What APICII does

APICII (legal entity Apicii LLC) is a New York-based bespoke hospitality management and concept development firm operating two divisions: APICII Management, which runs a portfolio of restaurants, private clubs, bars, cafés, event spaces, and entertainment venues across the United States; and APICII Atelier, a creative studio focused on concept development, branded lifestyle activations, and real estate master planning. The firm serves real estate investors, hotel and resort owners, developers, and global lifestyle brands, with over 50 disclosed client relationships including AECOM, CBRE, DiamondRock Hospitality, Hersha, Kushner Companies, MSD Capital, Starwood, Thompson Hotels, Watermark Capital, Apollo Management, Green Oak Real Estate, and CIM Group. The portfolio of branded F&B concepts includes Casa Apicii, Harta, Bar Cima, Bar Fortuna, Jaya, Veranda, Breva, Rowdy Tiger, Stock & Bond, Tellers, Library of Distilled Spirits, Burgers & Bourbon, and Lona, among others, deployed across hotels, resorts, residential buildings, retail, and entertainment venues.

Name

APICII

Legal name

Apicii LLC

Website

https://apicii.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

APICII is a New York-based hospitality management and concept development firm that operates a portfolio of restaurants, bars, and venues, and advises real estate investors, hotel owners, and lifestyle brands on hospitality F&B ventures across the U.S.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Full-Service Restaurants (722511), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Institutional Catering (Schools, Hospitals, Government) (THAFAIAE)

Keywords

• Hospitality management
• Concept development
• Restaurant operations
• Food and beverage advisory
• Hotel F&B consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hospitality Operations Management: APICII earns revenue through management agreements and licensing agreements for operating hospitality venues (restaurants, bars, clubs, event spaces) across client properties. This includes both full management and licensed F&B operations.
2. Hospitality Development & Advisory: Revenue generated from concept development, pre-opening services, strategic consulting, underwriting, and feasibility assessments for real estate investors and lifestyle brands planning hospitality ventures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

APICII operates two divisions: APICII Management, which runs a portfolio of restaurants, private clubs, bars, cafes, event spaces, and entertainment venues under management and licensing agreements, and APICII Atelier, a creative studio that develops hospitality concepts, branded lifestyle activations, and real estate master plans. The firm serves real estate investors, hotel owners, developers, and global lifestyle brands needing bespoke food & beverage development, pre-opening services, and ongoing operations across hotels, mixed-use developments, residential, retail, and office properties.

Product overview

APICII is a bespoke hospitality management and concept development company operating two distinct divisions: APICII Management operates a portfolio of acclaimed hospitality experiences throughout the US (restaurants, membership clubs, bars, cafes, event spaces, and entertainment venues), while APICII Atelier is a creative studio specializing in concept development, branded lifestyle activations, and real estate master planning. The company offers comprehensive hospitality services including management agreements, licensing agreements, asset management, brand development, development services, pre-opening services, and operational consulting. APICII's portfolio includes over 50 restaurant and bar concepts across the United States, including Casa Apicii (NYC), Jaya (Miami Beach), Veranda and Breva (Los Angeles), Rowdy Tiger (Atlanta), Harta and Bar Cima (NYC), Stock & Bond (Oklahoma City), and many others spanning hotels, resorts, residential buildings, and entertainment venues.

Differentiator

Problem solved

Functional benefit

Products and services

• APICII Management Operates a portfolio of acclaimed hospitality experiences throughout the US, including restaurants, membership clubs, bars, cafes, event spaces, and entertainment venues, delivered under management and licensing agreements with real estate investors, hotel owners, developers, and lifestyle brands.
• APICII Atelier Creative studio specialized in hospitality concept development, branded lifestyle activations, and real estate master planning, providing pre-opening services, advisory, and consulting to real estate investors and global lifestyle brands.
• Casa Apicii Italian restaurant concept in the garden level of a 19th century Greenwich Village townhouse serving Chef Casey Lane's seasonal cooking, named for the first century Roman gourmand Marcus Apicius.
• Jaya Pan-Asian three-meal concept restaurant at The Setai Hotel in Miami Beach inspired by historical silk and ancient spice trading routes, featuring regional specialties from Southeast and Northern Asian cultures.
• Veranda Al fresco, poolside restaurant at Hotel Figueroa, Los Angeles featuring Coastal Mediterranean cuisine with an outdoor oven, flatbreads, whole branzino, and dry aged beef skewers.
• Breva Basque-inspired brasserie with Mediterranean influences at Hotel Figueroa, Los Angeles, led by Chef Casey Lane, capturing the flavor and conviviality of Western Mediterranean culture.
• Rowdy Tiger Whiskey bar and kitchen at Renaissance Atlanta Midtown featuring Georgia-focused Southern cuisine and a deep whiskey list with more than 125 whiskeys.
• Harta Mediterranean brasserie on the main floor of Grayson Hotel in NYC featuring highly seasonal dishes spanning Italian, French, and Spanish cuisines, developed by APICII with Chief Culinary Officer Jonathan Benno.
• Bar Cima Sophisticated, Latin-themed cocktail destination on the 28th floor rooftop of Grayson Hotel in NYC, featuring a mezcal and tequila collection.
• Bar Fortuna Italian speakeasy serving aperitivos and classic cocktails in an elegant hideaway upstairs from Casa Apicii.
• Stock & Bond Modern interpretation of classic steakhouse at The First National Center in Oklahoma City, celebrating High Plains cattlemen and farmers with a collection of over 300 American Whiskeys.
• Burgers & Bourbon Upscale burgers and whiskey concept at Montage Deer Valley in Park City, UT, anchored by over 200 Bourbons and American Whiskeys.
• Library of Distilled Spirits Bar at Hyatt Union Square, NYC paying tribute to liquor makers with over 700 bottles from around the world, where barkeepers guide cocktail selections.
• Forty Four Restaurant New American and bistro fare restaurant at Royalton Hotel in NYC featuring popular early breakfast meetings and power lunches around a 20-foot fireplace.
• Hatback Bar & Grille Year-round dining, brewing, and sports entertainment destination at Seattle's Sodo district across from T-Mobile Park, inspired by Pacific Northwest sports history.
• Steelheads Alley Sports bar and entertainment venue at The Boxyard in Seattle featuring Seattle's Métier Brewing Company and honoring the 1946 Seattle Steelheads Negro League baseball team.
• Bowery Road Restaurant at Hyatt Union Square, NYC offering thoughtfully prepared American cuisine inspired by local farmers and purveyors, with seasonal produce from Union Square Greenmarket.
• Lona Mexican restaurant at Westin Ft. Lauderdale Beach Resort serving creative Mexican cuisine along with over 200 agave spirits and margaritas in an oceanfront setting.
• 100 Ocean American-Mediterranean restaurant at Wave Resort in Long Branch, NJ, marrying culinary ethos and diverse flavors of the Western Mediterranean with highly seasonal and locally-sourced seafood, meats, and produce.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jonathan Benno (Chief Culinary Officer)coreOthersJonathan Benno serves as Chief Culinary Officer leading Apicii's culinary vision and concept development, notably for Harta Mediterranean brasserie at Grayson Hotel, in collaboration with Executive Chef Mark Zuckerman.
• Casey LanecoreOthersChef Casey Lane has partnered with Apicii on multiple concepts including Casa Apicii (Italian restaurant), Breva (Basque brasserie), and Veranda (Mediterranean restaurant at Hotel Figueroa).
• Kyle Tran (Beverage Director)minorOthersKyle Tran serves as Beverage Director, curating cocktail programs for Harta and Bar Cima with regionally inspired spirits and housemade ingredients.
• Pablo Salas (Chef, Lona)minorOthersInternationally acclaimed Chef Pablo Salas serves creative Mexican cuisine at Lona, a licensed F&B operation at Westin Ft. Lauderdale developed by Apicii.
• Métier Brewing Company / Rodney HinesminorOthersMétier Brewing Company led by Rodney Hines provides exclusive craft brews for Steelheads Alley at Seattle Mariners' The Boxyard development.
• Dushan ZaricminorOthersCocktailier Dushan Zaric co-creates cocktail programs at Rick's bar at Hotel Figueroa alongside Beverage Director Mike Lay.
• Shaun Hergatt (Michelin-starred Chef)coreOthersApicii manages the residents-only restaurant at 432 Park Avenue luxury condominiums in partnership with Michelin-starred chef Shaun Hergatt.
• Vijayudu Veena (Executive Chef, Jaya)minorOthersExecutive Chef Vijayudu Veena leads Jaya's pan-Asian three-meal concept at The Setai Hotel, Miami Beach, reconcepted by Apicii for Nakash Holdings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tao Group Hospitality: Multi-concept hospitality operator (TAO, Avenue, Lavo, Catch) running restaurants, lounges, and event venues inside luxury hotels, residential towers, and marquee urban real estate — directly comparable to APICII's hotel-residency F&B management model.
• Cipriani: Iconic Italian hospitality brand operating restaurants, banquet venues, and clubs (Harry's Bar lineage) inside hotels and landmark real estate globally; APICII has even advised on Cipriani operations, making it a directly comparable premium F&B operator.
• Levy Restaurants (Levy UK + Compass): Hospitality F&B management firm running restaurants, premium concessions, and banqueting inside hotels, arenas, and convention centers — analogous to APICII's licensed F&B and banqueting operations for hotel owners.
• The ONE Group Hospitality (STK, Benihana): Operates upscale restaurant and nightlife concepts (STK, Benihana) inside hotels and resorts globally with a hospitality-management-plus-brand-licensing model that closely mirrors APICII's two-pillar approach.
• Legends Hospitality: Hospitality planning, sales, and F&B management firm serving stadiums, arenas, hotels, and attractions — closest direct comp on the multi-venue F&B management model and venue-curation approach.
• Restaurant Associates: Contract food service and hospitality operator for premium venues including corporate dining, museums, and special events; provides end-to-end F&B management services comparable to APICII's management agreements.
• Soho House & Co. Membership-based hospitality operator running restaurants, bars, lounges, and event programming inside its properties; overlaps with APICII's clubs, bars, and curated hospitality experience portfolio.

Broad incumbents

• Aimbridge Hospitality: Largest third-party hotel management company in North America; while broader and more scale-driven than APICII, it competes for the same hotel-owner mandates and increasingly develops proprietary F&B concepts in-house.
• Ennismore (sbe Hotels): Global lifestyle hotel operator and brand house (Delano, Mondrian, SLS, 25hours) with deep F&B concept development capabilities; competes with APICII for branded lifestyle activations and hotel F&B mandates.
• Highgate Hotels: Major hotel owner-operator and asset manager with in-house F&B and lifestyle programming capabilities; directly engages APICII as a client but also competes for concept development and F&B management mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Apicii

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APICII