maslansky + partners

What maslansky + partners does

maslansky + partners is a privately-held language strategy and market research consultancy founded in 1992, headquartered in New York with additional offices in Boston and Washington, D.C. The firm serves Fortune 500 corporations, major trade associations, and nonprofit organizations, helping them improve communication effectiveness, navigate crises, differentiate products, and reframe policy issues. Its client roster spans financial services (Bank of America, Goldman Sachs, BNY, Invesco), pharmaceuticals and healthcare (Pfizer, Kaiser Permanente, Biogen, Gilead, Humana, Amgen, Bayer, Elanco), consumer goods and beverage (Hershey, Starbucks, PepsiCo, Procter & Gamble), technology and automotive (Microsoft, Google, Waymo, Amazon, Toyota), and regulated industries more broadly. Named engagements include high-profile work such as AT&T's iPhone exclusivity messaging, Microsoft's Windows 7 repositioning after Vista, and a Head Start narrative campaign that contributed to nearly $1 billion in additional federal funding.

The firm's product portfolio centers on its proprietary Language Strategy® discipline, which combines behavioral science, linguistics, and strategic consulting to identify what to say, what not to say, and why. Its most differentiated offering is CHORUS Synthetic Research, an AI-powered platform built on large language models but trained with the firm's proprietary "receptographics" framework — a methodology that predicts how target audiences will respond to specific language cues. The firm claims 80–100% predictive accuracy for CHORUS synthetic audiences, validated against 50+ human test/control studies, compared to 30–50% accuracy for standard LLM-based synthetic audiences. CHORUS sits alongside traditional qualitative and quantitative research services, strategy consulting, content creation (taglines, executive speeches, crisis communications), and activation services (brand voice guidelines, sales training). Supporting assets include the HearSay podcast, "The Language of Trust" book, the Fairness Factor research report, a Speakers Bureau, a compensated Research Panel community, and a Responsible Business Assessment diagnostic.

Revenue is generated through fee-based, partner-led consulting engagements priced by scope, alongside bookings from the Speakers Bureau and a small research panel business (paying respondents $200+ per study). The firm operates a sales-led go-to-market with strong event- and thought-leadership-driven demand generation through Michael Maslansky's personal brand, the HearSay podcast, published research (The Fairness Factor), and a speakers bureau featuring partners and senior strategists. Customer concentration appears diversified across ~30+ named enterprise logos spanning many industries, though no revenue figures, deal sizes, or client-level spend are publicly disclosed.

Name

maslansky + partners

Legal name

maslansky + partners LLC

Website

https://maslansky.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

maslansky + partners is a New York-based language strategy consultancy founded in 1992, serving Fortune 500 corporations, trade associations, and nonprofits with proprietary messaging research, behavioral science, and AI-powered synthetic audience testing via its CHORUS platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Engagements: Fee-based consulting engagements for research, strategy, messaging, and communication services delivered to enterprise clients across various industries.
2. Speakers Bureau: Booking fees for keynote speeches, presentations, workshops, and moderating engagements featuring partners and senior team members at conferences and corporate events.
3. Market Research Services: Conducting qualitative and quantitative research studies for clients, including focus groups, surveys, interviews, and corpus analysis.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

maslansky + partners is a language strategy consultancy that helps organizations find precisely the right words to make audiences listen, care, and act. Through its proprietary Language Strategy methodology combining behavioral science, linguistics, and strategic consulting, the firm delivers research, messaging strategy, content, and activation services to Fortune 500 companies, trade associations, and nonprofits. Its CHORUS synthetic research platform applies AI-powered message testing validated against human studies to predict audience response with high accuracy.

Product overview

maslansky + partners operates as a language strategy consultancy offering a unified portfolio centered on its proprietary Language Strategy® discipline. The core offering consists of CHORUS, an AI-powered synthetic research platform for message testing, complemented by research services (qualitative and quantitative), strategy consulting, content creation, and activation services. Additional offerings include the HearSay Podcast, The Language of Trust book, Responsible Business Assessment, The Fairness Factor Report, Speakers Bureau, and a Research Panel. The portfolio is unified by the firm's expertise in behavioral science and linguistics applied to communication strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Language Strategy: The proprietary discipline developed by the company for finding exactly the right words to make audiences listen, care, and act.
• HearSay Podcast
• CHORUS Synthetic Research

Products and services

• CHORUS Synthetic Research Proprietary AI-powered synthetic research platform that builds audiences designed to respond like target audiences for message testing. Uses a receptographic framework to train synthetic audiences with 80-100% accuracy validated against human studies across multiple industries.
• Qualitative Research Services Qualitative research services including in-person and online focus group listening sessions, in-depth interviews, and social listening to uncover what matters most to target audiences.
• Quantitative Research Services Quantitative research including message and language surveys, positioning surveys, corpus analysis, and implicit testing to identify winning language and images for messaging effectiveness.
• Strategy Services Strategic consulting services including positioning strategy, messaging architectures, brand voice definition, language landscape analysis, and communication strategies to help clients find the right words to move audiences.
• Content Services Content creation services including taglines, marketing collateral, executive speeches, crisis communications, press releases, and stakeholder communications tailored for various business and regulatory audiences.
• Activation Services Execution services to drive consistency across organizations including communication manuals, brand voice guidelines, executive presentations, sales training, social media playbooks, and customized training programs.
• Responsible Business Assessment Evaluation service that assesses current messaging to identify polarization scores, reputational vulnerabilities, and provides actionable recommendations for improving responsible business communications while minimizing controversy risk.
• Speakers Bureau Speaker booking service featuring partners and senior team members for conferences, seminars, panels, and events, with expertise in Language Strategy, Financial Services, Responsible Business, Pharma, and Technology communications.

Quantifiable outcome

• Head Start received nearly $1 billion in additional federal funding following Language Strategy implementation
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kekst CNC: Kekst CNC is a strategic communications consultancy advising corporates, investors, and governments on messaging, crisis, and corporate affairs. It is the closest direct peer to maslansky+partners in language strategy and corporate communications advisory.
• Brunswick Group: Brunswick is a global corporate communications and advisory firm serving large corporates on reputation, crisis, and stakeholder engagement. It is a direct peer in the strategic communications and language/messaging advisory space serving Fortune 500 clients.
• APCO Worldwide: APCO is a global public affairs and strategic communications consultancy advising corporates, governments, and associations on reputation and policy messaging. It is a direct peer in the corporate-affairs and language-strategy advisory space.
• Prosek Partners: Prosek Partners is a strategic communications and marketing firm specializing in financial services, professional services, and B2B technology. It is a direct peer in strategic messaging, brand positioning, and content for regulated and complex industries.
• Finsbury Glover Hering: Finsbury Glover Hering is a global strategic communications and public affairs consultancy serving corporates, institutions, and high-profile individuals. It is a direct peer in reputation advisory and strategic messaging for enterprise clients.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm, with deep corporate, brand, and policy communications capabilities across global markets. It is a broad incumbent whose communications, research, and trust advisory overlap with maslansky+partners' core work.
• Weber Shandwick: Weber Shandwick is a global communications and marketing services firm with a strong corporate, healthcare, and technology practice. It is a broad incumbent that competes for similar corporate communications, brand, and reputation mandates.
• Hill & Knowlton: Hill & Knowlton is a global public relations and communications consultancy with deep public affairs and corporate communications expertise. It is a broad incumbent in the strategic communications space serving large multinational clients.
• Burson (WPP / Burson Cohn & Wolfe): Burson is a global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, focused on corporate reputation, public affairs, and brand. It is a broad incumbent that competes for enterprise communications mandates overlapping with maslansky+partners' offering.

Emerging players

• Burness: Burness is a communications firm serving nonprofits, foundations, and purpose-driven organizations on messaging, campaigns, and public affairs. It is an emerging player with meaningful overlap in language strategy for nonprofit and policy clients, like maslansky+partners' Head Start and trade-association work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maslansky-partners
• Xx.com/maslansky
• Facebookfacebook.com/maslanskyandpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maslansky + partners