10 Barrel Brewing
10 Barrel Brewing is a US craft brewery founded in 2006 in Bend, Oregon, and a subsidiary brand of Tilray Brands. It produces award-winning beers across IPAs, kettle sours, and lagers, and operates five brewpub locations across the Pacific Northwest and Denver with regional retail distribution.
- Company typePrivate
- Founded2006
- HeadquartersBend, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What 10 Barrel Brewing does
10 Barrel Brewing is a US craft brewery founded in 2006 in Bend, Oregon, operating as a private subsidiary brand of Tilray Brands (NASDAQ: TLRY). The company produces a diversified beer portfolio spanning year-round flagships (Apocalypse IPA, Pub Beer, Pub Light), the award-winning Crush Berliner Weisse sour series (Cucumber, Huckleberry, Strawberry, Apricot, Raspberry), the HopBurst IPA variety pack, and extension lines including the N/A Apocalypse non-alcoholic offering, a 2026-launched ready-to-drink cocktail line, and the Good Sit Pup Ale malt beverage for dogs. Brewing technology encompasses kettle-souring, West Coast and hazy IPA production, barrel-aged and mixed-culture programs, supported by a 60,000 sq ft packaging facility capable of filling 240 cans or bottles per minute and a 1,026-panel solar array generating over 500,000 kWh annually.
The business operates a hybrid direct-to-consumer / wholesale model. On-premise revenue comes from five brewpub locations in Bend (West and East), Portland (Pearl District), Boise, and Denver (RiNo) that drive food, beverage, merchandise, and event revenue including signature Hella Big Air / Hella Hectic ski-snowboard cross competitions and Drag Brunch programming. Off-premise revenue flows through packaged beer distributed across Oregon, Washington, Idaho, Colorado, and California via the 2014 Anheuser-Busch 'High End' partnership and the broader Tilray-owned distribution network spanning 40+ brands in 20+ countries. A Shopify-powered e-commerce storefront at shop.10barrel.com captures branded merchandise revenue, and a Beer Finder store-locator tool supports consumer conversion.
The customer base is B2C and broadly distributed: craft beer enthusiasts, brewpub patrons, sports/event attendees, and local community/charitable beneficiaries supported through the Drink it Forward program (which has raised over $500,000). Marketing channels include organic social (Instagram, Facebook, Twitter, YouTube), email/newsletter, owned events, the Fully Aligned podcast, and seasonal campaign activations. The company is led by Brewmaster Jimmy Seifrit with a credentialed R&D team including Tonya Cornett and Shawn Kelso, whose combined 110+ medals form a primary brand-equity asset.
10 Barrel Brewing firmographics
Firmographics- Name
- 10 Barrel Brewing
- Legal name
- 10 Barrel Brewing Company
- Website
- https://10barrel.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 10 Barrel Brewing is a US craft brewery founded in 2006 in Bend, Oregon, and a subsidiary brand of Tilray Brands. It produces award-winning beers across IPAs, kettle sours, and lagers, and operates five brewpub locations across the Pacific Northwest and Denver with regional retail distribution.
- Ownership category
- akta.pro rank
10 Barrel Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (42481), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where 10 Barrel Brewing is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
10 Barrel Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- On-Premise Pub Sales: Revenue from food and beverage sales at brewpub locations including Bend (West & East), Portland, Boise, and Denver
- Packaged Beer Distribution: Canned and bottled beer sold through retail channels including grocery stores, convenience stores, and bottle shops across the Western US
- Merchandise and Apparel: E-commerce sales of branded merchandise including apparel, hats, outerwear, and pub gear through Shopify storefront
- Ready-to-Drink Cocktails: Ready-to-drink cocktail products launched in 2026, expanding beyond traditional beer offerings
- Nonalcoholic Beer Sales: N/A Apocalypse and other nonalcoholic beer products targeting the growing NA beverage market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Drag Brunch tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
10 Barrel Brewing product offering
Product offeringCore offering
10 Barrel Brewing crafts and sells a portfolio of craft beers including IPAs, kettle sours, lagers, and non-alcoholic options, distributing them through retail channels across the Western US and through five company-owned brewpubs in Bend, Portland, Boise, and Denver. Revenue is supplemented by branded merchandise sold online, brewery tours, and pub-based food and event services.
Product overview
10 Barrel Brewing is a craft brewery founded in 2006 in Bend, Oregon, now owned by Tilray Brands. The company operates as a multi-location brewpub and production brewery with a portfolio of beer products and experiential services. The core product lineup includes year-round flagship beers (Apocalypse IPA, Pub Beer, Pub Light), seasonal and limited-release offerings (Crush sour series, HopBurst IPA varieties), and specialty items (N/A Apocalypse, Good Sit Pup Ale for dogs). The beer portfolio spans styles from session sours (Cucumber Crush, Huckleberry Crush) to imperial IPAs (Juicy Drama at 9% ABV), with distribution in 6-pack, 12-pack, 18-pack cans and draft. Beyond packaged beer, the company operates five brewpub locations across Bend, Portland, Boise, and Denver, complemented by a merchandise shop, brewery tours, and branded experiences including the tinyHAUS limited-release program and OOO Email Generator tool. The pubs serve as venues for events like Hella Hectic ski/snowboard cross competitions and Drag Brunch, tying the brand to outdoor lifestyle culture.
Differentiator
Problem solved
Functional benefit
Brands
- Pub Beer: Organic lager featuring floral hops with slight spice and pear character.
- Apocalypse IPA
- Crush Variety
- HopBurst Variety
- N/A Apocalypse
- Pub Light
- Money Cat
- Juicy Drama
- Cloud Mentality
- All Ways Down
- Camp Coldie
Products and services
- Apocalypse IPA Flagship India Pale Ale at 6.8% ABV and 70 IBU, featuring citrusy and piney hop character from Bravo, Northern Brewer, Chinook, Cascade, Centennial, and Amarillo hops, sold packaged and on tap to craft beer consumers.
- N/A Apocalypse Non-alcoholic version of the flagship IPA at 0.5% ABV and 25 IBU, marketed as 'All Gas. No Booze.', targeting adults seeking mindful drinking options without flavor compromise.
- Pub Beer Organic craft lager at 18 IBU with floral, pear, and cracker-like malt aroma from Noble hops, positioned as an easy-drinking everyday craft option.
- Pub Light Light lager at 4% ABV and 8 IBU marketed as 'Lighter. Cheaper. Funner.', positioned as an affordable, easy-drinking option.
- Crush Variety Pack Variety pack of Berliner Weisse session sours featuring Cucumber, Strawberry, Apricot, and Raspberry Crush variants at 5.0–6.5% ABV.
- Cucumber Crush Award-winning Berliner Weisse kettle sour infused with cucumber at 5% ABV with low IBU. Multiple GABF medals including Gold in 2014, 2015, and 2016 plus additional North American Beer Awards and World Beer Cup recognition.
- Huckleberry Crush Light and crisp Berliner Weisse kettle sour packed with huckleberry flavor at 5.3% ABV and 9 IBU; recognized as Best of the Northwest by SIP Magazine in 2020.
- HopBurst Variety Pack IPA variety pack featuring Profuse Juice Hazy IPA, Nature Calls Mountain IPA, and Paddle Captain Western IPA at 6.5% ABV with multiple hop varieties.
- Cloud Mentality Hazy IPA brewed with Strata, El Dorado, and Simcoe hops at 7% ABV and 55 IBU, delivering big flavor with mild bitterness.
- Juicy Drama High-ABV imperial-style hazy IPA at 9% ABV and 30 IBU featuring Bravo and Simcoe hops with yuzu and citrus notes.
- All Ways Down Hop-forward West Coast IPA at 75 IBU built on El Dorado, Bravo, Simcoe, Mosaic, and Azacca hops, delivering aggressive hop aroma with smooth citrus finish.
