KAN

What KAN does

KAN is a Swedish full-service digital communications agency founded in 2005 in Malmö by a group of colleagues who recognized the rising strategic importance of digital channels in marketing. The firm delivers end-to-end capabilities spanning digital strategy, creative concept development, UX and visual design, web development, film and content production, SEO/SEM, analytics, and accessibility services, organized across roughly 10 specialized teams of 150 specialists. KAN serves B2B, B2C, and public-sector clients, with named enterprise logos including E.ON, Tetra Pak, Castellum, Puma, and DUX (the latter supported across 33 countries and 20 languages), and also operates a 'Rent a Friend' consultant placement service for on-site client engagements.

The agency does not own a proprietary technology platform; instead it delivers through certified partnerships with major CMS and marketing automation ecosystems, notably Umbraco (official Swedish partner) and HubSpot CMS (certified partner), supplemented by WordPress, Craft CMS, Optimizely, Sitevision, and InRiver PIM for product information management. AI is referenced in thought-leadership content but is not a differentiated product capability.

Commercially, KAN operates as a professional services firm with project-based and retainer-based engagements, generated through direct sales managed regionally from Malmö and Stockholm. The company is 45% owned by Story House Egmont (the Danish media conglomerate), with the balance held by working founders. Revenue stood at 126 million SEK in 2023. KAN has scaled primarily through acquisition (Good Old 2016, CR Film 2018, Winston 2021, Dazy 2022) and through OKTO, a Stockholm-based brand and design sub-brand launched in 2019. The company holds recognized industry credentials including a 2021 double win at Årets Byrå and a 2024 Agency Image top-10 placement.

Name

KAN

Legal name

KAN

Website

https://kan.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

KAN is a Swedish full-service digital communications agency founded in 2005, employing 150 specialists across offices in Malmö and Stockholm. It delivers strategy, creative, content, web development, and digital marketing to B2B, B2C, and public-sector clients, and is 45% owned by Story House Egmont.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: KAN generates revenue through providing comprehensive digital agency services including strategy, brand development, digital development, content production, and digital marketing. As a professional services firm, revenue is project-based and retainer-based for ongoing engagements.
2. Consulting (Rent a Friend): KAN offers consulting services through their 'Rent a Friend' model, providing specialized digital communication consultants for placement at client sites on a temporary or long-term basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

KAN is a full-service digital communications agency offering strategy, brand development, UX/UI design, creative concept development, web development on multiple CMS platforms, content production (film, photography, copywriting), SEO/SEM, and digital marketing services. As a certified HubSpot partner and official Umbraco partner in Sweden, KAN delivers integrated marketing, sales, and customer-service platforms. They also offer a consulting-model "Rent a Friend" engagement where specialists are placed at client sites for short- or long-term assignments.

Product overview

KAN is a full-service digital communications agency offering a comprehensive portfolio of services organized around digital strategy, creative concept development, content production, and digital development. The agency operates across multiple CMS platforms including HubSpot CMS and Umbraco CMS (for which they hold official partner certifications), and provides specialized offerings such as the 'Rent a Friend' consultant placement service. Their core capabilities span from brand strategy and visual identity to web development, SEO/SEM, content production (film, photography, copywriting), and digital marketing. The service model emphasizes end-to-end project delivery from strategy through production and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Development Web development and digital solutions including websites and e-commerce platforms built on various CMS platforms for clients across B2B, B2C, and public-sector industries.
• HubSpot CMS Implementation Certified HubSpot partner offering website builds, customization, and integrated marketing, sales, and customer-service implementations on HubSpot CMS for clients.
• Umbraco CMS Implementation Official Umbraco partner in Sweden delivering open-source .NET-based CMS website builds, customization, and ongoing support.
• Creative Concept Development Development of creative communication concepts that build brand loyalty or buzz around products, including visual identity and design services.
• Content Production Film, photography, animation, copywriting, editorial content, and content management services for clients across channels.
• Digital Marketing Digital marketing services including social media management, digital advertising, conversion optimization, and measurement and analysis.
• Strategy and Brand Services Digital strategies, innovation, service design, and multi-channel marketing expertise delivered as part of the agency's senior advisory work.
• Rent a Friend (Consultant Placement) Consulting model providing digital-communication specialists for on-site or remote placement at client locations on short- or long-term assignments, strengthening client in-house teams.
• SEO and SEM Search engine optimization and search engine marketing services including organic optimization, paid campaigns, and AI-based search services.
• UX/UI and Web Production User experience and interface design services including audience mapping, wireframes, prototypes, testing, and sustainable design systems.
• Analytics and Data-Driven Optimization Digital channel optimization, continuous measurement and analysis, growth marketing, and conversion optimization services.
• Accessibility Services Web accessibility adaptation services ensuring compliance with WCAG guidelines and EU accessibility directives for clients' digital properties.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationKAN is a certified HubSpot partner, helping clients build websites in HubSpot CMS. They have deep knowledge in building websites, customizing design and user flows, and leverage HubSpot's integrated platform for marketing, sales, and customer service.

Scale indicators3 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Wenderfalck: Stockholm-based full-service digital agency offering strategy, design, development, and content production. Direct competitor in the Swedish market with overlapping service lines.
• North Kingdom: Swedish digital experience and creative agency working on brand, digital, and immersive projects for global brands. Operates from Skellefteå and Stockholm with a comparable full-service digital profile.
• Great Works: Stockholm-based creative and digital agency serving Scandinavian and international brands with strategy, creative, and production capabilities. Direct competitor in the Swedish digital agency market.
• Forsman & Bodenfors: Sweden's most awarded creative agency, now part of Dentsu Creative, with strong digital and integrated communications offerings. Direct peer serving similar enterprise B2B and B2C clients.
• Åkestam Holst: Part of the NOA Nordic agency group, Åkestam Holst is a leading Swedish creative communications agency offering strategy, creative, and digital services to B2B and B2C clients. Most direct Swedish-headquartered creative agency peer to KAN.
• Curamando: Swedish digital growth agency (acquired Abby Priest) with strategy, SEO, content, and HubSpot-focused services. Direct competitor in HubSpot-led digital and marketing services for the Swedish mid-market.

Broad incumbents

• DEPT®: Global digital agency with significant Nordic presence, offering end-to-end digital, creative, and technology services. Broader incumbent competing for the same enterprise digital mandates.
• MediaMonks (S4 Capital): Global creative and production company (now part of Monks) offering content, digital, and media services at scale. Broader incumbent with overlapping capabilities targeting global enterprise clients.

Regional players

• Netlight: Nordic-origin strategy and technology consulting firm with offices across the Nordics and Europe. Comparable in size and Nordic footprint, with overlap in digital transformation and consulting-led delivery.
• Valve (Nordic): Finnish-Helsinki-based creative communications group with Nordic operations, offering brand, content, and digital services. Comparable agency model with regional Nordic footprint rather than Swedish-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kan_se
• Facebookfacebook.com/kan.se
• LinkedInlinkedin.com/company/kan-se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAN