104 West Partners

What 104 West Partners does

104 West Partners is a privately-held strategic communications and public relations agency founded around 2004 and headquartered in Denver, Colorado, with additional offices in San Francisco and Austin. The firm serves innovative technology companies ranging from early-stage startups to legacy enterprise clients across sub-sectors including AI, adtech, machine learning, mobile applications, virtual reality, and web services. A visible client roster spans enterprise names such as Cisco, Mastercard, NTT, Twitter, Dropbox, and Vimeo, alongside mid-market and startup clients including Embroker, Hammerspace, Crossbeam, Seeqc, and Two Bit Circus.

The firm organizes its service offering into four named programs: the Studio Program (core messaging and narrative development), the Growth Program (market presence establishment), the Lead Program (thought leadership narrative building), and MeasurLab (communications measurement and value analysis). 104 West does not develop or sell technology products; its deliverables are professional services engagements executed by a partner-led team. The firm positions itself as combining strategic-consultant advisory work with boutique-firm agility and larger-agency program execution, leaning on deep technology-sector expertise accumulated across two decades.

Commercially, 104 West operates a relationship-driven, sales-led go-to-market model targeting technology brands through direct outreach and consultative engagement, with no disclosed self-serve or productized distribution. Revenue derives from professional services fees structured around client programs. The firm is independently owned under a partnership structure, led by CEO Patrick Ward (two-decade tenure), Partners Brian Mast and Alissa Bushnell, Managing Director Kelli Flores (thirteen-year tenure), and Directors Kiley Hayward and Caroline Traylor. No external private-equity backing, parent company, or acquisition history has been disclosed; a single 2023 affiliation with Next Practices Group is the only documented strategic event.

Name

104 West Partners

Legal name

104 West Partners

Website

https://104west.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

104 West Partners is a privately-held strategic communications agency serving innovative technology companies from startups to enterprises. It delivers messaging, narrative development, thought leadership, and measurement through four programs from offices in Denver, San Francisco, and Austin.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Services: 104 West generates revenue by providing strategic communications consulting and program services to technology companies. Their service offerings include the Studio Program (messaging and narrative development), Growth Program (market presence establishment), Lead Program (thought leadership), and MeasurLab (communications measurement). Revenue is derived from professional services engagements with clients, likely structured as retainers or project-based fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

104 West Partners is a strategic communications and public relations agency that designs and delivers communications programs for innovative technology companies. Its offerings are organized as four programs — Studio (messaging and narrative development), Growth (market presence establishment), Lead (thought leadership) and MeasurLab (communications measurement) — sold as retainer or project-based engagements to startups, mid-market firms and large technology enterprises.

Product overview

104 West Partners offers a unified communications platform with four integrated programs: Studio Program for developing communications strategies and core messaging, Growth Program for establishing market presence and audience reach, Lead Program for building thought leadership narratives and customer engagement, and MeasurLab for measuring and analyzing communications program value and impact. These programs work together as a comprehensive suite spanning strategy development, market growth, thought leadership, and performance measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Program Launches ideas into communications strategies by developing core messaging, crafting compelling narratives, and driving data-informed program planning for technology companies.
• Growth Program Establishes and grows market presence for technology clients through core communications structure and support that reaches critical audiences.
• Lead Program Builds and sustains thought leadership dialogue with narratives that break through the attention perimeter and engage target customers for technology clients.
• MeasurLab Examines and measures communications programs through a value-oriented lens, assessing how programs generate impact that moves business needles for technology clients.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walker Sands: Boutique communications and PR agency with a similar technology-sector focus, serving B2B tech companies with media relations, content, and demand-gen programs. Highly comparable in size, vertical focus, and service mix to 104 West.
• PAN Communications: Mid-size B2B tech and healthcare PR agency offering integrated communications programs to enterprise technology clients. Comparable in target customer profile (tech enterprises) and program-based delivery model.
• Hotwire: Global tech-forward communications consultancy with PR, marketing, and creative services targeted at technology and innovation-led brands. Direct competitor for technology enterprise mandates.
• Inkhouse: Boutique tech PR and integrated communications firm serving enterprise technology, venture-backed startups, and innovators. Closely comparable in client base, agency size band, and service offering.
• Racepoint Global: Integrated communications agency specializing in technology, with PR, content, and digital services for enterprise tech clients. Comparable vertical depth and program-based delivery.
• LEWIS Global Communications: Global communications agency with strong technology and digital practice areas, serving enterprise B2B tech brands. Comparable in service mix, though typically larger in scale.
• Highwire PR: Technology-focused PR and communications agency (formed via merger with Vocatus and others), serving enterprise and emerging tech clients with strategic comms programs. Direct competitor for tech enterprise work.

Broad incumbents

• WE Communications: Global independent communications network with a strong technology practice serving enterprise tech brands. Larger and broader in scale than 104 West but competes for the same enterprise tech PR mandates.
• Edelman: World's largest independent PR firm with a substantial technology practice serving the largest global tech enterprises. Sets the competitive bar for major enterprise tech communications work; 104 West competes at the smaller-end of Edelman-style engagements.
• FleishmanHillard: Global communications agency network with a large technology practice and integrated marketing capabilities. Competes with 104 West for enterprise tech mandates, typically at larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/104-west-partners
• Xx.com/104west
• Facebookfacebook.com/104west

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 104 West Partners