What Newsy does

Newsy is a multisource video news service founded in 2008 in Columbia, United States, that analyzes world news and produces streaming video clips for digital audiences. The company was acquired by E.W. Scripps Company (NASDAQ: SSP) in 2014 for approximately $35 million and was subsequently merged into and rebranded as Scripps News. Its core technology centers on digital news production with video streaming capabilities and multi-format content delivery, including live streaming for breaking news and multi-platform distribution. Content is produced journalistically and supplemented through partnerships with the Associated Press (breaking news), Bellingcat (investigative documentaries), CNN (cross-distribution), and Talker Research (survey data).

The platform reaches viewers through a broad distribution stack: a website and mobile application, linear television via E.W. Scripps' local NBC affiliates (including KSHB Kansas City), and an extensive social media presence spanning YouTube, TikTok, Facebook, Instagram, X, LinkedIn, and Threads. Programming covers U.S. news, politics, world news, health, science and tech, entertainment, sports, and weather, supplemented by investigative series (Scripps News Investigates) and long-form documentaries (Next Level, Bellingcat). Leadership includes Eric Svenson (Vice President, Audience Development) and Christina Hartman (Vice President, News).

Revenue is generated entirely through advertising across three streams: television broadcasting, digital content, and social media content. The business model is consumer-facing rather than subscription-based, with no direct customer fees. Customer segmentation is horizontal — a general news audience for comprehensive coverage and a younger demographic segment for social-media-native formats. Pre-acquisition, Newsy had raised approximately $3.5 million in equity funding across two rounds (2010 and 2011); specific standalone revenue figures for the integrated Scripps News unit are not disclosed.

Name

Newsy

Legal name

The E. W. Scripps Company

Website

https://newsy.com

Company type

Public

Founded year

1878

Operating status

Operating

Headcount range

11–50 employees

Short description

Newsy is a multisource video news service that analyzes world news and produces streaming video clips, serving general news consumers and younger digital audiences across TV, web, mobile, and social media platforms as part of E.W. Scripps Company.

Ownership category

akta.pro rank

Product category

Digital News and Video Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News Streaming Platforms (MPACAAAF)

akta.pro secondary industries

Investigative & Nonprofit News Organizations (MPAJADAF), 24/7 National & International News Channels (MPABAIAA)

Keywords

• Video news service
• Streaming news clips
• Digital news platform
• Investigative journalism
• News broadcasting

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Broadcasting: Linear television broadcasting through local NBC affiliates owned by E.W. Scripps Company. Content distributed via traditional broadcast and cable television.
2. Digital Content: Digital news content available through website and mobile applications. Includes video content, articles, and on-demand shows.
3. Social Media Content: Short-form news content adapted for social media platforms, targeting younger audiences who increasingly turn to social media for news consumption.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Newsy is a multisource video news service that analyzes world news and produces streaming video clips. Following its 2014 acquisition by The E.W. Scripps Company, it operates as Scripps News, delivering comprehensive news coverage across U.S. News, Politics, World News, Health, Science and Tech, Entertainment, Sports, and Weather via television, website, mobile app, streaming platforms, and social media. It also produces original shows, documentary series, and investigative journalism content.

Differentiator

Problem solved

Functional benefit

Products and services

• Scripps News Digital Platform A full news website with iOS and Android mobile applications that offers live streaming, on-demand videos, breaking news alerts, and curated news content spanning U.S. News, Politics, World News, Health, Science and Tech, Entertainment, Sports, and Weather, for general news consumers and younger digital audiences.
• Scripps News Linear Television Broadcast Linear television broadcast distributed through local NBC affiliates owned by E.W. Scripps Company, including KSHB Kansas City, delivering scheduled news programming to mass television audiences across multiple U.S. markets.
• Scripps News Shows Specialized news programs including Morning Rush, The National Report, On the Scene, Happening Now in America, Today as it Happened, Scripps News Weekend, In The Shadows with Jason Bellini, The Week as it Happened, and Scripps News Showcase, available to general news audiences via broadcast and digital platforms.
• Scripps News Documentaries Documentary content including the Next Level series and Bellingcat investigative documentaries, available to news audiences seeking long-form, in-depth programming.
• Scripps News Investigates An investigative journalism series including topics such as Poisoned: Fentanyl's Child Victims, Hope Denied, Vacation Rentals: At Your Own Risk, Maine Shooting, and Ukraine's Women Warriors, delivering long-form investigations to news consumers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Associated Press (AP)coreStrategic or Co-development PartnerScripps News sources content from Associated Press for breaking news coverage including stories on Venezuela earthquakes, Hollywood industry news, and various national/international topics. AP content is attributed as 'AP via Scripps News Group' indicating ongoing content partnership.
• BellingcatcoreStrategic or Co-development PartnerDocumentary partnership with investigative journalism organization Bellingcat. Bellingcat documentary content is featured on Scripps News platform, expanding investigative journalism offerings and credibility.
• Talker ResearchminorStrategic or Co-development PartnerSurvey research content partnership providing original research data for news stories including survey data on parental financial concerns for college education.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CNN: CNN operates a 24/7 national and international news network with linear TV, streaming (CNN Max, CNN.com), and digital platforms — directly competing with Scripps News for the same national news audience across broadcast, streaming, and social.
• MSNBC: MSNBC is a 24/7 cable and streaming national news network with active social media distribution and original documentary programming — a direct competitor in the U.S. national news television and streaming category where Scripps News competes.
• Fox News: Fox News operates linear TV, streaming (Fox Nation), and a large digital news platform with strong social media presence — a direct peer in the 24/7 national news segment targeted by Scripps News across broadcast, streaming, and digital.
• NowThis: NowThis is a digital-native, social-first video news brand producing short-form content for TikTok, Instagram, YouTube, and Facebook — directly comparable to Scripps News's social media news distribution motion targeting younger demographics.
• Vice News: Vice News pioneered digital-first, video-led news coverage with strong social distribution and an investigative/documentary focus — directly comparable to Newsy's original multisource, multi-platform video news positioning before its absorption into Scripps News.
• The Young Turks (TYT): TYT is a streaming-first and social-first news network with original video journalism distributed across YouTube and streaming platforms — comparable to Newsy/Scripps News in its emphasis on streaming-first national news delivery to digital audiences.
• Cheddar / NECN: Cheddar operates a streaming and digital-first news network distributed via streaming apps and social channels — comparable to Scripps News in its streaming-app-first distribution model targeting cord-cutters and digital news consumers.
• Yahoo News: Yahoo News aggregates and produces digital news content with strong video and social distribution — directly comparable to Scripps News's digital and mobile-app-first news offering for general U.S. news consumers.

Broad incumbents

• Bloomberg News: Bloomberg operates a global 24/7 news network with cable (Bloomberg TV), streaming (Bloomberg Originals), and large digital platforms with original documentary content — a broader incumbent in the news streaming space with overlapping capabilities to Scripps News.

Emerging players

• Insider (Business Insider): Insider produces digital, social, and streaming video journalism with national news coverage — overlapping with Scripps News in multi-platform video news distribution and growing emphasis on streaming and short-form social content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newsyvideos
• YouTubeyoutube.com/@scrippsnews
• Facebookfacebook.com/newsyvideos
• LinkedInlinkedin.com/company/newsy-com
• Instagraminstagram.com/scrippsnews
• TikToktiktok.com/@scrippsnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsy