TicketingHub
TicketingHub is a London-based cloud ticketing platform that helps tour operators, attractions, and activity providers sell tickets via website widget, mobile POS, and OTA channels from a single inventory, charging 3% per booking with no monthly fees.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TicketingHub does
TicketingHub is a London-based, privately held cloud ticketing and reservation platform founded in 2012 by Karl Bell. The company sells unified booking software to tour operators, attractions, activity providers, cultural sites and monuments, animal parks, and event organizers, enabling these operators to sell tickets across three channels — direct (via an embeddable one-line website widget), on-site (via iOS/Android POS that operates online and offline), and partner (via a channel manager integrated with Viator, GetYourGuide, and Airbnb Experiences, plus a reseller portal and affiliate network) — from a single inventory and dashboard.
The product is built around a 7-step checkout widget, real-time OTA inventory synchronization, dynamic pricing, digital waivers, abandoned-cart recovery, gift vouchers, automated messaging, and a review funnel. In December 2025 the company launched the Message Communication Protocol (MCP), an industry-first integration that connects live ticket inventory to conversational AI chatbots and voice assistants, enabling 24/7 autonomous booking through messaging and voice interfaces. TicketingHub processes more than $200M in gross transaction volume annually across 300+ clients in 200+ cities on six continents.
The business model is a transparent 3% commission per completed booking, with no monthly fees, setup costs, or per-ticket charges. Distribution is product-led: operators self-onboard via the website widget, book a free demo, or integrate through a public developer API. TicketingHub is incorporated as TicketingHub Ltd in England and Wales (company number 08049536), is bootstrapped with no disclosed external funding, and operates with a disclosed headcount of 1–10 employees.
TicketingHub firmographics
Firmographics- Name
- TicketingHub
- Legal name
- TicketingHub Ltd
- Website
- https://ticketinghub.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TicketingHub is a London-based cloud ticketing platform that helps tour operators, attractions, and activity providers sell tickets via website widget, mobile POS, and OTA channels from a single inventory, charging 3% per booking with no monthly fees.
- Ownership category
- akta.pro rank
TicketingHub industry classification
Industry- Product category
- Tour and Activity Booking Software
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599), Scenic and Sightseeing Transportation, Other (4879), Travel Arrangement and Reservation Services (5615)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Event Marketing, Ticketing & Registration Management (HSACAAAM), Booking Engines & Direct Web Booking (THALACAD)
Keywords
Where TicketingHub is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TicketingHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-Booking Commission: TicketingHub charges 3% commission per booking completed through the platform. No monthly fees, setup costs, or per-ticket fees. This model aligns company incentives with operator success—operators only pay when they generate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single transparent rate for all operators |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
TicketingHub product offering
Product offeringCore offering
TicketingHub is a cloud-based booking and reservation platform sold to tour operators, attractions, and activity providers. It bundles an online booking widget, a mobile POS terminal, an OTA channel manager, a reseller portal, digital waivers, dynamic pricing, and guest communication tools into a single subscription billed as a 3% per-booking commission.
Product overview
TicketingHub is a cloud-based booking and ticketing platform designed for tour operators, attractions, activity providers, event organizers, cultural sites, and animal parks. The platform operates as a unified system enabling operators to sell online (via an embeddable website widget), on-site (via iOS/Android POS), and through partners (via OTA Channel Manager and Reseller Portal) from a single centralized inventory and dashboard. The core platform is TicketingHub, supported by product modules including the Website Booking Widget (embeddable 7-step checkout), POS System (iOS/Android, online and offline), OTA Channel Manager (for Viator, GetYourGuide, Airbnb Experiences), Reseller Portal (affiliate-style partner selling), and the new Message Communication Protocol (MCP) for AI chatbot and voice assistant bookings. Additional operational modules cover Dynamic Pricing, Digital Waivers, Magic Link guest self-service, Abandoned Cart Recovery, Gift Cards/Vouchers, Automated Messaging, Review Funnel, and Real-Time Reporting. The company processes over $200M USD annually across 300+ clients in 200+ cities worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- TicketingHub Platform Core SaaS booking platform for tour and activity operators, combining online reservations, payment processing, distribution, POS, waivers, and guest communications under a 3% per-booking commission.
- Message Communication Protocol (MCP) Message Communication Protocol (MCP) is TicketingHub's unified inbox and guest communication layer, giving operators a single place to manage and automate conversations across email, SMS, WhatsApp, and social channels, including AI-assisted replies.
Quantifiable outcome
- City Tours Belfast achieved 400% increase in sales after switching from Checkfront
- +4 more outcomes
Companies that use TicketingHub
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles1 record
TicketingHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
TicketingHub partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and supporting.
- Digital Expert Marketing Consultancy (DEMC)coreDEMC, led by CEO Alaa Khalifa, evaluated ticketing options and standardized on TicketingHub for Sound and Light Egypt. DEMC uses TicketingHub to structure products, variants, categories, and price tiers for their clients across the region. The partnership has lasted over 5 years with Sound and Light Egypt achieving 500% growth.
- ViatormajorNative integration for real-time inventory sync. TicketingHub connects to Viator's marketplace as an OTA channel for tour operators to distribute their tickets.
- GetYourGuidemajorNative integration for real-time inventory sync. TicketingHub connects to GetYourGuide's marketplace as an OTA channel for tour operators to distribute their tickets.
- Airbnb ExperiencesmajorNative integration for real-time inventory sync. TicketingHub connects to Airbnb Experiences as an OTA channel for tour operators to distribute their tickets.
- Payment GatewayscoreTicketingHub integrates with various payment processing services. Operators connect their payment gateway to receive money straight to their bank account. Supports card payments, cash, and multiple processors.
- Hardware Partners (Printers, Turnstiles, Card Readers)supportingTicketingHub POS supports various hardware including printers, turnstiles, chip payments, and card readers. Full synchronization with dashboard for operations.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
TicketingHub competitors and assessment
Company assessmentDirect peers
- Peek Pro: Peek offers a booking platform and marketplace for tours, attractions, and experiences, with an embedded widget, POS, dynamic pricing, and OTA distribution. It directly competes with TicketingHub across the same customer segments and feature set.
- Regiondo: Regiondo offers a booking system and ticket marketplace for tours, attractions, and experience providers, with similar widget, POS, and reseller functionality. It is a direct competitor across European and international markets.
- Ventrata: Ventrata provides a reservation system and channel manager for tours, attractions, and tickets, with similar distribution and dynamic pricing features. It directly competes with TicketingHub for tour operators and attraction operators.
- Checkfront: Checkfront delivers online booking software for tours, attractions, and rentals, with channel management, POS, and reseller tools. City Tours Belfast and other operators have switched from Checkfront to TicketingHub, confirming direct overlap.
- FareHarbor: FareHarbor provides a similar booking and reservation management platform for tour operators and attractions, with an embedded checkout widget, POS, and channel distribution. It is a direct competitor to TicketingHub and is now owned by Booking Holdings, giving it scale advantages.
- TrekkSoft: TrekkSoft (now part of BookingKit) offers booking and channel management software for tour and activity providers, targeting the same SMB and mid-market tour operator segment as TicketingHub.
- Rezdy: Rezdy provides tour operator booking software with channel manager, OTA integrations, and POS capabilities. It directly competes with TicketingHub for tour and activity providers globally.
- Bokun: Bokun (a Tripadvisor company) provides an online booking and channel management platform for tour operators and attractions, including integration with Tripadvisor's Viator marketplace. It is a direct competitor with overlapping product modules and customer base.
Broad incumbents
- Tiqets: Tiqets is an online ticketing marketplace and platform for museums, attractions, and experiences. It shares TicketingHub's verticals (attractions, cultural sites) and competes for distribution, but operates as a broader marketplace rather than a SaaS platform.
- GetYourGuide: GetYourGuide is a major OTA and ticketing platform for tours and attractions, both a distribution partner and a competitive threat. It connects live inventory through TicketingHub's channel manager but also offers its own supplier tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TicketingHub social profiles
Digital presenceTicketingHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
TicketingHub leadership team
Management profileNumber of profiles
Profiles2 records
TicketingHub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TicketingHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TicketingHub
What does TicketingHub do?
TicketingHub is a cloud-based booking and reservation platform sold to tour operators, attractions, and activity providers. It bundles an online booking widget, a mobile POS terminal, an OTA channel manager, a reseller portal, digital waivers, dynamic pricing, and guest communication tools into a single subscription billed as a 3% per-booking commission.
Is TicketingHub a public or private company?
TicketingHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TicketingHub founded?
TicketingHub was founded in 2012. It employs 1 to 10 people.
Where is TicketingHub based?
TicketingHub is headquartered in London, United Kingdom, in the Europe region.
How does TicketingHub make money?
One revenue line is on record: per-Booking Commission.
Who are TicketingHub's main competitors?
Direct peers on record are Peek Pro, Regiondo, Ventrata, Checkfront, FareHarbor, TrekkSoft, Rezdy and Bokun. Broad incumbents are Tiqets and GetYourGuide.
Does TicketingHub have an API?
Yes. TicketingHub provides an API that enables developers to connect their preferred suppliers, connect to major OTAs, and build custom integrations. The API is used for embedding booking capabilities, connecting Smart Waiver into communications, and enabling real-time ticket inventory synchronization with external systems. The company positions its API as a growing capability for connecting to major OTAs and enabling partners to build on the platform. Developer documentation is at www.ticketinghub.com/en-US/developers.
What industry is TicketingHub in?
TicketingHub's product category is Tour and Activity Booking Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of HSACALAE, Attractions & Experiences Reservations (Museums, Tours, Theme Parks). Its NAICS code is 561520 and its SIC code is 7900.