What Tangerine does

Tangerine is a Manchester-headquartered, fiercely independent PR and social media agency operating for over two decades. It serves consumer, B2B, and corporate clients through nine service modules — Strategy, Creative, Studio, Media, Digital, Communities, Influencer, plus core PR and Social Media offerings — delivered by a team of approximately 130 staff across Manchester and London. The business is structured as an Employee Ownership Trust established in 2017 (the UK's first in the creative sector), with co-CEOs Sam Gregory and Mary Harding having completed a leadership buyout of founder Sandy Lindsay MBE in April 2026, taking their combined stake to 36%.

Revenue is generated primarily through retained agency engagements with enterprise clients including Specsavers, Bodyform, Primark, Horlicks, Iceland, TENA Men, Wavin, Topcon, Peldon Rose, and Cushelle, supplemented by project-based work. The agency has invested £1.2M in artificial intelligence via Project Spark and built proprietary AI-embedded offerings: Project 10 (a storytelling framework for capturing attention beyond ten seconds), The Crisis Lab (a crisis-communications simulation product), and Retriva (a diagnostic suite for brand visibility inside AI ecosystems such as Gemini, ChatGPT, and Claude). The agency's "attention economy" methodology is supported by Shapes of Attention research conducted with Lumen and validated through anchor-client partnerships.

Tangerine has accumulated a sustained record of industry recognition — including Campaign's Global Agency of the Year 2024, PR Week's Best Agency Outside of London 2025, The Drum's Top 100 Indie Agencies 2025, a Cannes Lion for the Specsavers Misheard Lyrics campaign, and a WARC award for Bodyform's Uncensoring Vaginas work. It also operates The Juice Academy, the UK's first social media apprenticeship scheme founded in 2013, which has created over 700 jobs for young entrants to the industry.

Name

Tangerine

Legal name

Tangerine Communications

Website

https://tangerinecomms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Tangerine is a Manchester-headquartered, employee-owned PR and social media agency serving consumer, B2B, and corporate enterprise clients across the UK. It operates nine service modules and productised AI offerings including Project 10, The Crisis Lab, and Retriva, delivered by ~130 staff.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Agency

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations agency
• Social media marketing
• Creative communications
• Brand strategy services
• Influencer marketing

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Retainers: Retained PR agency relationships providing ongoing public relations services, media relations, newsjacking, and strategic communications support for brand partners.
2. Social Media Services: Social media strategy, content creation, community management, and paid social campaigns delivered as retainer or project-based engagements.
3. Creative Campaign Development: Award-winning earned campaign creation across social, PR and beyond - from global brand activations to single content pieces.
4. Strategy and Insight Services: Brand strategy, communications strategy, social strategy, campaign planning, insight and measurement analytics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Tangerine is an independent PR and social media agency that delivers retained communications services including media relations, social media strategy and management, creative campaign development, influencer marketing, crisis communications, and brand strategy. The agency operates across consumer, B2B and corporate client segments and packages its work using proprietary frameworks such as Project 10, The Crisis Lab and Retriva to capture, convert and prove audience attention for brands.

Product overview

Tangerine is a fiercely independent PR and social agency operating as a platform of integrated service modules across PR, Social Media, Strategy, Creative, Studio, Media, Digital, Communities, and Influencer services. The agency serves three client segments: Consumer, B2B, and Corporate. Core products include Project 10 (proprietary AI-powered storytelling framework), The Crisis Lab (AI-powered crisis communications simulation), and Retriva (AI diagnostic for brand visibility in AI ecosystems). Tangerine also offers proprietary research products including Shapes of Attention, Gen Alpha Report, and The Rise of Influencer Politics. The agency has invested £1.2M in AI through Project Spark. Services are delivered across consumer, B2B, and corporate client segments.

Differentiator

Problem solved

Functional benefit

Brands

• Retriva: AI-powered brand visibility diagnostic tool that helps brands understand and measure their presence within the AI ecosystem, including how they appear in LLM-generated answers.
• The Juice Academy
• Project 10
• The Crisis Lab

Products and services

• PR

Quantifiable outcome

• 40% year-on-year revenue growth in 2025
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MetaminorGTM or Marketing PartnerMeta is listed as a proud partner of Tangerine's social media services, providing platform access and advertising solutions for client campaigns.
• TikTokminorGTM or Marketing PartnerTikTok is listed as a proud partner, indicating platform collaboration for social media campaigns and content strategies.
• LumencoreTechnology or IntegrationPartnership with attention technologists Lumen to conduct the Shapes of Attention research study, demonstrating correlation between extended attention and business outcomes including revenue, consideration, and purchase intent.
• SpecsaverscoreStrategic or Co-development PartnerSpecsavers partnered with Tangerine and Lumen for the Shapes of Attention research initiative, providing real-world data and campaign insights for attention measurement methodology.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman: World's largest independent PR firm serving consumer, B2B and corporate clients globally. Directly comparable service set (PR, social, crisis, strategy) but with much deeper international footprint and proprietary trust/research IP that Tangerine's attention-economy methodology competes against conceptually.
• Ogilvy PR: Global integrated advertising and PR network. Overlaps with Tangerine on consumer brand campaigns, social, and influencer; competes for the same Specsavers-class enterprise briefs but with vastly deeper global infrastructure.
• Weber Shandwick: Top-tier global PR and social media agency network serving major consumer and corporate brands. Overlaps with Tangerine's award-winning consumer and corporate work but at much greater scale and with global delivery capability.
• FleishmanHillard: Global PR and integrated communications network with deep consumer, B2B and corporate credentials. Comparable to Tangerine across PR, social, crisis, and influencer offerings, but operates as a large multi-region incumbent with paid/owned/earned integration that Tangerine cannot match from UK only.
• Havas: Global advertising and communications group with PR, social, and media capabilities. Comparable integrated offering with greater paid-media firepower and international delivery than Tangerine's PR+social core.

Direct peers

• Manifest: London-based independent PR and social media agency. Comparable independent, mid-sized profile with consumer brand focus and award-winning earned creative work; competes in the same PRWeek Best Agency tier as Tangerine.
• Clearly: Independent UK PR, social and influencer agency. Closely comparable on integrated consumer/B2B service mix, social-first creative, and award-winning independent agency profile.
• The Academy: Independent UK PR and creative communications agency with consumer and B2B clients. Comparable mid-size independent profile, social-led campaigns, and similar target customer segments (consumer challengers and B2B).
• Taylor Herring: Independent UK consumer PR and social media agency known for earned creative campaigns. Comparable on consumer-only positioning, independent ownership, and award-winning creative work for household-name brands.
• Hope&Glory: Award-winning London-based independent consumer PR and social agency. Closely comparable to Tangerine on consumer-focus, independent ownership, social-led campaigns, and UK award pedigree (including PRWeek recognition).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tangerinecomms
• YouTubeyoutube.com/channel/UCumR_ee7F9TRqVh7KcoWiDg
• LinkedInlinkedin.com/company/tangerine-communications
• Instagraminstagram.com/tangerinecomms
• Facebookfacebook.com/wearetangerinecomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangerine