What Fill-Rite does

Fill-Rite Company, founded in 1961 and headquartered in Fort Wayne, Indiana, manufactures heavy-duty fuel, oil, DEF (Diesel Exhaust Fluid), and chemical transfer equipment for industrial and commercial end users. The company is a wholly-owned subsidiary of Gorman-Rupp Company (NASDAQ: GUP) and operates additional facilities in Lenexa, Kansas, with products made in the USA using globally sourced materials. Its core product architecture centers on rotary vane pump technology (FR8, FR1200, FR4200 series delivering 8–20 GPM in 12V DC, 115V/230V AC, hand-operated, and battery-powered configurations), multi-diaphragm technology with EPDM seals for DEF and chemical transfer (Sotera sub-brand), and cast-iron/cast-aluminum construction with thermally-protected motors for heavy-duty durability. The portfolio also includes oval gear flow meters, mechanical and digital fuel meters, and the Fuel Management System (FMS) software platform for real-time fuel tracking, security, and cost analytics.

The business model is primarily unit-priced hardware sales distributed through a multi-channel network: direct-to-consumer e-commerce via fillrite.com (with free shipping and 30-day returns), a B2B partner portal (b2b.fillrite.com) for authorized resellers, a wide network of authorized distributors and retailers accessible through a Where to Buy locator, and regional international product warehouses (Austro Equipment for Caribbean/Central/South America; TOMAD International for Middle East/Africa/Central Asia). Pricing spans approximately $89.99 for entry-level battery-powered pumps to $1,651 for advanced chemical transfer systems (SS435B Chemtraveller with meter), with a recurring revenue stream from replacement parts, rebuild kits, motor kits, and accessories. Customer segments span agriculture, construction, fleet operations, oil & gas, recreation, landscaping, mining, logging, water/marine, and chemical processing. The company maintains ISO 9001:2015 and IEC 80079-34 certifications, enabling participation in hazardous-location and commercial procurement channels.

Name

Fill-Rite

Legal name

Fill-Rite Company

Website

https://fillrite.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Fill-Rite is a Fort Wayne, Indiana-based manufacturer of heavy-duty fuel, oil, DEF, and chemical transfer pumps, meters, and accessories, serving agriculture, construction, fleet, oil & gas, and industrial customers globally through distributors, e-commerce, and regional warehouses as a subsidiary of Gorman-Rupp Company.

Ownership category

akta.pro rank

Product category

Fluid Transfer Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Fuel transfer pumps
• DEF transfer equipment
• Fluid flow meters
• Chemical transfer pumps
• Fluid management systems

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Transfer Equipment Sales: One-time hardware sales of fuel transfer pumps (12V DC, 115V AC, hand-operated), including FR8, FR1200, FR4200 series and related accessories. Products sold through distributors, retailers, and direct e-commerce.
2. Oil and Chemical Transfer Equipment: Sotera-branded chemical and oil transfer pumps (SS400, SS4000, FR400, FR450 series) with diaphragm technology for agricultural, industrial, and chemical applications.
3. DEF Transfer Products: Diesel Exhaust Fluid (DEF) transfer pumps, meters, and accessories for agricultural and industrial applications with IBC tote and drum mounting options.
4. Flow Meters and Measurement: Oval gear flow meters, mechanical displays, digital displays, and turbine meters for accurate fluid measurement across various applications.
5. Replacement Parts and Accessories: Rebuild kits, motor kits, inlet flange kits, and accessories (nozzles, hoses, filters, suction pipes) for ongoing maintenance and repair.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fill-Rite manufactures and sells heavy-duty fuel, oil, DEF (Diesel Exhaust Fluid), and chemical transfer pumps, along with flow meters, fuel management systems, and related accessories. The product portfolio spans 12V DC, 115V/230V AC, hand-operated, battery-powered, and air-operated configurations under the Fill-Rite and Sotera brands, supported by rotary vane, multi-diaphragm, and sliding vane pump technologies.

Product overview

Fill-Rite is a Gorman-Rupp Company that manufactures a comprehensive portfolio of fuel, oil, DEF, and chemical transfer equipment. The product lineup centers on heavy-duty transfer pumps (including FR8, FR1200, FR4200, RD8/RD12 series) available in electric (12V DC, 115V/230V AC), hand-operated, battery-powered, and air-operated configurations. The portfolio extends to flow meters (mechanical and digital), oval gear meters, Fuel Management System (FMS) platform for tracking and analytics, and a complete accessories line (nozzles, hoses, filters, reels). Chemical and oil transfer is served through the Sotera sub-brand featuring diaphragm pump technology. The TankDefender™ accessory provides pump support and tank protection. Products serve industries including agriculture, construction, fleet, oil & gas, recreation, landscaping, mining, logging, and water/marine applications.

Differentiator

Problem solved

Functional benefit

Brands

• Sotera: A Fill-Rite Company brand specializing in chemical and oil transfer pumps, including the Chemtraveller portable chemical transfer system and various diaphragm pumps for industrial fluid transfer applications.

Products and services

• Fuel Transfer Pumps Heavy-duty rotary vane pumps for transferring diesel, gasoline, kerosene and other fuels. Available in 12V DC, 115V/230V AC, hand-operated, and engine-driven configurations with flow rates from 8-20 GPM. For agriculture, construction, fleet, and oil & gas operators.
• DEF Transfer Pumps 12V DC and 120V AC DEF transfer pumps at 8 GPM with multi-diaphragm technology and EPDM seals, available in IBC tote and drum mount configurations. For agricultural and industrial operators using DEF.
• Oil Transfer Pumps Pumps for transferring oils, hydraulic fluids, and lubricants available in 12V DC, 115V/230V AC, and hand-operated configurations. For industrial, agricultural, and service applications.
• Chemical Transfer Pumps (Sotera Brand) Diaphragm-type chemical transfer pumps for agricultural chemicals, fertilizers, mild acids, and water. Available in 12V DC and 115V AC at 13 GPM with Santoprene or Hytrel diaphragms. For industrial and agricultural chemical handling.
• Oval Gear Flow Meters High-accuracy oval gear flow meters for fuel, DEF, chemicals, herbicides, pesticides, and fertilizers, with mechanical and digital display options. For commercial fueling operations requiring precise measurement.
• Fuel Flow Meters Mechanical and digital fuel flow meters for tracking fuel transfer, including the 901C mechanical meter and 800/900 digital series. For fleet operators and commercial fuel dispensers.
• Fuel Management System (FMS) Comprehensive fuel tracking and management system providing security and real-time insights for tracking fuel usage and cost savings, with hardware plus a web portal. For fleet operators managing multiple vehicles.
• Battery-Powered Liquid Transfer Pump (FRBPA) Portable battery-powered liquid transfer pump delivering up to 3.8 GPM with auto shut-off nozzle and audible overfill alerts, powered by 4 AA batteries or USB-C. For recreational vehicle owners, landscapers, and small equipment operators.
• Piston Hand-Operated Pumps (FR150/FR151/FR152) Manual hand lever pumps delivering 20 gallons per 100 strokes with cast-aluminum construction, available with various spouts and nozzles. For low-volume fuel transfer where electricity is not available.
• Fuel Transfer Accessories Accessory line including nozzles, filters, hose reels, discharge hoses, suction pipes, swivels, tank vent caps, whip hoses, and hose breakaways for fuel transfer systems. For installers and operators of fuel transfer equipment.
• Replacement Parts & Rebuild Kits Genuine replacement parts and rebuild kits including motor kits, inlet flange kits, rotor and vanes, conversion kits for biodiesel/E85, vacuum breakers, and handle assemblies. For maintenance and repair of existing Fill-Rite equipment.
• TankDefender Accessory Heavy-duty support accessory for H-Series fuel transfer pumps that reduces stress and damage to bung welds, extending the life of aluminum tanks. For H-Series pump installers.

Quantifiable outcome

• Eliminates gas can hassles, spillage, and environmental hazards caused by using gas cans
• +4 more outcomes

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and regional.

• Gorman-Rupp CompanycoreOthersFill-Rite is a Gorman-Rupp Company. Gorman-Rupp is the parent company providing financial backing, manufacturing expertise, and strategic direction. Fill-Rite operates as a subsidiary brand under the Gorman-Rupp umbrella, maintaining its product identity while benefiting from corporate resources.
• Austro Equipment, Inc.regionalChannel Partner/ Reseller/ DistributorInternational product warehouse providing delivery to Caribbean, Central America, and South America markets. Enables Fill-Rite products to reach customers in Latin American regions through local distribution.
• TOMAD International Inc.regionalChannel Partner/ Reseller/ DistributorInternational product warehouse providing delivery to Middle East, Africa, and Central Asia. Expands Fill-Rite's global footprint into these regions through regional distribution partnership.
• SoteracoreOthersSotera is a Fill-Rite Company brand offering advanced chemical and oil transfer pumps. Products include SS400 series (chemical transfer), FR400/FR450 series (oil transfer), and related accessories. Sold through same distribution channels as Fill-Rite products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Piusi: Italian-headquartered manufacturer of fuel transfer pumps, lubrication equipment, and fluid management systems. Directly competes with Fill-Rite in portable diesel/gasoline pumps and oil transfer across agriculture, fleet, and construction end-markets worldwide.
• GPI (Great Plains Industries): US manufacturer of fuel transfer pumps, flow meters, and chemical transfer equipment under the GPRO and GPI brands. Closely comparable product portfolio and customer base in agriculture, construction, and fleet fueling.
• Tuthill: US-based manufacturer of rotary vane and gear pumps including fuel transfer equipment historically distributed under the Fill-Rite brand heritage. Direct technology and product overlap in positive displacement pumping for fuel and lubrication.
• Yamada America: Manufacturer of air-operated double diaphragm (AODD) pumps for chemical, oil, and industrial fluid transfer. Directly comparable to Sotera's diaphragm-based chemical transfer product line serving similar industrial and agricultural chemical handling use cases.

Broad incumbents

• Graco: Publicly traded global leader in fluid handling equipment serving industrial, contractor, and process markets. Overlaps with Fill-Rite in oil/lubricant transfer pumps and fluid management for fleet and industrial customers, but with a much broader portfolio.
• Gorman-Rupp Company: Parent company of Fill-Rite and a larger publicly traded pump manufacturer focused on municipal water/wastewater and industrial pumps. Comparable pump manufacturing technology base but addresses much larger infrastructure end-markets.
• Pentair: Global water solutions and fluid handling company with flow metering and pump products. Comparable in flow measurement and fluid transfer but primarily serves residential, commercial, and pool/water markets rather than fuel transfer.
• Xylem: Global water technology company with significant pump and metering product lines. Adjacent overlap with Fill-Rite in fluid measurement and transfer, though primarily serving water/wastewater utility markets.
• Flowserve: Large industrial pump and valve manufacturer serving oil & gas, chemical, and power industries. Comparable on industrial fluid handling technology and oil & gas end-market exposure, though focused on larger process-scale equipment.

Emerging players

• Iwaki America: Specialty pump manufacturer with magnetic drive and metering pumps for chemical dosing and water treatment. Adjacent overlap with Fill-Rite's chemical transfer (Sotera) and metering product capabilities, particularly for industrial fluid handling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGe98YXCTZOhghSpG8I1sYg
• Facebookfacebook.com/FillRiteUSA
• LinkedInlinkedin.com/company/fill-rite
• Instagraminstagram.com/fill_rite
• TikToktiktok.com/@fillrite

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fill-Rite