RealWeb
RealWeb is a Russian full-cycle digital marketing agency serving enterprise clients across 10+ verticals with proprietary ad-tech platforms (Garpun, Meta, DataGo!, Centra) and a 2,300+ surface DOOH network spanning 27 cities.
- Company typePrivate
- Founded2001
- HeadquartersMoscow, Russia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What RealWeb does
RealWeb (ООО «ИА РиалВеб») is a privately held Russian full-cycle digital marketing agency founded in 1998 (with contextual advertising operations since 2001) and headquartered in Moscow with a legal entity in Saint Petersburg. The company sells integrated digital advertising campaigns and promotion strategies to enterprise clients across 10+ industry verticals, including named customers such as TECNO, Zolotoe Yabloko (Golden Apple), Cian, VseInstrumenty.ru, SIBUR, Dostavista, Auchan, Level Group, Bionorica, TD Cherkizovo, Tosol-Sintez, and Eapteka. RealWeb employs 251-500 staff organized into specialist benches covering contextual advertising (80+ certified specialists), programmatic (25+), targeted/social (20+), and mobile advertising (20+), each with multi-year average tenure and ongoing platform certifications.
The company's core technology stack includes proprietary platforms developed through its Realweb Tech subsidiary: Garpun for advertising management and cross-channel analytics, Meta for business process automation, DataGo! for data analytics, and Centra — an all-in-one advertising products marketplace connecting 250+ ad platforms used by 200+ major advertisers. RealWeb also operates DOOH advertising with access to 2,300+ digital surfaces in 27 Russian cities, winning the #1 DOOH ranking at Ruward 2025. Service offerings span nine lines: 360 Campaigns, Creative, DOOH, Influence, Programmatic, Mobile, Retail Media, Targeted (social), and Contextual (search) advertising, supported by ML-driven optimization tools including Smart Remarketing, RFM analysis, competitor ad/position parsers, and integrations with multiple anti-fraud systems.
RealWeb's business model is professional-services based with enterprise sales-led GTM and individually priced projects after business-task analysis and technical audit, with a stated minimum entry threshold of 3,000,000 RUB for complex digital solutions. The only disclosed institutional capital event was a $3.6M round from iTech Capital in March 2013. Revenue is not publicly disclosed. Go-to-market is consultative field sales via phone, email, Telegram, and MAX messenger, with minimum two-week proposal preparation. The company owns an integrated subsidiary ecosystem — Realweb Tech (Garpun, Meta), DataGo!, Centra, and Epic Growth (an education platform with 400+ reports and major product growth conferences) — extending its position beyond campaign execution into tooling, marketplace infrastructure, and community.
RealWeb firmographics
Firmographics- Name
- RealWeb
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «IA RialWeb» (ООО «ИА РиалВеб»)
- Website
- https://realweb.ru
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RealWeb is a Russian full-cycle digital marketing agency serving enterprise clients across 10+ verticals with proprietary ad-tech platforms (Garpun, Meta, DataGo!, Centra) and a 2,300+ surface DOOH network spanning 27 cities.
- Ownership category
- akta.pro rank
RealWeb industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where RealWeb is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
RealWeb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full-cycle digital agency providing comprehensive digital marketing services including contextual advertising, targeted advertising, media buying, mobile marketing, creative services, programmatic advertising, DOOH, retail media, influence marketing
- Campaign Management: Multi and omnichannel campaign management based on deep analytics and strategy
- 360 Campaigns: Comprehensive campaign orchestration combining all digital channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Complex digital solutions from 3,000,000 RUB |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
RealWeb product offering
Product offeringCore offering
RealWeb is a full-cycle digital advertising agency selling managed marketing services across nine channels — 360 campaigns, creative production, DOOH, influencer marketing, programmatic, mobile, retail media, social targeting, and contextual/search advertising. Service delivery is underpinned by proprietary platforms Garpun (advertising management and cross-channel analytics) and Meta (business process automation), plus integrations with the Centra advertising marketplace (250+ platforms) and DataGo! analytics layer.
Product overview
RealWeb is a full-cycle digital marketing agency offering comprehensive digital advertising services. The portfolio consists of nine core service lines (360 Campaigns, Creative, DOOH, Influence, Programmatic, Mobile, Retail Media, Targeting, and Contextual Advertising) plus three proprietary technology platforms (Garpun for ad management and analytics, Meta for business automation, and DataGo! for data analytics). Centra serves as an additional advertising marketplace integration. Services span all major digital marketing channels including search, social, programmatic, mobile, and out-of-home advertising, supported by creative production and research capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- 360 Campaigns (Кампании 360) Managed multi- and omnichannel digital advertising campaigns integrating all channels (programmatic, mobile, social, DOOH, influencer) on a unified strategy and analytics foundation, for enterprise and mid-market clients.
- Creative (Креатив) Creative concept development and production of banners, videos and native content for digital advertising campaigns across channels.
- DOOH (Digital Out-of-Home) Programmatic digital out-of-home advertising campaigns executed across 2,300+ digital surfaces in 27 Russian cities through partnerships with leading DOOH operators.
- Influence (Influencer Marketing) Influencer marketing services covering blogger integrations and content distribution across social platforms, for brand awareness and demand generation.
- Programmatic Advertising Managed programmatic media buying with proprietary audience-overlap reduction, post-view conversion optimization, and quality traffic delivery across banners, video, and audio formats.
- Mobile Advertising (Мобайл) Mobile advertising services including user acquisition, app store optimization (ASO), and mobile analytics across App Store, Google Play, AppGallery and GetApps, with anti-fraud verification.
