What Piusi does

Piusi S.p.A., founded in 1953 in Suzzara, Mantova, Italy, is a privately held manufacturer of fluid-handling equipment serving customers in more than 135 countries. Its portfolio spans fuel transfer pumps, electronic flow meters, fuel dispensers, hose reels, lubrication systems, and AdBlue handling equipment, with proprietary platforms including the B.SMART IoT-enabled fuel management system, OCIO LINK cloud-connected tank monitoring, and B.SMART MasterSite for multi-site tank rental fleet management. Core technologies include RFID-based vehicle-to-nozzle authentication, oval-gear precision metering, and MID/ATEX/IECEx-certified instrumentation for regulated and hazardous environments.

The company sells primarily through a global network of certified dealers and installers, supplemented by a direct US subsidiary (PIUSI USA, established 2009) and group-level structure including PIUSI, PChem, and Adam Pumps. Revenue streams are dominated by hardware sales across fuel transfer, lubrication, and AdBlue systems, with a growing software/connected-services overlay via the B.SMART platform. PIUSI GROUP reports approximately 360 employees, 160+ product patents, and revenue of 100 million EUR. End customers span logistics and transportation fleets, agriculture, construction and mining, garage equipment, marine (via the 2012 Nala Motors acquisition), industrial machinery, and tank rental companies.

Name

Piusi

Legal name

Piusi S.p.A.

Website

https://piusi.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

Piusi is an Italian manufacturer, founded in 1953, of fluid-handling equipment and IoT-enabled fuel management systems (B.SMART platform) serving logistics, agriculture, construction, marine, and industrial fleets in 135+ countries.

Ownership category

akta.pro rank

Product category

Fluid Handling Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Fluid handling equipment
• Fuel transfer pumps
• Fuel management systems
• AdBlue dispensing systems
• Tank monitoring systems

Headquarters

HQ city

Suzzara

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fluid Handling Hardware Sales: PIUSI generates revenue primarily from manufacturing and selling physical fluid handling equipment including fuel transfer pumps, flow meters, fuel dispensers, nozzles, hose reels, filtration systems, and accessories. Products are sold through dealer/distributor network globally.
2. Fuel Management Systems (B.SMART): Integrated fuel management systems combining hardware (dispensers with B.SMART technology) with software connectivity for fleet fuel monitoring and management. Includes IdentiTank RFID authentication, MasterSite for tank rental fleets, and OCIO LINK tank monitoring.
3. AdBlue Transfer Systems: Complete range of AdBlue handling equipment including submersible pumps, dispensers (Delphin PRO), flow meters (MK325), and accessories, serving automotive service centers and fleet operators.
4. Professional Services / Installation: Certified installer network provides installation and after-sales support services. Company offers customer service, spare parts, manuals, and technical support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Piusi manufactures and sells fluid handling equipment including fuel transfer pumps, electronic flow meters, fuel dispensers, tank monitoring systems, and integrated fuel management platforms (B.SMART). The company produces complete product lines for fuel transfer, lubrication, and AdBlue dispensing, serving fleet operators, agriculture, construction, mining, marine, and industrial workshops across 135+ countries via a certified dealer and installer network.

Product overview

PIUSI is a global leader in fluid handling equipment since 1953, offering a comprehensive portfolio of interconnected products for fluid transfer and management. The core offering centers on the B.SMART System platform—an integrated fuel management and monitoring ecosystem that includes hardware dispensers (Self Service HD, B.SMART IdentiTank) and cloud-connected monitoring solutions (OCIO LINK, B.SMART MasterSite). Complementary product lines cover Fuel Transfer Equipment (EX140 pumps, K24 meters), Lubrication Equipment (VISCOMAT GEROTOR, K400 meters), and AdBlue Transfer Systems (SQUALO35 submersible pumps, MK325 meters, DELPHIN PRO_X dispensers). Products serve agriculture, logistics, construction, mining, marine, and industrial sectors, with solutions ranging from standalone pumps and meters to fully integrated fuel management systems with RFID authentication and real-time cloud monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• B.SMART: Fuel management and refueling monitoring system providing smart control, secure dispensing, and future-proof fuel management solutions.
• B.SMART IdentiTank
• B.SMART MasterSite
• OCIO LINK
• SELF SERVICE HD
• PIUSI 3000 Supreme
• PIUSI Academy

Products and services

• B.SMART IdentiTank RFID-based fuel management module that electronically pairs the dispensing nozzle with the authorized vehicle or tank, automatically stopping flow if the RFID signal is lost, and transmitting refueling data in real time to the B.SMART system for fleet operators.
• B.SMART MasterSite Fuel tank monitoring system designed for tank rental fleets, centralizing control across multiple sites, automating workflows, and providing tank tracking and multisite fuel management.
• Self Service HD Heavy-duty fuel dispenser with integrated fuel management for logistics fleets, offering up to 120 l/min flow rates in electromechanical or B.SMART versions, with MID and ATEX certifications and a 5-year warranty.
• OCIO LINK Next-generation tank level monitoring system that connects OCIO units to the cloud, enabling real-time remote tank level monitoring from any location for industrial fluid storage.
• EX140 Electric petrol transfer pump with ATEX certification, designed for guaranteed high performance in hazardous environments such as petrol handling operations.
• VISCOMAT GEROTOR High-flow oil transfer pump for industrial applications, delivering up to 65 l/min at 9 bar pressure for oils up to 1000 cSt viscosity.
• K24 AdBlue Electronic meter for AdBlue with compact, easy-to-read display, featuring a rotating display and pulse output signals for integration with management systems.
• K400 Premium oval gear electronic oil meter for precise control of lubricating oil dispensing, with accuracy of ±0.5%, flow rate up to 30 l/min, and double totalizer.
• MK325 MID-certified pulser flow meter for AdBlue with accuracy of ±0.3%, flow rate 5–35 l/min, IP56 protection, and ATEX/IECEx certification for Zone 2 hazardous environments.
• PIUSI 3000 Supreme Mobile fuel dispensing system designed for easy and efficient on-the-go refueling operations, targeted at users needing portable diesel transfer capability.
• Fuel Transfer Equipment Complete product line for fuel handling including fuel management systems, fuel dispensers, transfer kits, transfer pumps, fuel meters, fuel nozzles, filtration systems, tank monitoring equipment, hose reels, and accessories.
• Lubrication Equipment Complete product line for lubrication and oil handling including oil transfer kits, oil transfer pumps, lube oil flow meters, oil metering nozzles, oil dispensing nozzles, waste oil equipment, lubrication monitoring systems, oil tank monitoring, hose reels, and accessories.
• AdBlue Transfer Systems Complete AdBlue handling solutions including car filling equipment, management systems, transfer kits, pumps, flow meters, metering nozzles, nozzles, filtration systems, tank monitoring, hose reels, and accessories.
• SQUALO35 Submersible centrifugal pump specifically designed for AdBlue distribution systems, featuring float activation, non-return valve, built-in pressure regulation, stopping programmer (after approx. 7 min), and ISO 22241-compliant materials.
• DELPHIN PRO_X Mobile AdBlue refilling system with AUTO FLOW-RATE function that automatically identifies and sets the required flow rate, and PRESET function for pre-setting dispensing quantity; compliant with ISO/FDIS 22241-4:2009 for universal vehicle compatibility.

Quantifiable outcome

• Zero waste refueling through RFID authentication preventing unauthorized dispensing
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MaresminorStrategic or Co-development Partner · 1 January 2020During COVID-19 pandemic, PIUSI worked alongside Mares for 3D printing of special valves for medical equipment, demonstrating social responsibility and rapid response capabilities.
• Nala MotorscoreStrategic or Co-development Partner · 1 January 2012Nala Motors was acquired by PIUSI in 2012, bringing marine sector expertise. This acquisition enabled PIUSI to enter the maritime market with products including fuel pumps and kits, bilge pumps for fresh and saltwater, and marine accessories.
• University of Modena and Reggio EmiliaminorStrategic or Co-development PartnerSynergy partnership for innovation and knowledge exchange between PIUSI and the university. Creates opportunities for growth and exchange between academia and industry, contributing to PIUSI's research and development efforts.
• PChemcoreOthersPart of PIUSI GROUP structure alongside PIUSI and Adam Pumps, representing integrated and international group structure.
• Adam PumpscoreOthersPart of PIUSI GROUP structure alongside PIUSI and PChem, representing integrated and international group structure.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Graco Inc. US-listed global manufacturer of fluid handling equipment including pumps, meters, and dispensing systems for industrial and contractor markets. Closest large-cap peer to Piusi's pump-and-meter business; overlaps in lubrication, fuel transfer, and AdBlue-adjacent dispensing.
• Gilbarco Veeder-Root: Fortive-owned global leader in fuel dispensers, pumps, and forecourt fuel management systems. Directly comparable to Piusi's Self Service HD and B.SMART dispensers, particularly in retail and private fleet fueling.
• Tokheim (Dover Fueling Solutions): Part of Dover Corporation; designs and manufactures fuel dispensers, pumps, and fuel management software for retail and commercial fleets. Competes head-to-head with Piusi in heavy-duty dispensers and integrated fuel management.
• Tatsuno Corporation: Japanese manufacturer of fuel dispensers, meters, and forecourt equipment with strong Asia-Pacific presence. Direct competitor to Piusi in AdBlue and fuel dispensing, particularly through Automechanika/Oil&nonOil channels.
• Censtar (Star Group): Chinese manufacturer of fuel dispensers and flow meters widely distributed across emerging markets. Price-aggressive competitor to Piusi's K-series meters and AdBlue equipment in Asia, Africa, and LATAM.

Broad incumbents

• Franklin Electric: Public company producing pumps and fluid management solutions across water, fueling, and industrial markets. Overlaps with Piusi in transfer pumps and fueling systems but at significantly larger scale.
• Xylem Inc. Global water and fluid technology company producing pumps, metering, and monitoring systems. Adjacent to Piusi's flow metering and tank monitoring (OCIO LINK) product lines, with broader industrial and municipal exposure.
• Flowserve Corporation: US-listed global supplier of pumps, valves, and fluid motion control for industrial and energy markets. Comparable to Piusi in industrial pump manufacturing, but operates at much larger scale across oil & gas and process industries.
• IDEX Corporation: Diversified industrial company with a fluidics platform (including fuel and DEF pumps/meters via units like Warren Rupp and Corken). Comparable in the dispensing-meter and specialty pump niche, though IDEX spans many end markets beyond fluid handling.

Regional players

• Hytek GB: UK-based specialist in fuel handling equipment, AdBlue systems, and tank telemetry with a focus on commercial fleets. Regional peer to Piusi in British and Northern European markets, particularly in AdBlue and diesel transfer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piusi.official
• Instagraminstagram.com/piusi_official
• LinkedInlinkedin.com/company/piusi
• Xx.com/PiusiOfficial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piusi