AWID
AWID is a privately held, Morgan Hill, California-based provider of RFID products and solutions for embedded OEM markets, the security industry, and value-added resellers and integrators, operating with 11–50 employees since 1997.
- Company typePrivate
- Founded1997
- HeadquartersMorgan Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AWID does
AWID is a privately held, US-based provider of radio-frequency identification (RFID) products and solutions targeting embedded markets, the security industry, and value-added resellers and integrators. The company was founded in 1997 and is headquartered in Morgan Hill, California. Its scope spans RFID hardware — readers, tags, and related subsystems — configured for embedded OEM use cases and for physical access and security deployments, sold through a value-added channel model aimed at systems integrators and end users. The company is small (11–50 employees) and operates under combined CEO/CTO leadership held by Eric Huang, signaling a tightly run specialist supplier rather than a diversified platform vendor.
The business model appears to be product-and-channel oriented B2B: AWID designs and supplies RFID hardware into security and embedded OEM markets, with revenue generated via unit sales and solution configurations to integrators and value-added partners. No detailed pricing, customer logos, distribution partners, or revenue figures are disclosed in the available source data; the website rendering returned an unparsed verification placeholder, and aggregated company records do not list specific products, certifications, or channel relationships. No parent company, subsidiaries, or active investor roster beyond a single 2011 funding event have been identified.
Strategically, AWID is a long-tenured (27+ years), small-scale RFID specialist competing in a mature hardware category that has increasingly consolidated around larger vendors. With no funding activity recorded since 2011, no documented product launches, partnerships, geographic expansions, or M&A, the firm's current strategic posture — based on observable evidence — is one of steady-state niche operation rather than active expansion. The primary investment-relevant information gaps are: revenue magnitude and trajectory, customer concentration, channel depth, and any post-2011 capital or product activity.
AWID firmographics
Firmographics- Name
- AWID
- Website
- https://awid.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 11–50 employees
- Short description
- AWID is a privately held, Morgan Hill, California-based provider of RFID products and solutions for embedded OEM markets, the security industry, and value-added resellers and integrators, operating with 11–50 employees since 1997.
- Ownership category
- akta.pro rank
Where AWID is headquartered
LocationHeadquarters
- HQ city
- Morgan Hill
- HQ country
- United States
- HQ region
- North America
Markets served
AWID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
AWID product offering
Product offeringCore offering
AWID designs, manufactures, and supplies RFID hardware products — including readers, antennas, and tags — along with embedded RFID modules and value-added RFID solutions targeted at security integrators, access-control installers, and OEMs building RFID capability into their own products. The company's offering centers on physical-layer RFID devices rather than software platforms or end-user-facing applications.
Differentiator
Problem solved
Functional benefit
Products and services
- RFID Readers
- RFID Antennas
- RFID Tags
- Embedded RFID Modules
- Value-Added RFID Solutions
Companies that use AWID
Customer profileIdeal customer profiles2 records
AWID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AWID partnerships and signals
Strategic signalRecent moves1 record
AWID competitors and assessment
Company assessmentBroad incumbents
- HID Global: HID Global is a dominant supplier of RFID readers, credentials, and access-control solutions for security markets — overlapping directly with AWID's stated security-industry focus and offering a broader portfolio across physical and logical access.
- Zebra Technologies: Zebra provides RFID readers, antennas, printers/encoders, and location solutions across enterprise, retail, and logistics — directly competing with AWID in fixed and handheld RFID reader categories while serving a much broader enterprise customer base.
- ASSA ABLOY: ASSA ABLOY is the global leader in access-control and locking solutions, integrating RFID credentials and readers across commercial and institutional security — a broad incumbent that competes with AWID in security-focused RFID deployments.
Direct peers
- Identiv: Identiv produces RFID and NFC readers, inlays, and physical access solutions targeting security, healthcare, and IoT — directly comparable to AWID's security and embedded RFID portfolio.
- FEIG Electronics: FEIG Electronics is a long-standing RFID reader and antenna manufacturer with strong presence in access control, tolling, and industrial identification — directly comparable to AWID in security and embedded RFID markets.
- Confidex: Confidex specializes in high-performance RFID tags and labels for industrial, logistics, and asset-tracking applications — a comparable specialty RFID hardware vendor competing in adjacent segments to AWID.
- Alien Technology: Alien Technology manufactures UHF RFID tags, inlays, and reader solutions for retail, logistics, and industrial applications — a direct competitor in the UHF RFID hardware space where AWID also operates.
- Impinj: Impinj designs and sells RAIN UHF RFID tag chips, readers, and software for retail, logistics, and asset tracking — a directly comparable offering to AWID's RFID product line targeting embedded and industrial use cases.
- Elatec RFID Systems: Elatec develops RFID readers and writer modules designed for embedding into OEMs' products — a direct comparison to AWID's "embedded markets" positioning, with comparable form-factor and integrator-focused products.
- Convergence Systems Limited (CSL): CSL designs and manufactures UHF RFID readers, antennas, and integrated reader modules targeting logistics, asset tracking, and industrial IoT — overlapping with AWID's embedded RFID positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AWID social profiles
Digital presenceAWID financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWID leadership team
Management profileNumber of profiles
Profiles1 record
AWID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWID
What does AWID do?
AWID designs, manufactures, and supplies RFID hardware products — including readers, antennas, and tags — along with embedded RFID modules and value-added RFID solutions targeted at security integrators, access-control installers, and OEMs building RFID capability into their own products. The company's offering centers on physical-layer RFID devices rather than software platforms or end-user-facing applications.
When was AWID founded?
AWID was founded in 1997. It employs 11 to 50 people.
Where is AWID based?
AWID is headquartered in Morgan Hill, United States, in the North America region.
Who are AWID's main competitors?
Broad incumbents on record are HID Global, Zebra Technologies and ASSA ABLOY. Direct peers are Identiv, FEIG Electronics, Confidex, Alien Technology, Impinj, Elatec RFID Systems and Convergence Systems Limited (CSL).
Does AWID have an API?
No public API is recorded for AWID.