FYI Television
FYI Television, operating as Simply.TV, provides global TV metadata and entertainment image content via a platform-plus-modules architecture. It sells recurring, customized data feeds to TV operators, streaming platforms, broadcasters, research firms, and hospitality providers across 300+ platforms worldwide.
- Company typePrivate
- Founded2001
- HeadquartersGrand Prairie, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What FYI Television does
FYI Television, Inc., doing business as Simply.TV, is a private global provider of TV metadata and entertainment image content founded in 2001 and headquartered in Grand Prairie, United States. The company accumulates, normalizes, and distributes structured entertainment data — including titles, release years, cast and crew, duration, keywords, thematic tags, alternate titles across multiple languages, sports metadata, and promotional imagery — and delivers it through customized data feeds and pre-integrations to TV operators, streaming platforms, broadcasters, research organizations, and hospitality providers.
The product architecture follows a platform-plus-modules model. The core offering is Video Metadata, a scalable feed covering linear, VOD, streaming, and sports content. This is supplemented by specialized modules: Sports Metadata, Keywords & Discovery, Streaming Metadata, Audience-Driven Metadata, FAST Channels & Unified ID, EPG Correction, and Press Solution. The technology stack is built around advanced metadata systems and processes emphasizing accuracy and scalability, with multi-language coverage and pre-built platform connections that accelerate time-to-market for customers. The company supports 300+ platforms across multiple countries and languages.
Revenue is generated through recurring metadata licensing and subscription contracts sold via a sales-led, enterprise B2B motion. Pricing is quote-based and not publicly disclosed, tailored to platform scale, data volume, and integration scope. Distribution is direct to enterprise customers with a demo-driven sales cycle and no public channel partners. The company markets through an industry insights blog, conference participation, and a resources hub for thought leadership. Company leadership is concentrated under founder Christopher Stark (President, CEO, and Founder).
FYI Television firmographics
Firmographics- Name
- FYI Television
- Website
- https://fyitelevision.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FYI Television, operating as Simply.TV, provides global TV metadata and entertainment image content via a platform-plus-modules architecture. It sells recurring, customized data feeds to TV operators, streaming platforms, broadcasters, research firms, and hospitality providers across 300+ platforms worldwide.
- Ownership category
- akta.pro rank
FYI Television industry classification
Industry- Product category
- TV Metadata Services
- NAICS
- Broadcasting and Content Providers (516), Motion Picture and Video Distribution (512120)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Television Broadcasting Stations (4833)
- akta.pro primary industry
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)
- akta.pro secondary industries
- Accessibility Localization (Audio Description, Accessibility QC) (MPAHAFAG), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where FYI Television is headquartered
LocationHeadquarters
- HQ city
- Grand Prairie
- HQ country
- United States
- HQ region
- North America
Markets served
FYI Television business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Metadata Licensing & Subscription: Simply.TV provides metadata licensing to TV operators, streaming platforms, broadcasters, and hospitality providers through customized data feeds. Revenue is generated through recurring licensing fees based on platform scale and data volume.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
FYI Television product offering
Product offeringCore offering
FYI Television, Inc. (operating as Simply.TV) accumulates and distributes TV entertainment metadata and entertainment image content for platforms, broadcasters, streaming services, and hospitality providers. The company delivers structured metadata feeds covering titles, cast & crew, keywords, celebrity profiles, sports data, and EPG correction, supporting over 300 platforms worldwide through pre-integrations and customized data feeds.
Product overview
Simply.TV is a Global TV Metadata Provider offering a platform-plus-modules architecture centered on video metadata. The core offering is Video Metadata, which provides scalable, high-quality metadata for linear, VOD, streaming, and sports content. This core product is supplemented by specialized modules including Sports Metadata, Keywords & Discovery, Streaming Metadata, Audience-Driven Metadata, FAST Channels & Unified ID, EPG Correction, and Press Solution. The platform also delivers advanced discovery features such as celebrity profiles and future offerings expanding beyond metadata for aggregation and enhanced visuals. Simply.TV supports over 300 platforms worldwide with pre-integrations and customized data feeds.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Metadata Scalable, high-quality metadata built for linear, VOD, streaming, and sports—structured to power any platform or industry. Includes titles, release year, cast & crew, duration, and keywords.
- Sports Metadata Specialized metadata solutions for sports content, enabling setup of sports sections in interfaces based on relevant data.
- Keywords & Discovery Personalization powered by keywords, thematic tags, and deep metadata—fueling smarter navigation and content curation.
- Streaming Metadata Rich, dynamic metadata built for streaming experiences to fuel personalized recommendations and consistent navigation.
- Audience-Driven Metadata Audience-segmented metadata solutions tailored for specific viewer demographics and preferences.
- FAST Channels & Unified ID Metadata solutions for Free Ad-Supported Streaming TV channels with unified content identification.
- EPG Correction Electronic Program Guide correction services to ensure accurate TV schedule listings.
- Press Solution Metadata solutions tailored for press and editorial use cases.
Quantifiable outcome
- 300+ platforms supported worldwide
- +2 more outcomes
Companies that use FYI Television
Customer profileSegments5 records
Ideal customer profiles5 records
FYI Television technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
FYI Television partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Deutsche TV-PlattformcoreSimply.TV joined Deutsche TV-Plattform, bringing its expertise in metadata and content discovery to the German television platform association. This membership provides industry visibility and collaboration opportunities in the DACH region television market.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
FYI Television competitors and assessment
Company assessmentBroad incumbents
- IMDb (Amazon): IMDb operates the world's largest entertainment metadata database, with deep coverage of cast, crew, and titles. While not a direct B2B metadata licensor at Simply.TV's scale, it is a relevant incumbent for content discovery data.
- TiVo (Xperi): TiVo (formerly Rovi) operates entertainment metadata, discovery, and recommendation platforms for pay-TV operators and device manufacturers. It is a broader incumbent with deeper IP and patent holdings than Simply.TV.
- Kantar: Kantar's media division provides audience measurement, content analytics, and metadata services for broadcasters and platforms globally. It is a broader incumbent competing for analytics-focused buyer segments.
- NAGRA (Kudelski Group): NAGRA provides content protection, metadata, and OTT platform services to pay-TV operators and broadcasters. It overlaps with Simply.TV's TV operator and broadcaster customer segments as a larger, more diversified supplier.
- Comscore: Comscore provides cross-platform audience measurement and content metadata for broadcasters, agencies, and platforms. It overlaps with Simply.TV's research/analytics segment and brings larger-scale measurement capabilities.
Direct peers
- Red Bee Media: Red Bee Media provides media services including access services, metadata, EPG data, and broadcast solutions for TV operators and broadcasters. It competes head-to-head with Simply.TV in European markets for EPG, scheduling, and content metadata.
- Gracenote (Nielsen): Gracenote is the largest global provider of entertainment metadata, video recognition, and content discovery services for broadcasters, streamers, and device makers. It is the most direct competitor to Simply.TV's core video metadata and EPG correction offerings, serving overlapping customer segments.
- Whip Media: Whip Media provides entertainment data, content metadata, and audience insights for streaming platforms and studios. Its data platform overlaps with Simply.TV's research/analytics and streaming metadata offerings.
Emerging players
- The Movie Database (TMDb): TMDb offers a community-driven entertainment metadata API used by many streaming and discovery platforms. It represents an emerging, API-first competitor to Simply.TV's metadata licensing business, particularly for streaming-native customers.
Others
- EIDR (Entertainment Identifier Registry): EIDR is the industry-standard content identifier registry used across the media supply chain. It is complementary infrastructure rather than a direct competitor, but its 'unified content ID' focus overlaps with Simply.TV's FAST Channels & Unified ID product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FYI Television social profiles
Digital presenceFYI Television financial estimates
Financial estimateRevenue estimate
Valuation estimate
FYI Television leadership team
Management profileNumber of profiles
Profiles1 record
FYI Television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FYI Television M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FYI Television
What does FYI Television do?
FYI Television, Inc. (operating as Simply.TV) accumulates and distributes TV entertainment metadata and entertainment image content for platforms, broadcasters, streaming services, and hospitality providers. The company delivers structured metadata feeds covering titles, cast & crew, keywords, celebrity profiles, sports data, and EPG correction, supporting over 300 platforms worldwide through pre-integrations and customized data feeds.
When was FYI Television founded?
FYI Television was founded in 2001. It employs 51 to 100 people.
Where is FYI Television based?
FYI Television is headquartered in Grand Prairie, United States, in the North America region.
How does FYI Television make money?
One revenue line is on record: metadata Licensing & Subscription.
Who are FYI Television's main competitors?
Broad incumbents on record are IMDb (Amazon), TiVo (Xperi), Kantar, NAGRA (Kudelski Group) and Comscore. Direct peers are Red Bee Media, Gracenote (Nielsen) and Whip Media. The Movie Database (TMDb) is listed as an emerging player. EIDR (Entertainment Identifier Registry) is listed as an others.
Does FYI Television have an API?
No public API is recorded for FYI Television.
What industry is FYI Television in?
FYI Television's product category is TV Metadata Services. Its primary akta.pro industry code is MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows), with a secondary code of MPAHAFAG, Accessibility Localization (Audio Description, Accessibility QC). Its NAICS code is 516 and its SIC code is 7829.