VIGO
VIGO Industries is a private US direct-to-consumer e-commerce company that designs and sells a 335+ SKU catalog of premium bathroom and kitchen fixtures to residential homeowners, contractors, designers, and trade buyers across the US and Canada.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What VIGO does
VIGO Industries is a privately held US direct-to-consumer e-commerce company that designs and sells premium bathroom and kitchen fixtures through vigoindustries.com and a dedicated trade program. Its catalog spans more than 335 SKUs across twelve core categories, including bathroom faucets, vessel sinks, shower doors, shower panels, shower enclosures, tub doors, bathroom accessories and sets, plus kitchen faucets, kitchen sinks, and kitchen accessories. The company differentiates via proprietary material technologies (Matte Stone™, Concreto Stone™, MatteShell™, cFiber©, QuickDrain™, UltraThin™, VMotion™, ProtecGlass™) and coordinated finish palettes (Matte Black, Brushed Gold, Brushed Nickel, Chrome) that allow consumers to assemble cohesive bathroom and kitchen designs from a single vendor.
The business operates two revenue streams: consumer e-commerce (one-time hardware sales at unit prices ranging from approximately $24.90 to $1,699.90 with periodic 9–31% discounts) and the VIGO Pro trade program serving contractors, designers, architects, and wholesale partners with catalogs, finish samples, CAD files, and dedicated pricing. Fulfillment runs through a nationwide US and Canadian warehouse network enabling 2-3 day shipping and 24-hour replacement parts dispatch, supported by a lifetime warranty on bathroom hardware sets that exceeds typical 1-3 year industry warranty norms. Customer review density (top SKUs with 1,300–2,200+ reviews at 4.5–4.9 stars) suggests meaningful repeat traffic to the storefront, though no revenue, headcount, funding, or management information is publicly disclosed.
The company has accumulated notable industry recognition, including KBIS/NKBA Best of Show, Interior Design Best of Year, NYC x Design, iF Design, Architizer A+, and Architect's Newspaper awards, predominantly dated to 2024. It remains a single-jurisdiction private operator with no disclosed subsidiaries, parent company, institutional investors, M&A activity, or international expansion beyond US and Canada.
VIGO firmographics
Firmographics- Name
- VIGO
- Legal name
- VIGO Industries
- Website
- https://vigoindustries.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VIGO Industries is a private US direct-to-consumer e-commerce company that designs and sells a 335+ SKU catalog of premium bathroom and kitchen fixtures to residential homeowners, contractors, designers, and trade buyers across the US and Canada.
- Ownership category
- akta.pro rank
VIGO industry classification
Industry- Product category
- Bathroom and Kitchen Fixtures
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where VIGO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VIGO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Consumer E-commerce Sales: Direct-to-consumer retail sales through vigoindustries.com website, featuring a comprehensive catalog of bathroom and kitchen fixtures including faucets, sinks, shower doors, and accessories. Products are sold as one-time purchases with no subscription component.
- Trade/Professional Sales: B2B sales through the VIGO Pro program targeting contractors, designers, architects, and wholesale trade partners. Offers catalogs, finish samples, CAD files, project portfolios, and dedicated pricing for professional customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VIGO product offering
Product offeringCore offering
VIGO Industries manufactures and sells premium bathroom and kitchen fixtures—including faucets, vessel sinks, shower doors, shower panels, shower enclosures, tub doors, kitchen sinks, and coordinating accessories—directly to consumers through its vigoindustries.com e-commerce platform and to trade professionals (contractors, designers, architects) through its VIGO Pro program. Products feature proprietary materials such as Matte Stone™, Concreto Stone™, MatteShell™ glass, and cFiber© brass, supported by a nationwide warehouse network providing 2–3 day shipping across the US and Canada.
Product overview
VIGO Industries is a direct-to-consumer e-commerce company offering a comprehensive portfolio of premium bathroom and kitchen fixtures. The product lineup centers on coordinated bathroom collections (faucets, vessel sinks in Matte Stone/Tempered Glass/Concreto Stone, shower doors, shower panels, shower enclosures, tub doors, and accessories) and kitchen collections (faucets in Pull-Down/Pull-Out/Touchless/Bar/Bridge styles, kitchen sinks in Workstation/Undermount/Stainless Steel configurations, and accessories). Products are sold primarily through the vigoindustries.com e-commerce platform with free shipping sitewide, supported by a professional trade program (VIGO Pro) offering catalogs, finish samples, and CAD files for contractors and designers. The company holds multiple design awards including Interior Design Best of Product, iF Design Award, Architizer A+ Award, and recognition at BDNY and KBIS trade shows.
Differentiator
Problem solved
Functional benefit
Brands
- Matte Stone™: Premium matte stone vessel sink material technology
- Concreto Stone™
- UltraThin™
- VMotion™
- QuickDrain™
- MatteShell™
- cFiber©
- ProtecGlass™
Products and services
- Bathroom Faucets Premium bathroom faucets offered in Single Hole, Vessel, Widespread, and Wall Mount configurations in finishes including Matte Black, Brushed Nickel, Chrome, and Matte Brushed Gold, sold to homeowners and trade professionals.
- Vessel Bathroom Sinks Handcrafted vessel sinks in Matte Stone, Tempered Glass, and Concreto Stone materials, offered in rectangular, round, square, and oval shapes for residential and commercial bathrooms.
- Shower Doors Luxury shower doors including Sliding, Pivot, Hinged, Fixed Shower Screens, and Shower Door Sets, in Frameless and Semi-Frameless designs with Clear, Fluted, and Striped glass options.
- Shower Panels Shower panel systems in Classic and Retrofit models with rain shower heads, body jets, and thermostatic valves in 2-jet, 4-jet, and 6-jet configurations.
- Shower Enclosures Frameless shower enclosures in Rectangular, Square, and Neo-Angle configurations designed for modern bathroom installations with premium glass and hardware finishes.
- Tub Doors Glass tub doors available in Sliding, Hinged, and Fixed Tub Screen configurations to complement various bathtub and shower combinations.
- Kitchen Faucets Kitchen faucets in Pull-Down, Pull-Out, Touchless, Bar, and Bridge styles featuring 360-degree swivel spouts, ceramic disc cartridges, and finishes including Matte Black, Stainless Steel, and Chrome.
- Kitchen Sinks Premium kitchen sinks in Workstation, Undermount, Stainless Steel, and Single Bowl configurations, designed for durability and modern kitchen aesthetics.
- Kitchen Accessories Kitchen accessories including Soap Dispensers, Deck Plates, Strainers, and Sink Grids designed to complement VIGO kitchen faucets and sinks.
- Bathroom Accessories Bathroom hardware including Sink Drains, Deck Plates, Shower Drains, and Bathroom Hardware Sets (towel bars, toilet paper holders, hand towel holders, hooks) in coordinating finishes.
- Bathroom Sink Sets Coordinated bathroom sink sets combining Glass, Matte Stone, or Concreto Stone sinks with matching bathroom faucets for unified bathroom design.
- VIGO Pro Trade Program Professional trade program offering catalogs, finish samples, CAD files, and project portfolio access for contractors, designers, architects, and wholesale trade partners purchasing VIGO fixtures for client projects.
Quantifiable outcome
- Products consistently rated 4.5-4.9 out of 5 stars based on thousands of customer reviews
- +2 more outcomes
Companies that use VIGO
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
VIGO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
VIGO partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
VIGO competitors and assessment
Company assessmentBroad incumbents
- Delta Faucet: Delta Faucet is a major US faucet and kitchen/bath fixture brand distributed through wholesale and big-box retail channels. Overlaps with VIGO on faucets, kitchen sinks, and bath accessories, but with substantially broader retail distribution.
- Moen: Moen is a leading North American faucet and fixture brand sold primarily through plumbing wholesalers and home improvement retailers. Overlaps with VIGO on faucets and kitchen/bath accessories, but its scale, dealer relationships, and brand reach far exceed VIGO's DTC base.
- Hansgrohe: Hansgrohe is a premium German manufacturer of showers, faucets, and bathroom systems with global distribution. Comparable to VIGO on premium positioning and shower/faucet focus, but operating as an established international brand with showrooms and specification channels worldwide.
- TOTO: TOTO is a major global manufacturer of bathroom fixtures including toilets, lavatories, faucets, and shower systems. Overlaps with VIGO on bath sinks and faucets but competes more on the ceramicware side and operates globally with established dealer networks.
- Pfister: Pfister is a US kitchen and bathroom faucet brand distributed through home improvement retailers. Competes with VIGO on faucets but at more accessible price points and through big-box rather than DTC channels.
- American Standard: American Standard manufactures bathroom and kitchen fixtures including faucets, sinks, toilets, and shower systems. Competes with VIGO in bath faucets and sinks but operates as a broad-line incumbent with deep wholesale and commercial project channels.
- Kohler: Kohler is the dominant global manufacturer of bathroom and kitchen fixtures, including faucets, sinks, shower doors, and tubs. Competes with VIGO across overlapping premium fixture categories but operates at vastly greater scale through wholesale, showrooms, and global dealer networks.
Direct peers
- ROHL: ROHL is a premium kitchen and bath fixtures brand emphasizing European craftsmanship and designer finishes, distributed through showrooms and specialty dealers. Comparable to VIGO in premium positioning, designer finishes, and trade/designer specification channels.
- Kingston Brass: Kingston Brass sells kitchen and bathroom faucets, sinks, and accessories direct-to-consumer through its own e-commerce site with a broad coordinated finish catalog. Comparable to VIGO in DTC model, premium positioning, and cross-category kitchen/bath bundle strategy.
- Kraus: Kraus is a direct-to-consumer premium kitchen and bathroom fixtures brand offering sinks, faucets, and accessories through its own e-commerce platform. Most comparable to VIGO in DTC distribution model, premium price positioning, and broad SKU catalog spanning kitchen and bath.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
VIGO social profiles
Digital presenceVIGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIGO leadership team
Management profileNumber of profiles
VIGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIGO
What does VIGO do?
VIGO Industries manufactures and sells premium bathroom and kitchen fixtures—including faucets, vessel sinks, shower doors, shower panels, shower enclosures, tub doors, kitchen sinks, and coordinating accessories—directly to consumers through its vigoindustries.com e-commerce platform and to trade professionals (contractors, designers, architects) through its VIGO Pro program. Products feature proprietary materials such as Matte Stone™, Concreto Stone™, MatteShell™ glass, and cFiber© brass, supported by a nationwide warehouse network providing 2–3 day shipping across the US and Canada.
Is VIGO a public or private company?
VIGO is a private company. It is classified as unknown and is currently operating.
When was VIGO founded?
VIGO was founded in 2004. It employs 101 to 250 people.
Where is VIGO based?
VIGO is headquartered in New York, United States, in the North America region.
How does VIGO make money?
Two revenue lines are on record. Consumer E-commerce Sales are the primary driver. The others are trade/Professional Sales.
Who are VIGO's main competitors?
Broad incumbents on record are Delta Faucet, Moen, Hansgrohe, TOTO, Pfister, American Standard and Kohler. Direct peers are ROHL, Kingston Brass and Kraus.
Does VIGO have an API?
No public API is recorded for VIGO.
What industry is VIGO in?
VIGO's product category is Bathroom and Kitchen Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its SIC code is 5070.