- Retail Media Retail media advertising including marketplace presence enhancement, online business transition support, and non-retail brand media placements in retail environments.
- Targeted Social Advertising (Таргет) Social media targeting and advertising across VK, MyTarget and other platforms, leveraging Data Research with 20+ data providers and RFM segmentation for audience targeting.
- Contextual Advertising (Контекст) Contextual advertising in Yandex.Direct and Google Ads, including competitor analysis, XML-to-CSV feed conversion, smart remarketing via machine learning, and campaign automation tools.
- DataGo! Data analytics platform providing quality data for analysts and applied marketing reports, supporting data-driven decision making and advertising budget optimization.
- Centra All-in-one advertising marketplace enabling connection to 250+ advertising platforms and services through a single-window system; supports international placements and blogger procurement without commission.
Quantifiable outcome
- CPA reduced by 15-45% from industry benchmarks
- +5 more outcomes
Companies that use RealWeb
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
RealWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature11 records
RealWeb partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DataGocoreDataGo provides quality data for analysts and applied reports for marketers. Experts in building architecture for data-driven approach implementation, deep reporting and interpretation. Results help companies make correct management decisions, optimize advertising budgets and improve advertising and business metrics.
- CentracoreAll-in-one advertising products marketplace allowing connection to 250+ advertising platforms, services within minutes through single window system. Used by 200+ largest advertisers. Largest marketplace of advertising tools in Russia with own technical developments, personal manager and professional support.
- Epic GrowthminorEducational online platform for all connected with product growth: product managers, marketers, C-level, designers. Largest offline conferences under Epic Growth Conference and Hey Growth Conference brands. 400+ reports on product management, strategies, analytics, team management, design with weekly updates.
- YandexcoreUsing Yandex.Metrica for web analytics and AppMetrica for mobile analytics. Yandex.Metrica provides analytical cookie data collection for performance monitoring.
- DOOH Operators NetworkcorePartnership with leading operators providing access to 2300+ digital surfaces in 27 cities of Russia for DOOH advertising campaigns.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
RealWeb competitors and assessment
Company assessmentDirect peers
- iConText: One of Russia's largest performance marketing agencies, specializing in contextual advertising, media buying, and analytics. Direct competitor to RealWeb in Russian digital performance marketing with overlapping enterprise client base and proprietary tooling.
- Netpeak: Russian-founded digital marketing agency offering SEO, PPC, and analytics services with international offices. Comparable in size, full-service scope, and enterprise client focus, often co-listed with RealWeb in Ruward and Digital Index rankings.
- Adventum: Russian performance marketing agency focused on contextual advertising, programmatic, and analytics. Directly competes with RealWeb across media buying and digital advertising categories in Russian rankings.
- Ingate: Russian digital agency offering performance marketing, SEO, and development services. Overlaps with RealWeb in contextual advertising, targeted ads, and enterprise digital marketing services.
- Possible Moscow (A Possible Company): Russian digital agency focused on performance, mobile, and omnichannel campaigns. Comparable to RealWeb in targeting and mobile marketing categories, frequently co-ranked in Digital Index and Ruward.
- Artics Internet Solutions: Russian digital marketing agency offering contextual, targeted, and programmatic advertising. Direct peer in Russian ad agency rankings and similar mid-to-large enterprise client base.
Broad incumbents
- GroupM Russia: Global media investment group's Russian operations covering media planning, buying, and analytics across all channels. Broader incumbent competing for the same enterprise advertisers as RealWeb with larger network resources.
- Publicis Groupe Russia: Global advertising holding company with significant Russian operations across creative, media, and digital. Competes with RealWeb for enterprise digital and omnichannel mandates with broader portfolio capabilities.
- Dentsu Russia: Global advertising network operating in Russia with media, creative, and CXM capabilities. Overlaps with RealWeb on performance, programmatic, and brand campaigns for multinational and large Russian advertisers.
Others
- Yandex Direct (self-serve platform): Yandex's self-serve advertising platform is both a partner and indirect competitor: it enables brands to bypass agencies like RealWeb for contextual campaigns. RealWeb's contextual leadership is built on top of this ecosystem, creating both opportunity and disintermediation risk.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
RealWeb social profiles
Digital presenceRealWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealWeb leadership team
Management profileNumber of profiles
Profiles1 record
RealWeb subsidiaries and ownership
Company hierarchySubsidiaries6 records
RealWeb funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealWeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealWeb
What does RealWeb do?
RealWeb is a full-cycle digital advertising agency selling managed marketing services across nine channels — 360 campaigns, creative production, DOOH, influencer marketing, programmatic, mobile, retail media, social targeting, and contextual/search advertising. Service delivery is underpinned by proprietary platforms Garpun (advertising management and cross-channel analytics) and Meta (business process automation), plus integrations with the Centra advertising marketplace (250+ platforms) and DataGo! analytics layer.
Is RealWeb a public or private company?
RealWeb is a private company. It is classified as venture growth investor backed and is currently operating.
When was RealWeb founded?
RealWeb was founded in 2001. It employs 251 to 500 people.
Where is RealWeb based?
RealWeb is headquartered in Moscow, Russia, in the Europe region.
How does RealWeb make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are campaign Management and 360 Campaigns.
Who are RealWeb's main competitors?
Direct peers on record are iConText, Netpeak, Adventum, Ingate, Possible Moscow (A Possible Company) and Artics Internet Solutions. Broad incumbents are GroupM Russia, Publicis Groupe Russia and Dentsu Russia. Yandex Direct (self-serve platform) is listed as an others.
Does RealWeb have an API?
No public API is recorded for RealWeb.
What industry is RealWeb in?
RealWeb's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.