Wajer Yachts
Wajer Yachts is a privately held Dutch luxury powerboat manufacturer, founded 1992, designing and building in-house a nine-model range from the 11.83m Wajer 38 dayboat to the 23.45m Wajer 77 superyacht for ultra-high-net-worth individuals and superyacht owners worldwide.
- Company typePrivate
- Founded1992
- HeadquartersHeeg, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wajer Yachts does
Wajer Yachts B.V. is a privately held Dutch luxury powerboat and superyacht manufacturer founded in 1992 by Dorus Wajer and now led by his son Dries Wajer as Managing Director. The company designs and builds an in-house range of nine current models spanning from the 11.83m Wajer 38 dayboat to the 23.45m Wajer 77 superyacht, including dedicated Sport (S) variants and Hard Top (HT) variants of the Wajer 44 and Wajer 55. Core technology centers on Volvo Penta IPS propulsion with joystick and Dynamic Positioning, Volvo Glass Cockpit flush-mounted touchscreens, 360-degree vision cameras, and a suite of proprietary mechanical innovations such as the patent-pending pushbutton fender system, concealed hydraulic anchor, and hydraulic swim platform. All construction is performed in-house by more than 350 experts across three Netherlands shipyards (Heeg, Lemmer, Heerenveen), with the Heerenveen facility producing one new hull every four weeks.
Wajer sells exclusively direct to ultra-high-net-worth individuals and superyacht owners through dedicated regional sales managers and an owned hub-and-spoke service network spanning Amsterdam, the Côte d'Azur (Port Grimaud), Ibiza (two offices), Mallorca, Marbella, and Miami (Wajer Bay Marina). Revenue is generated primarily through one-time new yacht sales across the 38/44/55/77 ranges, supplemented by a recurring ecosystem of services including certified pre-owned sales, multi-day and day charter, the Wajer Care managed-service program (maintenance, crew, concierge), refit at Wajer shipyards, branded chase boats and Williams jet tenders for superyacht owners, and a mobile app for tracking and service ordering. Pricing is not publicly disclosed and is quote-based per configuration and hull.
Strategic intent is visible through a deliberate push into North America (Miami marina, VP Sales NA), an institutional capital event with Parcom in 2022, the 2021 acquisition of Zaadnoordijk Yacht Builders, and a compressed product cadence in 2023-2025 that delivered the Wajer 44 family and a from-the-keel-up redesign of the Wajer 55, with alternative Mercury V10 Verado outboard propulsion added alongside the existing Volvo Penta IPS systems.
Wajer Yachts firmographics
Firmographics- Name
- Wajer Yachts
- Legal name
- Wajer Yachts B.V.
- Website
- https://wajer.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wajer Yachts is a privately held Dutch luxury powerboat manufacturer, founded 1992, designing and building in-house a nine-model range from the 11.83m Wajer 38 dayboat to the 23.45m Wajer 77 superyacht for ultra-high-net-worth individuals and superyacht owners worldwide.
- Ownership category
- akta.pro rank
Wajer Yachts industry classification
Industry- Product category
- Luxury Powerboat / Motor Yacht Manufacturing
- NAICS
- Ship Building and Repairing (336611), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
Keywords
Where Wajer Yachts is headquartered
LocationHeadquarters
- HQ city
- Heeg
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Wajer Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Yacht Sales: Primary revenue from building and selling new luxury powerboats across 9 model lines (38, 38S, 44, 44HT, 44S, 55, 55HT, 55S, 77). One-time purchase model with custom configuration options.
- Pre-owned Yachts: Sale of approved pre-owned Wajer yachts that have been inspected and certified.
- Charter Services: Yacht charter services allowing customers to experience a Wajer for a day or multiple days, fully customized.
- Wajer Care Services: Comprehensive maintenance, cleaning, crew management, concierge services, and technical support through hub network.
- Refit Services: Refit and upgrade services for existing Wajer yachts.
- Wajer Tender Sales: Sale of Williams jet tenders and branded chase boats for superyacht owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury powerboats ranging from dayboats to 77-foot superyachts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wajer Yachts product offering
Product offeringCore offering
Wajer Yachts designs, builds, and sells handcrafted Dutch luxury powerboats ranging from the 11.83m Wajer 38 dayboat to the 23.45m Wajer 77 superyacht, distributed and serviced exclusively through its own sales team and hub network in Europe and Miami. Beyond new construction, the company offers certified pre-owned yachts, purpose-built superyacht tenders, charter experiences, the Wajer Care maintenance and concierge program, owner mobile apps, and refit services. All boats are built entirely in-house by 350+ craftsmen at shipyards in Heeg, Lemmer, and Heerenveen in the Netherlands.
Product overview
Wajer Yachts is a Dutch luxury yacht manufacturer offering a portfolio of handcrafted powerboats ranging from 7m to 23m. The core product line consists of the Wajer 38 (dayboat), Wajer 44 (high-performance yacht available in open, HT, and S variants), Wajer 55 (flagship weekender in open, HT, and S forms), and Wajer 77 (superyacht flagship). All models feature Volvo Penta IPS propulsion systems with joystick maneuvering, advanced navigation technology, and premium materials. The ecosystem is extended through pre-owned yachts, dedicated tenders, charter services, the Wajer Care maintenance program, owner apps for yacht tracking and service ordering, and service hubs across Europe and Miami. Heritage models (Captain's Launch, Wajer 34, Wajer 37) represent earlier designs no longer in production. The company operates shipyards in Heeg, Lemmer, and Heerenveen in the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Wajer Care: Comprehensive yacht maintenance and care service program covering maintenance, cleaning, crew management, and concierge services at service hubs in Amsterdam, Côte d'Azur, Ibiza, Mallorca, and Miami.
- Wajer Summer Crew
- Wajer Bay Marina
Products and services
- Wajer 38 Wajer 38 dayboat combining agility and comfort with 11.83m LOA, carbon fiber surfaces, wraparound windshield, Volvo Penta IPS 650 propulsion (46 knots top speed), and Permateek decking. Targeted at ultra-high-net-worth owners seeking a luxury dayboat.
- Wajer 38 S Sport variant of the Wajer 38 with center-console cockpit under hardtop bimini, Stidd seats, Raymarine 12-inch touchscreen, and Volvo Penta IPS (up to 48 knots) or Mercury V10 Verado (up to 52 knots) propulsion. Targeted at owners wanting a sport dayboat and as a superyacht chase boat.
- Wajer 44 Wajer 44 high-performance luxury yacht at 12.70m LOA with continuous curved lines, minimalist dashboard, Volvo Penta IPS 500 or 650 engines, sleeping four with full galley and bathroom. Targeted at owners wanting an overnight-capable luxury performance yacht.
- Wajer 44 HT Wajer 44 with sliding roof over cockpit, combining sun on decks with shade at the helm. Includes Flexiteek decking, carbon fiber surfaces, Volvo Penta IPS 500/650 or Mercury V10 Verado outboards, 13.10m LOA, 38-knot top speed.
- Wajer 44 S Maverick sport sibling of the Wajer 44 with center-console cockpit, aerodynamic windshield and roof, carbon-shell suspension seats, built-in sun awning, available with Volvo Penta IPS (500/650) or four Mercury V10 Verado 400HP outboards; 13.10m LOA.
- Wajer 55 Redesigned Wajer 55 flagship weekender at 16.80m LOA with symmetrical deck layout and two tables, automatic fenders, concealed cleats and anchor, premium upholstery, high seating position, sleeping 4-6 in two cabins, three Volvo Penta D6-IPS600 engines. Named Best Weekender by Robb Report Best of the Best 2026.
- Wajer 55 HT Wajer 55 with sliding roof for extended season; breathable, water-repellent canvas roof on lightweight composite/carbon frame, 16.80m LOA, 20.90 tons, three Volvo Penta D6-IPS600 440hp engines, 28-knot speed, 390 NM range.
- Wajer 55 S Sport-focused 55 with center-console position, carbon fiber accents, extended sun awning, four racing-inspired carbon seats; 16.83m LOA, three Volvo Penta IPS 600/650 engines, 38-knot top speed, accommodating Seabobs, paddleboards, and Williams 280 Minijet.
- Wajer 77 Flagship 23.45m superyacht, 51 tons, three Volvo Penta IPS 1200 D13-900hp engines delivering 37-knot top speed and 25-knot cruising with 350 NM range. Three suites for six plus a crew cabin, 360 Vision camera system, automatic fenders, and Williams 325 jet tender.
- Pre-owned Wajer Yachts Certified pre-owned Wajer yachts that have been inspected and approved, ready for new owners, with access to Wajer Care service and the global hub network.
- Wajer Tender / Chase Boats Purpose-built chase boats and Williams jet tenders for superyacht owners, featuring reinforced bow for towing, easy boarding, and Wajer styling; sold via direct sales.
- Charter Services Yacht charter services allowing customers to experience a Wajer for a day or multiple days, fully customized to preferences, with seasonal Wajer Summer Crew at hubs in Amsterdam, French Riviera, Ibiza, Mallorca, and Miami.
- Wajer Care Comprehensive ownership support program covering maintenance, cleaning, crew management, concierge services, and technical support through hubs in Amsterdam, Côte d'Azur, Ibiza, Mallorca, and Miami.
- Refit Services Yacht refurbishment and modernization services at Wajer shipyards, including paint, systems upgrades, and cosmetic improvements for existing Wajer yachts.
- Wajer Apps Mobile applications for Wajer yacht owners providing yacht tracking, performance monitoring, and ordering of additional services, available to existing owners by subscription.
- Captain's Launch (Heritage) Original Wajer model still offered in 7m and 8m versions with classic 1920s English-launch silhouette, elegant lines, quiet engine, minimal maintenance, and optional floor heating.
Quantifiable outcome
- 52 knots top speed (Wajer 38 S with V10 engines)
- +3 more outcomes
Companies that use Wajer Yachts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wajer Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Wajer Yachts partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mercury MarinecoreMercury V10 Verado 400 HP outboard engines available as option on Wajer 44 S and 44 HT. Partnership for alternative propulsion systems.
- Red Bull Racing / Mercedes-AMG PetronasminorPartnership presence at Monaco F1 Grand Prix. Featured in F1 Netflix show. Toto Wolff (Mercedes F1 Team Principal) is a Wajer owner. Marketing exposure through motorsport events and content.
- Studio Piet BoonminorDesigned Wajer's boat house facility. Architectural partnership for retail/showroom space.
- Williams Jet TenderscoreWilliams jet tenders (Williams 325 Jet Tender, Williams Turbo Jet) included as standard tender on Wajer yachts. Integration of tender storage and launch systems.
- Sinot Exclusive Yacht DesigncoreOverall design of Wajer 55 created in partnership with Sinot Exclusive Yacht Design. Collaborative design relationship for flagship model.
- Vripack Naval ArchitectscoreResponsible for naval architecture and hull design of Wajer 55. Engineering partnership for performance optimization.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Wajer Yachts competitors and assessment
Company assessmentDirect peers
- Princess Yachts: British luxury motor yacht builder producing yachts from 10m to 40m+. Princess competes with Wajer in the flybridge, sport, and express cruiser segments with comparable quality positioning, and shares Volvo Penta IPS propulsion across much of its lineup.
- Pardo Yachts: Cantiere del Pardo's luxury dayboat brand offering walkaround and center console yachts in the 11m–20m range. Pardo's recent product launches have directly targeted the same design-conscious UHNWI buyer that Wajer serves, with comparable IPS propulsion and Mediterranean cruising use cases.
- Hinckley: American luxury yacht builder with deep heritage (est. 1928) producing jet-powered dayboats and motor yachts from 8m to 18m+. Hinckley shares Wajer's craft-quality positioning, hand-built production model, and ultra-premium pricing for the UHNWI segment.
- VanDutch: Dutch-origin luxury dayboat brand producing minimalistic, design-forward motor yachts in the 8m–16m range. VanDutch and Wajer share Dutch heritage and a similar design-led luxury positioning targeting the same Mediterranean yachting clientele.
- Chris-Craft: American heritage luxury dayboat manufacturer (est. 1874) producing mahogany-styled runabouts and modern launch models in the 7m–12m range. Chris-Craft competes directly with Wajer's heritage-inspired and modern dayboats in the US market, including Miami where both brands have dealer presence.
- Sunseeker: UK-based luxury motor yacht manufacturer with a broad range from 12m to 40m+. Sunseeker overlaps with Wajer in the sport and express yacht segments and shares the European luxury customer base, premium pricing strategy, and global dealer/service model.
- Frauscher Bootswerft: Austrian boutique luxury dayboat and motor yacht builder with a similar handcrafted positioning, small-series production philosophy, and premium pricing. Frauscher's product range (7m–14m) directly overlaps with Wajer's smaller models and competes for the same discerning European UHNWI buyer.
- Pershing: Ferretti Group brand specializing in sport luxury motor yachts from 13m to 35m+. Pershing's performance-led positioning and IPS/jet-drive propulsion closely mirror Wajer's 38 S/44 S/55 S product strategy, making it a head-to-head competitor in the luxury dayboat and sport yacht segment.
- Riva: Italian luxury motor yacht manufacturer owned by Ferretti Group, producing open dayboats and motor yachts in a comparable size range (8m–50m+). Riva is the closest analog to Wajer in terms of luxury positioning, brand heritage, and craftsmanship narrative — and competes directly in Mediterranean hubs.
Broad incumbents
- Azimut: Italian luxury motor yacht builder (Azimut-Benetti Group) producing a broad portfolio from 10m to 40m+ across flybridge, sport, and S collections. Azimut is a broader incumbent with overlapping design language and Mediterranean cruising use cases, but at greater scale and broader price tier coverage than Wajer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wajer Yachts social profiles
Digital presenceWajer Yachts compliance and trust
Trust signalCompliance1 record
Wajer Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wajer Yachts leadership team
Management profileNumber of profiles
Profiles9 records
Wajer Yachts subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wajer Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wajer Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wajer Yachts
What does Wajer Yachts do?
Wajer Yachts designs, builds, and sells handcrafted Dutch luxury powerboats ranging from the 11.83m Wajer 38 dayboat to the 23.45m Wajer 77 superyacht, distributed and serviced exclusively through its own sales team and hub network in Europe and Miami. Beyond new construction, the company offers certified pre-owned yachts, purpose-built superyacht tenders, charter experiences, the Wajer Care maintenance and concierge program, owner mobile apps, and refit services. All boats are built entirely in-house by 350+ craftsmen at shipyards in Heeg, Lemmer, and Heerenveen in the Netherlands.
Is Wajer Yachts a public or private company?
Wajer Yachts is a private company. It is classified as family owned and is currently operating.
When was Wajer Yachts founded?
Wajer Yachts was founded in 1992. It employs 101 to 250 people.
Where is Wajer Yachts based?
Wajer Yachts is headquartered in Heeg, Netherlands, in the Europe region.
How does Wajer Yachts make money?
Six revenue lines are on record. New Yacht Sales are the primary driver. The others are pre-owned Yachts, charter Services, wajer Care Services, refit Services and wajer Tender Sales.
Who are Wajer Yachts's main competitors?
Direct peers on record are Princess Yachts, Pardo Yachts, Hinckley, VanDutch, Chris-Craft, Sunseeker, Frauscher Bootswerft, Pershing and Riva. Azimut is listed as a broad incumbent.
Does Wajer Yachts have an API?
No public API is recorded for Wajer Yachts.
What industry is Wajer Yachts in?
Wajer Yachts's product category is Luxury Powerboat / Motor Yacht Manufacturing. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing. Its NAICS code is 336611 and its SIC code is 3730.