RealtyHive

What RealtyHive does

RealtyHive (legal entity RealtyHive.com LLC, a subsidiary of Micoley.com LLC) is a Green Bay, Wisconsin-based real estate marketplace platform founded in 2012 that operates across more than 150 countries. The platform enables property listings and discovery across residential, commercial, multi-family, land, farm, and international categories, and anchors its offering on a "Time-Limited Events" auction-style format that the company claims delivers up to 28x the daily views of leading real estate portals. Beyond the marketplace, RealtyHive operates a tiered product stack: Essentials at a $19.95 one-time listing fee, Elevate at 0.5% of closing price or $124.95/month, Time-Limited Events at 1% of closing price or $249.95/month, and an agent subscription ("RealtyHive Elite") at $9.95/month for unlimited listings plus 20% upgrade discounts. The platform also supports a Commercial Real Estate Marketing solution and a dedicated Financial Institutions Program for banks, credit unions, and government entities managing OREO and troubled assets, with full-service disposition including inventory management, valuation, and property preservation.

Distribution is multi-channel: a self-serve product-led flow for individual FSBO sellers and agents, an enterprise field-sales motion for financial institutions, a channel partner network of certified agents and brokers (Global Property Pros, partnered with FIABCI-USA in June 2023), and event-driven urgency through Time-Limited Events. Marketing relies on a blog ("The Buzz"), the RealtyCast Global podcast, email newsletters, case studies, and a comparison-based Agent Finder tool. The technology stack is a standard web marketplace with Google/LinkedIn SSO, reCAPTCHA, a seller/agent performance dashboard with real-time activity stats, range pricing, and multilingual (English/Spanish) interface; no proprietary AI/ML components, patents, or research output are disclosed. Revenue mechanics combine one-time listing fees, success-based transaction fees (0.5%-1% of sale price), monthly marketing subscriptions, and a low-priced recurring agent subscription — a high-volume, low-ARPU mix typical of marketplace SMB/consumer businesses.

The company is led by founder and CEO Wade Micoley (30+ years in real estate and finance, founding member of Nicolet National Bank) and President & COO Mark Herman (formerly President of ANYI Management Co. overseeing a $200M commercial real estate portfolio and Organizing Director of Level One Bank, Nasdaq:LEVL). RealtyHive is privately held with no disclosed external institutional funding, no public ticker, and no M&A activity in the available record.

Name

RealtyHive

Legal name

RealtyHive.com LLC

Website

https://realtyhive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

RealtyHive is a privately held, Green Bay-based online real estate marketplace operating across 150+ countries that offers tiered listing, marketing, and time-limited auction programs to FSBO sellers, real estate agents, financial institutions, and commercial property owners.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Real Estate Auction Services (FSAEAJAL), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Online real estate marketplace
• Time-limited property auctions
• FSBO listing platform
• Commercial real estate marketing
• Bank asset disposition

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees: One-time processing fee for basic property listings on the marketplace. FSBO sellers pay $19.95 for lifetime listing promotion with access to property dashboard and basic marketing tools.
2. Transaction Fees (Success-Based): Percentage of property sale price at closing for marketing programs. Elevate tier at 0.5% and Time-Limited Event tier at 1%, both with monthly subscription alternatives.
3. Marketing Upgrades: Monthly subscription options for marketing programs ($124.95/month for Elevate, $249.95/month for Time-Limited Events) for sellers preferring flat-rate over success-based pricing.
4. Elite Subscription: $9.95/month subscription for agents providing unlimited listings and 20% discounts on marketing upgrades (Engage and Time-Limited Events).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

RealtyHive operates a global online real estate marketplace that connects property sellers (FSBO, agents, financial institutions, commercial owners) with buyers across 150+ countries. The platform's core offering is its tiered marketing programs (Essentials, Elevate, Time-Limited Events) that deliver customized digital marketing exposure, complemented by enterprise asset disposition services for financial institutions and a certified agent network (Global Property Pros) that pairs local expertise with global reach.

Product overview

RealtyHive operates as a real estate technology platform offering a tiered marketplace ecosystem. The core RealtyHive Marketplace enables property buying, selling, and time-limited auction events globally. The platform's product portfolio spans multiple tiers: RealtyHive Essentials provides basic listing services, Elevate offers enhanced marketing campaigns, and Time-Limited Events delivers auction-style property sales with premium positioning. For agents, RealtyHive Elite provides a subscription model with unlimited listings and discounts. Dedicated programs exist for commercial real estate and financial institution asset disposition. The Agent Finder tool connects buyers/sellers with network agents, completing the platform's end-to-end real estate transaction ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• RealtyHive Essentials: Base listing tier with standard marketing exposure
• RealtyHive Elevate
• Time-Limited Events
• RealtyHive Elite
• Global Property Pros
• RealtyCast Global

Products and services

• RealtyHive Marketplace Global online real estate marketplace platform enabling users to buy, sell, and auction properties online with time-limited events. Connects buyers, sellers, and agents across 150+ countries with a searchable database of residential, commercial, land, multi-family, farm, and international listings.
• RealtyHive Essentials (Basic Listing Program) Entry-level listing program offering a basic property listing on the marketplace with premier positioning, performance dashboard access, and DIY advertising tools. Priced at a $19.95 one-time fee for lifetime promotion; includes site visits from 150+ countries and access to marketing tools. Designed for FSBO sellers and agents seeking baseline exposure.
• RealtyHive Elevate Enhanced marketing program with hyper-targeted property campaigns, elevated search placement, and local/regional/international online advertising. Priced at 0.5% at closing or $124.95/month for 3 months, includes a pay-at-closing option and claimed 14x increase in daily average views. Targets sellers needing broader exposure than basic listings.
• Time-Limited Events Premium auction-style marketing program offering 28x increase in daily average views over normal real estate exposure. Creates urgency with buyers through time-limited property auctions with range pricing; sellers retain control of final sale price. Priced at 1% at closing or $249.95/month for 3 months. Ideal for niche, international, luxury, or commercial properties.
• RealtyHive Elite Agent subscription program providing unlimited marketplace listings at no additional cost plus 20% discounts on Engage and Time-Limited Events marketing upgrades. Priced at $9.95/month with cancel-anytime terms; targets licensed real estate agents and brokers seeking cost-efficient listing exposure.
• Financial Institutions Asset Disposition Program Specialized enterprise asset disposition service for banks, credit unions, and government entities handling OREO (Other Real Estate Owned) properties, non-accruals, and troubled assets. Includes property marketing, full-service inventory management, loan negotiations, watchlist management, valuations, and property preservation. Delivered via dedicated enterprise sales and proven on bulk dispositions such as 96% sell-through on federal government 47-property auction.
• Commercial Real Estate Marketing Program Marketing solution for commercial property owners offering customized marketing campaigns for retail, hospitality, mixed-use, office, restaurant, industrial, C-store, and warehouse properties. Provides global buyer exposure with claimed 28x more daily views than leading commercial real estate portals.
• Agent Finder Platform tool connecting users with RealtyHive Network Agents to facilitate real estate transactions. Enables anonymous comparison of agents based on flexible commissions before committing. Available globally for buyers and sellers seeking agent representation.

Quantifiable outcome

• 28x increase in daily average views over normal real estate exposure (Time-Limited Events)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Global Property Pros and FIABCI-USAcoreStrategic or Co-development Partner · 14 June 2023Strategic partnership announced June 14, 2023 between Global Property Pros (RealtyHive's agent network) and FIABCI-USA (International Real Estate Federation). The partnership connects global real estate professionals and enables cross-border transaction capabilities. FIABCI is the International Real Estate Federation with members in 100+ countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zillow: Largest U.S. online real estate marketplace, connecting buyers, sellers, and agents with property listings and marketing tools. Directly comparable as a primary online destination for property discovery and seller marketing, though Zillow's scale, MLS integration, and capital base far exceed RealtyHive's.
• Realtor.com: Operated by Move (a CoStar subsidiary), Realtor.com is a leading MLS-fed real estate marketplace. Comparable as a destination for sellers and agents seeking exposure, but anchored to MLS listings rather than auction-style events.
• Auction.com: Premier online auction platform for residential and commercial real estate, with deep relationships with banks and asset sellers. Closest direct competitor to RealtyHive's Time-Limited Events format, particularly in the FI/REO disposition segment.
• Ten-X (formerly Auction.com Commercial): Online commercial real estate auction marketplace connecting institutional sellers with global buyers. Comparable to RealtyHive's commercial real estate marketing and auction-style product offering for institutional and FI sellers.
• Redfin: Technology-driven residential brokerage and portal offering seller marketing programs and buyer-side tools. Comparable in targeting sellers with flat-fee and reduced-commission alternatives to traditional brokerage, though Redfin operates its own brokerage rather than acting primarily as a marketing platform.
• Hubzu: Online real estate auction platform (operated by Altisource) focused on bank-owned and foreclosure properties. Closely comparable to RealtyHive's Time-Limited Events and FI OREO disposition offerings.

Broad incumbents

• Homes.com: CoStar-owned residential real estate portal competing for seller and agent mindshare. Comparable as a listing and marketing platform, but backed by a much larger data/analytics incumbent with broader portfolio capabilities.

Emerging players

• Bid4Assets: Online auction marketplace that includes real estate alongside tax liens and other distressed assets. Comparable to RealtyHive's auction-style format, particularly in the distressed/REO segment, though with a different category mix.
• Beycome: For-Sale-By-Owner platform offering flat-fee listing packages and seller marketing tools. Comparable to RealtyHive's FSBO/Elite agent subscription value proposition at the consumer/SMB end of the market.
• FSBO.com: Long-standing flat-fee FSBO listing platform targeting sellers bypassing traditional agents. Comparable in the low-friction FSBO listing segment, though with a more limited feature set and marketing scope than RealtyHive.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realtyhive
• Facebookfacebook.com/RealtyHive
• LinkedInlinkedin.com/company/realtyhive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RealtyHive