Supercar Owners Circle
Supercar Owners Circle is a Switzerland-based, invitation-managed private membership network serving high-net-worth collectors of rare modern and historic supercars, providing curated global events, concierge ownership services, and luxury brand privileges.
- Company typePrivate
- Founded2014
- HeadquartersEmmen, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Supercar Owners Circle does
Supercar Owners Circle (SOC), legally Supercar Owners Circle AG, is a Switzerland-domiciled, membership-based private company founded in 2014 and headquartered in Emmen. It operates an exclusive, invitation-managed network for high-net-worth collectors of limited-production modern supercars and rare historic performance vehicles, providing members access to curated global events (SOC Weekends combining concours and rally formats, SOC Get-Togethers within larger automotive events, and bespoke SOC Privates hosted at members' private car collections) and a Personal Liaison Manager service spanning storage, insurance, transportation, maintenance, buying, selling, valuation, and succession planning.
SOC generates revenue primarily through annual membership subscription fees and incremental event participation and ancillary services. The core technology is a lightweight digital membership platform (website www.supercarownerscircle.com with online registration, cookie-based user experience, and newsletter capture); there is no proprietary AI/ML, no app-mandatory stack, and no documented API surface. The company supplements its offering with a portfolio of brand partnerships spanning horology, hospitality, yachting, motorsport engineering, wine, model craftsmanship, and bespoke design, which are delivered as member benefits rather than standalone revenue streams.
In February 2025, SOC was acquired by the duPont REGISTRY Group, a diversified luxury automotive conglomerate, and now operates as a subsidiary within a portfolio that includes duPont REGISTRY, Petrolicious, Sotheby's Motorsport, FerrariChat, Canossa, Cavallino, Elferspot, and LLP Exotic Auto Finance. The company maintains 11-50 employees and a selectively curated membership base of approximately 150 individuals, with outreach into a wider network of 3,500+ collectors across more than 30 locations spanning Europe, the Middle East, Asia, and North America.
Supercar Owners Circle firmographics
Firmographics- Name
- Supercar Owners Circle
- Legal name
- Supercar Owners Circle AG
- Website
- https://supercarownerscircle.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supercar Owners Circle is a Switzerland-based, invitation-managed private membership network serving high-net-worth collectors of rare modern and historic supercars, providing curated global events, concierge ownership services, and luxury brand privileges.
- Ownership category
- akta.pro rank
Supercar Owners Circle industry classification
Industry- Product category
- Luxury Automotive Membership Club
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industry
- Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)
Keywords
Where Supercar Owners Circle is headquartered
LocationHeadquarters
- HQ city
- Emmen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Supercar Owners Circle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others, Technology or R&D
Revenue model
- Membership Fees: SOC generates revenue through annual membership fees. The membership provides access to exclusive supercar events, privileged experiences with luxury partners, and networking opportunities with fellow collectors. Members pay subscription fees for ongoing access to the network and its curated events and services.
- Event Participation and Services: Revenue is generated through member-only events including SOC Weekends, SOC Get-Togethers, and SOC Privates. Additional services offered through Personal Liaison Manager include use, maintain, buy, and sell services covering storage, insurance, transportation, repair, servicing, restoration, detailing, transaction facilitation, valuation, and succession planning.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Supercar Owners Circle product offering
Product offeringCore offering
Supercar Owners Circle is an exclusive membership network for high-net-worth supercar collectors that delivers curated automotive experiences worldwide. The core membership grants access to signature event formats (SOC Weekends, SOC Get-Togethers, SOC Privates), privileged relationships with prestige car manufacturers, and a Personal Liaison Manager coordinating best-in-class service providers for storage, insurance, transport, maintenance, buying, and selling of rare vehicles.
Product overview
Supercar Owners Circle is a membership network offering exclusive supercar experiences. The core offering is the SOC Membership, which provides access to curated events (SOC Weekends, SOC Get-Togethers, SOC Privates), privileged automotive industry access, networking with like-minded collectors, and a Personal Liaison Manager service for tailored supercar ownership support. The company operates at select global locations and partners with luxury brands and prestigious car manufacturers to deliver unique member experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Supercar Owners Circle Membership An exclusive, selectively admitted membership network for high-net-worth supercar collectors that provides access to curated global events, privileged relationships with prestigious car manufacturers, networking with fellow collectors, and tailored ownership services.
- SOC Weekends Signature event format that combines elements of a concours and rally, bringing together the rarest and most uncompromising supercars of past and present at prestigious global locations for SOC members.
- SOC Get-Togethers Gatherings of SOC members and their friends embedded within larger automotive events, providing exclusive access to major car culture happenings.
- SOC Privates Intimate, fully bespoke member-only events hosted at fellow SOC members' private car collections, providing a highly exclusive curated experience.
- Personal Liaison Manager (PLM) Service A dedicated resource within the SOC membership that works with best-in-class service providers to enhance members' supercar ownership experience across storage, insurance, transportation, maintenance, repair, restoration, detailing, buying, selling, valuation, documentation, and succession planning.
Companies that use Supercar Owners Circle
Customer profileSegments1 record
Ideal customer profiles1 record
Supercar Owners Circle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supercar Owners Circle partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- duPont REGISTRY GroupcoreduPont REGISTRY Group acquired Supercar Owners Circle in February 2025, integrating SOC into their portfolio of luxury automotive brands including duPont REGISTRY, Petrolicious, Sotheby's Motorsport, FerrariChat, Canossa, Cavallino, duPont REGISTRY Live, duPont REGISTRY Garage, Elferspot, and LLP Exotic Auto Finance. SOC is positioned as part of the duPont REGISTRY Group ecosystem.
- TremacominorMulti-family office and fiduciary services firm offering company formation, asset protection, estate planning, tax and legal advisory, and accounting tailored to long-term needs. SOC members receive access to private advisory sessions.
- Jaquet DrozminorIconic Swiss watchmaker with over 280 years of heritage, master of automata and haute horlogerie. Members can book visits at Jaquet Droz headquarters and design unique pieces.
- Waldorf Astoria Maldives IthaafushiminorThree-island Maldivian sanctuary offering unmatched luxury, privacy, and immersive natural beauty. Members receive exclusive benefits for island stays.
- Wajer YachtsminorDutch builder of sleek, high-performance day boats combining cutting-edge technology with refined comfort. Partnership provides exclusive access for SOC members.
- Capricorn GroupminorSince 1933, Capricorn Group has engineered motorsport excellence from Formula 1 to Le Mans. Precision, carbon mastery, and uncompromising reliability define their craft. Partnership connects SOC members with motorsport heritage and engineering expertise.
- The Chedi AndermattminorLuxury hotel in the Swiss Alps blending Alpine tradition and Asian-inspired sophistication. Renowned for understated luxury, refined architecture, and exceptional service—serving as a premier venue for SOC events in Switzerland.
- Amalgam CollectionminorBristol, England-based creator of high-quality models for Ferrari, Bugatti, and Aston Martin using original CAD data. Members receive benefits and discounts on exclusive model replicas.
- DonnafugataminorSicilian winery fusing tradition, innovation, and terroir to craft expressive wines from Mediterranean landscapes. Provides exclusive wine experiences for SOC members.
- LMM DesignminorCreators of bespoke hypercar specifications defined by timelessness, elegance, and splendor—transforming standard configurations into exceptional works of art.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Supercar Owners Circle competitors and assessment
Company assessmentDirect peers
- Petrolicious: Premium automotive media and events brand celebrating classic and collectible cars; duPont REGISTRY Group affiliate. Adjacent membership/media model aimed at the same collector demographic.
- Supercar Driver: UK-based members' club and community for supercar owners, hosting trackdays, road tours and social events. Closest Western European functional competitor to SOC in the invitation-style supercar membership club niche.
- FerrariChat: Long-running Ferrari owner community and forum, now a duPont REGISTRY Group affiliate. Comparable in targeting Ferrari-collecting HNW individuals, though primarily a digital community rather than an events club.
- Canossa Events: Organizer of exclusive luxury driving events and rallies (Cannonball, Tour Auto, etc.) for HNW collectors of historic and exotic cars; sister duPont REGISTRY Group affiliate and directly comparable curated-events model to SOC.
- Cavallino: Classic Ferrari-focused membership, events and media brand; now also a duPont REGISTRY Group affiliate alongside SOC. Targets the same HNW Ferrari/collector audience with curated events and publications.
Broad incumbents
- duPont REGISTRY: Long-running luxury auto marketplace and listings platform; parent-aligned brand reaching the same affluent buyer audience. Broader in scope (any luxury/super car transaction) compared with SOC's curated-club model.
- Goodwood Festival of Speed / Goodwood Revival: Quintessential HNW automotive enthusiast events (Festival of Speed, Revival, Members' Meeting) with a paying membership tier (Goodwood Road Racing Club). Comparable in the rare/exotic car and motorsport heritage space SOC serves.
- Sotheby's Motorsport: Online collector-car marketplace from Sotheby's; duPont REGISTRY Group affiliate. Overlaps on serving HNW buyers and sellers of rare supercars but operates as a transaction platform rather than a membership club.
Emerging players
- Concorso d'Eleganza Villa d'Este: Iconic annual concours d'elegance for historic and concept cars on Lake Como. Comparable as a destination event for HNW collectors, but invitation-only per car rather than a recurring membership network.
- Salon Privé: UK-based luxury automotive garden party, concours and supercar gathering for HNW collectors and manufacturers. Comparable curator-driven, high-prestige event comparable to SOC Weekends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Supercar Owners Circle social profiles
Digital presenceSupercar Owners Circle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supercar Owners Circle leadership team
Management profileNumber of profiles
Profiles8 records
Supercar Owners Circle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supercar Owners Circle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supercar Owners Circle
What does Supercar Owners Circle do?
Supercar Owners Circle is an exclusive membership network for high-net-worth supercar collectors that delivers curated automotive experiences worldwide. The core membership grants access to signature event formats (SOC Weekends, SOC Get-Togethers, SOC Privates), privileged relationships with prestige car manufacturers, and a Personal Liaison Manager coordinating best-in-class service providers for storage, insurance, transport, maintenance, buying, and selling of rare vehicles.
Is Supercar Owners Circle a public or private company?
Supercar Owners Circle is a private company. It is classified as corporate owned and is currently operating.
When was Supercar Owners Circle founded?
Supercar Owners Circle was founded in 2014. It employs 11 to 50 people.
Where is Supercar Owners Circle based?
Supercar Owners Circle is headquartered in Emmen, Switzerland, in the Europe region.
How does Supercar Owners Circle make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are event Participation and Services.
Who are Supercar Owners Circle's main competitors?
Direct peers on record are Petrolicious, Supercar Driver, FerrariChat, Canossa Events and Cavallino. Broad incumbents are duPont REGISTRY, Goodwood Festival of Speed / Goodwood Revival and Sotheby's Motorsport. Emerging players are Concorso d'Eleganza Villa d'Este and Salon Privé.
Does Supercar Owners Circle have an API?
No public API is recorded for Supercar Owners Circle.
What industry is Supercar Owners Circle in?
Supercar Owners Circle's product category is Luxury Automotive Membership Club. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of THADAMAJ, Luxury Car Club / Membership-Based Exotic Rentals. Its SIC code is 7997.