry, and additional flavors in Single serve, 12oz, 2lb, and 5lb pouches.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mullins Cheese manufactures and distributes a portfolio of traditional and value-added cheeses (Cheddar, Monterey Jack, Colby, Colby-Jack, Muenster, Havarti, Gouda, Parmesan, Romano, Asiago, Provolone, Mexican Styles, Reduced Fat) in 40 LB Block and 640 formats, plus custom-functional formulations engineered for slicing, shredding, grating, melting, and drying applications. The company also operates a retail storefront in Mosinee, WI selling cheese curds, deep-fried cheese curds, Wisconsin souvenirs, and curated gift boxes, and produces whey protein isolate under the Mullins Whey sub-brand.

Product overview

Mullins Cheese is a family-owned cheese manufacturer and whey processing company operating the largest family-owned facilities of their kind in Wisconsin, now in its 5th generation of family ownership since 1970. The company operates as both a wholesale manufacturer and retail seller, offering a portfolio of products organized around three main channels: traditional and value-added cheese manufacturing sold in bulk wholesale formats (40 LB Blocks and 640's) for B2B customers; a retail store offering fresh cheeses, curds, deep-fried items, whey protein isolate (via Mullins Whey sub-brand), and Wisconsin souvenirs; and curated gift boxes for consumer gifting. Traditional cheeses include Cheddar, Monterey Jack, Colby, Colby-Jack, Muenster, Havarti, and Gouda, while specialty/value-added offerings include Parmesan, Romano, Asiago, Provolone, Mexican Styles, and Reduced Fat varieties. The company sources milk from approximately 500 dairy farms throughout Wisconsin, processing roughly 7 million lbs of milk per day.

Differentiator

Problem solved

Functional benefit

Brands

• Mullins Whey: Whey protein isolate product line offering flavors including Natural, Vanilla, Chocolate, Strawberry, and more in single serve, 12oz, 2lb and 5lb pouches.

Products and services

• Traditional Cheeses (Cheddar, Monterey Jack, Colby, Colby-Jack, Muenster, Havarti, Gouda) Traditional cheese varieties including Cheddar, Monterey Jack, Colby, Colby-Jack, Muenster, Havarti, and Gouda, offered in 40 LB Block or 640's formats for wholesale distribution to food service, restaurants, grocery stores, and food manufacturers.
• Value-Added Cheeses (Parmesan, Romano, Asiago, Provolone, Mexican Styles, Reduced Fat) Specialty and value-added cheese varieties including Parmesan, Romano, Asiago, Provolone, Mexican Styles, and Reduced Fat, offered in 40 LB Block format designed to elevate brands via custom-functional applications.
• Custom-Functional Cheese Products Customized cheese recipes engineered for specific functional needs of wholesale customers, including purpose-built formulations for slicing, shredding, grating, melting, and drying applications.
• Cheese Curds Fresh cheese curds, a Wisconsin specialty known for the characteristic squeak when bitten, sold at the Mosinee, WI retail storefront for individual consumers.
• Deep Fried Cheese Curds Deep-fried cheese curds served as a popular hot menu item at the Mullins Cheese retail store in Mosinee, WI for walk-in customers.
• Whey Protein Isolate (Mullins Whey) Whey protein supplement produced by Mullins Whey (a sub-brand operating subsidiary), sold via mullinswhey.com and the retail store in Natural, Vanilla, Chocolate, Strawberry and additional flavors in Single serve, 12oz, 2lb, and 5lb pouches.
• Curated Cheese Gift Boxes Pre-curated cheese gift boxes marketed for gifting occasions, available in eight named varieties (Pasture, Holstein, Betsy, Watering Hole, The Almanac, Dinner Bell, Parlor, Silo) priced from $16 to $60, with bulk orders of 10+ boxes available with two weeks notice.

Quantifiable outcome

• Sourcing from 500 dairy farms with 80,000+ dairy cows
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dairy's FoundationminorOthers · 30 April 2026Mullins Cheese served as an 'industry hero' in Dairy Foundation's ninth annual 'Plant a Seed' campaign, matching donations alongside Grassland Dairy Products and Pipping Concrete, Inc. The campaign raised over $42,000 to support dairy education, leadership development, and outreach programs.
• Wisconsin Cheese (PWC)minorOthersWisconsin Cheese promotional organization. Displayed as a logo partner on the Mullins Cheese website, indicating membership or promotional affiliation with the Wisconsin cheese industry marketing organization.
• National Milk Producers Federation (NMPF)minorOthersIndustry association for dairy farmers. Displayed as a logo partner, indicating membership in this dairy industry organization that represents dairy farmers and cooperatives.
• FARM Program (Farmers Assuring Responsible Management)coreStrategic or Co-development PartnerMullins Cheese is a proud participant of the FARM Program, which provides standards in Animal Care, Environmental Stewardship, Antibiotic Stewardship, and Workforce Development. This partnership demonstrates commitment to responsible dairy farming practices.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mullinscheese
• Instagraminstagram.com/mullinscheese
• LinkedInlinkedin.com/company/mullins-cheese-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mullins Cheese