Rocket Insights

What Rocket Insights does

The aggregated input includes a large volume of detailed data for a separate entity, DEPT Agency (a 4,000-person, 5-continent digital agency headquartered in Amsterdam with DEPTIFY AI orchestration platform, NVIDIA/eBay/Meta/Arm clients, and global offices). That dataset appears to be erroneously attached to Rocket Insights in the source aggregation and is not used to characterize Rocket Insights, as Rocket Insights' own firmographic record describes a 11-50 person U.S.-based development firm founded in 2013.

Name

Rocket Insights

Legal name

DEPT®

Website

https://rocketinsights.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket Insights is a privately held, founder-led full-service development firm founded in 2013 and based in Newburyport, Massachusetts, building custom applications across mobile, voice, and web platforms with a small team of 11-50 employees.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Mobile app development
• Web app development
• Voice app development
• Custom software development
• Full-service development firm

Headquarters

HQ city

Newburyport

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Professional Services: Consultancy and delivery services for AI transformation, digital marketing, technology implementation, and brand/media services. Revenue generated through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rocket Insights is a full-service development firm focused on designing and building applications for Mobile, Voice, and the Web. The firm operates with 11-50 employees based in Newburyport, United States, delivering custom application development services to clients across platforms.

Product overview

DEPT Agency is a technology and marketing agency operating as a unified platform-plus-services model. The core offering centers on DEPTIFY, an AI orchestration platform that connects tools, data, and workflows through an agentic layer. Supporting the platform are five integrated service solutions: AI Transformation (consultancy and delivery for AI-driven business), Brand & Media (brand identity to full-funnel media powered by AI), Commerce (sales and brand presence growth), Customer Experience (seamless journey design), and Tech & Data (platform futureproofing and data value unlocking). The company also encompasses specialized sub-brands including Basic/DEPT®, Dogstudio/DEPT®, Hello Monday/DEPT®, and Studio Dumbar/DEPT®.

Differentiator

Problem solved

Functional benefit

Brands

• Basic/DEPT®: Digital agency services
• Dogstudio/DEPT®
• Hello Monday/DEPT®
• Studio Dumbar/DEPT®

Products and services

• Mobile App Development End-to-end design and development of mobile applications for clients, delivered as a contracted service. Rocket Insights' Director of Mobile (George Persiantsev) leads this practice.
• Voice App Development Design and development of voice-based applications (e.g., for voice assistants and voice interfaces), delivered as a contracted service to clients.
• Web App Development Design and development of web applications for clients, delivered as a contracted service as part of Rocket Insights' full-service development offering.

Quantifiable outcome

• 50% AI-enabled revenue

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partnership providing Adobe solutions and integrations as part of DEPT's digital service offerings.
• GooglecoreTechnology or IntegrationTechnology partnership leveraging Google's advertising, cloud, and technology platforms within DEPT's service delivery.
• OptimizelycoreTechnology or IntegrationTechnology partnership using Optimizely's digital experience platform for experimentation and optimization services.
• SalesforcecoreTechnology or IntegrationTechnology partnership leveraging Salesforce CRM and cloud solutions for customer experience and commerce implementations.
• Shopify PluscoreTechnology or IntegrationTechnology partnership for commerce solutions using Shopify's e-commerce platform for retail and commerce clients.
• NVIDIAcoreTechnology or IntegrationNVIDIA partner agency status with collaboration on AI-powered projects including AI sign language education platform and AI transformation initiatives.

Scale indicators6 records

Expansion highlights2 records

Direct peers

• Globant: Globant is a global digital and technology services firm combining engineering, AI, and design for enterprise brands. It competes head-to-head with DEPT in the digital transformation, AI, and brand-experience space across multiple verticals.
• MediaMonks (Monks): Monks (formerly MediaMonks) is a global creative, production, and technology services company with a platform-plus-services model closely mirroring DEPTIFY-style orchestration. It directly competes for the same enterprise marketing-and-tech transformation budgets.
• R/GA: R/GA is a global digital agency known for combining brand, product, and engineering work for enterprise clients. It competes with DEPT in commerce, customer experience, and AI-driven brand engagements.
• Huge: Huge is a global digital experience and commerce agency serving large enterprise brands. Now operating within WPP, it competes with DEPT on customer experience, commerce platforms, and brand transformation work.
• Valtech: Valtech is a global digital services firm specializing in commerce, customer experience, and data platforms. It is a directly comparable peer for DEPT's commerce, CX, and tech-and-data service lines.
• Thoughtworks: Thoughtworks is a global technology consultancy focused on software engineering, AI, and digital platforms for enterprise clients. It overlaps with DEPT's tech-and-data, agentic engineering, and platform futureproofing services.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering end-to-end business and technology consulting. It competes with DEPT for large enterprise AI and digital transformation mandates as part of a much wider portfolio.
• Accenture Song: Accenture Song is the creative, commerce, and experience design arm of Accenture. It overlaps with DEPT's brand-and-media, commerce, and customer experience offerings but is embedded in a much larger systems integrator.
• WPP: WPP is a global advertising holding company with multiple digital, creative, and media agencies. It competes with DEPT in commerce, customer experience, and brand transformation, often leveraging scale and procurement relationships.
• Infosys Digital (Infosys): Infosys Digital is the digital and experience design arm of Infosys, offering AI, commerce, and customer experience services to large enterprises. It is a comparable competitor for DEPT's enterprise AI transformation work, but at much larger parent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rocketinsights-inc-
• Instagraminstagram.com/deptagency/?hl=en
• TikToktiktok.com/@deptagency
• Xx.com/rocketinsights

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Insights