Steaz
Steaz is a U.S. beverage company that makes Regenerative Organic Certified ready-to-drink green tea and yerba mate, sourcing from a single 1,000-acre farm on Jeju Island and selling to health-conscious consumers via DTC, Amazon, and Whole Foods.
- Company typePrivate
- Founded2002
- HeadquartersDoylestown, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Steaz does
Steaz is a U.S.-based beverage company founded in 2002 that manufactures and sells organic and Regenerative Organic Certified (ROC) ready-to-drink green tea and yerba mate products. The company's product line is anchored in two core categories: Regenerative Organic Green Tea (five flavors including Blueberry Pomegranate, Peach, Mint, Super Fruit, and Hibiscus) and Zero Sugar Green Tea (three flavors including Peach Mango, Raspberry, and Half & Half), with a historical extension into functional beverages (Steaz Energy, Steaz Zero Cal, Energy Shot) and a Yerba Mate line (Antioxidant Brew and Unsweetened variants) launched in 2021. Its core technology is agronomic rather than digital: a single-source supply chain from Wild Orchard's 1,000-acre volcanic-soil farm on Jeju Island, South Korea — the first ROC-certified tea farm in the world — combined with a proprietary 4x tea-leaf washing process for purity. All tea is grown from seed on the same farm, enabling 100% seed-to-cup traceability.
The business operates a hybrid go-to-market model: direct-to-consumer e-commerce through drinksteaz.com (with a Subscribe & Save program offering 10% recurring savings), marketplace distribution via Amazon, and physical retail through a store locator with Whole Foods as the historical exclusive launch partner for the Yerba Mate line. Pricing is per-case at the DTC level (e.g., $33.99 per case) with the subscription discount layered on top. Customers are primarily health-conscious and sustainability-minded consumers (horizontal segmentation) seeking organic, non-GMO, clean-label, and traceable beverages. Steaz is a privately held company and operates as a brand within the Novamex (Tipp Distributors, Inc.) family through the Nova Naturals portfolio, having joined in 2016. The company also pledges 1% of annual revenue to environmental causes through 1% for the Planet and holds industry recognition including 27 tea competition medals (Wild Orchard) and a Good Housekeeping "Best Organic Iced Tea" designation.
Steaz firmographics
Firmographics- Name
- Steaz
- Legal name
- Tipp Distributors, Inc.
- Website
- https://drinksteaz.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steaz is a U.S. beverage company that makes Regenerative Organic Certified ready-to-drink green tea and yerba mate, sourcing from a single 1,000-acre farm on Jeju Island and selling to health-conscious consumers via DTC, Amazon, and Whole Foods.
- Ownership category
- akta.pro rank
Steaz industry classification
Industry- Product category
- Ready-to-Drink Tea
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- RTD Iced Tea Production (AFAFABAD)
Keywords
Where Steaz is headquartered
LocationHeadquarters
- HQ city
- Doylestown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Steaz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- RTD Tea Beverage Sales: Steaz generates revenue through direct sales of Regenerative Organic Certified green tea beverages in cans. Products include regular and zero-sugar variants sold through e-commerce and retail channels.
- E-commerce Subscription: Steaz offers a Subscribe & Save program providing 10% savings to recurring customers, creating predictable recurring revenue from product shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Green Tea - $33.99 per case |
| Subscription | Monthly | Subscribe & Save - 10% discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Steaz product offering
Product offeringCore offering
Steaz manufactures and sells Regenerative Organic Certified ready-to-drink green tea and yerba mate beverages, sourced from a single-source 1,000-acre volcanic-soil farm on Jeju Island, South Korea (Wild Orchard partnership). The portfolio includes Green Tea (five flavors), Zero Sugar Green Tea (three flavors), and Steaz Antioxidant Brew Yerba Mate variants, distributed via direct e-commerce, Amazon, and physical retail.
Product overview
Steaz is a beverage company offering Regenerative Organic Certified green tea and yerba mate products. The core product line consists of two main categories: (1) Regenerative Organic Green Tea in five flavors (Blueberry Pomegranate, Peach, Mint, Super Fruit, Hibiscus) and (2) Zero Sugar Green Tea in three flavors (Peach Mango, Raspberry, Half & Half). Historical product extensions include Steaz Energy, Steaz Zero Cal, Energy Shot, and Steaz Sparkling/Iced Teas. The portfolio was expanded in 2021 with Steaz Antioxidant Brew Yerba Mate and Unsweetened Yerba Mate variants. All products source from a 1,000-acre regenerative organic farm on Jeju Island in partnership with Wild Orchard.
Differentiator
Problem solved
Functional benefit
Brands
- Nova Naturals: Combined portfolio of Steaz and related sustainable beverage products under the Novamex family.
Products and services
- Regenerative Organic Green Tea Regenerative Organic Certified green tea beverages made from single-source farm on Jeju Island, available in five flavors: Blueberry Pomegranate, Peach, Mint, Super Fruit, and Hibiscus.
- Zero Sugar Green Tea Zero-calorie green tea beverages with Regenerative Organic Certified status, available in three flavors: Peach Mango, Raspberry, and Half & Half.
- Steaz Antioxidant Brew Yerba Mate Yerba mate beverage brewed with antioxidants from yerba mate and coffee berry, delivering 165 mg caffeine per 16-oz can. Available in Golden Mate, Peach Please, and Mint to Be flavors.
- Steaz Antioxidant Brew Unsweetened Yerba Mate Zero-sugar yerba mate variants with Elderberry and Half & Half (lemon blend) flavors. Contains 165 mg caffeine and 10% daily value of vitamin C per can.
- Steaz Energy Energy drink blending natural caffeine with mindful ingredients for sustained, balanced energy.
- Steaz Zero Cal Zero-calorie beverage variant launched during the functional beverage expansion period.
- Steaz Energy Shot Concentrated energy shot product introduced during the 2008-2009 functional beverage innovation era.
- Steaz Sparkling Green Tea Sparkling variant of organic green tea introduced 2004-2007.
- Steaz Organic Iced Tea Bottled organic iced tea product named Best Organic Iced Tea by Good Housekeeping in their roundup of the 10 Best Iced Tea Brands.
Quantifiable outcome
- 100% traceable supply chain from seed to cup
- +1 more outcomes
Companies that use Steaz
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Steaz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steaz partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Novamex (Nova Naturals)coreSteaz became part of the Novamex family, forming the Nova Naturals portfolio. This partnership enabled expansion of Steaz's mission and provided new distribution possibilities. Novamex (dba Tipp Distributors, Inc.) owns and operates the drinksteaz.com website.
- Wild Orchard TeacoreSteaz sources all tea from Wild Orchard, the world's first Regenerative Organic Certified tea farm on Jeju Island, South Korea. The 1,000-acre volcanic soil farm provides single-source, traceable tea leaves washed four times for purity. This partnership enables Steaz's position as the first Regenerative Organic Certified RTD tea brand.
- Regenerative Organic Alliance (ROA)coreSteaz partners with the Regenerative Organic Alliance (ROA), the global movement behind Regenerative Organic Certified (ROC) certification. ROA provides certification based on three pillars: soil health, animal welfare, and farmer fairness. Steaz supports ROA's expansion and education efforts for regenerative certified farms globally.
- 1% for the PlanetcoreSteaz is a certified member of 1% for the Planet, pledging 1% of annual revenue to environmental causes. This global movement connects businesses with nonprofits to fund verified high-impact projects that restore soil, clean waterways, empower farmers, and build stronger communities.
- Whole Planet FoundationminorSteaz supports the Whole Planet Foundation, which provides micro loans for underserved communities in ingredient-producing regions, aligning with Steaz's commitment to farmer fairness and community empowerment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Steaz competitors and assessment
Company assessmentDirect peers
- Honest Tea: Organic RTD tea brand (acquired by Coca-Cola) offering bottled/canned teas with a similar better-for-you, clean-label positioning. Closest direct competitor in the organic RTD tea category, though now backed by significantly larger distribution and marketing scale.
- Guayaki: Yerba mate-based RTD beverage brand with strong organic/sustainability positioning and Whole Foods distribution. Direct peer in the yerba mate and functional better-for-you energy segments where Steaz launched its Yerba Mate line.
- Numi Organic Tea: Premium organic tea company offering loose-leaf, bagged, and RTD tea products with strong natural/specialty retail presence. Direct peer in the organic tea category with a comparable premium sustainability narrative.
- Republic of Tea: Specialty premium tea company selling organic and biodynamic teas through natural/gourmet retail and DTC. A direct peer in the premium organic tea space, with overlapping customer base and distribution channels.
Broad incumbents
- ITO EN: Major Japanese tea company producing a broad portfolio of RTD bottled/canned green teas (Teas' Tea brand) with strong US distribution. A broad incumbent competitor in the RTD green tea category with much greater scale and breadth.
- Tazo Tea: Tea brand (historically owned by Starbucks, now part of Bigelow) with RTD bottled tea products in mainstream retail. A broad incumbent offering similar canned/bottled tea SKUs through large-scale food and convenience channels.
- AriZona Beverage: High-volume RTD iced tea and beverage manufacturer (AriZona Green Tea). A broad incumbent competitor that defines the low-price mainstream RTD tea shelf, putting margin and pricing pressure on the entire category.
Emerging players
- Health-Ade Kombucha: Fast-growing functional RTD beverage brand in the natural channel with Whole Foods distribution. Comparable as a fellow premium, better-for-you RTD brand in the same retail and consumer segment, though operating in kombucha rather than tea.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Steaz social profiles
Digital presenceSteaz compliance and trust
Trust signalCompliance3 records
Steaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steaz leadership team
Management profileNumber of profiles
Profiles1 record
Steaz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steaz
What does Steaz do?
Steaz manufactures and sells Regenerative Organic Certified ready-to-drink green tea and yerba mate beverages, sourced from a single-source 1,000-acre volcanic-soil farm on Jeju Island, South Korea (Wild Orchard partnership). The portfolio includes Green Tea (five flavors), Zero Sugar Green Tea (three flavors), and Steaz Antioxidant Brew Yerba Mate variants, distributed via direct e-commerce, Amazon, and physical retail.
Is Steaz a public or private company?
Steaz is a private company. It is classified as corporate owned and is currently operating.
When was Steaz founded?
Steaz was founded in 2002. It employs 11 to 50 people.
Where is Steaz based?
Steaz is headquartered in Doylestown, United States, in the North America region.
How does Steaz make money?
Two revenue lines are on record. RTD Tea Beverage Sales are the primary driver. The others are E-commerce Subscription.
Who are Steaz's main competitors?
Direct peers on record are Honest Tea, Guayaki, Numi Organic Tea and Republic of Tea. Broad incumbents are ITO EN, Tazo Tea and AriZona Beverage. Health-Ade Kombucha is listed as an emerging player.
Does Steaz have an API?
No public API is recorded for Steaz.
What industry is Steaz in?
Steaz's product category is Ready-to-Drink Tea. Its primary akta.pro industry code is AFAFABAD, RTD Iced Tea Production. Its NAICS code is 312111 and its SIC code is 2080.