What Innovatis Group does

Innovatis Group is a full-service association management company (AMC) founded in 2014 and headquartered in Nashville, Tennessee, with additional offices in Chicago and Washington DC. The company creates, manages, and engages communities on behalf of two primary client segments: enterprise brands seeking to cultivate customer advocacy (Dell Technologies, VMware, Canon Solutions America, Boomi, Avaya) and user groups, associations, and nonprofit organizations (VMUG, IAUG, thINK, TLMI, HIMSS, DWEN). Its service portfolio is organized as a flexible service matrix spanning customer/member engagement, market research and member insights, live and virtual event management, sales and partner engagement, financials and operations, board management, marketing and communications, and community meetings and volunteer management.

The underlying technology layer is a proprietary association management platform with integrated community engagement, event management, and member insights capabilities. Core differentiating features include a Flexible Service Matrix supporting scalability and right-sized staffing, a Member Insights Platform that captures qualitative and quantitative data from engaged audiences, and custom engagement program tooling for targeted market research. The company reports operating scale of 350 chapters across 80 countries with 500,000 engaged members under management.

Innovatis generates revenue primarily through managed services and professional services engagements priced on a custom basis per client scope. Its go-to-market is consultative and sales-led, targeting enterprise organizations seeking comprehensive outsourced community and association management. Marketing channels are limited to direct sales, the corporate website, and LinkedIn for employer branding. The company is privately held with no disclosed funding rounds, parent company, or revenue figures, and is led by CEO Victor Bohnert.

Name

Innovatis Group

Legal name

Innovatis Group

Website

https://innovatisgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Innovatis Group is a full-service association management company that creates, manages, and engages communities for enterprise brands (Dell, VMware, Canon, Boomi) and user groups/associations (VMUG, IAUG, HIMSS), operating across 350 chapters in 80 countries with 500,000 engaged members.

Ownership category

akta.pro rank

Product category

Association Management Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Association management services
• Community engagement
• Customer advocacy
• Event management
• Market research

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Association Management Services: Comprehensive AMC services including financial management, operations, board management, marketing, and community management for client organizations.
2. Customer/Member Engagement Services: Custom engagement strategies, training programs, events, and local engagement to nurture customers along their buyer journey.
3. Market Research and Member Insights: Qualitative focus groups, quantitative surveys, executive insights and benchmarking services, with potential to turn research programs into non-dues revenue for organizations.
4. Live and Virtual Event Management: Event programming services for both in-person and virtual events, including sponsorship base engagement.
5. Sales and Partner Engagement: Partner engagement programs including lead generation, customer engagement, and branding strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Innovatis Group is a full-service association management company (AMC) that creates, manages, and engages communities on behalf of enterprise technology brands and nonprofit/user-group organizations. It delivers in-house capabilities across customer/member engagement, live and virtual event management, market research and member insights, sales and partner engagement, financials and operations, board management, marketing and communications, and local chapter management under a flexible, scalable service matrix.

Product overview

Innovatis Group is a full-service association management company (AMC) that offers a unified platform of service modules rather than discrete software products. Their core offering consists of Solutions for Brands and Solutions for Organizations, which are supported by an integrated service matrix that includes Market Research & Member Insights, Customer/Member Engagement, Live & Virtual Event Management, Sales & Partner Engagement, Financials & Operations, Board Management & Meetings, Marketing & Communications, and Community Meetings & Volunteer Management. These services work together as a flexible, scalable model to enable client success through customer engagement strategies, data-driven insights, and comprehensive association management.

Differentiator

Problem solved

Functional benefit

Products and services

• Solutions for Brands Customer engagement services for enterprise brands covering educational and training programs, events, local engagement, and journey nurturing to drive higher NPS, deeper customer understanding, product roadmap guidance, and increased loyalty. Designed for technology brands and manufacturers such as Dell, VMware, Canon, Boomi, and Avaya.
• Solutions for Organizations Full-service association management that partners with user groups, industry associations, and nonprofits to unlock expertise and efficiencies while preserving organizational control, brand, and independence. Spans membership growth, sponsorship revenue optimization, financials, board management, marketing, communications, and community operations.
• Market Research & Member Insights Research service capturing the collective voice of engaged audiences through qualitative focus groups, quantitative surveys, executive insights, and benchmarking to inform decision-making and long-term strategy. Used by clients such as Dell Technologies for product roadmap decisions, and capable of being turned into non-dues revenue for client organizations.
• Live & Virtual Event Management Event programming and management service for both in-person and virtual events, including strategies to engage a broad sponsorship base to support client organizational vision and priorities.
• Sales & Partner Engagement Partner engagement services acting as a trusted advisor to deliver strategic programs for lead generation, customer engagement, and branding, with ongoing success monitoring for client organizations.
• Financials & Operations Full financial management service including weekly, monthly, quarterly, and yearly reporting along with organizational structure documentation to support longevity and continuity for client organizations.
• Board Management & Meetings Board meeting support including pre-planning, onsite support, committee development, minutes and action tracking, and creation of online Board communities for client organizations.
• Marketing & Communications Brand and tone establishment with unique member personas, plus tailored communications across social media, email, blogs, podcasts, video, website, and digital ads for client organizations.
• Community Meetings & Volunteer Management Local chapter support service including leader training, tools, engagement tracking, and programs for customer leaders to sustain thriving communities across 350 chapters globally.

Quantifiable outcome

• 3x higher NPS for brands with customer groups
• +7 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• VMware User Group (VMUG)coreStrategic or Co-development PartnerInnovatis Group manages the VMware User Group, providing comprehensive community management, event support, and member engagement services. This is a long-standing partnership where Innovatis serves as the trusted AMC partner for VMUG, supporting their board, events, and member programs.
• International Association of Oracle Users (IAUG)coreStrategic or Co-development PartnerInnovatis Group provides association management and branding services for IAUG, the premier Avaya user group. Services include event management (IAUG ENGAGE), member engagement, and community development.
• Dell Technologies (thINK, Elevate)coreStrategic or Co-development PartnerInnovatis Group manages Dell Technologies customer communities including thINK (Dell printer user group) and the Elevate customer engagement program. Delivers market research insights and event support at Dell Technologies World.
• Canon Solutions AmericacoreStrategic or Co-development PartnerInnovatis Group serves as a trusted partner for Canon Solutions America, implementing strategies that increase customer loyalty and build new business pipeline through customer engagement programs.
• BoomimajorStrategic or Co-development PartnerInnovatis Group provides customer engagement and participation programs for Boomi, achieving 200% increase in global customer participation through targeted engagement strategies.
• AvayamajorStrategic or Co-development PartnerInnovatis Group supports Avaya customer engagement initiatives, managing the IAUG user group and delivering programs that result in 2x shorter decision cycles for customers.
• TLMI (Tag and Label Manufacturers Institute)majorStrategic or Co-development PartnerInnovatis Group provides association management services for TLMI, including annual meeting support and ongoing association operations.
• HIMSSminorStrategic or Co-development PartnerInnovatis Group provides community and engagement support services for HIMSS (Healthcare Information and Management Systems Society).

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kellen Company: Mid-size AMC providing full-service management to trade associations and professional societies. Direct peer offering the same 'extension of staff' model for boards, events, marketing, and membership growth as Innovatis.
• Association Management Center (AMC): AMC focused on healthcare, scientific, and professional associations. Comparable service offering in association management, board governance support, events, and membership development, competing for similar mid-sized association clients.
• Virtual, Inc. Tech-focused AMC managing technology user groups and standards bodies. Closely comparable to Innovatis given overlapping tech user-group clientele (e.g., VMUG-like engagements), shared service model around community management, events, and member engagement.
• Association Headquarters, Inc. (AHI): Full-service AMC serving professional and trade associations. Comparable operational model to Innovatis across financial management, events, member services, and strategic consulting for association boards.
• Management Solutions Plus: Association management firm serving healthcare, scientific, and professional member organizations. Competes with Innovatis in the same AMC RFP process for full-service outsourced association leadership and operations.
• SmithBucklin: The largest association management company in the US, serving hundreds of trade and professional associations. Direct peer to Innovatis in the AMC space, competing for the same association outsourcing mandates across event management, member engagement, and operational services.

Broad incumbents

• Freeman: Global event experience and strategy company serving enterprise brands. Comparable to Innovatis on live/virtual event management for enterprise clients like Dell Technologies World, but operates at significantly larger scale with broader brand activation capabilities.
• MCI Group: Global events, association, and community management firm. Overlaps with Innovatis on association management and event services but operates at much larger scale and broader geographic footprint across association, congress, and event verticals.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency. Comparable to Innovatis on the brand-side experiential/events work for enterprise tech clients, but operates as a broader portfolio agency rather than a focused AMC.

Emerging players

• Higher Logic: Community engagement platform purpose-built for associations and member-based organizations. Adjacent technology peer to Innovatis' Member Insights platform — Innovatis could face disintermediation if clients shift community management to dedicated software, or partner with them as a service layer atop the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/innovatisgroup
• Facebookfacebook.com/innovatisgroup
• LinkedInlinkedin.com/company/innovatisgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovatis Group