- Money Cat Easy-drinking light beer at 4.8% ABV and 15 IBU with bright straw color, slight sweetness from rice, and gentle bitterness.
- Camp Coldie Camping-themed IPA at 45 IBU with a light orange color and citrus, tropical, mango and stone fruit aroma on a medium body.
- Good Sit Pup Ale Glucosamine-enriched non-alcoholic malt beverage formulated specifically for dogs to support joint health and provide energy for athletic activities.
- Swill Cocktails American Radler-style base used as a standalone product or cocktail mixer with recipes including the Swill Paloma, The Last Train to Swillville, and Oaxacan Radler.
- 10 Barrel Brewpubs Brewpub locations in Bend West, Bend East, Portland (Pearl District), Boise, and Denver (RiNo) serving craft beer on tap, scratch-made pub fare, and event spaces.
- 10 Barrel Merchandise Shop Shopify-powered online store selling apparel, outerwear, hats, branded merchandise, and pub-specific gear with location-specific collections (Bend, Boise, Portland, Denver).
- Brewery Tours Guided tours of the Bend, Oregon headquarters production brewery and 60,000 sq ft packaging facility, available to visitors and the general public.
- tinyHAUS Limited-Release Program Extremely limited small-batch beer releases from 10 Barrel brewers, positioned as exclusive specialty offerings.
- Ready-to-Drink Cocktails (Beyond Beer) Ready-to-drink cocktail products launched as part of 10 Barrel's 'Not Beer' portfolio extension beyond traditional beer.
Quantifiable outcome
- Over 50 medals for Ian Larkin at international beer competitions
- +4 more outcomes
Companies that use 10 Barrel Brewing
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
10 Barrel Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
10 Barrel Brewing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Anheuser-Busch / The High EndcoreIn 2014, 10 Barrel partnered with Anheuser-Busch, becoming a member of The High End and their family of craft brands. This partnership provided distribution reach through Anheuser-Busch's extensive wholesale network across the United States.
- Energy Trust of Oregonminor10 Barrel works with Energy Trust of Oregon on sustainability improvements including LED lighting replacements and evaluating high-speed doors and passive cooling options for new cooler construction.
- Deschutes County Search & RescueminorLocal Bend Westside charity partner through Drink it Forward program, receiving portion of proceeds from draft beer sales.
- Oregon Adaptive SportsminorBend Eastside charity partner through Drink it Forward program supporting adaptive sports for individuals with disabilities.
- CCALogo (Central City Concern)minorPortland charity partner through Drink it Forward program supporting housing and addiction recovery services.
- WCA (Women's & Children's Alliance)minorBoise charity partner through Drink it Forward program supporting women and children in crisis.
- BrewDogminorBoth 10 Barrel and BrewDog are owned by Tilray Brands. The two brands participate in joint promotions such as the £1 million free pints campaign during the 2026 international men's football tournament.
- SweetWater BrewingminorBoth 10 Barrel and SweetWater Brewing are owned by Tilray Brands and participate in joint promotional campaigns.
- Blue Point BreweryminorBoth 10 Barrel and Blue Point Brewery are owned by Tilray Brands and participate in joint promotional campaigns.
- Montauk BrewingminorBoth 10 Barrel and Montauk Brewing are owned by Tilray Brands and participate in joint promotional campaigns including Dry January product collections.
Scale indicators8 records
Recent moves14 records
Expansion highlights6 records
10 Barrel Brewing competitors and assessment
Company assessmentDirect peers
- BrewDog: Global craft brewery co-owned by Tilray Brands and currently co-branding with 10 Barrel in promotional campaigns. Operates a comparable brewpub-centric and packaged distribution model, particularly relevant for 10 Barrel's RTD and NA beer expansion.
- Deschutes Brewery: Headquartered in Bend, Oregon (same hometown as 10 Barrel), Deschutes Brewery is the dominant craft brewery in Central Oregon with a comparable portfolio of flagship IPAs, sours, and seasonals. Direct head-to-head competitor across brewpubs and packaged distribution in the PNW.
- Hopworks Urban Brewery: Portland-based craft brewery with a sustainability focus (B Corp certified, organic) and brewpub locations. Competes with 10 Barrel in Portland on-premise and across Oregon retail shelves.
- SweetWater Brewing: Sister brand under Tilray Brands alongside 10 Barrel, both operating brewpub experiences and packaged craft distribution. Used in joint Tilray-led promotional campaigns, indicating directly comparable product portfolios and channel strategies.
- Boneyard Beer: Bend-based craft brewery known for hop-forward IPAs and a focused production-only model. Competes with 10 Barrel in the same hometown across retail shelves and on-premise accounts in Oregon and the broader Pacific Northwest.
- Breakside Brewing: Portland-based craft brewery with a multi-location brewpub model (Slabtown, Pearl District, Beaverton, Milwaukie) similar to 10 Barrel's pub footprint. Overlaps directly in Portland pub dining and packaged distribution.
Broad incumbents
- Sierra Nevada Brewing Co. One of the largest craft breweries in the US, with national distribution depth that dwarfs 10 Barrel. Comparable in product style mix (IPAs, sours, lagers) and competes on the same retail shelves across the Western US.
- New Belgium Brewing: National craft brewery (Fat Tire, Voodoo Ranger) owned by Kirin, offering extensive IPA and sour portfolios. Competes with 10 Barrel in packaged retail and broader on-premise across Western US states.
Emerging players
- Athletic Brewing Company: Category-leading non-alcoholic craft brewer. Directly relevant as 10 Barrel expands its N/A Apocalypse line, with Athletic setting the bar for NA craft placement, pricing, and consumer mindshare.
Regional players
- GoodLife Brewing: Bend, Oregon craft brewery competing for the same local market as 10 Barrel's two Bend pubs. Comparable mid-sized craft positioning with brewpub-adjacent retail in Central Oregon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
10 Barrel Brewing social profiles
Digital presence10 Barrel Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
10 Barrel Brewing leadership team
Management profileNumber of profiles
Profiles6 records
10 Barrel Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10 Barrel Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10 Barrel Brewing
What does 10 Barrel Brewing do?
10 Barrel Brewing crafts and sells a portfolio of craft beers including IPAs, kettle sours, lagers, and non-alcoholic options, distributing them through retail channels across the Western US and through five company-owned brewpubs in Bend, Portland, Boise, and Denver. Revenue is supplemented by branded merchandise sold online, brewery tours, and pub-based food and event services.
Is 10 Barrel Brewing a public or private company?
10 Barrel Brewing is a private company. It is classified as corporate owned and is currently operating.
When was 10 Barrel Brewing founded?
10 Barrel Brewing was founded in 2006. It employs 251 to 500 people.
Where is 10 Barrel Brewing based?
10 Barrel Brewing is headquartered in Bend, United States, in the North America region.
How does 10 Barrel Brewing make money?
Five revenue lines are on record. On-Premise Pub Sales are the primary driver. The others are packaged Beer Distribution, merchandise and Apparel, ready-to-Drink Cocktails and nonalcoholic Beer Sales.
Who are 10 Barrel Brewing's main competitors?
Direct peers on record are BrewDog, Deschutes Brewery, Hopworks Urban Brewery, SweetWater Brewing, Boneyard Beer and Breakside Brewing. Broad incumbents are Sierra Nevada Brewing Co. and New Belgium Brewing. Athletic Brewing Company is listed as an emerging player. GoodLife Brewing is listed as a regional player.
Does 10 Barrel Brewing have an API?
No public API is recorded for 10 Barrel Brewing.
What industry is 10 Barrel Brewing in?
10 Barrel Brewing's product category is Craft Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 31212 and its SIC code is 2080.