Yourpass

What Yourpass does

Yourpass (legally YOUR PASS, s.r.o.) is a Prague-based SaaS provider, founded in 2016 as a spin-off from Czech system integrator YOUR SYSTEM, that enables enterprises to create, distribute, and manage digital passes — in the .pkpass file format — for Apple Wallet and Google Wallet. The platform centers on the YOUR PASS Console (a no-code web-based designer), a REST API with OAuth2 and webhook support, and a YourWallet Android app, together supporting pass types including Assistance Cards, Loyalty Cards, Vouchers, Boarding Passes, Stamp Cards, Event Tickets, Guest Cards, Business Cards, Emergency Cards, and Employee IDs. Differentiated technical features include lock-screen push notifications, GPS and Bluetooth beacon proximity triggers (up to 50 m range, 2-year battery life), dynamic content refresh, multilingual support, and pre-built connectors to Salesforce, Microsoft Dynamics, SAS Customer Intelligence 360, Helios ERP, and Raynet CRM.

Yourpass monetizes via a subscription SaaS model with annual billing (pricing disclosed only via PDF on request), targeting enterprise buyers across insurance (AXA Assistance, NÜRNBERGER), financial services (Sparda Bank, OLB, akf leasing), retail (Post Austria, Slovnaft, MoneyGram via Diebold Nixdorf), and government (Czech Government). Distribution is hybrid: direct enterprise API sales, a self-serve Console, a reseller channel (Diebold Nixdorf, Isobar, BOOT!Q), and marketplace listings (Salesforce AppExchange, Microsoft AppSource). Strategic endorsement as Mastercard's Official Portfolio Product for Issuers and AXA Partners' Official Product provides global distribution leverage, complemented by ISO/IEC 27001 and ISO 9001 certifications that meet regulated-industry procurement requirements.

Name

Yourpass

Legal name

YOUR PASS, s.r.o.

Website

https://yourpass.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Yourpass is a Prague-based SaaS platform (founded 2016) that lets enterprises issue and manage digital wallet passes (loyalty, insurance, tickets, ID) for Apple Wallet and Google Wallet via a no-code console, REST API, and CRM connectors, serving insurance, banking, retail, and government clients globally.

Ownership category

akta.pro rank

Product category

Mobile Wallet Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

akta.pro secondary industries

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

Keywords

• Mobile wallet platform
• Digital pass management
• Loyalty program software
• Customer engagement software
• Mobile marketing platform

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: SaaS solution with platform subscription model. Pricing available via PDF document. Platform includes Admin Console, REST API, and integrations to CRM systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Yourpass operates a SaaS platform that creates and manages digital passes (.pkpass files) for mobile wallets (Apple Wallet and Google Wallet). The platform includes a web-based administration console, REST API with OAuth2 authentication, and pre-built CRM integrations (Salesforce, Microsoft Dynamics, SAS, Helios) that allow enterprises to issue, update, and analyze digital loyalty cards, insurance cards, vouchers, boarding passes, event tickets, and employee badges. The offering includes lock-screen push notifications, GPS and Bluetooth beacon proximity triggers, dynamic content updates, and an optional YourWallet Android app alternative to Apple Wallet.

Product overview

YOUR PASS is a SaaS platform providing a comprehensive digital wallet solution for creating and managing digital passes (.pkpass files) for mobile wallets (Apple Wallet and Google Wallet). The core platform consists of YOUR PASS Platform, the YOUR PASS Console for administration, and a REST API for integrations. The product portfolio includes specialized card types: Assistance Card, Loyalty Card, Voucher, Boarding Pass, Stamp Card, Event Ticket, Guest Card, Business Card, Emergency Card, and Employee ID Card. Supporting tools include the YourWallet Android app (alternative wallet for Android devices), Preview Page for device-adaptive distribution, and Proximity Features using GPS and beacons. The Meteo-Warning Solution integrates AI-powered weather forecasting for insurance clients. The platform supports integrations with major CRM systems (Salesforce, SAS, Microsoft Dynamics, Helios, Raynet), marketing platforms (Scal-e), and provides webhook support for Apple Wallet and Google Wallet.

Differentiator

Problem solved

Functional benefit

Brands

• YourWallet: Android mobile wallet application alternative to Apple Wallet, developed by YOUR PASS. Features include card digitization, categorization, synchronization with Google account, and export functionality.
• YOUR PASS Console

Products and services

• YOUR PASS Platform SaaS platform for creating, managing, and distributing digital passes (.pkpass files) for Apple Wallet and Google Wallet. Serves enterprise clients in insurance, financial services, retail, and government sectors with features including push notifications, proximity triggers, dynamic content, and CRM integrations.
• YourWallet Android App Android mobile wallet application alternative to Apple Wallet. Features include card digitization and categorization, export to another device, Google account synchronization, 4.9 MB app size, ad-free operation, and no third-party data collection.

Quantifiable outcome

• 8M+ passes issued and counting for AXA Assistance
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• MastercardflagshipStrategic or Co-development PartnerGlobal Vendor with Global Master Supplier Agreement. YOUR PASS is an Official Portfolio Product for Issuers. Partnership enables mobile wallet expansion for banks, consumers, merchants, and partners through Mastercard's extensive network in 210+ countries.
• AXA GroupflagshipStrategic or Co-development PartnerGlobal Contract with AXA Partners. YOUR PASS is an Official Product for AXA Partners. Partnership enables digital insurance cards and customer engagement solutions for AXA's global insurance operations.
• Diebold NixdorfcoreChannel Partner/ Reseller/ DistributorReseller partner for EMEA & DACH markets, focused on Retail and Banking sector. Served clients include Post Austria, MoneyGram, and Slovnaft.
• Your SystemcoreStrategic or Co-development PartnerKey partner since the beginning. Spin-off company from Your System (250+ developers, 30+ years experience). Helps develop product and resells technology in CEE market with specialization to government and enterprise segment.
• SAScoreTechnology or IntegrationIntegration to SAS Customer Intelligence 360 and other products. Enables creation and remote control of digital cards/passes directly from SAS systems.
• AspectWorkscoreImplementation/ SI/ Consulting PartnerPremier enterprise Salesforce consultancy. Launched Salesforce connector for digital loyalty cards, vouchers, and coupons through YOUR PASS functionalities directly in Salesforce.
• GWScoreTechnology or IntegrationGerman-based company that created Microsoft Dynamics 365 connector. YOUR PASS functionality available through Microsoft AppSource.
• IsobarminorChannel Partner/ Reseller/ DistributorPart of Dentsu (48,000 specialists in 145+ markets). Reseller contract signed in 2020 to help clients integrate YOUR PASS into Salesforce and Microsoft CRM systems.
• BOOT!QminorChannel Partner/ Reseller/ DistributorCzech-Slovak ICT group. Reseller partner since 2020 offering YOUR PASS digital solution across portfolio of clients.
• Assisto ConsultingminorImplementation/ SI/ Consulting PartnerBanking professionals with skills in Risk, Fraud, CRM, Sales and Marketing. Reseller partner helping SAS clients with integration and enriching digital cards with SAS intelligence.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGakuDnOOeMSBQcoa5Ky6wA
• Facebookfacebook.com/yourpass.eu
• LinkedInlinkedin.com/company/yourpass
• Xx.com/YourPassEU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourpass