MyTennisLessons

What MyTennisLessons does

MyTennisLessons (legally operated by Servicient Inc., founded 2011, headquartered in Austin, Texas) is a two-sided online marketplace that connects tennis students with vetted local coaches across the United States. The platform enables students to search by zip code, compare coach profiles, ratings, and pricing, then book and pay for lessons online at public parks, community centers, high schools, or private courts. The company serves individual learners across all age groups and skill levels — kids, youth, adults, seniors, and beginners through advanced competitive players — as well as pairs, small groups, and tennis coaches seeking a steady pipeline of students and online booking/payment tools.

The core platform combines a coach-matching engine with a review system (4.9/5 across 10,000+ reviews), a tennis court locator utility, online scheduling, and payment processing via credit card and PayPal. Beyond the core private lesson offering, the company has expanded into adjacent verticals: semi-private lessons, group lessons, hitting lessons, tennis classes, serving practice, racket stringing, and gift certificates. Marketing is conducted primarily through SEO-optimized landing pages for 1,500+ US cities, a content blog, promotional codes, and earned media coverage in outlets such as The New York Times, Forbes, and Entrepreneur.

The business model is a transaction-fee marketplace: MyTennisLessons takes a commission on each booked lesson, while coaches set their own rates (typically $55–$75/hour) and retain the remainder. There are no membership, court, or recurring subscription charges to students, and the platform offers a 100% Satisfaction Guarantee. The supply side consists of 2,500+ vetted coaches (many USPTA/PTR certified), and the platform reports 500,000+ cumulative lessons completed across 1,500+ cities. The company is privately held, has raised a single disclosed $650K funding round in 2014 (and participated in the Capital Factory accelerator in 2013), and operates with a small (1–10) employee team, indicating a lean, bootstrapped operating model.

Name

MyTennisLessons

Legal name

Servicient Inc.

Website

https://mytennislessons.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MyTennisLessons is a US online marketplace founded in 2011 (operated by Servicient Inc., Austin TX) that connects tennis students with 2,500+ vetted local coaches across 1,500+ cities, earning transaction fees on per-lesson bookings averaging $55–$75/hour.

Ownership category

akta.pro rank

Product category

Tennis Coaching Marketplace

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis Equipment & Accessories Retail (CRAMAFAA)

Keywords

• Tennis lessons marketplace
• Tennis coach booking
• Private tennis instruction
• Online sports coaching
• Tennis court locator

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Lesson Transaction Fees: Marketplace takes a commission on each tennis lesson booked through the platform. Students pay for lessons online via credit card or PayPal; coaches receive payment while MyTennisLessons retains a portion. No membership, court, or auto-monthly charges to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MyTennisLessons operates an online marketplace that connects tennis students with vetted, independent tennis coaches in their local area. Students search by zip code, compare coach profiles and reviews, and book private, semi-private, group, kids, or adult lessons online with payment processed through the platform. Additional offerings include racket stringing services, a tennis court locator, and gift certificates, with the company retaining a commission on each transaction.

Product overview

MyTennisLessons is a marketplace platform connecting tennis students with qualified local coaches across the United States. The core product is private tennis lessons (1-on-1 instruction), supplemented by semi-private lessons for two students, group lessons, and tennis classes/clinics. The platform also offers specialized lesson types including kids tennis lessons, youth tennis lessons, adult tennis lessons, beginner tennis lessons, and hitting lessons for advanced players. Additional services include a tennis court locator tool, racket stringing service, and gift certificates. The platform operates across 1,500+ cities with over 2,500 coaches, charging per-lesson rates (typically $55-$75/hour) with no membership fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tennis Lessons One-on-one tennis instruction with a qualified coach, with personalized attention and tailored lesson plans for students of all skill levels. Lessons are held at local courts convenient for the student.
• Semi-Private Tennis Lessons Instruction shared between two students (friends, family members, or partners) simultaneously, providing personal instruction at a reduced per-person cost.
• Kids Tennis Lessons Tennis instruction designed for children, taught by coaches who specialize in engaging young learners with age-appropriate activities and skill-building.
• Youth Tennis Lessons Structured tennis coaching for young players, focusing on fundamentals, technique development, and building confidence.
• Adult Tennis Lessons Tennis instruction for adult beginners through advanced players, covering basic fundamentals to refined technique and competitive strategy.
• Beginner Tennis Lessons Introduction to tennis fundamentals for first-time players of any age, covering proper grip, stance, swing technique, and footwork with no prior experience required.
• Hitting Tennis Lessons
• Group Tennis Lessons
• Tennis Classes
• Tennis Serving Practice
• Racket Stringing
• Tennis Court Locator
• Gift Certificates

Quantifiable outcome

• 500,000+ lessons completed on the platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• WilsonminorGTM or Marketing PartnerMyTennisLessons is an Official Partner of Wilson, as indicated by the Wilson Partner Logo displayed on the website. Wilson is a major tennis equipment manufacturer. The partnership appears to be primarily marketing/co-branding, potentially including affiliate links for tennis racquets and gear.
• TopCourtminorGTM or Marketing PartnerMyTennisLessons published a review of TopCourt, an online tennis video platform featuring professional player drills and instruction. The review recommends TopCourt as a supplement to tennis lessons, with affiliate links. Featured pros include the Bryan Brothers, Genie Bouchard, Sloane Stephens, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlayYourCourt: PlayYourCourt is a US-based online marketplace connecting tennis students with local coaches for private and group lessons — directly comparable in product category, target customer, and marketplace business model to MyTennisLessons.
• TakeLessons: TakeLessons operates an online marketplace for private instruction across multiple disciplines including music, sports, and academics, with tennis as a core vertical — same marketplace mechanics, broader category footprint, and overlapping target audience.
• CoachUp: CoachUp is a marketplace connecting athletes with private sports coaches across many sports including tennis — comparable two-sided marketplace model, similar target customer (parents and adult learners), and overlapping sports instruction use case.
• Wyzant: Wyzant runs a marketplace for private tutors and instructors — primarily academic but with adjacent sports and hobby verticals — sharing marketplace mechanics, per-session transaction fees, and individual-learner customer base with MyTennisLessons.
• LessonRating.com: LessonRating is a tennis-specific lessons and coach directory/marketplace — direct competitor in the same tennis instruction vertical with overlapping discovery and review features.

Broad incumbents

• Thumbtack: Thumbtack is a large generalist services marketplace where tennis coaches are one of many categories — overlaps with MyTennisLessons on discovery and booking for sports instruction but covers a much broader range of local services.
• Yelp: Yelp is a broad local services and business listings platform where users can find and review tennis instructors and tennis facilities — competes indirectly for tennis-coach discovery demand alongside MyTennisLessons' zip-code search.
• Care.com: Care.com is a large marketplace for local care services with extension into sports and activities — overlaps on consumer search-and-book marketplace mechanics and household-oriented parent customer base used by MyTennisLessons' kids lessons.

Regional players

• USTA (United States Tennis Association): USTA is the US governing body for tennis and maintains coach directories and junior/adult programming that competes for the same coach-discovery and youth-tennis-instruction demand as MyTennisLessons, with strong brand authority in the category.

Emerging players

• Tennis-Places: Tennis-Places is a niche tennis court and lesson discovery site with coach listings — comparable in tennis-specific niche focus but smaller scale and thinner marketplace functionality than MyTennisLessons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyTennisLessons
• Facebookfacebook.com/mytennislessons
• LinkedInlinkedin.com/company/mytennislessons

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTennisLessons