What Talker Research does

Talker Research (legally Talker Inc.) is a U.S.-based, private market research firm founded in 2015 and operating from offices in Brooklyn, New York and San Diego, California. The company conducts online quantitative surveys across U.S. and international consumer and business panels, delivering custom research, PR polling, media polls, omnibus surveys, and snap polls to brands, PR/communications agencies, and publishers. Standard sample sizes are 1,000-2,000 respondents for PR surveys, with state-level and international deployments scaling to 5,000 and 1,000-2,000 per country respectively. The firm's differentiated workflow pairs experienced researcher-led questionnaire design with data delivered in Excel formats with demographic splits, and it converts findings into media-ready content via its WeAreTalker earned-media sub-brand.

The business model is professional services: pricing is quote-based and not publicly disclosed, omnibus surveys carry no setup or entry fee with clients paying per question, and custom research is sold on a project basis with full scoping from questionnaire design through deliverable. Talker Research generates revenue across four streams — Custom Research, PR Polling, Omnibus Surveys, and Panel Access — and serves named enterprise customers including Chime, Edelman, Coyne PR, Slack, USA Today, Newsweek, Forbes Advisor, Bustle, Hello Fresh, Herbalife, Ogilvy, UserTesting, and Squarespace. The company markets through an owned newsroom, newsletters, organic social, and a strong earned-media loop in which its survey data is cited by NY Post, Forbes, BBC, Fox News, and Scripps News, creating top-of-funnel awareness with prospective brand clients.

Operational credentials include AAPOR Transparency Initiative membership, Market Research Society and ESOMAR team memberships, and three consecutive years of Great Place To Work certification through 2026-2027. The product surface has expanded beyond transactional survey delivery into proprietary trend reports and white papers (e.g., the Gen Z Trust & Attention Report), data visualization add-ons, and integrated content packages via WeAreTalker. The company does not operate a software platform or API; its offering is research-as-a-service with editorial and content capabilities rather than a technology product.

Name

Talker Research

Legal name

Talker Inc.

Website

https://talkerresearch.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Talker Research is a private U.S. market research firm that runs online custom surveys, PR polls, omnibus studies, and media polls for brands, PR agencies, and publishers using U.S. and international consumer and business panels.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Online survey research
• PR polling services
• Consumer research panels
• Omnibus surveys

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Research Services: Tailored market research projects for brands, agencies, and organizations seeking specific consumer insights. Projects include strategic insights, thought leadership content, and custom survey design with full project management from concept to completion.
2. PR Polling: Survey research conducted for earned media campaigns, generating newsworthy insights that drive PR coverage. Standard PR survey includes approximately 20 questions with 2,000 American respondents.
3. Omnibus Surveys: Shared-cost survey vehicle where multiple clients add questions to a general population or targeted audience survey. Cost-effective option with 1,000 or 2,000 respondents, with no set-up or entry fee.
4. Panel Access: Access to extensively profiled consumer and business panels in the U.S. and international markets. Clients can commission general population surveys or poll specialist demographics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Talker Research delivers online custom surveys and omnibus polls for market, consumer and PR research. The firm designs, fields, and analyzes quantitative surveys across U.S. and international consumer and business panels, delivering data in clean Excel formats with demographic splits. Services include custom research projects, PR polling for media campaigns, omnibus surveys, snap polls, and reports/white papers tailored for brands, PR agencies, and publishers.

Product overview

Talker Research is a market research firm offering a suite of survey-based research services. The core offering consists of Custom Research, PR Polling, Media Polls, Omnibus Surveys, Snap Polls, and Research Panels. These services are delivered primarily through online quantitative surveys with standard sample sizes of 2,000 respondents for PR surveys, enabling clients to generate data-led stories and insights. Additional offerings include Reports and White Papers for trend analysis, and Data Visualization services to bring research findings to life. The company operates U.S. and international consumer and business panels to reach targeted demographics. Talker Research has produced specific branded reports such as the Gen Z Trust & Attention Report. The company does not operate a software platform but rather provides research-as-a-service with editorial and content creation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• We are Talker: News generation and earned media arm of the Talker business, creating and amplifying data-led stories and content.

