Doves Farm Foods

What Doves Farm Foods does

Doves Farm Foods is a UK-based, family-owned organic food company founded in 1977 by Clare and Michael Marriage, producing organic flour, biscuits, breakfast cereals, and baking essentials. It pioneered the commercial reintroduction of ancient grains to UK agriculture, beginning with Rye in the 1980s, followed by Spelt in the 1990s, Einkorn in 2009, and Emmer, processed through traditional stone grinding techniques.

The company's product portfolio spans bread flours, ancient grain flours, gluten-free products under the Freee sub-brand, biscuits, breakfast cereals, baking essentials, and heritage grain sacks, with Soil Association organic certification and Kosher certification on the gluten-free range. Its go-to-market is a B2B2C model: products are stocked across all major UK grocery retailers including Tesco, Sainsbury's, Waitrose, Morrisons, Asda, and Ocado, alongside specialty retailers such as Holland & Barrett, Planet Organic, and Abel & Cole, plus a direct-to-consumer e-commerce channel and a bulk flour offering (16kg and 25kg sacks) for commercial kitchens, bakeries, and food service operators.

Revenue is generated through wholesale supply to grocery and specialty retail, direct e-commerce sales, and B2B bulk flour sales to commercial buyers. The company is privately held and family-owned, with no disclosed financial figures or headcount data.

Name

Doves Farm Foods

Legal name

Doves Farm Foods

Website

https://dovesfarm.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Doves Farm Foods is a UK-based, family-owned organic food company founded in 1977 that produces organic flour, biscuits, breakfast cereals, and baking essentials, pioneering the reintroduction of ancient grains to UK agriculture and distributing through major UK retailers, specialty stores, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Organic Flour and Baking Ingredients

NAICS

Grain and Oilseed Milling (3112), Bakeries and Tortilla Manufacturing (3118), Breakfast Cereal Manufacturing (31123), Food Manufacturing (311)

SIC

Grain Mill Products (2040), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA)

Keywords

• Organic flour
• Ancient grain flour
• Stoneground flour
• Organic baking products
• Heritage grain milling

Headquarters

HQ city

Hungerford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Flour Sales: Primary revenue stream from selling organic flour products including bread flour, everyday flour, ancient grain flour, and specialty flour in various pack sizes (1kg-25kg).
2. Organic Biscuits: Sales of organic biscuit products including Fruity Oat Biscuits, Ginger Oat Biscuits, and Wholemeal Digestive Biscuits.
3. Organic Breakfast Cereals: Sales of organic breakfast cereals including Ancient Grain Spelt Flakes, Fruit & Fibre Flakes, Cocoa Rice Pops, and Cereal Hoops.
4. Baking Essentials: Sales of baking essentials such as Quick Yeast, Baking Powder, Bicarbonate of Soda, Cornflour, and Vitamin C.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Doves Farm Foods manufactures and sells organic flour and baking products using stone grinding methods. The portfolio includes organic bread flour, everyday flour, ancient grain flours (spelt, einkorn, emmer, rye), speciality flours (buckwheat, coconut, chickpea, rice, oat), organic biscuits, organic breakfast cereals, baking essentials, and whole grain sacks. Products are Soil Association certified organic and Kosher certified, and the company pioneered the reintroduction of heritage grains to UK agriculture.

Product overview

Doves Farm Foods is the UK's No.1 organic flour brand, offering a comprehensive range of organic baking products. Their portfolio includes organic bread flours (strong white, wholemeal, seeded varieties), ancient grain flours (spelt, einkorn, emmer, rye), speciality flours (buckwheat, coconut, chickpea, rice, oat), organic biscuits (fruity oat, ginger oat, wholemeal digestive), organic breakfast cereals (ancient grain flakes, cocoa rice pops, fruit & fibre flakes), baking essentials (yeast, baking powder, bicarbonate of soda, cornflour), and whole grains (rye, high protein wheat). Founded in 1977 by Clare and Michael Marriage, the company pioneered re-introducing ancient grains like rye, spelt, einkorn, and emmer to UK soils. Products are Soil Association certified organic and distributed through major UK retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Oaty White Strong Bread Flour A carefully balanced blend of British oats with strong white bread flour, milled from sustainably grown grain. Designed for everyday bread making, producing loaves with soft, creamy crumb and subtle oaty flavour, with 47% more fibre than strong white bread flour.
• Organic Strong White Bread Flour Organic strong white bread flour milled from the finest, sustainably grown wheat, ideal for bread making, rolls, pizza bases and sourdoughs.
• Organic Seedhouse Bread Flour A light bread flour packed with 5 seeds (pumpkin, sunflower, poppy, millet and golden linseeds) ready to bake into a tasty, soft Seedhouse loaf.
• Organic Heritage Seeded Bread Flour A blend of organic wholemeal ancient grain flours: spelt, emmer and einkorn, mixed with teff grain, sunflower, poppy and brown linseeds.
• Organic Strong Wholemeal Bread Flour Organic strong wholemeal bread flour milled from the finest, sustainably grown wheat, ideal for wholemeal bread making, rolls and sourdoughs.
• Organic Malthouse Bread Flour Expertly blended from the finest, sustainably grown organic wheat, rye and barley malt flours with malted wheat flakes for delicious loaves and rolls.
• Organic Stoneground Wholemeal Spelt Flour Stoneground wholemeal organic spelt flour with a wheaty, nutty flavour. Doves Farm was the first to reintroduce spelt to UK soils.
• Organic White Spelt Flour Mildly tangy in flavour, soft off-white ancient grain spelt flour, suitable for all baking.
• Organic Wholemeal Rye Flour Stoneground wholemeal flour milled from sustainably grown organic whole rye grain with a distinctively tangy flavour, suitable for close-textured wholemeal bread, cakes and biscuits.
• Organic Wholemeal Emmer Flour Stoneground wholemeal emmer flour, buttery and wheaty in flavour, suitable for bread and cakes.
• Organic Wholemeal Einkorn Flour Stoneground deep, earthy wholemeal flour milled from organic einkorn, the earliest variety of wheat and oldest member of the wheat family.
• Organic Buckwheat (Sarrasin) Flour Stoneground flour milled from 100% wholegrain, sustainably grown organic buckwheat; despite its name, buckwheat is a member of the rhubarb family.
• Organic Coconut Flour Stoneground flour milled from organic coconuts, suitable for gluten-free and alternative baking.
• Organic Chickpea Flour Flour milled from organic chickpeas, suitable for gluten-free cooking and traditional dishes.
• Organic Brown Rice Flour Flour milled from organic brown rice, suitable for gluten-free baking.
• Organic Oat Flour Flour milled from organic oats, naturally gluten-free and high in fibre.
• Organic Ancient Grain Spelt Flakes Multigrain flakes made with ancient grains buckwheat, quinoa and teff, packed with wholesome cereal flavour.
• Organic Wholegrain Cocoa Rice Pops Wholegrain rice covered in premium organic cocoa with a delightful chocolatey taste.
• Organic Ancient Grain Cereal Hoops Crunchy hoops bursting with ancient grains buckwheat, quinoa and teff.
• Organic Ancient Grain Fruit & Fibre Flakes Organic cereal mixing crunchy flakes from wholegrain rice and buckwheat with banana, coconut, sultanas and apple pieces.
• Organic Fruity Oat Biscuits Organic oat biscuits with fruit, made with organic flour.
• Organic Ginger Oat Biscuits Organic ginger biscuits made with oats, with a distinctive ginger flavour.
• Organic Wholemeal Digestive Biscuits Traditional wholemeal digestive biscuits made with organic flour.
• Quick Yeast Fast-acting yeast for bread making, suitable for bread machines and hand baking.
• Baking Powder Baking powder for leavening cakes and baked goods.
• Bicarbonate of Soda Bicarbonate of soda for baking and cleaning purposes.
• Organic Cornflour Organic cornflour for thickening sauces and baking.
• Vitamin C Vitamin C used as a flour improver in bread making.
• Organic Rye Grain Whole organic rye grain for milling and baking.
• Organic High Protein Wheat Grain High protein wheat grain for home milling and bread making.
• Organic Flour Box A curated box containing multiple organic flour varieties for home baking enthusiasts.
• Organic Bread Baking Box A curated box containing organic bread-making flours and essentials for home bakers.

Quantifiable outcome

• 47% more fibre per 100g compared to strong white bread flour in Organic Oaty White Strong Bread Flour
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner for secure card transactions on the Doves Farm e-commerce website. All card transactions are processed securely by Stripe.
• Soil AssociationcoreOthersOrganic certification body providing certification for Doves Farm's organic products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jordans: UK cereal and granola brand owned by Associated British Foods with organic and wholegrain positioning. Broader incumbent competing with Doves Farm in organic breakfast cereals across UK retailers.
• Allinson's: Established UK flour brand owned by Associated British Foods with nationwide supermarket distribution across organic and mainstream SKUs. Broad incumbent competing for the same UK flour shelf space as Doves Farm.

Direct peers

• Sharpham Park: UK-based specialist in heritage grains, particularly spelt, with farming, milling, and branded flour products. Directly comparable to Doves Farm's spelt, emmer, and rye heritage grain flour lines and overlapping retail distribution.
• King Arthur Baking Company: US specialty flour and baking brand with strong heritage positioning, multi-category portfolio (flour, mixes, baking essentials), and consumer education content. Closely comparable to Doves Farm on brand-led baking content strategy and premium flour positioning.
• Marriage's Flour: Historic UK flour miller offering organic and specialty flours alongside mainstream flour lines. Closely comparable to Doves Farm as a UK heritage flour miller with national grocery and foodservice distribution.
• Arrowhead Mills: US organic grain, flour, and baking products brand with heritage positioning. Comparable to Doves Farm's organic grain milling, ancient grains (spelt, amaranth, quinoa), and multi-category baking platform.
• Shipton Mill: UK specialty flour miller focused on organic, heritage, and stoneground flours for artisan bakers and home bakers. Directly comparable to Doves Farm on milling approach, organic positioning, and customer base.
• Bob's Red Mill: US-based specialist in organic, whole grain, heritage, and gluten-free flours, cereals, and baking products. Highly comparable business model and product mix to Doves Farm, including ancient grains and gluten-free ranges, operating in a different geography.
• Hodgson Mill: US specialty flour and grain company offering organic, whole grain, and gluten-free flours and baking products. Comparable to Doves Farm on heritage grain focus, organic certification, and baking essentials portfolio.

Emerging players

• Rude Health: UK organic breakfast and baking brand with strong organic, plant-based, and free-from credentials across porridges, granolas, and plant milks. Adjacent to Doves Farm on UK organic positioning, multi-category platform, and supermarket distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doves Farm Foods