What Artics Internet Solutions does

Artics Internet Solutions (Артикс) is a Russian full-service marketing agency founded in 2000, headquartered in Moscow with a second office in Saint Petersburg. The company delivers performance-driven marketing across digital, mobile, and traditional offline media (including TV, radio, outdoor, and press), serving enterprise clients in FMCG, retail, e-commerce, real estate, finance/banking, telecom, pharma, and travel. Its service portfolio spans 360-degree marketing strategy, performance campaigns, mobile app promotion, analytics and BI, MarTech solutions, creative production, and non-media/influence marketing, structured around a 'responsible marketing' positioning that emphasizes measurable ROI (DRR/ROMI/ROAS) and non-manipulative consumer communication.

The agency operates three wholly-owned sub-brands — Mobilka (mobile app user acquisition), Buro Smena / Смена (creative bureau), and Sozvuchie / Созвучие (CSR-focused business support) — alongside ten proprietary MarTech tools covering automated reporting, real-time audience segmentation, XML feed generation, DMP-based clustering, A/B testing optimization, marketing mix modeling, and TV frequency optimization. Artics holds certified partnerships with Yandex Direct, VK, and SberMarket, and operates as a subsidiary of MG Group, described as the largest Russian advertising group.

Artics generates revenue through professional services engagements with enterprise clients, typically structured as annual retainers or performance-based contracts (CPA/CPI/ROMI); pricing is not publicly disclosed. The agency employs approximately 200 specialists distributed across 40 Russian cities, supported by internal training schools in performance, media, project management, and mobile. Client acquisition is driven by enterprise field sales, direct relationships, case studies, industry awards (AdIndex, RUWARD, Silver Mercury, E+ Awards), and referrals, with named customers including Lenta, VkusVill, Leroy Merlin, Tele2, Pyatyorochka, VTB Bank, Tinkoff/Tbank, Aeroflot, and Burger King Russia.

Name

Artics Internet Solutions

Legal name

OOO Artics IS (ООО Артикс ИС)

Website

https://artics.ru

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Artics Internet Solutions is a Russian full-service performance marketing agency founded in 2000, serving enterprise clients across FMCG, retail, finance, realty, telecom, and travel with digital, mobile, TV, and offline media campaigns, proprietary MarTech tools, and three specialized sub-brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Performance marketing services
• Digital advertising agency
• Mobile app promotion
• Marketing analytics solutions
• Integrated media planning

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing Agency Services: Artics generates revenue through professional marketing services including strategy 360, performance marketing, digital media, offline media buying, mobile app promotion, creative services, and MarTech consulting. Engagements are typically retainer-based or performance-based (CPA/ROMI) arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Artics Internet Solutions is a Russian full-service marketing agency that plans and executes 360° marketing strategies combining performance-driven digital and offline media campaigns, mobile app user acquisition, creative production, and MarTech analytics for enterprise clients. It operates as part of MG Group with three specialized sub-brands (Mobilka, Smena, Sozvuchie) and ten proprietary marketing technology tools.

Product overview

Artics Internet Solutions is a Russian marketing agency offering a comprehensive suite of marketing services organized as a unified agency with multiple sub-brands and service lines. The core offering centers on 360° marketing strategies combining performance marketing approaches with digital media, traditional offline channels, and creative services. The company operates three specialized sub-brands: Mobilka (mobile app promotion), Smena (creative bureau), and Sozvuchie (CSR-focused business consulting). Supporting these are proprietary MarTech solutions including ten internal technologies for campaign automation, audience management, XML feed generation, DMP-based clustering, A/B testing, and marketing mix optimization. The agency positions itself around "responsible marketing" — honest, non-manipulative communication with consumers combined with performance-driven results.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilka (Мобилка): Responsible marketing for mobile applications. User acquisition for revenue-generating users.
• Buro Smena (Бюро Смена)
• Sozvuчие (Созвучие)

Products and services

• 360° Marketing Strategy Comprehensive marketing strategy service for enterprise clients covering offline/BTL, digital media, performance, SMM, communication, and creative strategy.
• Performance Marketing Campaign planning, placement optimization and analysis using performance-based approaches across any media including TV, digital, and non-media.
• Mobile App Promotion App user acquisition, funnel optimization, remarketing, Web2App, ASO, performance creatives and native content for mobile app clients.
• Analytics & Business Intelligence Trend watching, media market overview, competitor analysis, communication mapping, SWOT, CJM, BI analytics, campaign and KPI system audits.
• MarTech Solutions Marketing analytics audit and configuration, custom attribution models, end-to-end/omnichannel analytics, O2O analytics, marketing stack automation and proprietary technology integration.
• Digital Media & Brandformance Brandformance solutions with business metric evaluation, media campaigns with brand metric optimization, and analytics based on proprietary attribution and econometric models.
• Creative & Communications Special project development, advertising materials and landing page creation, image and performance video production, UI/UX audits.
• Non-Media Marketing Influence marketing, seeding campaigns, SMM, and special projects with influencers.
• Traditional Offline Media TV and OLV planning, geo-oriented media planning, national and regional TV, radio, outdoor advertising and press planning/procurement with econometric modeling.
• Mobilka (Мобилка) Specialized sub-brand focused on responsible marketing for mobile applications, attracting revenue-generating users through performance campaigns, ASO optimization, and app funnel management.
• Smena Creative Bureau (Бюро Смена) Creative bureau developing and implementing creative projects ranging from UGC content to large-scale brand campaigns and image projects.
• Sozvuchie (Созвучие) Partner for Russian socially-responsible business, helping companies reach new development levels through marketing, product, and team support.

Quantifiable outcome

• +89% conversion rate increase for Tele2 performance campaign
• +12 more outcomes

Named customers31 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MG GroupcoreStrategic or Co-development PartnerArtics is part of MG Group — the largest Russian advertising group — providing broader market reach, shared resources, and collective industry influence.
• Mobilka (mobilka.agency)coreStrategic or Co-development PartnerA specialized business unit focused on responsible marketing for mobile applications. Artics develops this vertical for UA/REM traffic and app promotion.
• Smena Creative BureauminorStrategic or Co-development PartnerCreative bureau under the Artics/MG Group umbrella developing and implementing creative projects from UGC to large-scale image projects.
• Sozvuchie (созвучие.рф)minorStrategic or Co-development PartnerPartner for Russian socially-responsible business helping clients reach new levels of development through marketing, product, and team support.
• Yandex Direct — Certified PartnercoreTechnology or IntegrationCertified partner for Yandex Direct advertising platform. Specializations: Yandex Direct, RPM (Rosreklama Media), Yandex Business, Yandex Metrica Navigator.
• VK (VKontakte)coreTechnology or IntegrationKey media and advertising platform partner for VK Ads campaigns, VK Clips, and social media targeting. Artics runs performance campaigns on VK advertising platform.
• SberMarketcoreTechnology or IntegrationProgrammatic advertising partnership using CoLab tool for targeted campaigns in e-grocery category. Artics leverages SberMarket's internal inventory for brand campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Otclick: Russian digital marketing agency focused on performance media, contextual advertising, and analytics. Comparable in mid-to-large enterprise client segment and Russian-market focus.
• Realweb: Russian digital agency providing full-cycle digital marketing services including media buying, creative, and analytics. Comparable in offering breadth and enterprise client base.
• iConText: One of the largest Russian digital performance marketing agencies, also serving FMCG, retail, finance, and real estate with enterprise clients. Directly comparable in service mix (performance media, mobile UA, analytics) and Russian-market positioning.
• MGCom: Performance marketing agency within the same MG Group parent conglomerate as Artics. Operates an overlapping client base in Russian e-commerce, FMCG, and finance, making it both a sister entity and a competitive benchmark.
• Adventum: Russian digital marketing agency offering performance marketing, digital media, creative, and analytics across similar verticals. Comparable headcount and enterprise client profile, with strong AdIndex recognition.
• Deltaplan: Russian performance marketing agency with deep specialization in lead generation, CPA, and digital media buying across finance, real estate, and e-commerce verticals. Comparable in scale and performance-pricing model.
• Effective (Russia): Russian agency group with digital and performance marketing capabilities targeting enterprise clients. Similar vertically-segmented offerings and Russian-market-only footprint.

Broad incumbents

• Publicis Groupe Russia: Global advertising holding group with Russian operations across creative agencies (Leo Burnett, Saatchi & Saatchi), media (Zenith, Starcom), and digital (Publicis Sapient). Overlaps with Artics on enterprise marketing services but with a much broader portfolio.
• Dentsu Russia: Global advertising holding company with a Russian presence offering full-service creative, media, and digital capabilities. Comparable in offering breadth but operates as part of a much larger international network with broader portfolio.
• WPP / GroupM Russia: Global media investment group with significant Russian operations historically (Mindshare, Wavemaker, GroupM). Overlaps with Artics on enterprise media planning, buying, and performance analytics but with international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artics

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artics Internet Solutions