Products and services

• Custom Research

Quantifiable outcome

• 2,000 American adults surveyed per standard PR poll
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WeAreTalkercoreStrategic or Co-development PartnerWeAreTalker is the news generation and earned media arm of the business. Together they create and amplify data-led stories and content for clients, from questionnaire design and data delivery to comprehensive research and content packages.
• OgilvyminorGTM or Marketing PartnerGlobal marketing communications agency that works with Talker Research for consumer insights and data-driven campaign content.
• EdelmanminorGTM or Marketing PartnerLeading PR firm utilizing Talker Research for client survey projects and media campaign data.
• Coyne PRminorGTM or Marketing PartnerPR agency leveraging Talker Research data for brand communications and earned media campaigns.
• Forbes AdvisorminorGTM or Marketing PartnerFinancial advice platform using Talker Research surveys for editorial content on consumer finance topics.
• USA TodayminorGTM or Marketing PartnerMajor national newspaper utilizing Talker Research polls for news stories and travel research content.
• NewsweekminorGTM or Marketing PartnerInternational news magazine commissioning Talker Research surveys for data-driven editorial content.
• Scripps NewsminorGTM or Marketing PartnerBroadcast news organization utilizing Talker Research polling data for political and social issue coverage.
• Market Research SocietyminorOthersProfessional association for market research. Team members are members of MRS.
• ESOMARminorOthersEuropean Society for Opinion and Marketing Research. Team members hold ESOMAR membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Attest: Tech-enabled consumer research platform offering self-serve and managed surveys to brands and agencies. Comparable customer base and use cases (brand tracking, PR insights), but with a software-platform delivery model that contrasts with Talker's pure service offering.
• Pollfish: Mobile-first survey platform providing consumer research via app and web panels to brands and agencies. Overlaps with Talker on consumer-survey methodology and target buyer, but competes primarily on speed and price via automated delivery.

Direct peers

• Maru/Matchbox: North American research and insights firm operating consumer panels for custom research, PR polling, and syndicated studies. Comparable on panel-driven model, brand/agency customer base, and emphasis on fast-turnaround insights for earned media.
• Morning Consult: US-based research and polling firm with proprietary consumer panels serving brands, publishers, and PR agencies with fast-turnaround polling. Comparable on target customer (brands, media, comms teams), delivery mechanism (online panel-based surveys), and emphasis on media-amplified insights.
• Savanta: UK-headquartered market research firm offering custom research, omnibus, and B2B/consumer panels to brands and agencies. Highly comparable to Talker in delivery model (online panels, syndicated + custom), buyer profile (CMOs, PR agencies), and emphasis on newsworthy data outputs.
• Harris Poll / The Harris Group: Long-standing US consumer polling firm serving brands, agencies, and media with custom and syndicated research. Direct comparable on target customers, PR/media-ready deliverables, and panel-based quantitative methodology.

Regional players

• Leger: Largest Canadian-owned market research firm with North American panel coverage, custom research, and omnibus products. Comparable on full-service custom + omnibus delivery model, but primarily serves Canadian/Quebec clients rather than US-headquartered brands.

Broad incumbents

• YouGov: Global market research and data company with continuously-profiled consumer panels across 40+ markets. Comparable to Talker in panel-based methodology and brand/PR customer base, but operates at vastly greater scale and offers syndicated products Talker does not.

Others

• Cision / PR Newswire Insights: PR software and earned-media analytics company with adjacent consumer research products for PR and communications teams. Comparable buyer (PR professionals, brand communications), with adjacent rather than directly overlapping service offering.
• Edelman (Insights division): Global PR firm with in-house research capabilities producing consumer insights and trust studies. Comparable as both a Talker customer and an adjacent competitor for PR-driven consumer research budgets; relevant ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/talker-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talker Research