Fromm Electric Supply

Name

Fromm Electric Supply

Legal name

Fromm Electric Supply Corp.

Website

https://frommelectric.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Product Distribution: Sale of electrical products including automation products, power distribution equipment, lighting, tools, wire and cable, safety equipment, and industrial control components through 9 branch locations and e-commerce platform.
2. Professional Services: Revenue from services including Arc Flash Studies, Design-Build, Industrial Automation Audits, Inventory Management, Control Panel Assembly, Lockout/Tagout Programs, Thermal Audits, VFD Installation, Network Evaluation, Product Repair, and Storeroom Optimization.
3. Vendor Managed Inventory Services: Subscription-based VMI service offering that includes software portal access, hardware integration, inventory management, and analytics, with claims of up to 70% labor cost reduction for customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fromm Electric Supply distributes electrical products including wire and cable, lighting, automation equipment, industrial controls, and safety supplies to industrial, commercial, government, and residential customers across eastern Pennsylvania, New Jersey, Delaware, and the Caribbean export market. The company also delivers value-added technical services such as vendor-managed inventory, computerized maintenance management system (CMMS) integration, arc flash studies, industrial automation audits, control panel assembly, and storeroom optimization. Fromm operates nine branch locations and serves as an authorized distributor for manufacturers including Rockwell Automation.

Product overview

Fromm Electric Supply is a family-owned electrical distributor founded in 1923, serving the Mid-Atlantic region with nine branch locations and over 120 employees. The company offers a comprehensive portfolio of electrical products across 40+ categories including Rockwell Automation automation products, distribution equipment, industrial control, lighting, wire and cable, and safety equipment. The core product offering combines wholesale electrical supply distribution with value-added technical services including Vendor Managed Inventory (VMI) using a cloud-based software portal with integrated hardware (RFID, vending machines, smart shelving), and the Fiix Computerized Maintenance Management System (CMMS) for maintenance workflow automation. The company also provides extensive project services including design-build, arc flash studies, industrial automation audits, asset performance measurement using IoT data, thermal audits, network design, and jobsite logistics (trailers, boxes, carts). In 2024, the company launched FrommConnect, a dedicated services division focused on control panel assembly and VFD services.

Differentiator

Problem solved

Functional benefit

Brands

• FrommConnect: Services division launched in 2024 to help customers improve efficiency, reduce labor, and access automation and technical expertise.

Products and services

• Electrical Product Distribution
• Vendor Managed Inventory (VMI)
• Industrial Automation Audits
• Arc Flash Studies
• Control Panel Assembly
• Thermal Audits
• Lockout/Tagout (LOTO) Services
• Network Evaluation
• Product Repair
• Storeroom Optimization
• Fiix CMMS Integration
• Design-Build Services
• FrommConnect Services Division

Quantifiable outcome

• 70% labor cost reduction through automation with VMI
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Affiliated DistributorscoreStrategic or Co-development Partner · 1 January 1981Affiliated Distributors is a buying group dedicated to helping independent companies compete with national chains. Fromm joined in 1981 to gain purchasing leverage and competitive advantages.
• Rockwell AutomationcoreChannel Partner/ Reseller/ Distributor · 1 January 1947Fromm has been an authorized Rockwell Automation distributor since 1947 (originally as Allen-Bradley). They offer full product catalog access, technical support, and are recognized as an authorized service provider. Some branches carry authorized Rockwell Automation location designation.
• EatoncoreChannel Partner/ Reseller/ DistributorFromm maintains Eaton customer account numbers across multiple branch locations and stocks Eaton products including Pow-R-Xpress panelboard components. The Reading branch carries Eaton customer number 258671.
• Milwaukee ToolminorChannel Partner/ Reseller/ DistributorFromm participates in Milwaukee Tool promotional deals and period promotions, offering contractors professional-grade equipment with limited-time pricing, bundled offers, and bonus promotions.
• LEDVANCEminorChannel Partner/ Reseller/ DistributorFromm runs LEDVANCE lighting upgrade promotions, offering facility lighting improvements with promotional pricing.
• nVent HoffmanminorChannel Partner/ Reseller/ DistributorFromm offers nVent Hoffman HyShed sanitary washdown enclosure solutions, a product line specifically designed for food and beverage applications.
• NAED (National Association of Electrical Distributors)minorStrategic or Co-development PartnerFromm is affiliated with NAED, with CEO John Hanna serving on multiple boards and advisory councils including NAED. The company received the NAED Rising Star Award in 1998.
• COSTARSminorChannel Partner/ Reseller/ DistributorPennsylvania Department of General Services cooperative purchasing program. Fromm participates in COSTARS-8 program for maintenance, repair, operation equipment and supplies, enabling government entities to access competitive pricing.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Wesco International: Major publicly traded North American electrical, communications, and utility distribution company with overlapping product portfolio (automation, lighting, wire/cable, industrial controls) and similar industrial and contractor customer base; competes head-to-head in many of Fromm's product categories and verticals.
• Graybar: Employee-owned North American electrical and comm/data distributor with a large branch network serving industrial, construction, and government customers; directly comparable in product breadth (wire, lighting, distribution equipment, automation) and customer mix.
• Border States Electric: Employee-owned regional electrical distributor with a comparable focus on industrial, commercial construction, and utility customers; similar branch-based service model with value-added services (VMI, lighting, datacom), making it one of the closest business-model analogs to Fromm.
• Motion Industries: Industrial distribution company focused on MRO parts including bearings, electrical, automation, and power transmission; serves similar industrial manufacturing customers and increasingly competes in industrial automation and IoT-enabled services adjacent to Fromm's industrial segment.

Broad incumbents

• Rexel: Global electrical distribution leader with significant U.S. operations (including Rexel USA and its legacy Mayer and Platt brands); competes with Fromm in industrial and commercial channels with a broader geographic and product footprint, serving as a large incumbent competitor.
• Sonepar: World's largest B2B electrical distributor with U.S. operations built through acquisitions of regional players (e.g., North Coast Electric, Capital Electric); overlaps directly with Fromm's product mix and customer segments but operates at much greater scale and breadth.

Regional players

• Johnstone Supply: Cooperative wholesale distributor focused primarily on HVAC, but with expanding electrical and controls offerings that increasingly overlap with Fromm's industrial controls, automation, and contractor customer base; competitive at the contractor counter level in some markets.
• State Electric Supply: Family-owned electrical distributor operating in the Mid-Atlantic and Southeast with comparable focus on industrial, commercial, and government customers; a direct regional competitor with a similar mix of distribution and value-added services.
• Crescent Electric Supply: Family-founded electrical distributor with Upper Midwest and broader U.S. footprint serving industrial, commercial, and contractor customers; comparable product breadth and similar value-added service orientation, though primarily outside Fromm's Mid-Atlantic territory.
• Kendall Electric: Family-owned regional electrical distributor in the Midwest with comparable industrial customer focus and branch-based service model; a useful analog for Fromm's regional, family-run operating model though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/FrommElectric
• Facebookfacebook.com/frommelectric
• LinkedInlinkedin.com/company/fromm-electric-supply-corp
• Instagraminstagram.com/frommelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fromm Electric Supply